GITNUXREPORT 2025

Marketing In The Dairy Industry Statistics

Dairy industry relies heavily on digital marketing; influencer, video, and sustainability drive growth.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

Approximately 84% of dairy consumers worldwide prefer natural and organic dairy products

Statistic 2

67% of dairy product buyers research products online before purchasing

Statistic 3

Social media advertising for dairy products saw a 40% increase in engagement rates in 2023

Statistic 4

The dairy industry’s consumer engagement through online videos increased by 35% in 2022

Statistic 5

55% of dairy brands utilize personalized marketing strategies to improve consumer loyalty

Statistic 6

45% of dairy consumers read online reviews before buying

Statistic 7

70% of dairy consumers are influenced by sustainability and eco-friendly messaging in marketing campaigns

Statistic 8

Online searches for dairy product recipes increased by 22% in 2023

Statistic 9

Video content about dairy products generated 50% more engagement than static images in 2023

Statistic 10

62% of dairy consumers are interested in plant-based dairy alternatives, influencing dairy marketing strategies

Statistic 11

The average dairy consumer spends about 12 minutes engaging with dairy brand websites per visit

Statistic 12

Approximately 78% of consumers prefer to buy dairy products from brands they follow on social media

Statistic 13

The percentage of dairy consumers impacted by sustainability claims increased from 50% in 2021 to 68% in 2023

Statistic 14

Digital coupon usage for dairy products increased by 35% in 2022, boosting online sales

Statistic 15

Nearly 60% of dairy consumers are actively seeking dairy-free options at least once a month, impacting traditional marketing strategies

Statistic 16

The brand loyalty rate for dairy consumers exposed to multi-channel marketing campaigns is approximately 25% higher than for those exposed to single-channel campaigns

Statistic 17

Consumers aged 25-34 represent the largest demographic group engaging with dairy marketing content online, accounting for 35% of all interactions

Statistic 18

Dairy brands that utilize storytelling in campaigns experienced 30% higher brand recall

Statistic 19

In 2023, 40% of dairy consumers follow dairy brands on at least three social media platforms, demonstrating multi-platform engagement

Statistic 20

60% of dairy consumers are influenced by eco-friendly messaging, leading brands to invest more in sustainability marketing

Statistic 21

80% of dairy consumers trust online influencer reviews over traditional advertising, highlighting the importance of influencer marketing

Statistic 22

Dairy brands that employ multi-sensory marketing strategies see a 22% increase in consumer engagement, according to industry research

Statistic 23

The dairy industry’s online marketing spend increased by 25% in 2022 compared to the previous year

Statistic 24

Dairy companies increased their email marketing campaigns by 20% in 2022

Statistic 25

The top three digital marketing channels for dairy brands are social media, email, and content marketing

Statistic 26

58% of dairy product marketers plan to increase their investment in influencer collaborations in the next year

Statistic 27

Dairy brands that leverage user-generated content see a 20% higher conversion rate

Statistic 28

The share of dairy brands using augmented reality (AR) in marketing is projected to reach 15% in 2024

Statistic 29

The use of personalized video marketing in the dairy sector increased by 45% in 2022

Statistic 30

65% of dairy brands use data analytics to optimize their marketing campaigns

Statistic 31

TikTok campaigns for dairy products saw a 55% increase in viral reach in 2023

Statistic 32

Some dairy brands saw a 25% lift in brand awareness through targeted social media advertising campaigns in 2023

Statistic 33

The use of chatbots in dairy marketing communication increased by 60% in 2022, enhancing customer service and engagement

Statistic 34

50% of dairy marketing budgets are allocated to digital marketing channels as of 2023, reflecting industry shift towards online platforms

Statistic 35

the average digital ad spend per dairy brand increased by 20% in 2022, emphasizing growing digital investment

Statistic 36

About 65% of dairy companies reported increased ROI from digital marketing efforts in 2022, showing the effectiveness of online advertising

Statistic 37

The majority of dairy marketing budgets (around 70%) are allocated to social media advertising in 2023, indicating a focus on digital engagement

Statistic 38

The integration of AI in dairy marketing strategies increased by 50% in 2022, helping personalize consumer experiences

Statistic 39

Dairy product promotions via online banners saw a 20% increase in click-through rates in 2023, indicating effective digital advertising

Statistic 40

75% of dairy brands have a dedicated digital content team, emphasizing the focus on online content creation

Statistic 41

The use of virtual reality (VR) experiences in dairy marketing campaigns is projected to reach 10% adoption by 2024, offering immersive marketing experiences

Statistic 42

The number of dairy brands using customer feedback surveys online increased by 55% in 2022, aiding in targeted marketing improvements

