GITNUX MARKETDATA REPORT 2024

Shein Fast Fashion Statistics: Market Report & Data

Highlights: The Most Important Shein Fast Fashion Statistics

  • Shein experienced a 130% jump in sales between 2019 and 2020.
  • In 2020, Shein's first contact resolution rate was 89.5%
  • More than 90% of Shein's orders were resolved in 24 hours in 2020.
  • Over 75% female shoppers in US aged between 16 - 35 have shopped on Shein in 2020.
  • Shein has roughly 16.8 millions followers on Instagram as of September 2021.
  • Shein is available in more than 220 countries.
  • Shein adds over 500 new fashion items to its website every day.
  • Shein app was downloaded more than 229 million times globally in 2020.
  • In 2020, Shein was ranked the fifth largest online retail company in the world.
  • Shein is valued at $15 billion as of July 2021.
  • As of 2021, Shein has more than 13 million online purchasers.
  • Shein sells product at a low price point with over 90% of its products priced less than $10.
  • In 2020 alone, Shein shipped over 100 million packages.
  • Over 60% of Shein's visitors are from United States.
  • Approximately, 30% of Shein's traffic comes from social media.
  • Around 72% of Shein customers on its mobile app are repeat buyers.
  • Shein is ranked in the top 10 amongst fashion retailers in the US.
  • In 2020, Shein was downloaded 37.8 million times, up 45% compared to the previous year.

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Welcome to our latest blog post diving deep into the intriguing world of Shein’s fast fashion statistics. In this post, we explore the data behind the unprecedented global growth of Shein, a powerhouse in the fast fashion industry. We’ll unveil their sales figures, market shares, customer demographics, and buying trends, providing a comprehensive insight into this fashion juggernaut’s operational scale. Whether you’re an avid fan of the fast fashion sector, a curious observer, or a business analyst eager to understand how Shein continually reigns supreme, this statistical exploration will undoubtedly enlighten you.

The Latest Shein Fast Fashion Statistics Unveiled

Shein experienced a 130% jump in sales between 2019 and 2020.

This spectacular surge in Shein’s sales, a gargantuan 130% leap from 2019 to 2020, offers a fascinating glimpse into the brand’s robust growth strategy and market acceptance in the broader context of fast fashion. Its success underscores the effectiveness of their model of quick, cost-effective production of trendy items, which resonates well with consumers. This figure therefore not only captures the company’s expansion in a volatile market, but also reflects the prevailing consumer attitudes and shopping behaviors in the world of fast fashion.

In 2020, Shein’s first contact resolution rate was 89.5%

Peering into the heart of customer satisfaction, the statistic that reveals Shein’s first contact resolution rate at an impressive 89.5% in 2020, provides truly compelling insights. Unveiling a high sense of customer centricity, this number underlines Shein’s ability to swiftly address and resolve customer queries and complaints at the first point of contact. Such an efficiency can boost customer retention, foster loyalty and ultimately lead to growth, as happy customers could be more likely to extend their spending and recommend Shein to others, thus painting a robust picture of Shein’s operational effectiveness in the landscape of fast fashion.

More than 90% of Shein’s orders were resolved in 24 hours in 2020.

Delving into the nimble operations of Shein, the notable figure of over 90% order resolution within 24 hours in 2020 primes them as a leader in fast fashion and customer service. In a market where consumer demand fluctuates and competition is rife, quick and effective response to orders crystallizes Shein’s commitment to their customers. Hence, this data point is central to the conversation on Shein’s dominance in the fast fashion industry, highlighting how they harness logistics and technology to spark impressive customer satisfaction and loyalty, underlying their market position and momentum.

Over 75% female shoppers in US aged between 16 – 35 have shopped on Shein in 2020.

In a narrative painting the vivid picture of Shein’s hold over the fast fashion market, the correlation of over 75% of US female shoppers aged between 16-35 frequenting Shein in 2020 exudes unmistakable relevance. It compellingly showcases Shein’s popularity and dominance within this substantial demographic segment, significantly asserting its impactful presence in the fast-fashion realm. This number serves as a testament to Shein’s seamless blend of affordability, variety and trendiness, thereby resonating with the fashion-forward, budget-conscious millennial and Gen-Z markets. Consequently, this broad footprint has led to Shein becoming a shaping force in defining popular, accessible style in the United States.

Shein has roughly 16.8 millions followers on Instagram as of September 2021.

Marking Shein’s digital footprint with a staggering 16.8 million followers on Instagram as of September 2021 underlines the brand’s enormous online influence and reach. In the fast-paced world of fashion where visibility and trend setting are key, this substantial following translates to a wide customer base, powerful marketing platform, and significant trendsetting capabilities. Given that Instagram is a pivotal marketplace for fashion products, these figures could also indicate high customer engagement and loyalty, capital aspects when dissecting Shein Fast Fashion Statistics in a blog post.

