GITNUXREPORT 2025

Marketing In The Grocery Industry Statistics

Grocery industry leverages digital marketing to influence 77% of shoppers.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

77% of grocery shoppers make purchasing decisions based on in-store marketing displays

Statistic 2

Digital coupons influence approximately 70% of grocery purchases

Statistic 3

80% of grocery shoppers are willing to switch brands if offered better digital deals

Statistic 4

In-store digital signage impacts 45% of shoppers' purchase decisions

Statistic 5

55% of shoppers are more likely to buy a product if they see a product demonstration or sample in-store

Statistic 6

85% of grocery shopping trips are made within a 5-mile radius of home

Statistic 7

40% of consumers report that online reviews have a significant influence on their grocery purchase decisions

Statistic 8

75% of consumers prefer shopping at stores with clear, well-designed layouts that enhance their shopping experience

Statistic 9

60% of consumers use digital loyalty cards rather than physical ones

Statistic 10

47% of grocery shoppers abandon online carts due to insufficient product information

Statistic 11

65% of consumers are more likely to purchase a product if it’s featured in a social media influencer’s post

Statistic 12

35% of grocery shoppers participate in online recipe sharing to find new products & brands

Statistic 13

49% of consumers research products online before purchasing in-store

Statistic 14

66% of grocery customers prefer checkout-less or cashierless shopping experiences

Statistic 15

57% of grocery shoppers rely on mobile payment options rather than cash or card

Statistic 16

76% of grocery shoppers are influenced by store layout and product placement in their purchasing decisions

Statistic 17

71% of grocery shoppers use online price comparison tools to find the best deals

Statistic 18

52% of grocery shoppers research online before making in-store purchases

Statistic 19

65% of consumers browse grocery store apps for deals before shopping

Statistic 20

54% of grocery retailers have increased their digital advertising budget in the last year

Statistic 21

38% of grocery shoppers use voice search to find products in-store

Statistic 22

48% of grocery shoppers follow their favorite brands on social media

Statistic 23

70% of grocery retail sales are influenced by mobile advertising

Statistic 24

62% of grocery stores now use AI to optimize product placement and inventory

Statistic 25

32% of grocery stores are investing in virtual reality experiences for marketing

Statistic 26

68% of grocery stores have adopted omnichannel marketing strategies

Statistic 27

45% of grocery shoppers plan their shopping trips using grocery store mobile apps

Statistic 28

70% of grocery stores plan to increase investment in digital infrastructure over the next two years

Statistic 29

55% of grocery store visits are now initiated via mobile devices

Statistic 30

44% of grocery retailers have implemented augmented reality to enhance product displays and customer engagement

Statistic 31

43% of grocery shoppers use augmented reality features on mobile apps to scan products for additional info

Statistic 32

50% of grocery stores plan to increase investments in virtual store tours and online shopping experiences

Statistic 33

68% of consumers follow grocery brands on social media for product updates and promotions

Statistic 34

35% of grocery retailers are testing or deploying checkout-free shopping technologies

Statistic 35

60% of consumers prefer to receive marketing offers via SMS text messages

Statistic 36

Loyalty programs increase customer retention rates by 25% in grocery retail

Statistic 37

60% of consumers prefer to receive personalized marketing messages while shopping

Statistic 38

42% of grocery shoppers subscribe to newsletters for exclusive deals and content

Statistic 39

78% of grocery customers prefer personalized shopping experiences over generic ones

Statistic 40

57% of grocery retailers use data analytics to personalize marketing strategies

Statistic 41

80% of shoppers are more likely to buy from brands that engage them via personalized emails

Statistic 42

53% of shoppers prefer to receive personalized discounts based on their shopping history

Statistic 43

74% of consumers find loyalty programs more appealing if they are integrated across all shopping channels

Statistic 44

30% of grocery e-commerce sales are generated through social media channels

Statistic 45

49% of grocery chains use influencer marketing to promote new products

Statistic 46

52% of grocery advertising spend is allocated to digital platforms

Statistic 47

58% of grocery retail marketing campaigns incorporate social proof, such as reviews and ratings, to boost credibility

Statistic 48

66% of grocery retailers use customer feedback surveys to shape their marketing strategies

Statistic 49

50% of grocery consumers are more likely to buy items that are promoted via eco-friendly packaging

Statistic 50

64% of grocery stores promote sustainable and eco-friendly products actively in their marketing campaigns

Statistic 51

49% of grocery marketing efforts focus on reducing product waste through targeted promotions

Statistic 52

62% of consumers prefer to buy organic or sustainably produced groceries

Statistic 53

74% of grocery customers are more loyal to brands that support sustainability initiatives

Statistic 54

79% of consumers are influenced by eco-labels and certifications on grocery packaging

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Sources

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Key Highlights

77% of grocery shoppers make purchasing decisions based on in-store marketing displays
Digital coupons influence approximately 70% of grocery purchases
65% of consumers browse grocery store apps for deals before shopping
Loyalty programs increase customer retention rates by 25% in grocery retail
80% of grocery shoppers are willing to switch brands if offered better digital deals
In-store digital signage impacts 45% of shoppers' purchase decisions
60% of consumers prefer to receive personalized marketing messages while shopping
54% of grocery retailers have increased their digital advertising budget in the last year
38% of grocery shoppers use voice search to find products in-store
48% of grocery shoppers follow their favorite brands on social media
70% of grocery retail sales are influenced by mobile advertising
55% of shoppers are more likely to buy a product if they see a product demonstration or sample in-store
62% of grocery stores now use AI to optimize product placement and inventory

In an era where digital innovation reshapes every aisle, understanding how in-store displays, personalized digital deals, and cutting-edge technologies influence the purchasing decisions of over 77% of grocery shoppers is essential for any retailer looking to stay competitive.

