GITNUXREPORT 2025

Marketing In The Supply Chain Industry Statistics

Supply chain marketing boosts engagement, sales, branding, and competitive positioning significantly.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

63% of supply chain firms report that personalized marketing increases customer retention

Statistic 2

52% of supply chain companies utilize email marketing as a primary channel for client communication

Statistic 3

53% of supply chain industry insiders believe that video marketing increases engagement levels

Statistic 4

66% of supply chain companies record an increase in customer engagement due to account-based marketing

Statistic 5

76% of supply chain marketers say content personalization improves client satisfaction

Statistic 6

71% of supply chain marketers state that customer testimonials are highly effective in building trust

Statistic 7

58% of supply chain companies report that online reviews impact their reputation management

Statistic 8

65% of decision-makers in the supply chain industry prefer engaging with personalized content

Statistic 9

66% of supply chain marketers believe that strong branding contributes to customer trust

Statistic 10

59% of supply chain marketers prioritize content quality over quantity for better engagement

Statistic 11

44% of supply chain companies use artificial intelligence to personalize marketing messages

Statistic 12

48% of supply chain companies integrate their marketing platforms with supply chain management software

Statistic 13

80% of supply chain companies plan to increase their investment in digital marketing tools over the next year

Statistic 14

58% of supply chain marketers are investing in chatbots to improve customer service experiences

Statistic 15

49% of supply chain industry marketers see influencer marketing as a growing trend

Statistic 16

38% of supply chain firms have increased their digital marketing spending by over 25% in the past year

Statistic 17

71% of decision makers in the supply chain industry find webinars effective for thought leadership

Statistic 18

78% of supply chain professionals believe that marketing plays a critical role in supplier relationship management

Statistic 19

65% of B2B buyers report that they rely heavily on digital marketing content when making supply chain purchase decisions

Statistic 20

70% of companies in the supply chain industry use social media platforms to connect with potential clients

Statistic 21

54% of supply chain marketers identify content marketing as the most effective strategy for lead generation

Statistic 22

59% of supply chain marketers observe an improvement in brand awareness after implementing targeted marketing strategies

Statistic 23

48% of B2B supply chain marketers say content webinars lead to higher conversion rates

Statistic 24

62% of supply chain businesses see a significant uplift in sales after adopting inbound marketing strategies

Statistic 25

40% of supply chain companies reported that incorporating AI-driven marketing tools helped to identify new market segments

Statistic 26

34% of supply chain firms leverage influencer marketing to expand their reach

Statistic 27

69% of supply chain firms use digital ads to target niche markets

Statistic 28

55% of targeted marketing campaigns in the supply chain industry lead to higher customer acquisition rates

Statistic 29

42% of supply chain leads originate from LinkedIn marketing efforts

Statistic 30

37% of supply chain marketers use augmented reality (AR) in their campaigns to demonstrate product features

Statistic 31

50% of supply chain companies attend industry conferences to enhance their marketing exposure

Statistic 32

44% of supply chain marketing professionals prioritize sustainability messaging to appeal to eco-conscious clients

Statistic 33

67% of supply chain firms see an increase in sales after implementing SEO optimized content

Statistic 34

49% of the B2B supply chain industry use account-based marketing to target high-value clients

Statistic 35

64% of supply chain industry stakeholders consider mobile marketing crucial for reaching logistics clients

Statistic 36

55% of supply chain companies measure the success of social media campaigns through lead conversions

Statistic 37

45% of supply chain firms report increased ROI from targeted email campaigns

Statistic 38

69% of supply chain marketing teams utilize marketing automation platforms to nurture leads

Statistic 39

52% of supply chain industry marketing budgets are allocated to digital advertising

Statistic 40

41% of supply chain companies produce case studies to demonstrate their solutions

Statistic 41

60% of supply chain firms view inbound marketing as a cost-effective strategy

Statistic 42

53% of customer retention in the supply chain industry is driven by consistent and targeted marketing communications

Statistic 43

47% of supply chain companies utilize virtual events and webinars for marketing outreach

Statistic 44

53% of supply chain businesses have a dedicated marketing team focused on digital strategies

