GITNUXREPORT 2025

Marketing In The Packaging Industry Statistics

Packaging marketing grows globally, emphasizing personalization, sustainability, and digital innovations.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

70% of consumers are more likely to buy a product if the packaging features a personalized message

Statistic 2

52% of consumers say packaging design influences their purchase decisions

Statistic 3

80% of consumers recall packaging that conveys a brand story

Statistic 4

65% of consumers say they are willing to pay more for sustainable packaging

Statistic 5

Packaging personalization campaigns have increased by 45% over the past two years

Statistic 6

Packaging design influences 60% of online shopping decisions

Statistic 7

55% of consumers have scanned a QR code on packaging in the past year

Statistic 8

63% of consumers are influenced by packaging in their social media sharing decisions

Statistic 9

85% of consumers trust packaging that clearly displays product benefits

Statistic 10

60% of all packaging is now designed with brand differentiation in mind

Statistic 11

38% of consumers have stopped purchasing a product due to uninspiring packaging

Statistic 12

68% of consumers associate premium packaging with higher product quality

Statistic 13

47% of marketers utilize experiential marketing through packaging, such as scent or tactile elements, to enhance consumer engagement

Statistic 14

72% of consumers have shared a product image on social media because of attractive packaging

Statistic 15

40% of consumers prefer packaging with clear and simple messaging, impacting branding strategies

Statistic 16

85% of brands now incorporate storytelling elements in their packaging to build emotional connections

Statistic 17

Personalized packaging can boost customer loyalty by 10-15%, according to recent studies

Statistic 18

48% of consumers have recommended a product based solely on its packaging design

Statistic 19

35% of brands are investing more in packaging marketing to enhance unboxing experiences

Statistic 20

57% of consumers are more likely to purchase from brands that share information about their packaging sustainability efforts on social media

Statistic 21

90% of consumers believe that innovative packaging influences their brand perception

Statistic 22

85% of consumers say packaging influences their first impression of a product

Statistic 23

70% of brands actively use packaging to communicate product safety and authenticity, enhancing consumer trust

Statistic 24

The use of branded packaging as a marketing tool rose by 33% in 2023, reflecting its growing importance

Statistic 25

Packaging with sensory marketing elements, such as textures and scents, saw a 20% rise as a marketing approach, enhancing consumer experience

Statistic 26

75% of consumers are more likely to share a product on social media if the packaging stands out visually

Statistic 27

65% of marketers see packaging as a key component in the omnichannel marketing approach, integrating online and offline experiences

Statistic 28

Digital marketing ads related to packaging increased by 35% in 2023

Statistic 29

40% of brands now incorporate augmented reality (AR) features into their packaging as a marketing tool

Statistic 30

The use of QR codes on packaging for marketing purposes grew by 50% in 2023

Statistic 31

75% of millennials are more likely to buy a product if its packaging includes social media engagement elements

Statistic 32

Interactive packaging (with digital elements) had a 20% growth rate in marketing applications in 2023

Statistic 33

The global digital packaging market is projected to grow at a CAGR of 12.1% from 2023 to 2030

Statistic 34

Almost 60% of marketing professionals plan to incorporate AR and VR features into packaging within the next two years

Statistic 35

50% of online retailers now employ video content in their packaging marketing strategies, such as video QR codes, to increase engagement

Statistic 36

Packaging innovations that combine sustainability and digital interactivity could boost consumer engagement by up to 50%, according to recent studies

Statistic 37

Packaging with innovative design features saw a 30% increase in marketing campaigns across industries in 2023

Statistic 38

The use of holographic packaging for marketing purposes increased by 18% in 2023, attracting attention and creating premium perceptions

Statistic 39

Subscription packaging marketing increased by 25% in 2023, indicating growth in direct-to-consumer marketing strategies

Statistic 40

The use of influencer marketing on packaging increased by 15% in the last year

Statistic 41

50% of brands are planning to increase their marketing budgets for packaging in 2024

Statistic 42

The most effective packaging marketing channels are social media (with 67% adoption), influencer collaborations (55%), and email marketing (45%)