Shein is available in more than 220 countries.

Highlighting that Shein operates in more than 220 countries enhances our global understanding of its overwhelming reach and influence in the fast fashion industry. It conveys the brand’s impressive geographical spread, reflecting on its popularity and acceptance across various demographic segments and cultures. Such widespread availability positions Shein as a dominant global player in fast fashion, underscoring its market penetration capabilities. This also provides a hint at the brand’s potential customer base, signalling a massive scale of influence in the fashion consumption behaviors and commerce worldwide.

Shein adds over 500 new fashion items to its website every day.

Encapsulating the relentless pace of Shein’s fast fashion operation, the addition of over 500 new fashion items to its website each day mirrors the brand’s vigorous quest for ultra-speed and variety. This staggering numeracy not only illustrates Shein’s colossal inventory, but also its draconian commitment to keeping pace with fluctuating trends, incessantly fueling consumer hunger for unique and up-to-the-minute fashion. By highlighting this number, we recognize Shein’s ginormous contribution to fast fashion’s economy, as well as its possible implications towards issues like sustainability and individual clothing waste.

Shein app was downloaded more than 229 million times globally in 2020.

Highlighting the impressive figure of 229 million global downloads for the Shein app in 2020 forms a vital cornerstone in understanding the meteoric ascension of this fast fashion giant. It demonstrates not only the pervasive reach of Shein across the international consumer market, but also its resounding acceptance by a vast user base. In an industry where consumer preference is highly volatile, this statistic underscores Shein’s successful ability to attract and retain customers, offering keen insights into its winning strategy which others in the sector could learn from.

In 2020, Shein was ranked the fifth largest online retail company in the world.

Ascendancy to a fifth-place global ranking in 2020 presents an unparalleled testament to Shein’s fierce upward trajectory in the competitive online retail industry. It serves as a key barometer for the brand’s successful fast-fashion business model; pinning down its remarkable ability to thrive amidst a cluttered fashion landscape. Detailed in a blog post on Shein Fast Fashion Statistics, the pinacle moment underlines how Shein’s data-driven designs, price affordability, and bold marketing strategies have catapulted it to new heights, thereby carving out its place amongst the world’s online retail giants.

Shein is valued at $15 billion as of July 2021.

Highlighting Shein’s valuation at $15 billion as of July 2021 serves as a testament to the colossal success and reach of the fast fashion giant in the international market. This figure, far from just a number, encapsulates the brand’s aggressive expansion, its acceptance among consumers who prioritize quick, inexpensive style shifts, and its potent marketing strategies. In the realm of fast fashion data, it fundamentally presents the scale at which Shein operates and consequently, its significant impact on the global fashion industry, from production trends to consumer behavior.

As of 2021, Shein has more than 13 million online purchasers.

Understanding the formidable expanse of Shein’s customer base, with over 13 million online purchasers globally as of 2021, provides rich context. In the competitive world of fast fashion, this statistic thrusts the brand into the limelight, testifying to its widespread appeal and market success. The number speaks volumes about Shein’s ubiquitous influence and positions it as a major player in the industry, thus, enriching our discussion regarding fast fashion trends, customer behaviors, and the dynamic e-commerce landscape.

Shein sells product at a low price point with over 90% of its products priced less than $10.

Illuminate on the massive popularity of Shein in the fast fashion industry, this statistic provides key insight. A staggering 90% of Shein’s products retail for less than $10, emphasizing the brand’s focus on affordable fashion, which broadens its customer base, making it more accessible to cost-conscious shoppers. It also reinforces Shein’s role in fast fashion, an industry segment known for its inexpensive, trendy clothing, as it caters to customers seeking constant wardrobe updates without investing heavily. This strategic pricing approach is a significant aspect contributing to Shein’s market dominance, highlighting its competitive edge over other industry players.

In 2020 alone, Shein shipped over 100 million packages.

The staggering figure of Shein shipping over 100 million packages in 2020 alone highlights not only the exponential growth of the brand in the fast fashion industry, but also underscores its significant impact on the global economy and supply chain. This number speaks volumes about how Shein’s affordable and trendy attire have struck a chord with the digital-savvy consumers, dominating the online shopping platforms. Moreover, it also hints at potential environmental implications and sustainability challenges, triggering an important discourse in the fast fashion conversation. Thus, this statistic is a window into comprehending Shein’s burgeoning influence and the ensuing ramifications in the fashion industry.

Over 60% of Shein’s visitors are from United States.

