GITNUX MARKETDATA REPORT 2024

Must-Know Coke vs Pepsi Statistics [Latest Report]

With sources from: macrotrends.net, qz.com, yougov.co.uk, twitter.com and many more

In this post, we present a comprehensive analysis of the ongoing competition between Coca-Cola and PepsiCo, two beverage giants that have been vying for consumer loyalty for decades. Through a series of key statistics ranging from brand values and market shares to social media presence and product offerings, we aim to shed light on the various facets of this enduring rivalry. Let’s dive into the numbers and see how these industry stalwarts stack up against each other.

Statistic 1

"In 2020, Coca Cola’s brand value was at 84.86 billion U.S. dollars, while PepsiCo’s brand value was at 70.9 billion U.S. dollars."

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Statistic 2

"According to a blind taste test conducted by Malcolm Gladwell, 57% of participants preferred Pepsi."

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Statistic 3

"50% of the population prefers Coke, while 42% prefers Pepsi, according to YouGov poll data."

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Statistic 4

"In 2019, Coca-Cola had a market share of 43.7%, while Pepsi had a market share of 24.1% in the United States."

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Statistic 5

"Coca-Cola’s overall revenue in 2020 was 33.01 billion U.S. dollars, while PepsiCo’s revenue was 70.37 billion U.S. dollars."

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Statistic 6

"Coca-Cola sold about 418.4 billion litres of carbonated beverages in 2020, while Pepsi sold 310 billion litres."

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Statistic 7

"Coca-Cola has around 24.6 million followers on Twitter, whereas Pepsi has around 3.1 million followers."

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Statistic 8

"Coca-Cola owned 17.8% of the global carbonated soft drink market in 2019, while Pepsi owned 8.4%."

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Statistic 9

"Coke Zero Sugar recorded a 3% growth in volume in 2019, while Pepsi’s Diet Pepsi recorded a decline by 0.5% during the same period."

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Statistic 10

"In 2020, Coca-Cola spent 4.02 billion U.S. dollars on advertising, while PepsiCo spent 6.87 billion U.S. dollars."

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Statistic 11

"Coca-Cola’s average daily trading volume is about 19 million shares, while PepsiCo’s average daily trading volume is about 5 million shares."

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Statistic 12

"Coca-Cola has 22 billion-dollar brands, while PepsiCo has 6 billion-dollar beverage brands."

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Statistic 13

"Coca-Cola operates in more than 200 countries, while PepsiCo operates in over 200 countries and territories."

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Statistic 14

"Coca-Cola has 6 “operating segments,” while PepsiCo has 7 “reportable segments”."

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Statistic 15

"Coca-Cola contains 34mg of caffeine per 12 oz can, while Pepsi contains 38mg of caffeine per 12 oz can."

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Interpretation

In conclusion, the statistics presented illustrate that Coca-Cola holds a significant lead over Pepsi in terms of brand value, market share, revenue, and social media presence. However, Pepsi seems to be preferred by a higher percentage of participants in blind taste tests and polls. Both companies have their strengths and weaknesses, with Coca-Cola focusing on a wider range of products and global presence, while PepsiCo invests more in advertising and innovation. The competition between the two soda giants remains fierce, with each brand capitalizing on different aspects of the market to maintain their respective positions.

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