Consumer Purchasing Behavior and Preferences

77% of grocery shoppers make purchasing decisions based on in-store marketing displays
Digital coupons influence approximately 70% of grocery purchases
80% of grocery shoppers are willing to switch brands if offered better digital deals
In-store digital signage impacts 45% of shoppers' purchase decisions
55% of shoppers are more likely to buy a product if they see a product demonstration or sample in-store
85% of grocery shopping trips are made within a 5-mile radius of home
40% of consumers report that online reviews have a significant influence on their grocery purchase decisions
75% of consumers prefer shopping at stores with clear, well-designed layouts that enhance their shopping experience
60% of consumers use digital loyalty cards rather than physical ones
47% of grocery shoppers abandon online carts due to insufficient product information
65% of consumers are more likely to purchase a product if it’s featured in a social media influencer’s post
35% of grocery shoppers participate in online recipe sharing to find new products & brands
49% of consumers research products online before purchasing in-store
66% of grocery customers prefer checkout-less or cashierless shopping experiences
57% of grocery shoppers rely on mobile payment options rather than cash or card
76% of grocery shoppers are influenced by store layout and product placement in their purchasing decisions
71% of grocery shoppers use online price comparison tools to find the best deals
52% of grocery shoppers research online before making in-store purchases

Consumer Purchasing Behavior and Preferences Interpretation

In an era where 77% of shoppers are swayed by in-store displays and 70% by digital coupons, grocery stores are caught in a digital and physical dance—where digital deals and store layouts equally influence the typical trip, yet nearly half still leave their carts abandoned online due to missing info, proving that whether by social media influence, online reviews, or mobile payments, modern consumers demand a seamless, well-branded, and multi-channel shopping experience or risk being left behind.

Digital and Technological Engagement

65% of consumers browse grocery store apps for deals before shopping
54% of grocery retailers have increased their digital advertising budget in the last year
38% of grocery shoppers use voice search to find products in-store
48% of grocery shoppers follow their favorite brands on social media
70% of grocery retail sales are influenced by mobile advertising
62% of grocery stores now use AI to optimize product placement and inventory
32% of grocery stores are investing in virtual reality experiences for marketing
68% of grocery stores have adopted omnichannel marketing strategies
45% of grocery shoppers plan their shopping trips using grocery store mobile apps
70% of grocery stores plan to increase investment in digital infrastructure over the next two years
55% of grocery store visits are now initiated via mobile devices
44% of grocery retailers have implemented augmented reality to enhance product displays and customer engagement
43% of grocery shoppers use augmented reality features on mobile apps to scan products for additional info
50% of grocery stores plan to increase investments in virtual store tours and online shopping experiences
68% of consumers follow grocery brands on social media for product updates and promotions
35% of grocery retailers are testing or deploying checkout-free shopping technologies
60% of consumers prefer to receive marketing offers via SMS text messages

Digital and Technological Engagement Interpretation

In a grocery landscape where 65% of consumers hunt for deals through apps, 70% of sales are influenced by mobile ads, and over half follow brands or plan trips via digital channels, it's clear that in-store shopping is now as much about virtual engagement as produce, prompting retailers to invest heavily in AI, AR, and omnichannel strategies to turn browsing into buying and loyalty into a swipe.

Loyalty, Personalization, and Customer Retention

Loyalty programs increase customer retention rates by 25% in grocery retail
60% of consumers prefer to receive personalized marketing messages while shopping
42% of grocery shoppers subscribe to newsletters for exclusive deals and content
78% of grocery customers prefer personalized shopping experiences over generic ones
57% of grocery retailers use data analytics to personalize marketing strategies
80% of shoppers are more likely to buy from brands that engage them via personalized emails
53% of shoppers prefer to receive personalized discounts based on their shopping history
74% of consumers find loyalty programs more appealing if they are integrated across all shopping channels

Loyalty, Personalization, and Customer Retention Interpretation

In a grocery landscape increasingly driven by data, loyalty programs that deliver personalized experiences not only boost retention by 25% but also turn shoppers into loyal brand advocates, proving that a tailored touch is the most effective recipe for retail success.

Marketing Strategies and Campaign Effectiveness

30% of grocery e-commerce sales are generated through social media channels
49% of grocery chains use influencer marketing to promote new products
52% of grocery advertising spend is allocated to digital platforms
58% of grocery retail marketing campaigns incorporate social proof, such as reviews and ratings, to boost credibility
66% of grocery retailers use customer feedback surveys to shape their marketing strategies

Marketing Strategies and Campaign Effectiveness Interpretation

With over half of grocery marketing budgets fueling digital campaigns and nearly 60% leveraging social proof, it’s clear that grocery retailers are increasingly blending digital influence and customer voices—proving that in the aisles of marketing, social media and reviews are now the main aisle runners.

Sustainability and Ethical Consumer Choices

50% of grocery consumers are more likely to buy items that are promoted via eco-friendly packaging
64% of grocery stores promote sustainable and eco-friendly products actively in their marketing campaigns
49% of grocery marketing efforts focus on reducing product waste through targeted promotions
62% of consumers prefer to buy organic or sustainably produced groceries
74% of grocery customers are more loyal to brands that support sustainability initiatives
79% of consumers are influenced by eco-labels and certifications on grocery packaging

Sustainability and Ethical Consumer Choices Interpretation

With nearly four out of five consumers influenced by eco-labels and a clear preference for sustainability, the grocery industry’s shift towards eco-friendly packaging and campaigns isn't just good ethics—it's now an essential strategy for customer loyalty and sales.