Statistic 43

Packaging-based contests and giveaways increased by 20% in 2023, engaging consumers and boosting brand awareness

Statistic 44

Mobile-first packaging marketing strategies increased by 40% in 2023 to cater to the growing mobile shopping trend

Statistic 45

The global packaging market is expected to reach $1.09 trillion by 2024

Statistic 46

Eco-friendly packaging accounts for 30% of marketing campaigns in the packaging industry

Statistic 47

The integration of eco-claims in packaging marketing increased by 20% in 2023, highlighting consumer demand for sustainability

Statistic 48

45% of consumers expect brands to include recycled materials in their packaging

Statistic 49

The use of biodegradable packaging in marketing campaigns increased by 22% in 2023, illustrating eco-conscious branding efforts

Statistic 50

Eco-labeling on packaging has seen a 25% increase in marketing campaigns to emphasize sustainability efforts

Statistic 51

The adoption of eco-friendly inks and dyes in packaging marketing increased by 28% in 2023, emphasizing sustainability efforts

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Key Highlights

The global packaging market is expected to reach $1.09 trillion by 2024
70% of consumers are more likely to buy a product if the packaging features a personalized message
52% of consumers say packaging design influences their purchase decisions
80% of consumers recall packaging that conveys a brand story
Digital marketing ads related to packaging increased by 35% in 2023
Eco-friendly packaging accounts for 30% of marketing campaigns in the packaging industry
65% of consumers say they are willing to pay more for sustainable packaging
Packaging personalization campaigns have increased by 45% over the past two years
Packaging design influences 60% of online shopping decisions
40% of brands now incorporate augmented reality (AR) features into their packaging as a marketing tool
The use of QR codes on packaging for marketing purposes grew by 50% in 2023
75% of millennials are more likely to buy a product if its packaging includes social media engagement elements
55% of consumers have scanned a QR code on packaging in the past year

In a rapidly evolving industry where packaging is no longer just to protect a product but a vital marketing tool, recent statistics reveal that soaring market value, rising consumer expectations for personalization and sustainability, and innovative digital features like AR and QR codes are transforming the way brands connect with customers—and the stakes have never been higher.

Consumer Behavior and Preferences

70% of consumers are more likely to buy a product if the packaging features a personalized message
52% of consumers say packaging design influences their purchase decisions
80% of consumers recall packaging that conveys a brand story
65% of consumers say they are willing to pay more for sustainable packaging
Packaging personalization campaigns have increased by 45% over the past two years
Packaging design influences 60% of online shopping decisions
55% of consumers have scanned a QR code on packaging in the past year
63% of consumers are influenced by packaging in their social media sharing decisions
85% of consumers trust packaging that clearly displays product benefits
60% of all packaging is now designed with brand differentiation in mind
38% of consumers have stopped purchasing a product due to uninspiring packaging
68% of consumers associate premium packaging with higher product quality
47% of marketers utilize experiential marketing through packaging, such as scent or tactile elements, to enhance consumer engagement
72% of consumers have shared a product image on social media because of attractive packaging
40% of consumers prefer packaging with clear and simple messaging, impacting branding strategies
85% of brands now incorporate storytelling elements in their packaging to build emotional connections
Personalized packaging can boost customer loyalty by 10-15%, according to recent studies
48% of consumers have recommended a product based solely on its packaging design
35% of brands are investing more in packaging marketing to enhance unboxing experiences
57% of consumers are more likely to purchase from brands that share information about their packaging sustainability efforts on social media
90% of consumers believe that innovative packaging influences their brand perception
85% of consumers say packaging influences their first impression of a product
70% of brands actively use packaging to communicate product safety and authenticity, enhancing consumer trust
The use of branded packaging as a marketing tool rose by 33% in 2023, reflecting its growing importance
Packaging with sensory marketing elements, such as textures and scents, saw a 20% rise as a marketing approach, enhancing consumer experience
75% of consumers are more likely to share a product on social media if the packaging stands out visually
65% of marketers see packaging as a key component in the omnichannel marketing approach, integrating online and offline experiences

Consumer Behavior and Preferences Interpretation

In an era where 85% of consumers judge a product’s worth at first glance, savvy brands recognize that personalized, story-driven, and sustainable packaging not only boosts loyalty and trust but also transforms mere containers into powerful ambassadors—proving that in the packaging industry, first impressions are everything and second chances are rare.