Diving into the heart of Shein’s Fast Fashion impact, it’s quite enlightening to uncover that over 60% of Shein’s visitors originate from the United States. The significance of this number is twofold; firstly, it underscores the wide-reaching influence of American consumer behavior on international fast fashion brands, then, it heightens the discourse on Shein’s success in penetrating a market known for its gargantuan retail competition. Consequently, the U.S. market’s demand for fast fashion becomes glaringly clear, making this data not just a mere percentage, but a silent actor shaping the landscape of global fast fashion.

Approximately, 30% of Shein’s traffic comes from social media.

Delving into the impressive success of Shein in the fast fashion industry, it’s fascinating to observe that a substantial slice of around 30% of Shein’s traffic is fueled by social media platforms. This illustrates the crucial role social media plays in catapulting Shein’s fame, reaching numerous potential customers and shaping the brand’s recognition. Social media’s presence essentially acts as a dynamic influence on web traffic, contributing significantly to securing Shein’s place in the highly competitive fast fashion market. This indicates then, a powerful symbiosis between technology and fashion, shaping consumer trends and business growth for Shein.

Around 72% of Shein customers on its mobile app are repeat buyers.

Diving deep into the ocean of Shein Fast Fashion Statistics reveals an impressive fact, where roughly 72% of Shein customers on its mobile app turn to be repeat buyers. This significant percentage articulates more than just number; it paints a vivid image of the trust, loyalty, and satisfaction these customers nurture for Shein. Their choice to repeatedly spend their resources on Shein’s fast fashion products hints at the brand’s successful marketing strategies, top-notch quality, trendy designs, or possibly their seamless mobile app experience. This statistic, therefore, adds a substantial layer of understanding upon how Shein has managed to weave its customer retention fabric so strong while navigating the competitive world of fast fashion.

Shein is ranked in the top 10 amongst fashion retailers in the US.

With Shein securing a position among the top 10 fashion retailers in the US, it sheds light on both its success and influence in the fashion industry for the blog post. This notable ranking underscores the brand’s immense popularity, competitiveness, influence on fast fashion, and its seemingly effective business model. This provides a critical perspective in understanding market dominance, consumer trends, and competitive strategies in the fast fashion landscape, a key context in which to discuss Shein’s fast fashion statistics.

In 2020, Shein was downloaded 37.8 million times, up 45% compared to the previous year.

Painting a vivid digital picture, the sheer download magnitude of Shein’s app in 2020 that towered at a stunning 37.8 million times, marking an escalation of 45% from its 2019 performance, can be viewed as a testament of the brand’s swelling popularity and the increasing global appeal of its fast fashion offerings. Amidst the backdrop of a retail world reshaped by the pandemic, this dramatic surge in downloads not only denotes wider consumer acceptance and trust but also highlights the strength of Shein’s online marketing strategies, its aptness in catching digital trends, and its effective appeal to the tech-savvy young demographic. This fascinating key shift would set the tone for understanding Shein’s place in the fast fashion industry, a cardinal point in any discourse or analysis of the brand’s growth story.

Conclusion

From the collected data and statistics, it is apparent that Shein has taken a significant share in the global fast fashion industry, thriving on its affordability, accessibility, variety and efficiency. Detailed analysis shows a notable trend of high turnover rates with an expanding customer base, particularly among the younger fashion-forward demographic. However, even as it grows exponentially, concerns around ethical practices and sustainability continue to loom. Moving forward, how Shein balances such growth with responsible fashion practices will be a deciding factor in its long-term success and influence in the industry.

References

0. – https://www.nymag.com

1. – https://www.www.forbes.com

2. – https://www.www.instagram.com

3. – https://www.www.alexa.com

4. – https://www.www.businessofapps.com

5. – https://www.www.iperceptions.com

6. – https://www.www.bloomberg.com

7. – https://www.www.businessoffashion.com

FAQs

What is Shein Fast Fashion?

Shein Fast Fashion refers to the business model of Shein, an international B2C online clothing brand. It emphasizes speed and cost efficiency to meet the rapidly changing tastes of fashion consumers.

How quickly does Shein produce new styles?

As a fast-fashion brand, Shein is known for its rapid turnover of styles. It is reported that they release 500+ new fashion styles every week, keeping their inventory fresh and modern.

Where is Shein based?

Shein was originally founded in China, in the city of Nanjing. However, it serves customers globally with websites catering to various regions in the world.

How affordable is Shein Fast Fashion?

One of the hallmarks of Shein Fast Fashion is its affordability. They aggressively price their garments to attract a young demographic. However, prices can slightly vary depending on the specific design or collection.

What are common criticisms of Shein Fast Fashion?

Critics often point towards sustainability and ethical issues surrounding fast fashion brands like Shein. The speed at which these companies produce clothing can lead to environmental waste and poor working conditions. However, Shein has attempted to address these concerns through initiatives in sustainability and labor practices.

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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