GITNUXREPORT 2025

Marketing In The Business Industry Statistics

Data-driven content marketing boosts brand awareness, engagement, and sales significantly.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

Our Commitment to Accuracy

Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

Email marketing ROI is approximately $42 for every $1 spent

Statistic 2

Mobile advertising spend reached $339 billion in 2023, accounting for over 70% of total digital ad expenditure

Statistic 3

Influencer marketing budgets have grown by 76% in the past year

Statistic 4

Social media ad revenue in the US is projected to reach $55 billion in 2024

Statistic 5

67% of marketers plan to increase their investment in content personalization in 2024

Statistic 6

56% of marketers plan to increase their budget for social media advertising this year

Statistic 7

55% of global marketing budgets are spent on digital channels, reflecting the shift from traditional marketing methods

Statistic 8

49% of marketers say SEO has the highest ROI of all digital marketing tactics

Statistic 9

Generating leads through content marketing costs 62% less than traditional outbound marketing

Statistic 10

77% of B2B marketers have adopted account-based marketing strategies

Statistic 11

65% of marketers plan to invest more in data analytics for marketing insights in 2024

Statistic 12

60% of global marketers expect their digital ad spend to increase in the next year, driven by the growth of programmatic advertising

Statistic 13

41% of marketers plan to increase their investment in immersive technologies like AR and VR in 2024

Statistic 14

73% of marketers say data-driven marketing increases customer engagement

Statistic 15

74% of consumers get frustrated when website content is generic and not personalized

Statistic 16

The average CTR (click-through rate) for display ads is 0.46%, but personalized ads see up to 3 times higher engagement

Statistic 17

72% of marketers see conversion rates improve when using targeted email campaigns

Statistic 18

51% of consumers prefer video content from brands over other formats

Statistic 19

72% of consumers prefer to learn about products and services via video

Statistic 20

62% of marketers report higher conversion rates when using chatbots for customer service

Statistic 21

The use of personalized website content can increase conversion rates by up to 80%

Statistic 22

69% of consumers prefer to see personalized ads rather than generic ones

Statistic 23

78% of customers say personalized marketing influences their purchase decisions

Statistic 24

52% of consumers feel more positive about brands when they receive personalized email offers

Statistic 25

81% of consumers research products online before making a purchase

Statistic 26

55% of companies utilize chatbots for customer service, with 86% of consumers expecting to see more AI-powered interactions in the future

Statistic 27

89% of marketers say that customer experience is their top priority, sourced from the importance placed on integrated digital marketing strategies

Statistic 28

36% of marketers plan to focus on sustainability and eco-friendly branding in 2024

Statistic 29

The average conversion rate for landing pages is around 2.35%, but with A/B testing and optimization, it can be doubled

Statistic 30

64% of marketers leverage customer data platforms for targeted marketing campaigns

Statistic 31

54% of consumers want to see personalized product recommendations in their online shopping experience

Statistic 32

53% of marketers say user experience (UX) is a critical factor in digital success

Statistic 33

68% of consumers are more likely to make a purchase if they experience personalized interactions

Statistic 34

81% of marketers report their content marketing efforts directly lead to increased sales

Statistic 35

70% of marketers say their content marketing efforts have increased brand awareness

Statistic 36

Content marketing generates approximately 3 times more leads than traditional marketing

Statistic 37

76% of consumers say they trust brands more when they provide informative content

Statistic 38

92% of marketers say that successful social media marketing has increased their brand visibility

Statistic 39

88% of B2B marketers consider content marketing a core component of their strategy

Statistic 40

Voice search optimization is used by 43% of marketers to improve content discoverability

Statistic 41

Content marketing leads to 6 times higher conversion rates than traditional outbound marketing

Statistic 42

80% of businesses create at least one new piece of content daily

Statistic 43

60% of marketers say that content marketing has increased their engagement levels

Statistic 44

44% of marketers say their top challenge is creating enough content consistently

Statistic 45

46% of marketers say email marketing is crucial to their overall content strategy

Statistic 46

58% of marketers report that video marketing has helped improve their SEO rankings

Statistic 47

Over 80% of businesses see higher engagement when incorporating user-generated content into campaigns

Statistic 48

49% of marketers say their content marketing ROI is better than last year

Statistic 49

48% of marketers say that content marketing has helped them increase customer loyalty

Statistic 50

70% of marketers believe visual content is more effective than text-only content

Statistic 51

83% of marketers find influencer collaborations to be effective in building brand awareness

