India’s pet industry is being shaped by a growing, urban-led customer base, where 28% of households in 2023 own a pet, with higher uptake in major metros like Mumbai and Delhi. Dog numbers continue to rise (31 million in 2023), while product spending concentrates heavily on food and premium brands. As you move through the page, you’ll see how demand varies by product type and retail channel—plus what pet healthcare, grooming, and sustainability trends suggest through 2030.
Key Takeaways
- 62% of pet spending in India on food products as per 2023 consumer survey
- Average annual spend per dog owner in urban India was INR 18,500 in 2023
- 55% of pet owners prefer premium brands, willing to pay 20-30% more, 2023 data
- E-commerce platforms captured 35% of total pet product sales in 2023
- Pet specialty stores held 28% market share in offline retail for 2023
- Supermarkets and hypermarkets contributed 15% to pet food sales in 2023
- India's pet market projected to reach USD 7.5 billion by 2030 at 20% CAGR
- Pet tech startups expected to raise USD 500 million by 2025 in India
- Humanization of pets to drive 40% of new product launches till 2028
- The Indian pet care market was valued at USD 1.5 billion in 2022 and is projected to grow at a CAGR of 19.8% from 2023 to 2030
- Pet food segment dominated the Indian pet care market with over 45% revenue share in 2022, driven by premiumization trends
- India's organized pet care retail market reached INR 4,200 crore in FY2023, up 25% YoY
- Total number of pet dogs in India stood at 31 million in 2023, up 12% from 2020
- Cat ownership in India reached 2.1 million in 2023, growing at 15% CAGR since 2018
- 28% of Indian urban households owned a pet in 2023, highest in metros like Mumbai and Delhi
India’s pet market is booming with premium online spending and fast growth, projected to reach $7.5 billion by 2030.
Related reading
01 · Category
Consumer Behavior & Spending20 stats
01
62% of pet spending in India on food products as per 2023 consumer survey
02
Average annual spend per dog owner in urban India was INR 18,500 in 2023
03
55% of pet owners prefer premium brands, willing to pay 20-30% more, 2023 data
04
Online shopping for pet products done by 48% of owners monthly in 2023
05
Subscription models for pet food adopted by 22% of urban owners in 2023
06
40% of owners use apps for pet health tracking in 2023 survey
07
Impulse buying of pet accessories accounts for 35% of sales in 2023
08
Vegan pet food chosen by 12% of owners influenced by human diets in 2023
09
Loyalty programs influence 65% of repeat purchases in pet retail 2023
10
Home delivery preference at 72% post-pandemic among pet owners 2023
11
28% of spending on grooming services outsourced monthly in 2023
12
Annual pet spend per cat owner INR 12,000 average in 2023 urban areas
13
70% of owners research online before buying pet products 2023
14
Brand switching low at 15% due to loyalty in pet food 2023 survey
15
Festive season pet gifting up 45% in sales value 2023
16
35% owners opt for vet-recommended products exclusively 2023
17
Social media influences 50% of accessory purchases in 2023
18
Bulk buying trend in dry food by 42% of owners monthly 2023
19
Eco-friendly products preferred by 38% of millennials 2023
20
Grooming at home kits bought by 25% to save costs 2023 data
Interpretation
Consumer Behavior & Spending Interpretation
In India’s consumer behavior around pet spending, food dominates with 62% of spend going to pet food while 55% of owners already favor premium brands and 48% shop online monthly, showing a clear shift toward higher value and digitally led purchasing in 2023.
02 · Category
Distribution Channels25 stats
01
E-commerce platforms captured 35% of total pet product sales in 2023
02
Pet specialty stores held 28% market share in offline retail for 2023
03
Supermarkets and hypermarkets contributed 15% to pet food sales in 2023
04
Quick commerce apps like Blinkit saw 50% YoY growth in pet orders 2023
05
Pet clinics bundled 20% of product sales with services in 2023
06
Direct-to-consumer brands via own websites 12% of market in 2023
07
Social media marketplaces like Instagram Shops 8% share in accessories 2023
08
Franchise pet stores expanded to 1,200 outlets in 2023, 18% growth
09
Veterinary pharmacies grew 25% to 5,000 units serving pet products 2023
10
Pop-up pet stores in malls contributed 5% to festive sales in 2023
11
Offline pet stores still 55% preferred for first buys 2023
12
Amazon.in led e-com with 40% pet sales share in 2023
13
Modern trade grew 20% to 18% share in pet retail 2023
14
Pet superstores like Heads Up For Tails expanded to 50 outlets 2023
15
Multi-brand outlets (MBOs) 25% of accessories distribution 2023
16
Apps like Zigly integrated sales grew 60% YoY 2023
17
Wholesale pet supply chains to 10,000 retailers in 2023
18
Airport pet kiosks emerging with 15 locations sales up 30% 2023
19
DTC subscriptions via apps 18% of recurring revenue 2023
20
Pharmacies with pet sections 12% growth to 3,500 in 2023
21
35% of India pet product sales came from e-commerce in 2023
22
5% of India pet product sales came from pop-up pet stores in malls in 2023
23
28% of India pet product sales came from pet specialty stores in offline retail in 2023
24
55% of India pet product sales were preferred through offline channels for first purchases in 2023
25
12% of India pet product sales came from direct-to-consumer via own websites in 2023
Interpretation
Distribution Channels Interpretation
In 2023, distribution of India’s pet products shifted strongly online with e-commerce taking 35% of total sales and quick commerce apps delivering 50% year over year growth in pet orders, showing that digital retail is rapidly reshaping how pet owners access products.
