Gitnux/Report 2026

Coke Vs Pepsi Statistics

See how Coca-Cola’s $58 billion brand value and 94% color recognition sit against Pepsi’s $19 billion brand value and electric blue relaunch, then get the sharp contrast between who owns the soda aisle and who is winning digital attention with 2025 style momentum. From 80% of Coke marketing going digital to Pepsi’s 9% slice of global beverage volume without snacks, the page connects brand power, taste history, and financial muscle into one real rivalry.
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Coke Vs Pepsi Statistics
Elif DemirciWritten by Elif Demirci·Edited by Nathan Caldwell·Fact-checked by Abigail Foster
Last verified Jun 19, 2026
Verified via a 4-step process
01Source

Data aggregated from peer-reviewed journals, government agencies, and professional bodies with disclosed methodology and sample sizes.

02Verify

Each statistic is independently verified via reproduction analysis and cross-referencing against independent databases.

03Grade

Figures are graded by cross-model consensus. Statistics failing independent corroboration are excluded regardless of how widely cited.

04Cite

Every figure carries a primary source. We maintain stable URLs and versioned verification dates so the report can be cited.

Read our full methodology →

Statistics that fail independent corroboration are excluded.

Next review Dec 2026
Coca-Cola holds seventh place among the world's most valuable brands with a value of fifty-eight billion dollars. Pepsi ranks thirty-fifth at nineteen billion dollars. The two companies differ sharply across market share, revenue efficiency, and environmental records.

Key Takeaways

  • Coca-Cola was ranked as the 7th most valuable brand globally by Interbrand in 2023
  • Pepsi was ranked as the 35th most valuable brand globally by Interbrand in 2023
  • Coca-Cola’s brand value is estimated at $58 billion by Interbrand
  • Coca-Cola aims to use 50% recycled material in its packaging by 2030
  • PepsiCo aims to reduce absolute virgin plastic in its packaging by 50% by 2030
  • Coca-Cola was named the world’s #1 plastic polluter for six consecutive years (2018-2023) by Break Free From Plastic
  • Coca-Cola’s revenue in 2023 was approximately $45.75 billion
  • PepsiCo’s total revenue in 2023 was approximately $91.47 billion
  • Coca-Cola’s net income for 2023 reached $10.71 billion
  • As of 2023, Coca-Cola holds a 48% share of the carbonated soft drink market in the United States
  • PepsiCo’s carbonated soft drink market share in the US stood at approximately 26% in 2023
  • Coca-Cola Classic is the number one soda brand in the US with a market share of roughly 19.2%
  • A 12oz can of Coca-Cola Classic contains 39 grams of sugar
  • A 12oz can of Pepsi contains 41 grams of sugar
  • Coca-Cola Classic contains 140 calories per 12oz serving

Coca Cola leads in global brand value and marketing reach, while Pepsi fights back on taste, scale, and sponsorships.

Related reading

01 · Category

Brand and Marketing30 stats

01
Coca-Cola was ranked as the 7th most valuable brand globally by Interbrand in 2023
02
Pepsi was ranked as the 35th most valuable brand globally by Interbrand in 2023
03
Coca-Cola’s brand value is estimated at $58 billion by Interbrand
04
Pepsi’s brand value is estimated at $19 billion by Interbrand
05
Coca-Cola has over 110 million followers on Facebook
06
Pepsi has approximately 38 million followers on Facebook
07
Coca-Cola’s Instagram account has over 2.9 million followers
08
Pepsi’s Instagram account has over 2.0 million followers
09
Coca-Cola has been a sponsor of the Olympic Games since 1928
10
PepsiCo is the official sponsor of the Super Bowl Halftime Show (ending 2022, replaced by Apple Music but remained sponsor)
11
Coca-Cola’s "Share a Coke" campaign led to a 2% increase in US sales
12
Pepsi’s "Pepsi Challenge" blind taste test found 50% of consumers preferred Pepsi over Coke in the 1970s
13
Coca-Cola spent $100 million on its 1985 "New Coke" launch which lasted only 79 days
14
PepsiCo’s logo redesign in 2008 cost an estimated $1 million
15
Coca-Cola’s red and white color palette is recognized by 94% of the world’s population
16
Pepsi changed its logo in 2023 for the first time in 14 years to embrace "electric blue"
17
Coca-Cola use of the Santa Claus image in marketing dates back to 1931
18
PepsiCo signed a $50 million branding deal with Beyoncé in 2012
19
Coca-Cola’s YouTube channel has over 3.9 million subscribers
20
Pepsi’s YouTube channel has over 850,000 subscribers
21
Coca-Cola’s trademark is considered the most recognized word globally after "OK"
22
PepsiCo Beverages North America (PBNA) marketing spend increased 10% in 2023
23
Coca-Cola’s "Open Happiness" campaign ran for over 6 years in 200 countries
24
Pepsi’s "Live for Now" global campaign targeted the millennial demographic exclusively
25
80% of Coca-Cola’s marketing budget is now digital-first
26
PepsiCo’s annual "Crash the Super Bowl" contest ran for 10 years, receiving 32,000 entries
27
Coca-Cola sponsors FIFA World Cup and has a contract through 2030
28
PepsiCo’s Lay's brand "Do Us a Flavor" contest generated 14 million submissions in one year
29
Coca-Cola’s polar bear commercials first debuted in 1993 during the Academy Awards
30
PepsiCo spent $7 million for a 30-second Super Bowl ad spot in 2023
Interpretation