Digital and Interactive Packaging Strategies

Digital marketing ads related to packaging increased by 35% in 2023
40% of brands now incorporate augmented reality (AR) features into their packaging as a marketing tool
The use of QR codes on packaging for marketing purposes grew by 50% in 2023
75% of millennials are more likely to buy a product if its packaging includes social media engagement elements
Interactive packaging (with digital elements) had a 20% growth rate in marketing applications in 2023
The global digital packaging market is projected to grow at a CAGR of 12.1% from 2023 to 2030
Almost 60% of marketing professionals plan to incorporate AR and VR features into packaging within the next two years
50% of online retailers now employ video content in their packaging marketing strategies, such as video QR codes, to increase engagement
Packaging innovations that combine sustainability and digital interactivity could boost consumer engagement by up to 50%, according to recent studies

Digital and Interactive Packaging Strategies Interpretation

As the packaging industry digitalizes at a rapid clip, with a 35% surge in marketing-related digital ads and innovative features like AR, QR codes, and video content transforming boxes into interactive brand ambassadors, it’s clear that future consumers—especially Millennials—prefer their products with a side of social engagement, sustainability, and high-tech flair.

Innovative and Creative Packaging Designs

Packaging with innovative design features saw a 30% increase in marketing campaigns across industries in 2023
The use of holographic packaging for marketing purposes increased by 18% in 2023, attracting attention and creating premium perceptions

Innovative and Creative Packaging Designs Interpretation

In 2023, innovative and holographic packaging features not only boosted marketing campaigns by 30% but also elevated brand prestige, proving that in the packaging industry, a touch of futuristic flair can make your product stand out—literally.

Marketing Effectiveness and Brand Engagement

Subscription packaging marketing increased by 25% in 2023, indicating growth in direct-to-consumer marketing strategies
The use of influencer marketing on packaging increased by 15% in the last year
50% of brands are planning to increase their marketing budgets for packaging in 2024
The most effective packaging marketing channels are social media (with 67% adoption), influencer collaborations (55%), and email marketing (45%)
Packaging-based contests and giveaways increased by 20% in 2023, engaging consumers and boosting brand awareness
Mobile-first packaging marketing strategies increased by 40% in 2023 to cater to the growing mobile shopping trend

Marketing Effectiveness and Brand Engagement Interpretation

As packaging marketing evolves into a vibrant, multi-channel arena fueled by influencer collaborations, social media dominance, and mobile-first strategies—including a remarkable 25% growth—brands are increasingly recognizing that a clever box often delivers a bigger punch than the product inside.

Sustainable and Eco-Friendly Packaging

The global packaging market is expected to reach $1.09 trillion by 2024
Eco-friendly packaging accounts for 30% of marketing campaigns in the packaging industry
The integration of eco-claims in packaging marketing increased by 20% in 2023, highlighting consumer demand for sustainability
45% of consumers expect brands to include recycled materials in their packaging
The use of biodegradable packaging in marketing campaigns increased by 22% in 2023, illustrating eco-conscious branding efforts
Eco-labeling on packaging has seen a 25% increase in marketing campaigns to emphasize sustainability efforts
The adoption of eco-friendly inks and dyes in packaging marketing increased by 28% in 2023, emphasizing sustainability efforts

Sustainable and Eco-Friendly Packaging Interpretation

As the $1.09 trillion global packaging industry gears up for a greener future—evidenced by a 30% surge in eco-friendly campaigns, a 20% rise in eco-claims, and nearly half of consumers demanding recycled materials—companies that integrate sustainability into their branding are not only aligning with consumer values but also packaging their success in eco-conscious innovations.