GITNUXREPORT 2025

Marketing In The Plastic Industry Statistics

Plastic industry marketing emphasizes sustainability, digital strategies, and influencer collaborations.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

Our Commitment to Accuracy

Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

Over 50% of consumers prefer brands that promote eco-friendly and sustainable packaging solutions

Statistic 2

Sustainability-focused marketing campaigns in the plastic industry grew by 40% between 2020 and 2022

Statistic 3

45% of plastic industry marketers consider consumer education as a key component of their marketing strategy

Statistic 4

The plastic manufacturing sector saw a 10% rise in social media followers in 2023, primarily driven by environmental initiatives

Statistic 5

Approximately 33% of consumers are more likely to purchase from brands that demonstrate eco-friendly practices through their marketing

Statistic 6

Video content related to plastic recycling initiatives gained 35% more engagement on social media in 2022 compared to previous years

Statistic 7

Environmental claims in plastic packaging advertisements increased by 30% from 2020 to 2023, reflecting a trend towards greener marketing narratives

Statistic 8

The use of sustainability badges on plastic product packaging increased by 50% in 2022, aiming to boost consumer trust

Statistic 9

Plastic product companies that integrated storytelling into their marketing saw a 25% higher engagement rate than those that did not

Statistic 10

42% of consumers in the plastic industry are influenced by eco-friendly marketing messages when making purchasing decisions

Statistic 11

27% of plastic industry marketers considered sustainability a top priority in their advertising campaigns in 2023, demonstrating the importance of environmental concerns

Statistic 12

The use of eco-label certifications in marketing materials increased by 35% in 2023, aiming to enhance credibility

Statistic 13

The use of sustainability-focused storytelling in plastic marketing increased brand loyalty by 20% in 2023, according to industry surveys

Statistic 14

The number of plastic industry mobile app downloads related to product information and sustainability increased by 40% in 2023, highlighting digital engagement trends

Statistic 15

Customer testimonials and case studies are used by 48% of plastic companies in their marketing strategies in 2022, to demonstrate product efficacy

Statistic 16

Plastic industry marketing budgets devoted to sustainability initiatives increased by 25% in 2022 compared to 2021, reflecting rising environmental concerns

Statistic 17

The adoption of eco-friendly packaging marketing increased by 45% between 2020 and 2023 in the plastic industry, reflecting consumer demand

Statistic 18

52% of plastic companies reported that customer reviews significantly impacted their marketing success in 2022, emphasizing the importance of user-generated content

Statistic 19

In 2022, approximately 34% of marketing campaigns in the plastic industry utilized digital channels

Statistic 20

Approximately 60% of plastic companies invest in content marketing strategies to boost brand awareness

Statistic 21

The plastic industry’s online advertising spend accounted for 12% of total marketing budgets in 2022

Statistic 22

Plastic producers reported a 15% increase in engagement rates when employing video marketing campaigns in 2022

Statistic 23

Email marketing open rates in the plastic industry averaged 22% in 2022, with click-through rates at 4.5%

Statistic 24

The adoption of influencer marketing in the plastic industry increased by 20% in 2023, with a focus on environmental influencers

Statistic 25

55% of plastic companies use SEO as a key component of their digital marketing strategy in 2022, to improve online visibility

Statistic 26

The average cost-per-lead for plastic industry digital campaigns was $45 in 2023, down from $50 in 2021, indicating improved marketing efficiency

Statistic 27

Mobile marketing campaigns in the plastic sector saw a 15% increase in engagement rates in 2023, as consumers increasingly used mobile devices for research

Statistic 28

Digital marketing in the plastic industry accounted for 18% of overall industry marketing budgets in 2022, highlighting a shift towards online channels

Statistic 29

In 2023, the number of plastic industry marketers attending virtual events increased by 50% compared to 2022, indicating a shift in promotional strategies

Statistic 30

The use of personalized email content increased marketing conversion rates by 15% in 2022 within the plastic industry

Statistic 31

Plastic industry social media advertising spend increased by 20% in 2022, with Facebook and LinkedIn being the most utilized platforms

Statistic 32

65% of plastic companies reported that their digital lead generation efforts improved significantly after incorporating content marketing strategies

Statistic 33

Online video ads in the plastic industry achieved an average viewability rate of 75% in 2022, leading to higher engagement

Statistic 34

In 2023, 38% of plastic companies used influencer collaborations to promote sustainable products, up from 22% in 2021, indicating increased influencer engagement

Statistic 35

The effectiveness of digital marketing campaigns in the plastic industry improved by 18% in 2022, measured through lead generation and customer inquiries

Statistic 36

Plastic industry newsletters and email campaigns had an average open rate of 20% in 2022, with click-through rates at 3.8%

Statistic 37

In 2023, digital lead generation for the plastic industry grew by an estimated 22%, driven by improved targeting and content strategies

Statistic 38

Plastic industry trade shows and expos saw a 25% increase in marketing sponsorships in 2023, indicating rising promotional efforts

