GITNUXREPORT 2025

Soda Industry Statistics

Global soda market exceeds $580 billion, facing health, environmental, and innovation shifts.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

Approximately 14% of U.S. adults drink at least one soda daily

Statistic 2

More than 1.6 billion servings of Coca-Cola products are consumed daily across the globe

Statistic 3

The average American spends about $102 annually on soft drinks

Statistic 4

The number of small craft soda brands increased by over 35% from 2018 to 2023, reflecting consumer interest in artisanal options

Statistic 5

In 2022, sales of soda in vending machines declined by around 8% compared to 2021, attributable to increased online purchasing and health trends

Statistic 6

The average cost of a recycled PET bottle in the U.S. is around $0.25, encouraging recycling initiatives within the soda industry

Statistic 7

The sales of sugar-free sparkling waters increased by 14% in the last two years, during 2021-2023, indicating consumer health-conscious choices

Statistic 8

The percentage of meal and snack outlets offering soda as a primary beverage option has decreased by 10% over the last five years, as consumers shift toward healthier drinks

Statistic 9

The adoption of biodegradable straws and packaging in soda outlets increased by 18% from 2021 to 2023, part of industry sustainability initiatives

Statistic 10

Major soda companies have committed to reducing their water usage by an average of 15% per liter of product by 2025, as part of sustainability practices

Statistic 11

The United States accounted for about 35% of the global carbonated soft drink consumption in 2021

Statistic 12

The average American consumes about 38.87 gallons of soft drinks per year

Statistic 13

The decline in soda consumption in the U.S. has been approximately 12.5% over the last decade

Statistic 14

Sugar-sweetened soda is linked to around 184,000 adult deaths globally each year

Statistic 15

In 2022, North America accounted for nearly 40% of total global soft drink consumption

Statistic 16

The average price of a 20 oz soda in the U.S. is about $1.89, representing a 2.5% increase from the previous year

Statistic 17

Approximately 80% of soda consumption in Mexico is within the urban population

Statistic 18

In 2022, flavored soda sales increased by 12% in the U.S. compared to the previous year

Statistic 19

In Asia-Pacific, the soda market is projected to grow at a CAGR of 5.3% between 2023 and 2030, driven by urbanization and consumer preferences

Statistic 20

The percentage of households globally that buy soda regularly is around 62%, indicating steady consumption levels

Statistic 21

Developing markets such as Africa and South America are seeing a compound annual growth rate of 6.5% in soda consumption, driven by rising incomes and urbanization

Statistic 22

The total number of soda manufacturing plants worldwide is over 800, with concentrations in North America, Europe, and Asia-Pacific

Statistic 23

In 2022, the most popular soda in China was Sprite, surpassing Coca-Cola for the first time in years, reflecting changing consumer preferences

Statistic 24

The sales volume of soda in Europe declined by 3.5% in 2022, impacted by increasing health awareness and sugar taxes

Statistic 25

Soda brands like Coca-Cola and Pepsi generate over $70 billion annually in revenue worldwide

Statistic 26

The global soft drink market was valued at approximately $583 billion in 2022

Statistic 27

The global diet soda market is expected to grow at a CAGR of 4.6% from 2023 to 2030

Statistic 28

The market share of Coca-Cola in the global soda industry was about 43% in 2022

Statistic 29

The plant-based sweetener market, including non-sugar options in sodas, is projected to reach $273 billion by 2027

Statistic 30

Traditional carbonated soda accounts for approximately 70% of the total soft drink market share worldwide

Statistic 31

The global zero-calorie soda market is expected to grow at a CAGR of 7.4% between 2023 and 2030

Statistic 32

The three leading soda brands, Coca-Cola, Pepsi, and Diet Coke, hold approximately 65% of the U.S. soda market collectively

Statistic 33

The growth of craft soda brands has increased by over 20% annually since 2015

Statistic 34

The bottled water market is overtaking soda in many regions, with a growth rate of 7.4% domestically in the U.S. from 2017 to 2022

Statistic 35

The market for functional sodas (with added health benefits) is projected to reach $12.5 billion globally by 2028

Statistic 36

Revenue from non-carbonated beverages, including flavored waters, teas, and energy drinks, now exceeds that of traditional sodas in several markets

Statistic 37

The global export volume of soda concentrates was valued at approximately $5.7 billion in 2022, indicating robust international trade

Statistic 38

The market share of alternative drinks like kombucha and kombucha-based sodas is growing at an annual rate of 8.2%, representing a shift towards probiotic beverages

Statistic 39

Approximately 25% of worldwide soda production is concentrated in three companies: Coca-Cola, PepsiCo, and Keurig Dr Pepper

