This page compares Coke and Pepsi across brand power, U.S. carbonated soft drink market share, and the nutrition inside popular 12oz cans. We’ll connect corporate scale—2023 revenue and net income—to sustainability goals, like how companies plan to cut plastic and virgin material by 2030. You’ll also see how the rivalry shows up in top-selling brands and sugar levels, side by side.
Key Takeaways
- Coca-Cola was ranked as the 7th most valuable brand globally by Interbrand in 2023
- Pepsi was ranked as the 35th most valuable brand globally by Interbrand in 2023
- Coca-Cola’s brand value is estimated at $58 billion by Interbrand
- Coca-Cola aims to use 50% recycled material in its packaging by 2030
- PepsiCo aims to reduce absolute virgin plastic in its packaging by 50% by 2030
- Coca-Cola was named the world’s #1 plastic polluter for six consecutive years (2018-2023) by Break Free From Plastic
- Coca-Cola’s revenue in 2023 was approximately $45.75 billion
- PepsiCo’s total revenue in 2023 was approximately $91.47 billion
- Coca-Cola’s net income for 2023 reached $10.71 billion
- As of 2023, Coca-Cola holds a 48% share of the carbonated soft drink market in the United States
- PepsiCo’s carbonated soft drink market share in the US stood at approximately 26% in 2023
- Coca-Cola Classic is the number one soda brand in the US with a market share of roughly 19.2%
- A 12oz can of Coca-Cola Classic contains 39 grams of sugar
- A 12oz can of Pepsi contains 41 grams of sugar
- Coca-Cola Classic contains 140 calories per 12oz serving
Coca Cola leads Pepsi in brand value, US market share, and soda rankings, while both compete on packaging and calories.
Related reading
01 · Category
Brand And Marketing30 stats
01
Coca-Cola was ranked as the 7th most valuable brand globally by Interbrand in 2023
02
Pepsi was ranked as the 35th most valuable brand globally by Interbrand in 2023
03
Coca-Cola’s brand value is estimated at $58 billion by Interbrand
04
Pepsi’s brand value is estimated at $19 billion by Interbrand
05
Coca-Cola has over 110 million followers on Facebook
06
Pepsi has approximately 38 million followers on Facebook
07
Coca-Cola’s Instagram account has over 2.9 million followers
08
Pepsi’s Instagram account has over 2.0 million followers
09
Coca-Cola has been a sponsor of the Olympic Games since 1928
10
PepsiCo is the official sponsor of the Super Bowl Halftime Show (ending 2022, replaced by Apple Music but remained sponsor)
11
Coca-Cola’s "Share a Coke" campaign led to a 2% increase in US sales
12
Pepsi’s "Pepsi Challenge" blind taste test found 50% of consumers preferred Pepsi over Coke in the 1970s
13
Coca-Cola spent $100 million on its 1985 "New Coke" launch which lasted only 79 days
14
PepsiCo’s logo redesign in 2008 cost an estimated $1 million
15
Coca-Cola’s red and white color palette is recognized by 94% of the world’s population
16
Pepsi changed its logo in 2023 for the first time in 14 years to embrace "electric blue"
17
Coca-Cola use of the Santa Claus image in marketing dates back to 1931
18
PepsiCo signed a $50 million branding deal with Beyoncé in 2012
19
Coca-Cola’s YouTube channel has over 3.9 million subscribers
20
Pepsi’s YouTube channel has over 850,000 subscribers
21
Coca-Cola’s trademark is considered the most recognized word globally after "OK"
22
PepsiCo Beverages North America (PBNA) marketing spend increased 10% in 2023
23
Coca-Cola’s "Open Happiness" campaign ran for over 6 years in 200 countries
24
Pepsi’s "Live for Now" global campaign targeted the millennial demographic exclusively
25
80% of Coca-Cola’s marketing budget is now digital-first
26
PepsiCo’s annual "Crash the Super Bowl" contest ran for 10 years, receiving 32,000 entries
27
Coca-Cola sponsors FIFA World Cup and has a contract through 2030
28
PepsiCo’s Lay's brand "Do Us a Flavor" contest generated 14 million submissions in one year
29
Coca-Cola’s polar bear commercials first debuted in 1993 during the Academy Awards
30
PepsiCo spent $7 million for a 30-second Super Bowl ad spot in 2023
Interpretation
Brand And Marketing Interpretation
Coca-Cola’s brand and marketing strength clearly outpaces Pepsi, with Interbrand ranking it 7th globally and valuing it at $58 billion versus Pepsi’s 35th place and $19 billion, alongside a much larger social presence of 110 million versus 38 million Facebook followers.