Statistic 39

The global plastic packaging market is projected to reach USD 394.66 billion by 2026, growing at a CAGR of 4.2%

Statistic 40

The use of augmented reality (AR) in plastic product marketing increased by 25% from 2021 to 2023

Statistic 41

In 2023, 70% of plastic industry marketing efforts targeted the B2B segment, aiming at suppliers and distributors

Statistic 42

The use of data analytics for marketing personalization in the plastic industry increased by 30% from 2021 to 2023

Statistic 43

The growth rate of online B2B marketing strategies in the plastic industry is projected at 7% annually through 2025, emphasizing ongoing digital transformation

Statistic 44

Plastic industry firms increased their investment in influencer marketing by 30% in 2022, focusing on environmental and sustainability themes

Statistic 45

40% of plastic industry marketers reported utilizing chatbots for customer engagement in 2023, enhancing real-time communication

Statistic 46

The percentage of plastic companies employing AI-driven marketing tools increased from 12% in 2020 to 38% in 2023, reflecting rapid technological adoption

Statistic 47

The percentage of plastic industry marketers using virtual reality (VR) for product demos increased from 5% in 2021 to 15% in 2023, showing technological advancement

Slide 1 of 47

Sources

Our Reports have been cited by:

Trust Badges - Publications that have cited our reports

Key Highlights

The global plastic packaging market is projected to reach USD 394.66 billion by 2026, growing at a CAGR of 4.2%
In 2022, approximately 34% of marketing campaigns in the plastic industry utilized digital channels
Over 50% of consumers prefer brands that promote eco-friendly and sustainable packaging solutions
The use of augmented reality (AR) in plastic product marketing increased by 25% from 2021 to 2023
Approximately 60% of plastic companies invest in content marketing strategies to boost brand awareness
The plastic industry’s online advertising spend accounted for 12% of total marketing budgets in 2022
Plastic producers reported a 15% increase in engagement rates when employing video marketing campaigns in 2022
Sustainability-focused marketing campaigns in the plastic industry grew by 40% between 2020 and 2022
45% of plastic industry marketers consider consumer education as a key component of their marketing strategy
The plastic manufacturing sector saw a 10% rise in social media followers in 2023, primarily driven by environmental initiatives
In 2023, 70% of plastic industry marketing efforts targeted the B2B segment, aiming at suppliers and distributors
Email marketing open rates in the plastic industry averaged 22% in 2022, with click-through rates at 4.5%
The use of data analytics for marketing personalization in the plastic industry increased by 30% from 2021 to 2023

With the plastic industry poised to reach nearly $395 billion by 2026, it’s clear that innovative digital marketing strategies—ranging from influencer collaborations to immersive AR experiences and sustainability storytelling—are transforming how brands engage consumers and stay ahead in a fiercely competitive market.

Consumer Preferences and Sustainability Initiatives

Over 50% of consumers prefer brands that promote eco-friendly and sustainable packaging solutions
Sustainability-focused marketing campaigns in the plastic industry grew by 40% between 2020 and 2022
45% of plastic industry marketers consider consumer education as a key component of their marketing strategy
The plastic manufacturing sector saw a 10% rise in social media followers in 2023, primarily driven by environmental initiatives
Approximately 33% of consumers are more likely to purchase from brands that demonstrate eco-friendly practices through their marketing
Video content related to plastic recycling initiatives gained 35% more engagement on social media in 2022 compared to previous years
Environmental claims in plastic packaging advertisements increased by 30% from 2020 to 2023, reflecting a trend towards greener marketing narratives
The use of sustainability badges on plastic product packaging increased by 50% in 2022, aiming to boost consumer trust
Plastic product companies that integrated storytelling into their marketing saw a 25% higher engagement rate than those that did not
42% of consumers in the plastic industry are influenced by eco-friendly marketing messages when making purchasing decisions
27% of plastic industry marketers considered sustainability a top priority in their advertising campaigns in 2023, demonstrating the importance of environmental concerns
The use of eco-label certifications in marketing materials increased by 35% in 2023, aiming to enhance credibility
The use of sustainability-focused storytelling in plastic marketing increased brand loyalty by 20% in 2023, according to industry surveys
The number of plastic industry mobile app downloads related to product information and sustainability increased by 40% in 2023, highlighting digital engagement trends
Customer testimonials and case studies are used by 48% of plastic companies in their marketing strategies in 2022, to demonstrate product efficacy
Plastic industry marketing budgets devoted to sustainability initiatives increased by 25% in 2022 compared to 2021, reflecting rising environmental concerns
The adoption of eco-friendly packaging marketing increased by 45% between 2020 and 2023 in the plastic industry, reflecting consumer demand
52% of plastic companies reported that customer reviews significantly impacted their marketing success in 2022, emphasizing the importance of user-generated content

Consumer Preferences and Sustainability Initiatives Interpretation

As environmental consciousness climbs, over half of consumers now favor plastic brands championing sustainability, prompting a 40% surge in eco-focused marketing campaigns and a 50% rise in sustainability badges—yet, with only 27% of marketers prioritizing environmental messaging, it's clear that the industry must translate eco-awareness into authentic narratives to truly turn the tide.