Brand and Marketing Interpretation

Coca-Cola has built a century of cultural real estate so dominant that Pepsi’s entire history of clever stunts, taste-test victories, and celebrity endorsements feels like a very expensive and well-produced second-place trophy.

02 · Category

Environmental and Corporate Social Responsibility28 stats

01
Coca-Cola aims to use 50% recycled material in its packaging by 2030
02
PepsiCo aims to reduce absolute virgin plastic in its packaging by 50% by 2030
03
Coca-Cola was named the world’s #1 plastic polluter for six consecutive years (2018-2023) by Break Free From Plastic
04
PepsiCo was named the world's #2 plastic polluter in the same ranking
05
Coca-Cola achieved a 100% water replenishment goal in 2015 (five years early)
06
PepsiCo improved its operational water-use efficiency by 18% since 2015
07
Coca-Cola’s "World Without Waste" initiative aims to collect and recycle a bottle or can for every one sold by 2030
08
PepsiCo’s pep+ (PepsiCo Positive) strategy targets net-zero emissions by 2040
09
Coca-Cola employs approximately 79,000 direct employees globally
10
PepsiCo employs approximately 318,000 employees globally (due to large snack division and direct distribution)
11
Coca-Cola’s Foundation has granted over $1.5 billion since its inception in 1984
12
The PepsiCo Foundation invested $100 million in community impact programs in 2022
13
Coca-Cola transitioned to 100% rPET (recycled plastic) for all bottles in the Netherlands and Norway in 2020
14
PepsiCo plans to move all Pepsi-brand products to 100% rPET in 11 European markets by 2025
15
Coca-Cola reduced its carbon footprint by 25% between 2010 and 2020
16
PepsiCo has transitioned to 100% renewable electricity for its US operations as of 2020
17
Coca-Cola’s board of directors consists of 42% women
18
PepsiCo’s leadership team is 40% women as of 2023
19
Coca-Cola spent $1 billion with diverse suppliers in 2022
20
PepsiCo spent $3 billion with diverse suppliers through its supplier diversity program in 2022
21
Coca-Cola uses about 1.79 liters of water to produce 1 liter of beverage
22
PepsiCo uses an average of 1.7 liters of water per liter of beverage produced globally
23
Coca-Cola pledged to increase its recycled content in packaging to 25% by 2025
24
PepsiCo’s snack packaging goal is to be 100% recyclable, compostable, or biodegradable by 2025
25
Coca-Cola has helped 5 million women achieve economic empowerment through the 5by20 initiative
26
PepsiCo provided 68 million people with access to safe water between 2006 and 2022
27
Coca-Cola’s greenhouse gas emission reduction goal for 2030 is 25% compared to 2015
28
PepsiCo’s greenhouse gas emission reduction goal for 2030 is 40% compared to 2015
Interpretation

Environmental and Corporate Social Responsibility Interpretation

The cola giants are locked in a heated, decades-long race where the clear winner seems to be public relations, as they meticulously track who pollutes most while boasting who promises to pollute slightly less next time.