Statistic 43

In 2022, digital marketing accounted for approximately 60% of total marketing spend within the dairy industry, illustrating industry trend towards digital channels

Statistic 44

Nearly 65% of dairy marketers plan to increase their investment in online video content in 2023, capitalizing on the rise of video consumption

Statistic 45

The global dairy market size was valued at approximately $927 billion in 2021

Statistic 46

The use of influencer marketing in the dairy industry grew by 30% in 2022

Statistic 47

The dairy industry’s use of mobile marketing grew by 32% in 2022

Statistic 48

Organic dairy product sales grew by 15% in 2022, demonstrating the effectiveness of health-conscious marketing strategies

Statistic 49

Dairy product advertising spend on digital platforms reached $120 million globally in 2022

Statistic 50

The growth of online grocery shopping has led to a 40% increase in digital dairy sales in 2023

Statistic 51

Dairy subscription box services experienced a 40% growth in customer subscriptions in 2022, indicating a rising trend in direct-to-consumer marketing

Statistic 52

Plant-based dairy alternatives are expected to reach a market share of 20% by 2025, influencing dairy marketing narratives

Statistic 53

The adoption of environmentally friendly packaging in dairy marketing increased by 18% in 2023, aligning with consumer demand for sustainable practices

Statistic 54

The percentage of dairy brands investing in sustainability-focused marketing grew from 45% in 2021 to 68% in 2023, indicating a rising priority

Statistic 55

The percentage of dairy companies using sustainable packaging options increased from 35% in 2021 to 57% in 2023, driven by consumer demand

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Sources

Our Reports have been cited by:

Trust Badges - Publications that have cited our reports

Key Highlights

The global dairy market size was valued at approximately $927 billion in 2021
Approximately 84% of dairy consumers worldwide prefer natural and organic dairy products
The dairy industry’s online marketing spend increased by 25% in 2022 compared to the previous year
67% of dairy product buyers research products online before purchasing
The use of influencer marketing in the dairy industry grew by 30% in 2022
Social media advertising for dairy products saw a 40% increase in engagement rates in 2023
The dairy industry’s consumer engagement through online videos increased by 35% in 2022
55% of dairy brands utilize personalized marketing strategies to improve consumer loyalty
45% of dairy consumers read online reviews before buying
Dairy companies increased their email marketing campaigns by 20% in 2022
The top three digital marketing channels for dairy brands are social media, email, and content marketing
70% of dairy consumers are influenced by sustainability and eco-friendly messaging in marketing campaigns
Online searches for dairy product recipes increased by 22% in 2023

With the global dairy market valued at nearly $927 billion in 2021 and consumer preferences shifting towards organic, sustainable, and digitally engaged brands, the dairy industry is quickly transforming through innovative marketing strategies that leverage influencer collaborations, personalized content, and sustainability messaging to boost brand loyalty and online sales.

Consumer Behavior and Engagement

Approximately 84% of dairy consumers worldwide prefer natural and organic dairy products
67% of dairy product buyers research products online before purchasing
Social media advertising for dairy products saw a 40% increase in engagement rates in 2023
The dairy industry’s consumer engagement through online videos increased by 35% in 2022
55% of dairy brands utilize personalized marketing strategies to improve consumer loyalty
45% of dairy consumers read online reviews before buying
70% of dairy consumers are influenced by sustainability and eco-friendly messaging in marketing campaigns
Online searches for dairy product recipes increased by 22% in 2023
Video content about dairy products generated 50% more engagement than static images in 2023
62% of dairy consumers are interested in plant-based dairy alternatives, influencing dairy marketing strategies
The average dairy consumer spends about 12 minutes engaging with dairy brand websites per visit
Approximately 78% of consumers prefer to buy dairy products from brands they follow on social media
The percentage of dairy consumers impacted by sustainability claims increased from 50% in 2021 to 68% in 2023
Digital coupon usage for dairy products increased by 35% in 2022, boosting online sales
Nearly 60% of dairy consumers are actively seeking dairy-free options at least once a month, impacting traditional marketing strategies
The brand loyalty rate for dairy consumers exposed to multi-channel marketing campaigns is approximately 25% higher than for those exposed to single-channel campaigns
Consumers aged 25-34 represent the largest demographic group engaging with dairy marketing content online, accounting for 35% of all interactions
Dairy brands that utilize storytelling in campaigns experienced 30% higher brand recall
In 2023, 40% of dairy consumers follow dairy brands on at least three social media platforms, demonstrating multi-platform engagement
60% of dairy consumers are influenced by eco-friendly messaging, leading brands to invest more in sustainability marketing
80% of dairy consumers trust online influencer reviews over traditional advertising, highlighting the importance of influencer marketing
Dairy brands that employ multi-sensory marketing strategies see a 22% increase in consumer engagement, according to industry research

Consumer Behavior and Engagement Interpretation

As dairy brands increasingly harness the digital palate—from storytelling and eco-friendly messaging resonating with 68% of consumers to influencer reviews trusted by 80%—the industry is boldly buttering up online engagement, proving that in the modern dairy aisle, choice is now as much about marketing flavor as product taste.