03 · Category
Financials30 stats
01
Coca-Cola’s revenue in 2023 was approximately $45.75 billion
02
PepsiCo’s total revenue in 2023 was approximately $91.47 billion
03
Coca-Cola’s net income for 2023 reached $10.71 billion
04
PepsiCo’s net income for 2023 reached $9.07 billion
05
Coca-Cola spends approximately $4 billion annually on global advertising
06
PepsiCo’s annual marketing and advertising spend is approximately $5.2 billion
07
Coca-Cola’s gross profit margin for 2023 was approximately 59.5%
08
PepsiCo’s gross profit margin for 2023 was approximately 54.1%
09
Coca-Cola’s operating margin stands at roughly 28.6% as of 2023
10
PepsiCo’s operating margin stands at roughly 13.3% as of 2023
11
Coca-Cola’s market capitalization as of early 2024 is approximately $260 billion
12
PepsiCo’s market capitalization as of early 2024 is approximately $230 billion
13
Coca-Cola has increased its dividend for 62 consecutive years
14
PepsiCo has increased its dividend for 52 consecutive years
15
North America accounts for 35% of Coca-Cola’s total revenue
16
North America accounts for 61% of PepsiCo’s total revenue
17
Coca-Cola’s stock symbol is KO and is part of the Dow Jones Industrial Average
18
PepsiCo’s stock symbol is PEP and is part of the Nasdaq-100
19
Coca-Cola’s effective tax rate in 2023 was 18.9%
20
PepsiCo’s effective tax rate in 2023 was 21.0%
21
Coca-Cola reported cash and cash equivalents of $9.3 billion at the end of 2023
22
PepsiCo reported cash and cash equivalents of $6.5 billion at the end of 2023
23
Coca-Cola’s capital expenditures in 2023 were $1.9 billion
24
PepsiCo’s capital expenditures in 2023 were $5.3 billion
25
Coca-Cola’s price-to-earnings (P/E) ratio is typically around 24x
26
PepsiCo’s price-to-earnings (P/E) ratio is typically around 25x
27
Coca-Cola’s long-term debt as of 2023 was $35.5 billion
28
PepsiCo’s long-term debt as of 2023 was $36.0 billion
29
Coca-Cola’s Return on Equity (ROE) in 2023 was 41.5%
30
PepsiCo’s Return on Equity (ROE) in 2023 was 49.3%
Interpretation
Financials Interpretation
In the Financials category, PepsiCo’s 2023 revenue of about $91.47 billion nearly doubles Coca-Cola’s $45.75 billion, yet Coca-Cola leads net income with $10.71 billion versus PepsiCo’s $9.07 billion even as both spend heavily on advertising, about $4.0 billion and $5.2 billion respectively.
More related reading
05 · Category
Product And Nutrition28 stats
01
A 12oz can of Coca-Cola Classic contains 39 grams of sugar
02
A 12oz can of Pepsi contains 41 grams of sugar
03
Coca-Cola Classic contains 140 calories per 12oz serving
04
Pepsi contains 150 calories per 12oz serving
05
Coca-Cola Classic has 34mg of caffeine per 12oz can
06
Pepsi has 38mg of caffeine per 12oz can
07
Coca-Cola use phosphoric acid as an acidulant
08
Pepsi uses citric acid in addition to phosphoric acid
09
Coca-Cola Zero Sugar contains 0 calories and 0 grams of sugar
10
Pepsi Zero Sugar contains 0 calories and 69mg of caffeine (higher than regular)
11
Coca-Cola Life (sweetened with Stevia) was discontinued in the US in 2020
12
Pepsi True (Stevia-sweetened) was discontinued shortly after launch in most markets
13
Coca-Cola’s pH level is approximately 2.5
14
Pepsi’s pH level is approximately 2.4
15
Coca-Cola’s recipe is kept in a vault in Atlanta, Georgia
16
Pepsi was originally called "Brad's Drink" when created in 1893
17
Coca-Cola uses high fructose corn syrup (HFCS) for the US market and cane sugar for many international markets
18
Pepsi "Made with Real Sugar" is a permanent product line in the US market
19
Coca-Cola bottles originally used the "contour" design patented in 1915
20
Pepsi’s "Easy-Grip" bottle was launched in 2013 to improve ergonomics
21
Coca-Cola Freestyle machines offer over 100 different drink options
22
Pepsi Spire is the competitor fountain machine offering up to 1,000 combinations
23
25% of Coca-Cola’s beverage portfolio consists of low- or no-calorie options
24
PepsiCo aims for 67% of its beverage volume to have 100 calories or fewer from added sugar by 2025
25
Coca-Cola’s sodium content per 12oz is 45mg
26
Pepsi’s sodium content per 12oz is 30mg
27
Diet Coke contains aspartame as its primary sweetener
28
Diet Pepsi famously removed aspartame in 2015 but brought it back in 2018 due to consumer demand
Interpretation
Product And Nutrition Interpretation
For the product and nutrition angle, Coca-Cola Classic is slightly lower in sugar at 39 grams and calories at 140 per 12oz, while also having less caffeine at 34mg compared with Pepsi at 41 grams, 150 calories, and 38mg per 12oz.
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Elif Demirci. (2026, February 13). Coke Vs Pepsi Statistics. Gitnux. https://gitnux.org/coke-vs-pepsi-statistics
MLA
Elif Demirci. "Coke Vs Pepsi Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/coke-vs-pepsi-statistics.
Chicago
Elif Demirci. 2026. "Coke Vs Pepsi Statistics." Gitnux. https://gitnux.org/coke-vs-pepsi-statistics.
Sources & references
34 datasets cited across this report
instagram.com