Statistic 52

Video marketing usage among businesses increased from 61% in 2016 to 86% in 2023

Statistic 53

55% of consumers say they make online purchase decisions based on social media ads

Statistic 54

52% of global internet traffic comes from mobile devices, emphasizing the importance of mobile marketing strategies

Statistic 55

The use of AI in marketing is projected to grow at a CAGR of 29% through 2027

Statistic 56

84% of marketers say email is their primary channel for generating leads

Statistic 57

The global influencer marketing industry was worth $21.1 billion in 2023, with projections to reach over $30 billion by 2025

Statistic 58

86% of marketers agree that social media influences their consumers' purchasing decisions

Statistic 59

The number of podcast listeners worldwide is predicted to grow to 464 million by 2024, increasing opportunities for branded content

Statistic 60

The global digital advertising market is projected to reach $616 billion in 2024, growing rapidly with increased programmatic ad spend

Statistic 61

75% of marketers report that marketing automation improves efficiency and ROI

Statistic 62

Online reviews influence 93% of consumers’ purchasing decisions

Statistic 63

92% of mobile video consumers share videos with others, amplifying the reach of marketing campaigns

Statistic 64

64% of consumers have made a purchase after watching a branded video on social platforms

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Sources

Our Reports have been cited by:

Trust Badges - Publications that have cited our reports

Key Highlights

70% of marketers say their content marketing efforts have increased brand awareness
Content marketing generates approximately 3 times more leads than traditional marketing
76% of consumers say they trust brands more when they provide informative content
Video marketing usage among businesses increased from 61% in 2016 to 86% in 2023
92% of marketers say that successful social media marketing has increased their brand visibility
Email marketing ROI is approximately $42 for every $1 spent
88% of B2B marketers consider content marketing a core component of their strategy
Mobile advertising spend reached $339 billion in 2023, accounting for over 70% of total digital ad expenditure
55% of consumers say they make online purchase decisions based on social media ads
73% of marketers say data-driven marketing increases customer engagement
Influencer marketing budgets have grown by 76% in the past year
81% of marketers report their content marketing efforts directly lead to increased sales
Social media ad revenue in the US is projected to reach $55 billion in 2024

In an era where digital strategies drive business growth, recent statistics reveal that 70% of marketers see increased brand awareness through content marketing, and with digital advertising reaching over $616 billion worldwide, it’s clear that innovative, personalized, and data-driven marketing is transforming the business industry at an unprecedented pace.

Advertising and Investment Strategies

Email marketing ROI is approximately $42 for every $1 spent
Mobile advertising spend reached $339 billion in 2023, accounting for over 70% of total digital ad expenditure
Influencer marketing budgets have grown by 76% in the past year
Social media ad revenue in the US is projected to reach $55 billion in 2024
67% of marketers plan to increase their investment in content personalization in 2024
56% of marketers plan to increase their budget for social media advertising this year
55% of global marketing budgets are spent on digital channels, reflecting the shift from traditional marketing methods
49% of marketers say SEO has the highest ROI of all digital marketing tactics
Generating leads through content marketing costs 62% less than traditional outbound marketing
77% of B2B marketers have adopted account-based marketing strategies
65% of marketers plan to invest more in data analytics for marketing insights in 2024
60% of global marketers expect their digital ad spend to increase in the next year, driven by the growth of programmatic advertising
41% of marketers plan to increase their investment in immersive technologies like AR and VR in 2024

Advertising and Investment Strategies Interpretation

With digital marketing budgets soaring and a 42:1 ROI on email campaigns, it's clear that in the business world, going digital isn't just smart—it's practically a marketing must, as companies increasingly invest in personalized content, influencer partnerships, and cutting-edge tech to stay ahead in the race.

Consumer Preferences and Personalization

73% of marketers say data-driven marketing increases customer engagement
74% of consumers get frustrated when website content is generic and not personalized
The average CTR (click-through rate) for display ads is 0.46%, but personalized ads see up to 3 times higher engagement
72% of marketers see conversion rates improve when using targeted email campaigns
51% of consumers prefer video content from brands over other formats
72% of consumers prefer to learn about products and services via video
62% of marketers report higher conversion rates when using chatbots for customer service
The use of personalized website content can increase conversion rates by up to 80%
69% of consumers prefer to see personalized ads rather than generic ones
78% of customers say personalized marketing influences their purchase decisions
52% of consumers feel more positive about brands when they receive personalized email offers
81% of consumers research products online before making a purchase
55% of companies utilize chatbots for customer service, with 86% of consumers expecting to see more AI-powered interactions in the future
89% of marketers say that customer experience is their top priority, sourced from the importance placed on integrated digital marketing strategies
36% of marketers plan to focus on sustainability and eco-friendly branding in 2024
The average conversion rate for landing pages is around 2.35%, but with A/B testing and optimization, it can be doubled
64% of marketers leverage customer data platforms for targeted marketing campaigns
54% of consumers want to see personalized product recommendations in their online shopping experience
53% of marketers say user experience (UX) is a critical factor in digital success
68% of consumers are more likely to make a purchase if they experience personalized interactions

