Diversity In The Toy Industry Statistics

The toy industry has seen limited diversity, with women and people of color underrepresented in leadership roles and as characters in products.

Statistic 1

"African American representation on Barbie's Trial Lawyer doll, released in 2020, was approximately 26%, with 37% representation on the Neurosurgeon doll."

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Statistic 2

"Just under 50% of Barbie dolls sold globally in 2019 were diverse variants."

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Statistic 3

"In 2020, LEGO announced a $4 million pledge over three years to organizations supporting Black children and to educate about racial equality."

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Statistic 4

"Hasbro revealed in 2020 that 45% of its current U.S. workforce identifies as non-white."

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Statistic 5

"LEGO increased its senior leadership diversity by 22.5% from 2017 to 2020."

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Statistic 6

"Fisher Price launched a line of eight dolls with varying skin tones and hair textures in 2020."

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Statistic 7

"According to the ToyLikeMe campaign in 2015, of the approximated 1 billion+ mini-figures produced by Lego, less than 0.01% represented disability."

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Statistic 8

"In 2019, Mattel reported four of its 10 best-selling Barbie dolls around the world had diverse backgrounds."

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Statistic 9

"According to a 2017 study, only 28% of speaking characters in animated children’s television are female."

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Statistic 10

"In 2019, 51% of UK parents agreed there's a lack of diversity in toys according to a survey by Mattel."

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Statistic 11

"Mattel agreed to work with ToyLikeMe in 2015 to create a wheelchair-using character in its Playmobil toy line."

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Statistic 12

"In 2020, Barbie's Fashionistas line featured more than 170 diverse dolls, with 9 body types, 35 skin tones, and 94 hairstyles."

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Statistic 13

"LEGO released its first minifigure in a wheelchair in 2016."

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Statistic 14

"According to a survey in 2020, 8 out of 10 kids preferred playing with toys that resemble them."

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Statistic 15

"In 2020, Hasbro published its first Global Diversity & Inclusion report."

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Statistic 16

"American Girl dolls' Girl of the Year 2021 is bilingual, practices gymnastics and folklorico dance, and is the first doll from the line set with a story rooted in Mexican culture."

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Statistic 17

"In 2017, Lottie Dolls, a line of ethnically and ability diverse dolls, saw a 210% increase in sales."

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Statistic 18

"In 2020, Barbie-maker Mattel launched a new line of dolls without defined racial features to represent the global community."

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