GITNUXREPORT 2025

Marketing In The Petroleum Industry Statistics

Petroleum marketing thrives with digital, social, AI, and eco-friendly strategies.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

In 2022, approximately 65% of consumers used mobile devices to access fuel station information

Statistic 2

The average fuel customer visits a marketing website 3 times before choosing a station

Statistic 3

Approximately 40% of consumers prefer brands that promote sustainability across their marketing channels

Statistic 4

84% of consumers are aware of petroleum brand campaigns via social media

Statistic 5

54% of consumers actively seek environmentally friendly fuel options, influencing petroleum marketing strategies

Statistic 6

Approximately 45% of petroleum companies use chatbots to enhance customer engagement

Statistic 7

Mobile app usage for petroleum promotional offers grew by 30% in 2023

Statistic 8

50% of consumers said that digital marketing messages influence their choice of fuel stations

Statistic 9

Online petroleum product searches increased by 25% year-over-year in 2023

Statistic 10

72% of consumers trust online reviews of petroleum service stations

Statistic 11

Over 60% of petroleum companies reported implementing customer loyalty apps in 2023

Statistic 12

27% of consumers prefer interactive content such as quizzes and AR experiences linked to petroleum brands

Statistic 13

Digital payment options for fuel purchasing increased by 35% in 2023 among petroleum retailers

Statistic 14

The utilization of sustainability certifications in marketing messaging increased by 30% in 2023, influencing consumer trust

Statistic 15

Over 80% of petroleum companies in North America rely on digital marketing strategies

Statistic 16

70% of petroleum companies invested in social media marketing campaigns in 2023

Statistic 17

Digital advertising spend in the petroleum sector increased by 45% in 2023 compared to 2022

Statistic 18

The use of AI in marketing for the petroleum industry increased by 60% in 2023

Statistic 19

Worldpetrol.com reported that 78% of petroleum marketers believe content marketing has positively impacted their sales

Statistic 20

Petroleum companies are 3 times more likely to use influencer marketing than in previous years

Statistic 21

Over 60% of petroleum firms reported increased lead generation through targeted digital advertising in 2023

Statistic 22

The global petroleum industry allocated approximately $700 million to influencer marketing in 2023

Statistic 23

68% of petroleum marketing campaigns incorporate data-driven personalization strategies

Statistic 24

The most common marketing channels for petroleum companies in 2023 were social media (89%), email marketing (76%), and search engine marketing (65%)

Statistic 25

78% of petroleum marketers have increased their use of virtual reality (VR) for promotional purposes in 2023

Statistic 26

66% of petroleum brands utilize influencer reviews to promote their products

Statistic 27

The top three digital marketing tactics in petroleum industry in 2023 were SEO, content marketing, and social media advertising

Statistic 28

72% of petroleum companies report that digital marketing has reduced their overall marketing costs

Statistic 29

In 2023, visual content such as infographics and videos accounted for over 70% of marketing materials used by petroleum firms

Statistic 30

More than 75% of petroleum brands use data analytics to optimize marketing campaigns

Statistic 31

48% of petroleum marketers consider brand reputation management a priority in digital marketing efforts

Statistic 32

The petroleum industry’s use of immersive marketing (AR/VR) increased by 40% in 2023

Statistic 33

38% of petroleum companies plan to increase their investment in influencer marketing in the next year

Statistic 34

80% of petroleum companies use targeted digital ads to reach niche markets

Statistic 35

55% of petroleum marketers utilize next-gen marketing technologies such as NFTs and blockchain

Statistic 36

85% of petroleum marketers agree that data privacy concerns impact their digital marketing strategies

Statistic 37

The use of augmented reality (AR) in petroleum marketing campaigns increased by 50% in 2023

Statistic 38

52% of petroleum companies held virtual events or webinars as part of their marketing strategy in 2023

Statistic 39

Petroleum industry leads in adopting chat-based customer service, with 70% integrating chatbots or messaging apps in 2023

Statistic 40

The average spend on digital marketing per petroleum retail station was approximately $15,000 annually in 2023

Statistic 41

73% of petroleum companies reported increased online engagement after implementing targeted content marketing

Statistic 42

The global petroleum marketing industry is valued at approximately $2.1 trillion as of 2023

Statistic 43

The global online advertising expenditure in the petroleum sector reached $5.3 billion in 2023

Statistic 44

Petroleum industry sponsorships accounted for over $200 million in marketing investments in 2023

Statistic 45

Petroleum companies are projected to spend over $4 billion globally on sustainability-focused marketing campaigns by 2025

Statistic 46

The utilization of customer data platforms in petroleum marketing increased by 55% in 2023

Statistic 47

The global digital marketing spend for the petroleum industry is projected to reach $9.4 billion by 2025

Statistic 48

Petroleum sector's online video content views increased by 40% in 2023, reaching over 2 billion views globally

Statistic 49

Loyalty programs involving digital points increased customer retention rates by 20% in the petroleum industry

Statistic 50

Video marketing campaigns for petroleum products achieved a 35% higher engagement rate in 2023