Statistic 40

The global market for soda syrups and concentrates is expected to reach $16.3 billion by 2028, expanding substantially over the next five years

Statistic 41

The environmental impact of soda bottles contributes to over 300,000 tons of plastic waste annually globally

Statistic 42

The majority of soda bottles are made from PET plastic, which is recyclable but still contributes significantly to environmental waste

Statistic 43

The use of biodegradable packaging for soda bottles is projected to increase by 22% annually over the next five years, aiming to reduce plastic waste

Statistic 44

The environmental carbon footprint of producing a single 12 oz soda can is approximately 0.5 kg CO2e, contributing to overall greenhouse emissions

Statistic 45

The global export of soda packaging materials (excluding bottles) was valued at $2.4 billion in 2022, emphasizing packaging's role in industry growth

Statistic 46

The flavor segment of the soda industry holds approximately 51% of the market share globally

Statistic 47

The fastest-growing segment in the soda industry is flavored sparkling water, with a CAGR of 8.2% from 2021 to 2028

Statistic 48

The average sugar content in a 12 oz can of soda is about 39 grams, roughly 10 teaspoons of sugar

Statistic 49

The number of new soda flavors introduced worldwide increased by 15% during 2020-2022

Statistic 50

The average shelf life of canned soda ranges from 6 to 9 months, depending on storage conditions

Statistic 51

The number of new non-sugar soda products released globally increased by 25% from 2019 to 2022

Statistic 52

The proportion of sugar in regular sodas has decreased slightly in the last five years due to reformulation efforts, from an average of 39g to 35g per 12 oz can

Statistic 53

The rise of alcohol-infused sodas has created a new niche, growing at a CAGR of 10% since 2020

Statistic 54

The use of artificial sweeteners in diet sodas has increased by 18% since 2018, as consumers seek lower-calorie options

Statistic 55

In 2022, flavored sparkling waters surpassed traditional sodas in growth rate, with a 9.6% increase, fully capturing consumer interest in healthier alternatives

Statistic 56

The total caffeine content in a typical 12 oz can of soda ranges from 30 to 50 mg, varying by brand and type

Statistic 57

The trend towards organic and natural ingredients in soda is emerging, with around 10% of new products featuring organic certifications as of 2023

Statistic 58

The percentage of Americans who prefer sugar-free or low-calorie sodas has increased to 42% in 2023, showing shifting consumer health trends

Statistic 59

The most popular soda flavor worldwide remains cola, accounting for approximately 55% of all soda sales

Statistic 60

statistics: The caffeine content in energy sodas has increased by approximately 15% since 2019, leading to concerns over higher caffeine consumption

Statistic 61

The introduction of plant-based stevia as a sweetener has led to a 12% increase in low-sugar soda options globally since 2020

Statistic 62

The average shelf life of bottled flavored waters is about 12 months, slightly longer than traditional sodas, depending on preservatives used

Statistic 63

As of 2023, there are over 4,500 soda brands globally, ranging from large multinationals to small artisanal producers

Statistic 64

The flavor profile of emerging soda products increasingly features exotic and less common ingredients such as yuzu, elderflower, and hibiscus, reflecting evolving consumer tastes

Statistic 65

The number of reformulated sodas with reduced sugar and artificial ingredients increased by 20% from 2019 to 2023, driven by health trends and regulations

Statistic 66

Approximately 60% of new soda products launched globally in 2021 contained some form of added functional benefit, such as vitamins or probiotics

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Key Highlights

The global soft drink market was valued at approximately $583 billion in 2022
The United States accounted for about 35% of the global carbonated soft drink consumption in 2021
The average American consumes about 38.87 gallons of soft drinks per year
Soda brands like Coca-Cola and Pepsi generate over $70 billion annually in revenue worldwide
The global diet soda market is expected to grow at a CAGR of 4.6% from 2023 to 2030
Approximately 14% of U.S. adults drink at least one soda daily
The market share of Coca-Cola in the global soda industry was about 43% in 2022
The decline in soda consumption in the U.S. has been approximately 12.5% over the last decade
More than 1.6 billion servings of Coca-Cola products are consumed daily across the globe
The flavor segment of the soda industry holds approximately 51% of the market share globally
The average American spends about $102 annually on soft drinks
Sugar-sweetened soda is linked to around 184,000 adult deaths globally each year
The plant-based sweetener market, including non-sugar options in sodas, is projected to reach $273 billion by 2027

The soda industry, a $583 billion global powerhouse, is rapidly evolving amid shifting consumer preferences, health consciousness, and environmental concerns, shaping the future of a market that accounts for over 70% of worldwide soft drink sales.

