GITNUXREPORT 2025

Marketing In The Health Industry Statistics

Digital marketing drives healthcare growth, patient trust, engagement, and online decision-making.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

Our Commitment to Accuracy

Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

content marketing generates 3 times more leads than traditional marketing in healthcare

Statistic 2

90% of healthcare marketers believe content personalization improves patient engagement

Statistic 3

78% of healthcare marketers say reputation management is a key part of their strategy

Statistic 4

66% of healthcare brands utilize online patient testimonials as a marketing tool

Statistic 5

65% of healthcare marketers prioritize content marketing for patient education

Statistic 6

70% of healthcare marketers use data analytics to refine their marketing strategies

Statistic 7

72% of healthcare organizations track marketing ROI to optimize campaigns

Statistic 8

70% of healthcare organizations believe digital marketing is essential for growth

Statistic 9

80% of healthcare providers report increased patient engagement through social media platforms

Statistic 10

68% of healthcare organizations use patient portals for marketing and communication

Statistic 11

55% of healthcare marketers believe influencer marketing can boost patient trust

Statistic 12

60% of patients are more likely to trust health information from providers with active online content

Statistic 13

72% of healthcare professionals believe digital marketing improves patient retention

Statistic 14

69% of healthcare providers actively monitor online reviews

Statistic 15

in 2023, healthcare mobile app downloads increased by 25%

Statistic 16

mobile health app engagement increased by 40% in the last year

Statistic 17

64% of healthcare marketers believe mobile-first strategies are critical

Statistic 18

healthcare advertising spend reached $12 billion in 2022

Statistic 19

72% of healthcare marketers report a positive ROI from SEO strategies

Statistic 20

85% of healthcare marketers plan to increase their social media advertising budget

Statistic 21

telehealth services saw a 150% increase in marketing efforts post-pandemic

Statistic 22

healthcare advertising via digital channels accounts for 68% of total marketing spend

Statistic 23

60% of healthcare companies plan to adopt AI in their marketing strategies by 2025

Statistic 24

50% of digital health marketers report increased lead generation using targeted advertising

Statistic 25

45% of healthcare organizations have increased their social media advertising budget due to pandemic needs

Statistic 26

90% of healthcare advertising is digital, indicating the shift from traditional to online platforms

Statistic 27

58% of hospitals have a dedicated digital marketing team

Statistic 28

personalized email marketing has a 29% higher open rate in healthcare

Statistic 29

healthcare industry spends approximately 8% of its budget on digital marketing

Statistic 30

54% of hospitals have integrated video marketing into their outreach efforts

Statistic 31

65% of patients use online search before scheduling a healthcare appointment

Statistic 32

75% of healthcare consumers trust online reviews as much as personal recommendations

Statistic 33

50% of healthcare consumers prefer messaging platforms to communicate with providers

Statistic 34

60% of patients use mobile devices to access health information

Statistic 35

45% of healthcare consumers prefer video content for health education

Statistic 36

nearly 60% of patients have made healthcare decisions based on online reviews and ratings

Statistic 37

40% of patients search online for health-related FAQs before booking appointments

Statistic 38

55% of doctors believe that social media influences patient decision-making

Statistic 39

43% of healthcare consumers prefer scheduling appointments online

Statistic 40

85% of healthcare consumers research health symptoms online before consulting a doctor

Statistic 41

75% of patients want digital tools for health management

Statistic 42

48% of patients are influenced by social media posts when choosing healthcare providers

Statistic 43

80% of consumers are likely to share health-related content they find online

Statistic 44

62% of patients prefer receiving health tips via email

Statistic 45

73% of healthcare users have clicked through health-related ads online

Statistic 46

52% of patients are influenced by online health content when choosing a provider

Statistic 47

67% of healthcare consumers look for health information on social media daily

Statistic 48

80% of patients are more likely to choose providers with an active online presence

Statistic 49

82% of healthcare providers believe branding influences patient choice

Statistic 50

65% of consumers trust healthcare brands with strong social media presence

Statistic 51

77% of healthcare marketers believe a strong brand increases patient trust

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Sources

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Key Highlights

70% of healthcare organizations believe digital marketing is essential for growth
65% of patients use online search before scheduling a healthcare appointment
75% of healthcare consumers trust online reviews as much as personal recommendations
80% of healthcare providers report increased patient engagement through social media platforms
58% of hospitals have a dedicated digital marketing team
content marketing generates 3 times more leads than traditional marketing in healthcare
50% of healthcare consumers prefer messaging platforms to communicate with providers
60% of patients use mobile devices to access health information
healthcare advertising spend reached $12 billion in 2022
72% of healthcare marketers report a positive ROI from SEO strategies
personalized email marketing has a 29% higher open rate in healthcare
45% of healthcare consumers prefer video content for health education
68% of healthcare organizations use patient portals for marketing and communication

In an era where 70% of healthcare organizations deem digital marketing vital for growth, and over 80% of patients turn to online reviews and social media for health decisions, transformative trends like personalized content, videos, and mobile engagement are redefining how healthcare providers connect with patients and build trust.