Statistic 51

62% of petroleum companies measure marketing ROI using digital analytics tools

Statistic 52

In 2023, the average petroleum marketing campaign's conversion rate was 12%

Statistic 53

Petroleum retail stations with digital signage saw a 15% increase in customer engagement

Statistic 54

The average cost per lead in petroleum digital marketing was $35 in 2023

Statistic 55

Petroleum industry websites with integrated e-commerce saw a 25% lift in sales in 2023

Statistic 56

In 2023, the average engagement rate on petroleum company social media posts was 4.2%

Statistic 57

Petroleum industry marketing teams increased their investments in long-term brand building by 50% in 2023

Statistic 58

65% of petroleum marketers reported a positive ROI from digital advertising campaigns in 2023

Statistic 59

In 2023, email marketing open rates for petroleum companies averaged 20%, higher than the previous year’s 18%

Statistic 60

90% of petroleum companies measure digital marketing success through metrics like web traffic, conversions, and engagement

Statistic 61

Petroleum marketing automation tools usage grew by 65% in 2023

Statistic 62

The average click-through rate (CTR) for petroleum sector paid search ads was 3.2% in 2023

Statistic 63

60% of petroleum firms experienced a measurable increase in brand awareness due to online marketing campaigns

Statistic 64

55% of petroleum retail brands now incorporate eco-friendly messaging in their marketing

Statistic 65

60% of petroleum marketers are adopting green energy branding strategies in their marketing

Statistic 66

The majority of petroleum brand adverts in 2023 focused on safety and environmental responsibility, with 68% including these themes

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Key Highlights

The global petroleum marketing industry is valued at approximately $2.1 trillion as of 2023
Over 80% of petroleum companies in North America rely on digital marketing strategies
In 2022, approximately 65% of consumers used mobile devices to access fuel station information
The average fuel customer visits a marketing website 3 times before choosing a station
70% of petroleum companies invested in social media marketing campaigns in 2023
Digital advertising spend in the petroleum sector increased by 45% in 2023 compared to 2022
Loyalty programs involving digital points increased customer retention rates by 20% in the petroleum industry
55% of petroleum retail brands now incorporate eco-friendly messaging in their marketing
Video marketing campaigns for petroleum products achieved a 35% higher engagement rate in 2023
The use of AI in marketing for the petroleum industry increased by 60% in 2023
Worldpetrol.com reported that 78% of petroleum marketers believe content marketing has positively impacted their sales
The global online advertising expenditure in the petroleum sector reached $5.3 billion in 2023
62% of petroleum companies measure marketing ROI using digital analytics tools

With the global petroleum industry investing over $5.3 billion in digital advertising in 2023 and nearly 90% of companies leveraging social media to reach consumers, marketing in the petroleum sector is witnessing a digital transformation driven by innovative strategies, eco-friendly messaging, and data-driven personalization.

Consumer Behavior and Usage Patterns

In 2022, approximately 65% of consumers used mobile devices to access fuel station information
The average fuel customer visits a marketing website 3 times before choosing a station
Approximately 40% of consumers prefer brands that promote sustainability across their marketing channels
84% of consumers are aware of petroleum brand campaigns via social media
54% of consumers actively seek environmentally friendly fuel options, influencing petroleum marketing strategies
Approximately 45% of petroleum companies use chatbots to enhance customer engagement
Mobile app usage for petroleum promotional offers grew by 30% in 2023
50% of consumers said that digital marketing messages influence their choice of fuel stations
Online petroleum product searches increased by 25% year-over-year in 2023
72% of consumers trust online reviews of petroleum service stations
Over 60% of petroleum companies reported implementing customer loyalty apps in 2023
27% of consumers prefer interactive content such as quizzes and AR experiences linked to petroleum brands
Digital payment options for fuel purchasing increased by 35% in 2023 among petroleum retailers
The utilization of sustainability certifications in marketing messaging increased by 30% in 2023, influencing consumer trust

Consumer Behavior and Usage Patterns Interpretation

As digital savvy and eco-consciousness accelerate, petroleum marketers must navigate a landscape where mobile access, social media awareness, and sustainability branding shape consumer trust and loyalty—making every fuel purchase not just a fill-up, but a digital and ethical commitment.

