GITNUXREPORT 2025

Marketing In The Manufacturing Industry Statistics

Manufacturers prioritize digital, personalized marketing, boosting engagement and growth strategies.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

81% of manufacturing businesses identify brand storytelling as a key component of their marketing strategy

Statistic 2

72% of manufacturing marketers focus on content marketing strategies to educate their audience about product innovations

Statistic 3

66% of manufacturing marketers believe that customer testimonials influence purchasing decisions

Statistic 4

52% of manufacturing firms use social media to engage with customers and prospects

Statistic 5

71% of manufacturing marketers believe personalized marketing improves customer relationships

Statistic 6

70% of manufacturing companies conduct customer surveys to inform their marketing strategies

Statistic 7

48% of manufacturing companies find personalized email campaigns to be highly effective

Statistic 8

32% of manufacturing marketers find content personalization to significantly improve engagement

Statistic 9

73% of manufacturing marketers report that content marketing has strengthened customer relationships

Statistic 10

58% of manufacturing businesses utilize chatbot technology on their websites for customer interaction

Statistic 11

60% of manufacturing companies have integrated AI chatbots into their customer service and marketing efforts

Statistic 12

78% of manufacturing companies consider content marketing as essential for their business growth

Statistic 13

65% of manufacturing marketers prioritize lead generation through digital channels

Statistic 14

68% of manufacturing marketers say that SEO is vital for their online visibility

Statistic 15

55% of manufacturing companies utilize video marketing to demonstrate product capabilities

Statistic 16

34% of manufacturing businesses actively invest in inbound marketing strategies

Statistic 17

61% of manufacturing marketers use webinars to generate leads and educate prospects

Statistic 18

37% of manufacturing businesses leverage influencer marketing

Statistic 19

84% of manufacturing companies plan to support their marketing efforts with user-generated content

Statistic 20

59% of manufacturing marketers say that mobile-friendly websites are crucial for their digital marketing success

Statistic 21

50% of manufacturing companies see YouTube as a vital platform for product demos

Statistic 22

53% of manufacturing firms use online review platforms to build their reputation

Statistic 23

45% of manufacturing companies consider their website as a key marketing asset

Statistic 24

62% of manufacturing companies utilize video testimonials to boost credibility

Statistic 25

29% of manufacturing firms plan to explore new digital marketing channels in the upcoming year

Statistic 26

54% of manufacturing marketers feel that online training and webinars help generate leads

Statistic 27

49% of manufacturing marketers say that data analytics has improved their campaign effectiveness

Statistic 28

77% of manufacturing companies consider data-driven decision-making essential for marketing success

Statistic 29

77% of manufacturing marketers measure ROI through digital analytics tools

Statistic 30

58% of manufacturing marketers report that email marketing delivers the highest ROI

Statistic 31

43% of manufacturing companies allocate over 20% of their marketing budget to digital marketing

Statistic 32

82% of manufacturing companies plan to increase their investment in digital marketing tools in the next year

Statistic 33

60% of manufacturing firms view automation and AI as critical components of their marketing strategy

Statistic 34

53% of manufacturing firms have increased their use of marketing automation tools in the past year

Statistic 35

41% of manufacturing companies report that their key challenge is differentiating from competitors through marketing

Statistic 36

54% of manufacturing firms incorporate AR/VR into their marketing demos to showcase products

Statistic 37

69% of manufacturing marketers say that investing in digital skills for their teams has improved campaign outcomes

Statistic 38

63% of manufacturing businesses use CRM systems to track potential leads and enhance marketing strategies

Statistic 39

64% of manufacturing companies actively invest in digital advertising campaigns

Statistic 40

40% of manufacturing companies report that digital transformation significantly impacts their marketing approach

Statistic 41

49% of manufacturing marketers believe that virtual reality allows better product demonstrations

Statistic 42

39% of manufacturing companies are actively investing in branding to differentiate their products

Statistic 43

45% of manufacturing businesses see trade shows as the most effective marketing channel

Statistic 44

46% of manufacturing companies see trade publications as effective channels for reaching their target audience

Statistic 45

57% of manufacturing firms attend industry-specific online events to connect with prospects

Statistic 46

66% of manufacturing companies plan to increase their marketing budgets in the next fiscal year

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Key Highlights

78% of manufacturing companies consider content marketing as essential for their business growth
65% of manufacturing marketers prioritize lead generation through digital channels
52% of manufacturing firms use social media to engage with customers and prospects
43% of manufacturing companies allocate over 20% of their marketing budget to digital marketing
71% of manufacturing marketers believe personalized marketing improves customer relationships
82% of manufacturing companies plan to increase their investment in digital marketing tools in the next year
60% of manufacturing firms view automation and AI as critical components of their marketing strategy
45% of manufacturing businesses see trade shows as the most effective marketing channel
68% of manufacturing marketers say that SEO is vital for their online visibility
55% of manufacturing companies utilize video marketing to demonstrate product capabilities
49% of manufacturing marketers say that data analytics has improved their campaign effectiveness
34% of manufacturing businesses actively invest in inbound marketing strategies
70% of manufacturing companies conduct customer surveys to inform their marketing strategies

In a rapidly evolving landscape where 78% of manufacturing companies see content marketing as critical for growth, digital channels are transforming how manufacturers connect, engage, and differentiate in a competitive global market.