Digital Marketing and Advertising Trends

In 2022, approximately 34% of marketing campaigns in the plastic industry utilized digital channels
Approximately 60% of plastic companies invest in content marketing strategies to boost brand awareness
The plastic industry’s online advertising spend accounted for 12% of total marketing budgets in 2022
Plastic producers reported a 15% increase in engagement rates when employing video marketing campaigns in 2022
Email marketing open rates in the plastic industry averaged 22% in 2022, with click-through rates at 4.5%
The adoption of influencer marketing in the plastic industry increased by 20% in 2023, with a focus on environmental influencers
55% of plastic companies use SEO as a key component of their digital marketing strategy in 2022, to improve online visibility
The average cost-per-lead for plastic industry digital campaigns was $45 in 2023, down from $50 in 2021, indicating improved marketing efficiency
Mobile marketing campaigns in the plastic sector saw a 15% increase in engagement rates in 2023, as consumers increasingly used mobile devices for research
Digital marketing in the plastic industry accounted for 18% of overall industry marketing budgets in 2022, highlighting a shift towards online channels
In 2023, the number of plastic industry marketers attending virtual events increased by 50% compared to 2022, indicating a shift in promotional strategies
The use of personalized email content increased marketing conversion rates by 15% in 2022 within the plastic industry
Plastic industry social media advertising spend increased by 20% in 2022, with Facebook and LinkedIn being the most utilized platforms
65% of plastic companies reported that their digital lead generation efforts improved significantly after incorporating content marketing strategies
Online video ads in the plastic industry achieved an average viewability rate of 75% in 2022, leading to higher engagement
In 2023, 38% of plastic companies used influencer collaborations to promote sustainable products, up from 22% in 2021, indicating increased influencer engagement
The effectiveness of digital marketing campaigns in the plastic industry improved by 18% in 2022, measured through lead generation and customer inquiries
Plastic industry newsletters and email campaigns had an average open rate of 20% in 2022, with click-through rates at 3.8%
In 2023, digital lead generation for the plastic industry grew by an estimated 22%, driven by improved targeting and content strategies

Digital Marketing and Advertising Trends Interpretation

Despite plastic industry marketers directing roughly 18% of budgets toward digital channels and boosting influencer collaborations by 20% in 2023, the sector's steady shift from traditional to online marketing—evidenced by increased video engagement, SEO, and mobile campaigns—suggests that, much like the plastic itself, their marketing is becoming more flexible, yet still seeks to reshape perceptions with a splash of innovation.

Industry Events and Market Engagement

Plastic industry trade shows and expos saw a 25% increase in marketing sponsorships in 2023, indicating rising promotional efforts

Industry Events and Market Engagement Interpretation

The 25% surge in marketing sponsorships at plastic industry trade shows and expos in 2023 signals that the plastic sector is not just shaping the future but actively investing in how it’s seen—proving that in this industry, appearance truly is everything.

Market Growth and Investment Strategies

The global plastic packaging market is projected to reach USD 394.66 billion by 2026, growing at a CAGR of 4.2%
The use of augmented reality (AR) in plastic product marketing increased by 25% from 2021 to 2023
In 2023, 70% of plastic industry marketing efforts targeted the B2B segment, aiming at suppliers and distributors
The use of data analytics for marketing personalization in the plastic industry increased by 30% from 2021 to 2023
The growth rate of online B2B marketing strategies in the plastic industry is projected at 7% annually through 2025, emphasizing ongoing digital transformation
Plastic industry firms increased their investment in influencer marketing by 30% in 2022, focusing on environmental and sustainability themes

Market Growth and Investment Strategies Interpretation

As the plastic industry gears up for an impressive $394.66 billion market by 2026, it’s clear that digital innovation—from AR and data analytics to influencer campaigns—is fueling a sustainable, B2B-focused Transformation that’s as complex and multifaceted as the products it promotes.

Technological Adoption and Innovations

40% of plastic industry marketers reported utilizing chatbots for customer engagement in 2023, enhancing real-time communication
The percentage of plastic companies employing AI-driven marketing tools increased from 12% in 2020 to 38% in 2023, reflecting rapid technological adoption
The percentage of plastic industry marketers using virtual reality (VR) for product demos increased from 5% in 2021 to 15% in 2023, showing technological advancement

Technological Adoption and Innovations Interpretation

As the plastic industry swiftly molds its marketing strategies with AI-driven tools jumping from 12% to 38% and chatbots engaging 40% of marketers in 2023, while VR demos triple to 15%, it's clear that innovation is not just shiny, but essential for shaping a sustainable and competitive future amidst transformative technological waves.