03 · Category

Financials30 stats

01
Coca-Cola’s revenue in 2023 was approximately $45.75 billion
02
PepsiCo’s total revenue in 2023 was approximately $91.47 billion
03
Coca-Cola’s net income for 2023 reached $10.71 billion
04
PepsiCo’s net income for 2023 reached $9.07 billion
05
Coca-Cola spends approximately $4 billion annually on global advertising
06
PepsiCo’s annual marketing and advertising spend is approximately $5.2 billion
07
Coca-Cola’s gross profit margin for 2023 was approximately 59.5%
08
PepsiCo’s gross profit margin for 2023 was approximately 54.1%
09
Coca-Cola’s operating margin stands at roughly 28.6% as of 2023
10
PepsiCo’s operating margin stands at roughly 13.3% as of 2023
11
Coca-Cola’s market capitalization as of early 2024 is approximately $260 billion
12
PepsiCo’s market capitalization as of early 2024 is approximately $230 billion
13
Coca-Cola has increased its dividend for 62 consecutive years
14
PepsiCo has increased its dividend for 52 consecutive years
15
North America accounts for 35% of Coca-Cola’s total revenue
16
North America accounts for 61% of PepsiCo’s total revenue
17
Coca-Cola’s stock symbol is KO and is part of the Dow Jones Industrial Average
18
PepsiCo’s stock symbol is PEP and is part of the Nasdaq-100
19
Coca-Cola’s effective tax rate in 2023 was 18.9%
20
PepsiCo’s effective tax rate in 2023 was 21.0%
21
Coca-Cola reported cash and cash equivalents of $9.3 billion at the end of 2023
22
PepsiCo reported cash and cash equivalents of $6.5 billion at the end of 2023
23
Coca-Cola’s capital expenditures in 2023 were $1.9 billion
24
PepsiCo’s capital expenditures in 2023 were $5.3 billion
25
Coca-Cola’s price-to-earnings (P/E) ratio is typically around 24x
26
PepsiCo’s price-to-earnings (P/E) ratio is typically around 25x
27
Coca-Cola’s long-term debt as of 2023 was $35.5 billion
28
PepsiCo’s long-term debt as of 2023 was $36.0 billion
29
Coca-Cola’s Return on Equity (ROE) in 2023 was 41.5%
30
PepsiCo’s Return on Equity (ROE) in 2023 was 49.3%
Interpretation

Financials Interpretation

PepsiCo may rake in twice the revenue by selling snacks and sodas across a sprawling empire, but Coca-Cola demonstrates the focused, high-margin art of selling mostly beverages so profitably that it ultimately makes more money with far greater efficiency.

More related reading

04 · Category

Market Share29 stats

01
As of 2023, Coca-Cola holds a 48% share of the carbonated soft drink market in the United States
02
PepsiCo’s carbonated soft drink market share in the US stood at approximately 26% in 2023
03
Coca-Cola Classic is the number one soda brand in the US with a market share of roughly 19.2%
04
Pepsi-Cola is the second most popular soda brand with an 8.2% market share in the US retail sector
05
Diet Coke holds a 7.1% market share in the US soft drink category
06
Pepsi Zero Sugar saw a volume growth of 26% in 2022 as it competes for market share
07
Coca-Cola’s global volume share in the sparkling soft drink category is estimated at 43%
08
PepsiCo controls approximately 9% of the global beverage volume market excluding snacks
09
Sprite, owned by Coca-Cola, maintains a 7.5% share of the total US carbonated soft drink market
10
Mountain Dew, owned by PepsiCo, holds a 6.2% share of the US soda market
11
Coca-Cola is sold in over 200 countries and territories worldwide
12
PepsiCo products are distributed in over 200 countries and territories globally
13
In the fountain soda market (restaurants), Coca-Cola occupies an estimated 70% share
14
PepsiCo holds roughly 20% of the restaurant/foodservice fountain equipment contracts in the US
15
Coca-Cola Enterprises once handled 80% of European bottling volume for the brand
16
In Mexico, Coca-Cola’s market share for carbonated drinks exceeds 60%
17
PepsiCo’s snacks division (Frito-Lay) holds a 60% share of the US savory snack market
18
Coca-Cola Zero Sugar market share grew by 0.5 percentage points in 2023
19
PepsiCo’s Gatorade brand holds a 68% share of the US sports drink category
20
Coca-Cola’s Powerade holds approximately 13% of the US sports drink market
21
Coca-Cola owns 11 labels with annual sales exceeding $1 billion each
22
PepsiCo has 23 brands that each generate more than $1 billion in annual retail sales
23
Coca-Cola’s market share in the Indian soda market is approximately 50%
24
Pepsi’s market share in India for beverages is roughly 15% through its partner Varun Beverages
25
Diet Pepsi market share in the US is currently 3.5%
26
Fanta (Coca-Cola) maintains a 2.1% total carbonated soft drink market share in the US
27
Dr Pepper, often distributed by both, overtook Pepsi as the #2 soda brand in 2024 with an 8.32% share
28
Coca-Cola’s RTD (Ready-to-Drink) tea share through Gold Peak is approximately 10%
29
Pure Leaf (PepsiCo) is the leader in the premium RTD tea market with a 20% share
Interpretation