Content Marketing

81% of manufacturing businesses identify brand storytelling as a key component of their marketing strategy
72% of manufacturing marketers focus on content marketing strategies to educate their audience about product innovations

Content Marketing Interpretation

With 81% harnessing brand storytelling and 72% emphasizing content to showcase innovations, manufacturing marketers are effectively turning their factories' stories into compelling narratives, proving that even in a highly technical industry, a good story remains the best tool for engagement.

Content Marketing Strategies

66% of manufacturing marketers believe that customer testimonials influence purchasing decisions

Content Marketing Strategies Interpretation

With two-thirds of manufacturing marketers citing customer testimonials as a key influence, it's clear that in an industry often driven by machinery and metrics, the authentic voice of satisfied clients still reigns supreme as the most compelling sales engine.

Customer Engagement and Personalization

52% of manufacturing firms use social media to engage with customers and prospects
71% of manufacturing marketers believe personalized marketing improves customer relationships
70% of manufacturing companies conduct customer surveys to inform their marketing strategies
48% of manufacturing companies find personalized email campaigns to be highly effective
32% of manufacturing marketers find content personalization to significantly improve engagement
73% of manufacturing marketers report that content marketing has strengthened customer relationships
58% of manufacturing businesses utilize chatbot technology on their websites for customer interaction
60% of manufacturing companies have integrated AI chatbots into their customer service and marketing efforts

Customer Engagement and Personalization Interpretation

In a digital makeover that bridges industry tradition with modern innovation, over half of manufacturing firms now harness social media, AI chatbots, and personalized content to engage and deepen relationships with customers, proving that even in the factory-floor world, smart marketing is the new powerhouse.

Digital Marketing Strategies and Content Marketing

78% of manufacturing companies consider content marketing as essential for their business growth
65% of manufacturing marketers prioritize lead generation through digital channels
68% of manufacturing marketers say that SEO is vital for their online visibility
55% of manufacturing companies utilize video marketing to demonstrate product capabilities
34% of manufacturing businesses actively invest in inbound marketing strategies
61% of manufacturing marketers use webinars to generate leads and educate prospects
37% of manufacturing businesses leverage influencer marketing
84% of manufacturing companies plan to support their marketing efforts with user-generated content
59% of manufacturing marketers say that mobile-friendly websites are crucial for their digital marketing success
50% of manufacturing companies see YouTube as a vital platform for product demos
53% of manufacturing firms use online review platforms to build their reputation
45% of manufacturing companies consider their website as a key marketing asset
62% of manufacturing companies utilize video testimonials to boost credibility
29% of manufacturing firms plan to explore new digital marketing channels in the upcoming year
54% of manufacturing marketers feel that online training and webinars help generate leads

Digital Marketing Strategies and Content Marketing Interpretation

With 78% of manufacturing firms deeming content marketing essential and over half leveraging platforms like YouTube, webinars, and user-generated content, it's clear that even the most traditional industry is increasingly embracing digital strategies—proving that in manufacturing, the machinery isn't the only thing running smoothly; marketing is shifting gears into high digital gear.

Metrics, ROI, and Performance Measurement

49% of manufacturing marketers say that data analytics has improved their campaign effectiveness
77% of manufacturing companies consider data-driven decision-making essential for marketing success
77% of manufacturing marketers measure ROI through digital analytics tools
58% of manufacturing marketers report that email marketing delivers the highest ROI

Metrics, ROI, and Performance Measurement Interpretation

With nearly half of manufacturing marketers crediting data analytics for boosting campaign effectiveness and over three-quarters deeming data-driven decisions essential, it’s clear that in the factory of success, digital insights and email marketing are the well-oiled engines driving ROI and competitive advantage.

Technologies and Tools (Automation, AR/VR, CRM, Video)

43% of manufacturing companies allocate over 20% of their marketing budget to digital marketing
82% of manufacturing companies plan to increase their investment in digital marketing tools in the next year
60% of manufacturing firms view automation and AI as critical components of their marketing strategy
53% of manufacturing firms have increased their use of marketing automation tools in the past year
41% of manufacturing companies report that their key challenge is differentiating from competitors through marketing
54% of manufacturing firms incorporate AR/VR into their marketing demos to showcase products
69% of manufacturing marketers say that investing in digital skills for their teams has improved campaign outcomes
63% of manufacturing businesses use CRM systems to track potential leads and enhance marketing strategies
64% of manufacturing companies actively invest in digital advertising campaigns
40% of manufacturing companies report that digital transformation significantly impacts their marketing approach
49% of manufacturing marketers believe that virtual reality allows better product demonstrations
39% of manufacturing companies are actively investing in branding to differentiate their products

Technologies and Tools (Automation, AR/VR, CRM, Video) Interpretation

As manufacturing firms double down on digital—a trend exemplified by 82% planning increased investment and 64% leveraging digital ads—it's clear that automation, AR/VR, and strategic branding have become essential tools in the race to innovate and stand out amidst fierce competition.

Trade Shows, Events, and Industry Engagement

45% of manufacturing businesses see trade shows as the most effective marketing channel
46% of manufacturing companies see trade publications as effective channels for reaching their target audience
57% of manufacturing firms attend industry-specific online events to connect with prospects
66% of manufacturing companies plan to increase their marketing budgets in the next fiscal year

Trade Shows, Events, and Industry Engagement Interpretation

With nearly half of manufacturing firms favoring trade shows and trade publications, and over half embracing online events, it's clear that manufacturers are recognizing the need to diversify their marketing strategies—especially as two-thirds are poised to boost their budgets, signaling a fierce competition to connect with prospects in an increasingly digital and integrated industry landscape.