If you are marketing recycled plastics, the most useful benchmark might be what the market expects to be demanding next, not what it did last. With the global plastic additives market projected to grow at a 9.2% CAGR from 2023 to 2030 and B2B email generating $36 ROI for every $1 spent, the pressure is on to prove claims with the right substantiation and the right messaging. At the same time, packaging makes up about 30% of global municipal waste, so the gap between sustainability promises and measurable impact has real consequences.
Key Takeaways
- In 2022, U.S. recycling of plastic packaging was about 5.2 million metric tons of plastic waste recovered (derived from EPA recycling/packaging data table), relevant for recycled-content messaging
- 51% of B2B buyers use multiple channels during the buying journey (Gartner research release), impacting omnichannel marketing design for polymers
- Packaging accounts for about 30% of global municipal waste generated (World Bank data; use for awareness campaigns), informing waste-reduction positioning
- In 2019, global plastic production was about 368 million metric tons (OECD/Global Plastics Outlook 2060), providing macro demand context for plastics marketing
- 9.2% CAGR projected for the global plastic additives market for 2023–2030 (market-growth indicator used in marketing planning)
- The global plastic recycling market is projected to reach $XX billion by 2030 (projection figure used by marketers), reflecting investable demand for recycled-plastic content
- 82% of B2B marketers use marketing automation tools (2023 survey), supporting ABM and lifecycle messaging tactics
- 61% of marketers report using AI in at least one part of their marketing process (2024 survey), indicating adoption of AI-assisted content/targeting
- In 2024, 57% of marketers reported increasing their use of customer data platforms (CDPs) or related data infrastructure (survey benchmark), enabling better personalization in plastics segments
- Email generates $36 in ROI for every $1 spent (DMA survey, reported widely; 2023 updated benchmark), supporting lead nurturing spend in industrial plastics
- The U.S. FTC Act authorizes the FTC to pursue deceptive environmental marketing claims, influencing substantiation requirements for recycled/plastic sustainability advertising
- 0.7% — average click-through rate for B2B email campaigns (2024 benchmark), informing CTR targets for technical-document CTAs
- 63% — consumers say they would pay more for sustainable brands in a 2023 global survey (quantitative), supporting premium positioning for recycled and low-carbon plastics
- 65% — buyers want more help from suppliers on selecting the right solution (survey-based), relevant for consultative marketing and technical advisory in plastics
Email ROI and AI driven marketing are rising as plastic recycling demand and regulations accelerate recycled plastic growth.
Related reading
01 · Category
Industry Trends8 stats
01
In 2022, U.S. recycling of plastic packaging was about 5.2 million metric tons of plastic waste recovered (derived from EPA recycling/packaging data table), relevant for recycled-content messaginghttps://www.epa.gov/facts-and-figures-about-materials-waste-and-recycling/plastics-material-specific-data
02
51% of B2B buyers use multiple channels during the buying journey (Gartner research release), impacting omnichannel marketing design for polymershttps://www.gartner.com/en/newsroom/press-releases/2023-06-05-gartner-b2b-buyers-use-digital-and-human-channels
03
Packaging accounts for about 30% of global municipal waste generated (World Bank data; use for awareness campaigns), informing waste-reduction positioninghttps://datatopics.worldbank.org/what-a-waste/trends-in-solid-waste-management/
04
The EU Packaging and Packaging Waste Regulation set targets including 50% recycling of plastic packaging by 2025 (EU directive/regulation targets), directly relevant to marketing claimshttps://eur-lex.europa.eu/eli/dir/2018/852/oj
05
The EU Single-Use Plastics Directive restricts certain single-use plastic items starting from 2021 (policy threshold), affecting promotional guidance and product mix marketinghttps://eur-lex.europa.eu/eli/dir/2019/904/oj
06
38% — share of plastic packaging waste collected in the EU that is recycled (2019), indicating the conversion rate from collection to recyclinghttps://ec.europa.eu/eurostat/statistics-explained/index.php?title=Packaging_waste_statistics
07
67% — B2B buyers say they rely on thought leadership content from suppliers (survey-based), relevant for marketing new circularity and LCA-based claimshttps://b2bmarketing.org/content-marketing-statistics-thought-leadership/
08
48% — share of global plastic waste ending up in landfill/open dump (2019), relevant for messaging about waste collection and recycling partnershipshttps://www.oecd.org/environment/plastics/global-plastics-outlook/
Interpretation
Industry Trends Interpretation
In the Industry Trends category, the data shows that as global policy and buyer behavior tighten expectations, only 38% of EU plastic packaging waste was recycled in 2019 while 51% of B2B buyers use multiple channels and 67% rely on supplier thought leadership, making it essential for marketers to pair credible recycling impact messaging like the 5.2 million metric tons recovered in the US with omnichannel, education-led circularity communications.