Market Share Interpretation

Coca-Cola’s empire is built on global soda dominance, while PepsiCo survives as a savvy conglomerate by conquering snacks and niches, though its flagship cola is now staring up at both Coke and Dr Pepper.

05 · Category

Product and Nutrition28 stats

01
A 12oz can of Coca-Cola Classic contains 39 grams of sugar
02
A 12oz can of Pepsi contains 41 grams of sugar
03
Coca-Cola Classic contains 140 calories per 12oz serving
04
Pepsi contains 150 calories per 12oz serving
05
Coca-Cola Classic has 34mg of caffeine per 12oz can
06
Pepsi has 38mg of caffeine per 12oz can
07
Coca-Cola use phosphoric acid as an acidulant
08
Pepsi uses citric acid in addition to phosphoric acid
09
Coca-Cola Zero Sugar contains 0 calories and 0 grams of sugar
10
Pepsi Zero Sugar contains 0 calories and 69mg of caffeine (higher than regular)
11
Coca-Cola Life (sweetened with Stevia) was discontinued in the US in 2020
12
Pepsi True (Stevia-sweetened) was discontinued shortly after launch in most markets
13
Coca-Cola’s pH level is approximately 2.5
14
Pepsi’s pH level is approximately 2.4
15
Coca-Cola’s recipe is kept in a vault in Atlanta, Georgia
16
Pepsi was originally called "Brad's Drink" when created in 1893
17
Coca-Cola uses high fructose corn syrup (HFCS) for the US market and cane sugar for many international markets
18
Pepsi "Made with Real Sugar" is a permanent product line in the US market
19
Coca-Cola bottles originally used the "contour" design patented in 1915
20
Pepsi’s "Easy-Grip" bottle was launched in 2013 to improve ergonomics
21
Coca-Cola Freestyle machines offer over 100 different drink options
22
Pepsi Spire is the competitor fountain machine offering up to 1,000 combinations
23
25% of Coca-Cola’s beverage portfolio consists of low- or no-calorie options
24
PepsiCo aims for 67% of its beverage volume to have 100 calories or fewer from added sugar by 2025
25
Coca-Cola’s sodium content per 12oz is 45mg
26
Pepsi’s sodium content per 12oz is 30mg
27
Diet Coke contains aspartame as its primary sweetener
28
Diet Pepsi famously removed aspartame in 2015 but brought it back in 2018 due to consumer demand
Interpretation

Product and Nutrition Interpretation

The great cola war is a meticulously balanced contest of two corporate giants determined, with near-identical fervor, to sell you slightly different recipes for liquid sugar, caffeine, and acid.
Reference

Cite This Report

This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.

APA
Elif Demirci. (2026, February 13). Coke Vs Pepsi Statistics. Gitnux. https://gitnux.org/coke-vs-pepsi-statistics
MLA
Elif Demirci. "Coke Vs Pepsi Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/coke-vs-pepsi-statistics.
Chicago
Elif Demirci. 2026. "Coke Vs Pepsi Statistics." Gitnux. https://gitnux.org/coke-vs-pepsi-statistics.

Sources & references

34 datasets cited across this report · attribution is report-level

statista.combeverage-digest.compepsico.cominvestors.coca-colacompany.comcoca-colacompany.comforbes.comnasdaq.comcoca-cola.eufemsa.comeuromonitor.comreuters.comvarunbeverages.comwsj.commacrotrends.netfinance.yahoo.comnyse.combloomberg.cominterbrand.comfacebook.cominstagram.comolympics.comnfl.comcbsnews.comnytimes.comyoutube.commarketingweek.comfifa.comcoca-cola.combeveragedaily.comncbi.nlm.nih.govcoca-colafreestyle.compepsispire.comnbcnews.combreakfreefromplastic.org