Content Marketing and Brand Reputation

content marketing generates 3 times more leads than traditional marketing in healthcare
90% of healthcare marketers believe content personalization improves patient engagement
78% of healthcare marketers say reputation management is a key part of their strategy
66% of healthcare brands utilize online patient testimonials as a marketing tool
65% of healthcare marketers prioritize content marketing for patient education

Content Marketing and Brand Reputation Interpretation

In an industry where trust and expertise can be life-changing, health marketers recognize that personalized, reputation-smart content not only transforms patient engagement but also trumps traditional tactics, with 3x more leads and a median focus on education—proving that in healthcare, the right message truly can be the best medicine.

Data Analytics

70% of healthcare marketers use data analytics to refine their marketing strategies

Data Analytics Interpretation

With 70% of healthcare marketers leveraging data analytics to sharpen their strategies, it's clear that in this industry, the precision of a scalpel beats the guesswork of a magic wand—quality care now truly begins with quality data.

Data Analytics, and Campaign Effectiveness

72% of healthcare organizations track marketing ROI to optimize campaigns

Data Analytics, and Campaign Effectiveness Interpretation

With 72% of healthcare organizations tracking marketing ROI, it's clear that in the health industry, data-driven strategies are no longer optional—they're the prescription for success.

Digital Engagement and Trust in Healthcare

70% of healthcare organizations believe digital marketing is essential for growth
80% of healthcare providers report increased patient engagement through social media platforms
68% of healthcare organizations use patient portals for marketing and communication
55% of healthcare marketers believe influencer marketing can boost patient trust
60% of patients are more likely to trust health information from providers with active online content
72% of healthcare professionals believe digital marketing improves patient retention
69% of healthcare providers actively monitor online reviews

Digital Engagement and Trust in Healthcare Interpretation

These statistics underscore that in today’s health landscape, digital marketing isn’t just a trend—it's the vital prescription for building trust, engagement, and growth among both providers and patients.

Digital Tools, Mobile Access, and Technology Adoption

in 2023, healthcare mobile app downloads increased by 25%
mobile health app engagement increased by 40% in the last year
64% of healthcare marketers believe mobile-first strategies are critical

Digital Tools, Mobile Access, and Technology Adoption Interpretation

With a 25% surge in healthcare app downloads and a 40% boost in user engagement, it's clear that healthcare marketers who overlook mobile-first strategies risk being left behind in a digital health revolution where 64% recognize mobile as essential.

Marketing Strategies

healthcare advertising spend reached $12 billion in 2022
72% of healthcare marketers report a positive ROI from SEO strategies
85% of healthcare marketers plan to increase their social media advertising budget
telehealth services saw a 150% increase in marketing efforts post-pandemic
healthcare advertising via digital channels accounts for 68% of total marketing spend
60% of healthcare companies plan to adopt AI in their marketing strategies by 2025
50% of digital health marketers report increased lead generation using targeted advertising
45% of healthcare organizations have increased their social media advertising budget due to pandemic needs
90% of healthcare advertising is digital, indicating the shift from traditional to online platforms

Marketing Strategies Interpretation

With healthcare marketers investing over $12 billion in 2022 and 90% of advertising shifting online, it's clear that in the race to save lives, digital dollars are now the ultimate prescription for reaching patients—proving that even in health, a well-placed hashtag can be the best medicine.

Marketing Strategies, Data Analytics, and Campaign Effectiveness

58% of hospitals have a dedicated digital marketing team
personalized email marketing has a 29% higher open rate in healthcare
healthcare industry spends approximately 8% of its budget on digital marketing
54% of hospitals have integrated video marketing into their outreach efforts

Marketing Strategies, Data Analytics, and Campaign Effectiveness Interpretation

With over half of hospitals establishing dedicated digital teams and embracing personalized email and video marketing, it's clear that healthcare is recognizing that in today's digital age, effective marketing is no longer optional but essential to patient engagement and institutional survival.

Patient Behavior, Preferences, and Digital Healthcare Utilization

65% of patients use online search before scheduling a healthcare appointment
75% of healthcare consumers trust online reviews as much as personal recommendations
50% of healthcare consumers prefer messaging platforms to communicate with providers
60% of patients use mobile devices to access health information
45% of healthcare consumers prefer video content for health education
nearly 60% of patients have made healthcare decisions based on online reviews and ratings
40% of patients search online for health-related FAQs before booking appointments
55% of doctors believe that social media influences patient decision-making
43% of healthcare consumers prefer scheduling appointments online
85% of healthcare consumers research health symptoms online before consulting a doctor
75% of patients want digital tools for health management
48% of patients are influenced by social media posts when choosing healthcare providers
80% of consumers are likely to share health-related content they find online
62% of patients prefer receiving health tips via email
73% of healthcare users have clicked through health-related ads online
52% of patients are influenced by online health content when choosing a provider
67% of healthcare consumers look for health information on social media daily
80% of patients are more likely to choose providers with an active online presence

Patient Behavior, Preferences, and Digital Healthcare Utilization Interpretation

In a digital age where 80% of patients favor providers with an active online presence and nearly 60% make healthcare choices based on online reviews and social media influence, it's clear that in healthcare, being digitally visible isn't just smart—it's essential for trust, engagement, and even patient decision-making.

Trust in Healthcare

82% of healthcare providers believe branding influences patient choice
65% of consumers trust healthcare brands with strong social media presence
77% of healthcare marketers believe a strong brand increases patient trust

Trust in Healthcare Interpretation

With over four-fifths of healthcare providers recognizing branding’s influence and a clear consumer preference for social-savvy brands, it’s evident that in health marketing, reputation isn’t just a side effect—it’s the prescription for patient trust.