Digital Marketing Strategies and Channels

The dairy industry’s online marketing spend increased by 25% in 2022 compared to the previous year
Dairy companies increased their email marketing campaigns by 20% in 2022
The top three digital marketing channels for dairy brands are social media, email, and content marketing
58% of dairy product marketers plan to increase their investment in influencer collaborations in the next year
Dairy brands that leverage user-generated content see a 20% higher conversion rate
The share of dairy brands using augmented reality (AR) in marketing is projected to reach 15% in 2024
The use of personalized video marketing in the dairy sector increased by 45% in 2022
65% of dairy brands use data analytics to optimize their marketing campaigns
TikTok campaigns for dairy products saw a 55% increase in viral reach in 2023
Some dairy brands saw a 25% lift in brand awareness through targeted social media advertising campaigns in 2023
The use of chatbots in dairy marketing communication increased by 60% in 2022, enhancing customer service and engagement
50% of dairy marketing budgets are allocated to digital marketing channels as of 2023, reflecting industry shift towards online platforms
the average digital ad spend per dairy brand increased by 20% in 2022, emphasizing growing digital investment
About 65% of dairy companies reported increased ROI from digital marketing efforts in 2022, showing the effectiveness of online advertising
The majority of dairy marketing budgets (around 70%) are allocated to social media advertising in 2023, indicating a focus on digital engagement
The integration of AI in dairy marketing strategies increased by 50% in 2022, helping personalize consumer experiences
Dairy product promotions via online banners saw a 20% increase in click-through rates in 2023, indicating effective digital advertising
75% of dairy brands have a dedicated digital content team, emphasizing the focus on online content creation
The use of virtual reality (VR) experiences in dairy marketing campaigns is projected to reach 10% adoption by 2024, offering immersive marketing experiences
The number of dairy brands using customer feedback surveys online increased by 55% in 2022, aiding in targeted marketing improvements
In 2022, digital marketing accounted for approximately 60% of total marketing spend within the dairy industry, illustrating industry trend towards digital channels
Nearly 65% of dairy marketers plan to increase their investment in online video content in 2023, capitalizing on the rise of video consumption

Digital Marketing Strategies and Channels Interpretation

As the dairy industry churns more into digital waters—boosting online spend, harnessing AI, and collecting user feedback—it's clear that modern dairy marketing is less about milk and more about digital silk—packing a cream of social media, video, and influencer strategies to whip consumer engagement into a frothy top.

Market Size and Industry Growth

The global dairy market size was valued at approximately $927 billion in 2021
The use of influencer marketing in the dairy industry grew by 30% in 2022
The dairy industry’s use of mobile marketing grew by 32% in 2022
Organic dairy product sales grew by 15% in 2022, demonstrating the effectiveness of health-conscious marketing strategies
Dairy product advertising spend on digital platforms reached $120 million globally in 2022
The growth of online grocery shopping has led to a 40% increase in digital dairy sales in 2023
Dairy subscription box services experienced a 40% growth in customer subscriptions in 2022, indicating a rising trend in direct-to-consumer marketing
Plant-based dairy alternatives are expected to reach a market share of 20% by 2025, influencing dairy marketing narratives

Market Size and Industry Growth Interpretation

With a staggering $927 billion market size and digital strategies fueling a 32% surge in mobile marketing and a 30% rise in influencer campaigns, the dairy industry is milk-ing technology and consumer trends to churn out a healthier, more digitalized, and plant-aware future.

Sustainability and Eco-Friendly Practices

The adoption of environmentally friendly packaging in dairy marketing increased by 18% in 2023, aligning with consumer demand for sustainable practices
The percentage of dairy brands investing in sustainability-focused marketing grew from 45% in 2021 to 68% in 2023, indicating a rising priority
The percentage of dairy companies using sustainable packaging options increased from 35% in 2021 to 57% in 2023, driven by consumer demand

Sustainability and Eco-Friendly Practices Interpretation

With an 18% surge in eco-friendly packaging adoption and over two-thirds of dairy brands focusing on sustainability marketing by 2023, the dairy industry is clearly moo-ving toward a greener horizon—proving that going green is both good for the planet and profitable for the bottom line.