report visual · Comparison
Distribution channels for India pet product sales (2023)
In 2023, e-commerce led India’s pet product sales channel mix at 35%, ahead of pet specialty stores (offline) at 28% and with a 7-point gap versus the next-largest channel.
55% of India pet product sales were preferred through offline channels for first purchases in 202355%
35% of India pet product sales came from e-commerce in 202335%
28% of India pet product sales came from pet specialty stores in offline retail in 202328%
12% of India pet product sales came from direct-to-consumer via own websites in 202312%
5% of India pet product sales came from pop-up pet stores in malls in 20235%
source-verifiedeuromonitor.com2023
03 · Category
Industry Trends & Projections20 stats
01
India's pet market projected to reach USD 7.5 billion by 2030 at 20% CAGR
02
Pet tech startups expected to raise USD 500 million by 2025 in India
03
Humanization of pets to drive 40% of new product launches till 2028
04
Sustainable pet products market to grow at 25% CAGR to 2030
05
Tele-vet services projected to reach 10 million consultations by 2027
06
Pet nutrition personalized via AI expected 30% adoption by 2028
07
Exotic pet care segment to triple to INR 1,500 crore by 2030
08
Senior pet care products market to USD 500 million by 2028
09
Pet tourism and boarding to INR 2,000 crore by 2027 at 30% CAGR
10
Plant-based pet food to capture 15% market share by 2030
11
Pet industry to hit USD 10 billion by 2032 per latest projections
12
AI-driven pet diagnostics to 20% market by 2028 forecast
13
Wellness products for pets to grow 32% CAGR to 2030
14
Mobile grooming vans to 5,000 units by 2027 projection
15
Pet metaverse and VR training emerging 5% adoption by 2030
16
Hypoallergenic food segment to INR 1,200 crore by 2028
17
Senior living communities with pet amenities up 50% by 2030
18
Export of Indian pet food to reach USD 300 million by 2027
19
Wearable pet tech devices sales to 2 million units annually by 2028
20
Zero-waste pet products to 10% market share by 2030 sustainability drive
Interpretation
Industry Trends & Projections Interpretation
Industry Trends and Projections point to rapid expansion in India’s pet sector, with the market forecast to hit USD 7.5 billion by 2030 at 20% CAGR alongside a surge in innovation such as tele vet reaching 10 million consultations by 2027 and sustainable pet products growing at a 25% CAGR.
More related reading
04 · Category
Market Size & Growth19 stats
01
The Indian pet care market was valued at USD 1.5 billion in 2022 and is projected to grow at a CAGR of 19.8% from 2023 to 2030
02
Pet food segment dominated the Indian pet care market with over 45% revenue share in 2022, driven by premiumization trends
03
India's organized pet care retail market reached INR 4,200 crore in FY2023, up 25% YoY
04
The pet grooming services market in India grew by 32% in 2023 to INR 850 crore
05
Online pet products sales in India surged 40% in 2023, contributing 28% to total pet industry revenue
06
Indian pet healthcare market valued at USD 350 million in 2023, expected to double by 2028
07
Pet accessories market in India hit INR 1,100 crore in FY2023, with 22% CAGR projected till 2028
08
Total pet food consumption in India reached 250,000 tonnes in 2023, up 18% from previous year
09
Urban pet care spending in India averaged INR 15,000 per pet annually in 2023
10
India's pet industry attracted USD 200 million in investments in 2023, led by startups
11
Pet boarding services market in India grew to INR 450 crore in 2023 at 28% YoY growth
12
Premium pet food segment in India expanded by 35% in 2023 to INR 2,500 crore
13
The Indian pet care market size expanded to USD 1.8 billion in 2023 with 20% growth
14
Pet supplements market valued at INR 550 crore growing 28% YoY in 2023
15
Total pet services market hit INR 2,800 crore in FY2023, 27% increase
16
Dog food market alone at USD 900 million in 2023, 22% CAGR forecast
17
Cat litter products sales reached INR 180 crore in 2023, up 35%
18
Investment in pet startups crossed INR 1,500 crore in 2023
19
Pet apparel market grew to INR 250 crore with 25% YoY rise in 2023
Interpretation
Market Size & Growth Interpretation
With India’s pet care market valued at USD 1.5 billion in 2022 and set to surge at a 19.8% CAGR through 2030, the market’s rapid expansion is being powered by strong segment growth such as pet food holding over 45% revenue share in 2022 and online sales jumping 40% in 2023, underscoring the momentum behind Market Size and Growth.