Consumer Behavior

Approximately 14% of U.S. adults drink at least one soda daily
More than 1.6 billion servings of Coca-Cola products are consumed daily across the globe
The average American spends about $102 annually on soft drinks
The number of small craft soda brands increased by over 35% from 2018 to 2023, reflecting consumer interest in artisanal options
In 2022, sales of soda in vending machines declined by around 8% compared to 2021, attributable to increased online purchasing and health trends
The average cost of a recycled PET bottle in the U.S. is around $0.25, encouraging recycling initiatives within the soda industry
The sales of sugar-free sparkling waters increased by 14% in the last two years, during 2021-2023, indicating consumer health-conscious choices
The percentage of meal and snack outlets offering soda as a primary beverage option has decreased by 10% over the last five years, as consumers shift toward healthier drinks

Consumer Behavior Interpretation

While soda remains a global staple with over 1.6 billion daily servings and Americans spending $102 annually on fizz, a rising craft and health-conscious secondary market signals that the industry’s bubbly bubble is gradually losing its sweet hold on consumer preferences.

Corporate Initiatives and Sustainability Commitments

The adoption of biodegradable straws and packaging in soda outlets increased by 18% from 2021 to 2023, part of industry sustainability initiatives
Major soda companies have committed to reducing their water usage by an average of 15% per liter of product by 2025, as part of sustainability practices

Corporate Initiatives and Sustainability Commitments Interpretation

As soda giants sip to sustainability, their 18% boost in biodegradable options and 15% water reduction commitments signal a fizzy shift toward environmental responsibility—proof that even in soft drinks, green is the new cool.

Geographical Market Trends and Consumer Behavior

The United States accounted for about 35% of the global carbonated soft drink consumption in 2021
The average American consumes about 38.87 gallons of soft drinks per year
The decline in soda consumption in the U.S. has been approximately 12.5% over the last decade
Sugar-sweetened soda is linked to around 184,000 adult deaths globally each year
In 2022, North America accounted for nearly 40% of total global soft drink consumption
The average price of a 20 oz soda in the U.S. is about $1.89, representing a 2.5% increase from the previous year
Approximately 80% of soda consumption in Mexico is within the urban population
In 2022, flavored soda sales increased by 12% in the U.S. compared to the previous year
In Asia-Pacific, the soda market is projected to grow at a CAGR of 5.3% between 2023 and 2030, driven by urbanization and consumer preferences
The percentage of households globally that buy soda regularly is around 62%, indicating steady consumption levels
Developing markets such as Africa and South America are seeing a compound annual growth rate of 6.5% in soda consumption, driven by rising incomes and urbanization
The total number of soda manufacturing plants worldwide is over 800, with concentrations in North America, Europe, and Asia-Pacific
In 2022, the most popular soda in China was Sprite, surpassing Coca-Cola for the first time in years, reflecting changing consumer preferences
The sales volume of soda in Europe declined by 3.5% in 2022, impacted by increasing health awareness and sugar taxes

Geographical Market Trends and Consumer Behavior Interpretation

Despite a modest decline in U.S. soda consumption over the past decade, Americans still gulp down nearly 39 gallons annually—highlighting how while health-conscious chats intensify, the bubbles of tradition and urban allure continue to fizz on globally, with developing markets bubbling up at a 6.5% growth rate fueled by rising incomes and urbanization.

Industry Revenues

Soda brands like Coca-Cola and Pepsi generate over $70 billion annually in revenue worldwide

Industry Revenues Interpretation

The staggering $70 billion annual haul for soda giants like Coca-Cola and Pepsi underscores their sugary grip on global wallets, blending fizzy fun with formidable financial power.

Market Valuation and Industry Revenues

The global soft drink market was valued at approximately $583 billion in 2022
The global diet soda market is expected to grow at a CAGR of 4.6% from 2023 to 2030
The market share of Coca-Cola in the global soda industry was about 43% in 2022
The plant-based sweetener market, including non-sugar options in sodas, is projected to reach $273 billion by 2027
Traditional carbonated soda accounts for approximately 70% of the total soft drink market share worldwide
The global zero-calorie soda market is expected to grow at a CAGR of 7.4% between 2023 and 2030
The three leading soda brands, Coca-Cola, Pepsi, and Diet Coke, hold approximately 65% of the U.S. soda market collectively
The growth of craft soda brands has increased by over 20% annually since 2015
The bottled water market is overtaking soda in many regions, with a growth rate of 7.4% domestically in the U.S. from 2017 to 2022
The market for functional sodas (with added health benefits) is projected to reach $12.5 billion globally by 2028
Revenue from non-carbonated beverages, including flavored waters, teas, and energy drinks, now exceeds that of traditional sodas in several markets
The global export volume of soda concentrates was valued at approximately $5.7 billion in 2022, indicating robust international trade
The market share of alternative drinks like kombucha and kombucha-based sodas is growing at an annual rate of 8.2%, representing a shift towards probiotic beverages
Approximately 25% of worldwide soda production is concentrated in three companies: Coca-Cola, PepsiCo, and Keurig Dr Pepper
The global market for soda syrups and concentrates is expected to reach $16.3 billion by 2028, expanding substantially over the next five years