Statistic 45

67% of supply chain marketers plan to invest more in video marketing to increase engagement

Statistic 46

49% of supply chain firms report that marketing efforts directly contribute to revenue growth

Statistic 47

55% of supply chain companies believe that strategic content marketing improves competitive positioning

Statistic 48

45% of supply chain marketing campaigns are now integrated with CRM systems to better track customer engagement

Statistic 49

77% of supply chain marketers ranked data analytics as essential to improving marketing ROI

Statistic 50

44% of supply chain marketing professionals cite poor data quality as a barrier to effective marketing

Statistic 51

61% of supply chain participants believe that marketing automation reduces sales cycle length

Statistic 52

36% of supply chain firms track ROI from marketing campaigns using multi-channel attribution models

Statistic 53

83% of supply chain firms use analytics dashboards to monitor marketing performance metrics

Statistic 54

72% of supply chain marketers plan to expand their use of artificial intelligence within marketing tactics

Statistic 55

78% of supply chain executives use data-driven marketing insights for strategic planning

Statistic 56

82% of supply chain companies track digital engagement metrics such as click-through rates and time on page

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Key Highlights

78% of supply chain professionals believe that marketing plays a critical role in supplier relationship management
65% of B2B buyers report that they rely heavily on digital marketing content when making supply chain purchase decisions
70% of companies in the supply chain industry use social media platforms to connect with potential clients
54% of supply chain marketers identify content marketing as the most effective strategy for lead generation
80% of supply chain companies plan to increase their investment in digital marketing tools over the next year
45% of supply chain marketing campaigns are now integrated with CRM systems to better track customer engagement
63% of supply chain firms report that personalized marketing increases customer retention
59% of supply chain marketers observe an improvement in brand awareness after implementing targeted marketing strategies
52% of supply chain companies utilize email marketing as a primary channel for client communication
48% of B2B supply chain marketers say content webinars lead to higher conversion rates
77% of supply chain marketers ranked data analytics as essential to improving marketing ROI
62% of supply chain businesses see a significant uplift in sales after adopting inbound marketing strategies
53% of supply chain industry insiders believe that video marketing increases engagement levels

In an industry where efficiency and relationships drive success, a stunning 80% of supply chain companies are increasing their investment in digital marketing tools—highlighting the critical role innovative marketing strategies now play in shaping supplier and customer connections.

Customer Engagement and Relationships

63% of supply chain firms report that personalized marketing increases customer retention
52% of supply chain companies utilize email marketing as a primary channel for client communication
53% of supply chain industry insiders believe that video marketing increases engagement levels
66% of supply chain companies record an increase in customer engagement due to account-based marketing
76% of supply chain marketers say content personalization improves client satisfaction
71% of supply chain marketers state that customer testimonials are highly effective in building trust
58% of supply chain companies report that online reviews impact their reputation management
65% of decision-makers in the supply chain industry prefer engaging with personalized content
66% of supply chain marketers believe that strong branding contributes to customer trust
59% of supply chain marketers prioritize content quality over quantity for better engagement
44% of supply chain companies use artificial intelligence to personalize marketing messages

Customer Engagement and Relationships Interpretation

In an industry where the supply chain's strength lies in logistics, the stats reveal that personalized, engaging content—from videos to testimonials—acts as the trustworthy courier delivering customer loyalty and satisfaction, with AI poised to redefine the route ahead.

Digital Transformation and Adoption

48% of supply chain companies integrate their marketing platforms with supply chain management software

Digital Transformation and Adoption Interpretation

Nearly half of supply chain companies are finally realizing that seamless integration between marketing platforms and supply chain management isn't just a wise choice—it's becoming a strategic necessity in the digital age.

Industry Trends and Investment

80% of supply chain companies plan to increase their investment in digital marketing tools over the next year
58% of supply chain marketers are investing in chatbots to improve customer service experiences
49% of supply chain industry marketers see influencer marketing as a growing trend
38% of supply chain firms have increased their digital marketing spending by over 25% in the past year
71% of decision makers in the supply chain industry find webinars effective for thought leadership

Industry Trends and Investment Interpretation

As supply chain companies increasingly embrace digital tools—from chatbots and influencer marketing to webinar-driven thought leadership—it's clear they're navigating the modern logistics landscape with a high-tech compass, aiming to accelerate efficiency and customer engagement in an interconnected world.