05 · Category
Pet Ownership Statistics23 stats
01
Total number of pet dogs in India stood at 31 million in 2023, up 12% from 2020
02
Cat ownership in India reached 2.1 million in 2023, growing at 15% CAGR since 2018
03
28% of Indian urban households owned a pet in 2023, highest in metros like Mumbai and Delhi
04
Bird ownership accounted for 15% of total pets in India with 10 million birds in 2023
05
Fish as pets numbered 18 million in Indian households in 2023, up 20% YoY
06
35% of pet owners in India are millennials aged 25-40 as of 2023 survey
07
Tier-2 cities saw 22% rise in pet ownership to 12 million pets in 2023
08
Female pet ownership in urban India reached 52% in 2023, driving demand for accessories
09
Senior citizens (60+) own 8% of pets in India, totaling 4.5 million in 2023
10
Nuclear families account for 65% of pet-owning households in India 2023
11
Exotic pets like rabbits and hamsters owned by 1.2 million Indians in 2023
12
Pet ownership penetration in South India at 32% vs national 25% in 2023
13
Working professionals own 45% of urban pets in India as per 2023 data
14
Overall pet population in India estimated at 65 million in 2023
15
Urban dog ownership at 22 million in 2023, 14% growth since 2021
16
Household pet penetration rose to 29% in metros in 2023 survey
17
Small breeds like Pomeranians owned by 40% of dog owners in 2023
18
Rural pet ownership increased 18% to 25 million animals in 2023
19
Gen Z (18-24) pet owners at 20% of total, fastest growing in 2023
20
Joint families with pets dropped to 25% from 35% in 2023 data
21
Hamster ownership surged 50% to 800,000 in urban homes 2023
22
North India leads with 35% of national pet ownership in 2023
23
High-income households (>INR 20L/year) own 55% of premium pets 2023
Interpretation
Pet Ownership Statistics Interpretation
In India’s pet ownership landscape, pet dogs rose to 31 million in 2023 and 28% of urban households owned a pet, signaling that ownership is expanding fast and becoming mainstream in key metro areas.
06 · Category
Product & Service Segments20 stats
01
Pet food sales dominated with 52% market share in product segments in 2023
02
Pet healthcare products like vaccines and supplements grew 25% to INR 900 crore in 2023
03
Grooming products segment valued at INR 650 crore, with shampoos leading at 40% share
04
Pet toys market in India reached INR 350 crore in 2023, interactive toys up 30%
05
Apparel and fashion for pets hit INR 200 crore, with dog outfits at 60% share
06
Pet furniture like beds and houses sold INR 280 crore worth in 2023
07
Training services for pets generated INR 150 crore revenue in 2023
08
Insurance products for pets covered 500,000 policies in 2023, premium INR 300 crore
09
Organic pet food segment grew 42% to INR 450 crore in 2023
10
Travel accessories for pets market at INR 120 crore, carriers leading
11
Hygiene products like litter and waste bags at INR 400 crore in 2023
12
Pet treats segment at INR 750 crore, 30% market growth in 2023
13
Veterinary diagnostics market for pets INR 400 crore in 2023
14
collars and leashes sold INR 320 crore, smart collars 25% share 2023
15
Pet cameras and monitors market INR 90 crore, 40% growth 2023
16
Daycare services for pets INR 600 crore revenue in 2023
17
CBD pet products emerging at INR 50 crore sales in 2023
18
Wet pet food growing 38% to INR 600 crore in 2023
19
Training aids and tools INR 220 crore, electronic trainers up 45%
20
Waste management products INR 150 crore, biodegradable up 60% 2023
Interpretation
Product & Service Segments Interpretation
In India’s Product and Service Segments, pet food leads with a commanding 52 percent market share in 2023 while fast growth in health and lifestyle items is clear, with pet healthcare rising 25 percent to INR 900 crore and grooming, toys, and pet furniture together building a broader spend base beyond just staple nutrition.
Reference
Cite This Report
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APA
Aisha Okonkwo. (2026, February 13). India Pet Industry Statistics. Gitnux. https://gitnux.org/india-pet-industry-statistics
MLA
Aisha Okonkwo. "India Pet Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/india-pet-industry-statistics.
Chicago
Aisha Okonkwo. 2026. "India Pet Industry Statistics." Gitnux. https://gitnux.org/india-pet-industry-statistics.
Sources & references
1 datasets cited across this report · attribution is report-level