Consumer Preferences and Personalization Interpretation

In an era where 89% of marketers prioritize customer experience and over 70% of consumers crave personalized content, businesses ignoring data-driven, tailored marketing strategies risk not only lower engagement— with display ads clicking at a meek 0.46%— but also losing customers to brands that meet their desire for authenticity, relevance, and seamless digital connections.

Content Marketing Effectiveness

81% of marketers report their content marketing efforts directly lead to increased sales

Content Marketing Effectiveness Interpretation

With 81% of marketers seeing their content efforts translate into increased sales, it’s clear that content isn’t just king—it’s the kingmaker in today’s business arena.

Content Marketing Effectiveness and Trust

70% of marketers say their content marketing efforts have increased brand awareness
Content marketing generates approximately 3 times more leads than traditional marketing
76% of consumers say they trust brands more when they provide informative content
92% of marketers say that successful social media marketing has increased their brand visibility
88% of B2B marketers consider content marketing a core component of their strategy
Voice search optimization is used by 43% of marketers to improve content discoverability
Content marketing leads to 6 times higher conversion rates than traditional outbound marketing
80% of businesses create at least one new piece of content daily
60% of marketers say that content marketing has increased their engagement levels
44% of marketers say their top challenge is creating enough content consistently
46% of marketers say email marketing is crucial to their overall content strategy
58% of marketers report that video marketing has helped improve their SEO rankings
Over 80% of businesses see higher engagement when incorporating user-generated content into campaigns
49% of marketers say their content marketing ROI is better than last year
48% of marketers say that content marketing has helped them increase customer loyalty
70% of marketers believe visual content is more effective than text-only content
83% of marketers find influencer collaborations to be effective in building brand awareness

Content Marketing Effectiveness and Trust Interpretation

In an era where content reigns supreme, marketers who craft informative, visually engaging, and strategically optimized content not only elevate brand visibility and trust but also reap superior leads, conversions, and loyalty—making content marketing less a gamble and more a necessary blueprint for business success.

Market Growth and Consumer Behavior

Video marketing usage among businesses increased from 61% in 2016 to 86% in 2023
55% of consumers say they make online purchase decisions based on social media ads
52% of global internet traffic comes from mobile devices, emphasizing the importance of mobile marketing strategies
The use of AI in marketing is projected to grow at a CAGR of 29% through 2027
84% of marketers say email is their primary channel for generating leads
The global influencer marketing industry was worth $21.1 billion in 2023, with projections to reach over $30 billion by 2025
86% of marketers agree that social media influences their consumers' purchasing decisions
The number of podcast listeners worldwide is predicted to grow to 464 million by 2024, increasing opportunities for branded content
The global digital advertising market is projected to reach $616 billion in 2024, growing rapidly with increased programmatic ad spend

Market Growth and Consumer Behavior Interpretation

As businesses accelerate their shift to digital amid surging mobile and social media engagement, embracing AI-driven strategies and multimedia channels like email, podcasts, and influencer marketing isn't just savvy—it's essential for staying competitive in a rapidly evolving marketing landscape.

Marketing and Investment Strategies

75% of marketers report that marketing automation improves efficiency and ROI

Marketing and Investment Strategies Interpretation

With 75% of marketers touting automation as their secret weapon for boosting efficiency and ROI, it's clear that in today's business landscape, embracing smart technology isn't just a choice—it's a competitive necessity.

Trust

Online reviews influence 93% of consumers’ purchasing decisions

Trust Interpretation

With 93% of consumers’ purchasing choices swayed by online reviews, businesses ignoring this digital opinion poll are missing out on a modern-day goldmine of influence—and profit.

Video and Social Media Engagement Trends

92% of mobile video consumers share videos with others, amplifying the reach of marketing campaigns
64% of consumers have made a purchase after watching a branded video on social platforms

Video and Social Media Engagement Trends Interpretation

With 92% of mobile video viewers sharing content and 64% making purchases afterward, businesses wield a potent digital double-edged sword—spread your message far and wide while turning views into revenue.