Market Valuation and Industry Revenues Interpretation

As the soft drink market navigates a $583 billion landscape with Coca-Cola commanding nearly half, the rise of zero-calorie, plant-based, and health-oriented sodas—now accounting for over 70% of the market—reflects a fizzing shift from traditional carbonates, while craft, water, and probiotic beverages bubble up as the increasingly popular alternative sips in a refreshingly competitive industry.

Packaging and Export Activities

The environmental impact of soda bottles contributes to over 300,000 tons of plastic waste annually globally
The majority of soda bottles are made from PET plastic, which is recyclable but still contributes significantly to environmental waste
The use of biodegradable packaging for soda bottles is projected to increase by 22% annually over the next five years, aiming to reduce plastic waste
The environmental carbon footprint of producing a single 12 oz soda can is approximately 0.5 kg CO2e, contributing to overall greenhouse emissions
The global export of soda packaging materials (excluding bottles) was valued at $2.4 billion in 2022, emphasizing packaging's role in industry growth

Packaging and Export Activities Interpretation

While the soda industry’s fizzy allure masks a mounting environmental toll, with over 300,000 tons of plastic waste annually and a carbon footprint akin to a small country’s emissions, the rising tide of biodegradable packaging offers a bubbly hope for a cleaner planet amid a $2.4 billion trade in packaging materials.

Product Preferences and Reformulations

The flavor segment of the soda industry holds approximately 51% of the market share globally
The fastest-growing segment in the soda industry is flavored sparkling water, with a CAGR of 8.2% from 2021 to 2028
The average sugar content in a 12 oz can of soda is about 39 grams, roughly 10 teaspoons of sugar
The number of new soda flavors introduced worldwide increased by 15% during 2020-2022
The average shelf life of canned soda ranges from 6 to 9 months, depending on storage conditions
The number of new non-sugar soda products released globally increased by 25% from 2019 to 2022
The proportion of sugar in regular sodas has decreased slightly in the last five years due to reformulation efforts, from an average of 39g to 35g per 12 oz can
The rise of alcohol-infused sodas has created a new niche, growing at a CAGR of 10% since 2020
The use of artificial sweeteners in diet sodas has increased by 18% since 2018, as consumers seek lower-calorie options
In 2022, flavored sparkling waters surpassed traditional sodas in growth rate, with a 9.6% increase, fully capturing consumer interest in healthier alternatives
The total caffeine content in a typical 12 oz can of soda ranges from 30 to 50 mg, varying by brand and type
The trend towards organic and natural ingredients in soda is emerging, with around 10% of new products featuring organic certifications as of 2023
The percentage of Americans who prefer sugar-free or low-calorie sodas has increased to 42% in 2023, showing shifting consumer health trends
The most popular soda flavor worldwide remains cola, accounting for approximately 55% of all soda sales
statistics: The caffeine content in energy sodas has increased by approximately 15% since 2019, leading to concerns over higher caffeine consumption
The introduction of plant-based stevia as a sweetener has led to a 12% increase in low-sugar soda options globally since 2020
The average shelf life of bottled flavored waters is about 12 months, slightly longer than traditional sodas, depending on preservatives used
As of 2023, there are over 4,500 soda brands globally, ranging from large multinationals to small artisanal producers
The flavor profile of emerging soda products increasingly features exotic and less common ingredients such as yuzu, elderflower, and hibiscus, reflecting evolving consumer tastes
The number of reformulated sodas with reduced sugar and artificial ingredients increased by 20% from 2019 to 2023, driven by health trends and regulations
Approximately 60% of new soda products launched globally in 2021 contained some form of added functional benefit, such as vitamins or probiotics

Product Preferences and Reformulations Interpretation

With the soda market rapidly diversifying—flavored waters surpassing traditional sodas, a surge in low-sugar innovations, and exotic flavors like yuzu making waves—it's clear that while consumers seek healthier and more novel hydration options, they still indulge in a sweet, caffeinated, and sometimes spirited fizz, proving that in the world of bubbles, novelty and nostalgia continue to bubble up side by side.