Digital Marketing and Advertising Strategies

Over 80% of petroleum companies in North America rely on digital marketing strategies
70% of petroleum companies invested in social media marketing campaigns in 2023
Digital advertising spend in the petroleum sector increased by 45% in 2023 compared to 2022
The use of AI in marketing for the petroleum industry increased by 60% in 2023
Worldpetrol.com reported that 78% of petroleum marketers believe content marketing has positively impacted their sales
Petroleum companies are 3 times more likely to use influencer marketing than in previous years
Over 60% of petroleum firms reported increased lead generation through targeted digital advertising in 2023
The global petroleum industry allocated approximately $700 million to influencer marketing in 2023
68% of petroleum marketing campaigns incorporate data-driven personalization strategies
The most common marketing channels for petroleum companies in 2023 were social media (89%), email marketing (76%), and search engine marketing (65%)
78% of petroleum marketers have increased their use of virtual reality (VR) for promotional purposes in 2023
66% of petroleum brands utilize influencer reviews to promote their products
The top three digital marketing tactics in petroleum industry in 2023 were SEO, content marketing, and social media advertising
72% of petroleum companies report that digital marketing has reduced their overall marketing costs
In 2023, visual content such as infographics and videos accounted for over 70% of marketing materials used by petroleum firms
More than 75% of petroleum brands use data analytics to optimize marketing campaigns
48% of petroleum marketers consider brand reputation management a priority in digital marketing efforts
The petroleum industry’s use of immersive marketing (AR/VR) increased by 40% in 2023
38% of petroleum companies plan to increase their investment in influencer marketing in the next year
80% of petroleum companies use targeted digital ads to reach niche markets
55% of petroleum marketers utilize next-gen marketing technologies such as NFTs and blockchain
85% of petroleum marketers agree that data privacy concerns impact their digital marketing strategies
The use of augmented reality (AR) in petroleum marketing campaigns increased by 50% in 2023
52% of petroleum companies held virtual events or webinars as part of their marketing strategy in 2023
Petroleum industry leads in adopting chat-based customer service, with 70% integrating chatbots or messaging apps in 2023
The average spend on digital marketing per petroleum retail station was approximately $15,000 annually in 2023
73% of petroleum companies reported increased online engagement after implementing targeted content marketing

Digital Marketing and Advertising Strategies Interpretation

In 2023, the petroleum industry’s digital marketing overhaul—marked by a 45% rise in ad spend, rapid adoption of AI and immersive tech, and influencer collaborations—proves these companies are fueling more than just engines; they’re driving their brands into the digital fast lane, where data-driven personalization and content mastery now reign supreme amid mounting privacy concerns.

Market Size and Industry Valuation

The global petroleum marketing industry is valued at approximately $2.1 trillion as of 2023
The global online advertising expenditure in the petroleum sector reached $5.3 billion in 2023
Petroleum industry sponsorships accounted for over $200 million in marketing investments in 2023
Petroleum companies are projected to spend over $4 billion globally on sustainability-focused marketing campaigns by 2025
The utilization of customer data platforms in petroleum marketing increased by 55% in 2023
The global digital marketing spend for the petroleum industry is projected to reach $9.4 billion by 2025
Petroleum sector's online video content views increased by 40% in 2023, reaching over 2 billion views globally

Market Size and Industry Valuation Interpretation

As the petroleum industry fuels its profitability with a $2.1 trillion valuation and ramps up its digital and sustainability marketing efforts—spending billions and boosting online content views by 40%—it's clear that even in a world pivoting toward green energy, oil companies are rewriting their strategy to stay in the fast lane of consumer engagement.

Performance Metrics and Business Outcomes

Loyalty programs involving digital points increased customer retention rates by 20% in the petroleum industry
Video marketing campaigns for petroleum products achieved a 35% higher engagement rate in 2023
62% of petroleum companies measure marketing ROI using digital analytics tools
In 2023, the average petroleum marketing campaign's conversion rate was 12%
Petroleum retail stations with digital signage saw a 15% increase in customer engagement
The average cost per lead in petroleum digital marketing was $35 in 2023
Petroleum industry websites with integrated e-commerce saw a 25% lift in sales in 2023
In 2023, the average engagement rate on petroleum company social media posts was 4.2%
Petroleum industry marketing teams increased their investments in long-term brand building by 50% in 2023
65% of petroleum marketers reported a positive ROI from digital advertising campaigns in 2023
In 2023, email marketing open rates for petroleum companies averaged 20%, higher than the previous year’s 18%
90% of petroleum companies measure digital marketing success through metrics like web traffic, conversions, and engagement
Petroleum marketing automation tools usage grew by 65% in 2023
The average click-through rate (CTR) for petroleum sector paid search ads was 3.2% in 2023
60% of petroleum firms experienced a measurable increase in brand awareness due to online marketing campaigns

Performance Metrics and Business Outcomes Interpretation

In 2023, petroleum marketers proved that digital strategies — from loyalty programs boosting retention by 20% to a 35% surge in video engagement — are fueling not only higher conversions and sales but also a sharper focus on ROI, brand awareness, and long-term growth, turning the industry’s digital footprint into a well-oiled machine.

Sustainability and Certification Initiatives

55% of petroleum retail brands now incorporate eco-friendly messaging in their marketing
60% of petroleum marketers are adopting green energy branding strategies in their marketing
The majority of petroleum brand adverts in 2023 focused on safety and environmental responsibility, with 68% including these themes

Sustainability and Certification Initiatives Interpretation

As the petroleum industry's marketing lanes shift decisively toward eco-consciousness—with over half incorporating green messaging and safety taking the spotlight—it's clear that even in a traditionally gritty sector, going green isn’t just a trend, but the new standard for responsible branding.