Marketing Strategies and Campaigns

78% of supply chain professionals believe that marketing plays a critical role in supplier relationship management
65% of B2B buyers report that they rely heavily on digital marketing content when making supply chain purchase decisions
70% of companies in the supply chain industry use social media platforms to connect with potential clients
54% of supply chain marketers identify content marketing as the most effective strategy for lead generation
59% of supply chain marketers observe an improvement in brand awareness after implementing targeted marketing strategies
48% of B2B supply chain marketers say content webinars lead to higher conversion rates
62% of supply chain businesses see a significant uplift in sales after adopting inbound marketing strategies
40% of supply chain companies reported that incorporating AI-driven marketing tools helped to identify new market segments
34% of supply chain firms leverage influencer marketing to expand their reach
69% of supply chain firms use digital ads to target niche markets
55% of targeted marketing campaigns in the supply chain industry lead to higher customer acquisition rates
42% of supply chain leads originate from LinkedIn marketing efforts
37% of supply chain marketers use augmented reality (AR) in their campaigns to demonstrate product features
50% of supply chain companies attend industry conferences to enhance their marketing exposure
44% of supply chain marketing professionals prioritize sustainability messaging to appeal to eco-conscious clients
67% of supply chain firms see an increase in sales after implementing SEO optimized content
49% of the B2B supply chain industry use account-based marketing to target high-value clients
64% of supply chain industry stakeholders consider mobile marketing crucial for reaching logistics clients
55% of supply chain companies measure the success of social media campaigns through lead conversions
45% of supply chain firms report increased ROI from targeted email campaigns
69% of supply chain marketing teams utilize marketing automation platforms to nurture leads
52% of supply chain industry marketing budgets are allocated to digital advertising
41% of supply chain companies produce case studies to demonstrate their solutions
60% of supply chain firms view inbound marketing as a cost-effective strategy
53% of customer retention in the supply chain industry is driven by consistent and targeted marketing communications
47% of supply chain companies utilize virtual events and webinars for marketing outreach
53% of supply chain businesses have a dedicated marketing team focused on digital strategies
67% of supply chain marketers plan to invest more in video marketing to increase engagement
49% of supply chain firms report that marketing efforts directly contribute to revenue growth
55% of supply chain companies believe that strategic content marketing improves competitive positioning

Marketing Strategies and Campaigns Interpretation

In an industry where logistics and efficiency are king, supply chain professionals recognize that strategic marketing—ranging from AI-driven segmentation to impactful webinars—is not just a buzzword but a vital bridge to building relationships, capturing niche markets, and ultimately driving sales, with a remarkable 78% acknowledging marketing's critical role in supplier relationships and over half leveraging digital tactics to turn content into conversions.

Technology and Data Analytics

45% of supply chain marketing campaigns are now integrated with CRM systems to better track customer engagement
77% of supply chain marketers ranked data analytics as essential to improving marketing ROI
44% of supply chain marketing professionals cite poor data quality as a barrier to effective marketing
61% of supply chain participants believe that marketing automation reduces sales cycle length
36% of supply chain firms track ROI from marketing campaigns using multi-channel attribution models
83% of supply chain firms use analytics dashboards to monitor marketing performance metrics
72% of supply chain marketers plan to expand their use of artificial intelligence within marketing tactics
78% of supply chain executives use data-driven marketing insights for strategic planning
82% of supply chain companies track digital engagement metrics such as click-through rates and time on page

Technology and Data Analytics Interpretation

In the complex world of supply chain marketing, where nearly three-quarters leverage data analytics and AI to sharpen strategy, integrating CRM and harnessing multi-channel attribution are no longer optional but essential tools to combat poor data quality and accelerate sales cycles, underscoring a decisive shift toward a metrics-driven, technologically empowered industry.