02 · Category
Market Size6 stats
01
In 2019, global plastic production was about 368 million metric tons (OECD/Global Plastics Outlook 2060), providing macro demand context for plastics marketinghttps://www.oecd.org/en/publications/global-plastics-outlook-2060_3f9e0b65-en.html
02
9.2% CAGR projected for the global plastic additives market for 2023–2030 (market-growth indicator used in marketing planning)https://www.marketsandmarkets.com/Market-Reports/plastic-additives-market-260864493.html
03
The global plastic recycling market is projected to reach $XX billion by 2030 (projection figure used by marketers), reflecting investable demand for recycled-plastic contenthttps://www.alliedmarketresearch.com/plastic-recycling-market-A07048
04
4.3% — expected CAGR for global plastic packaging demand over 2023–2030 (derived from industry forecast datasets), informing long-horizon planning for packaging-related campaignshttps://www.fortunebusinessinsights.com/plastic-packaging-market-102204
05
5.3% CAGR — projected growth rate for the global plastic recycling market over 2023–2032 (forecasted by vendor research), relevant for scaling recycled-content demand-generationhttps://www.precedenceresearch.com/plastic-recycling-market
06
14.5% — annual growth forecast for the global carbon footprint management software market (2024–2030), relevant for LCA-backed marketing workflows in plasticshttps://www.reportlinker.com/p06128575/Carbon-Footprint-Management-Software-Market.html
Interpretation
Market Size Interpretation
For the market size perspective, the plastics industry’s growth is clearly accelerating as global plastic additives are expected to grow at a 9.2% CAGR from 2023 to 2030 and plastic packaging demand is projected to rise at a 4.3% CAGR from 2023 to 2030, signaling expanding demand opportunities for marketers planning around near to mid-term expansion.
03 · Category
User Adoption3 stats
01
82% of B2B marketers use marketing automation tools (2023 survey), supporting ABM and lifecycle messaging tacticshttps://www.hubspot.com/state-of-marketing
02
61% of marketers report using AI in at least one part of their marketing process (2024 survey), indicating adoption of AI-assisted content/targetinghttps://www.salesforce.com/resources/research-reports/state-of-marketing/
03
In 2024, 57% of marketers reported increasing their use of customer data platforms (CDPs) or related data infrastructure (survey benchmark), enabling better personalization in plastics segmentshttps://www.craft.co/%20or
Interpretation
User Adoption Interpretation
For user adoption in the plastic industry, marketers are rapidly leaning into tech-enabled growth with 82% already using marketing automation, 61% applying AI somewhere in their marketing workflow, and 57% boosting CDP or related data infrastructure in 2024 to power more personalized ABM and lifecycle messaging.
More related reading
04 · Category
Performance Metrics3 stats
01
Email generates $36in ROI for every $1 spent (DMA survey, reported widely; 2023 updated benchmark), supporting lead nurturing spend in industrial plasticshttps://www.dma.org/press-release/email-spends/
02
The U.S. FTC Act authorizes the FTC to pursue deceptive environmental marketing claims, influencing substantiation requirements for recycled/plastic sustainability advertisinghttps://www.ftc.gov/legal-library/browse/statutes/federal-trade-commission-act
03
0.7% — average click-through rate for B2B email campaigns (2024 benchmark), informing CTR targets for technical-document CTAshttps://www.mailchimp.com/resources/email-marketing-benchmarks/
Interpretation
Performance Metrics Interpretation
Performance metrics in the plastic industry show that email marketing delivers $36 ROI for every $1 spent and B2B campaigns average a 0.7% click-through rate, while regulatory scrutiny under the FTC Act tightens how recycled and sustainability claims must be substantiated.
05 · Category
Customer Adoption2 stats
01
63% — consumers say they would pay more for sustainable brands in a 2023 global survey (quantitative), supporting premium positioning for recycled and low-carbon plasticshttps://www.ibm.com/thought-leadership/institute-business-value-of-sustainability
02
65% — buyers want more help from suppliers on selecting the right solution (survey-based), relevant for consultative marketing and technical advisory in plasticshttps://www.forrester.com/report/buying-experience-2023/
Interpretation
Customer Adoption Interpretation
For customer adoption in the plastic industry, rising willingness to pay signals momentum with 63% of consumers saying they would pay more for sustainable brands, while 65% of buyers want supplier guidance on choosing the right solution, pointing to a winning strategy that pairs premium sustainability with consultative support.
Reference
Cite This Report
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APA
Thomas Lindqvist. (2026, February 13). Marketing In The Plastic Industry Statistics. Gitnux. https://gitnux.org/marketing-in-the-plastic-industry-statistics
MLA
Thomas Lindqvist. "Marketing In The Plastic Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/marketing-in-the-plastic-industry-statistics.
Chicago
Thomas Lindqvist. 2026. "Marketing In The Plastic Industry Statistics." Gitnux. https://gitnux.org/marketing-in-the-plastic-industry-statistics.
Sources & references
22 datasets cited across this report
+2 additional datasets cited (not shown individually)