GITNUX MARKETDATA REPORT 2024

Diversity In The Toy Industry Statistics

The toy industry has seen limited diversity, with women and people of color underrepresented in leadership roles and as characters in products.

Statistic 1

"African American representation on Barbie's Trial Lawyer doll, released in 2020, was approximately 26%, with 37% representation on the Neurosurgeon doll."

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Statistic 2

"Just under 50% of Barbie dolls sold globally in 2019 were diverse variants."

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Statistic 3

"In 2020, LEGO announced a $4 million pledge over three years to organizations supporting Black children and to educate about racial equality."

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Statistic 4

"Hasbro revealed in 2020 that 45% of its current U.S. workforce identifies as non-white."

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Statistic 5

"LEGO increased its senior leadership diversity by 22.5% from 2017 to 2020."

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Statistic 6

"Fisher Price launched a line of eight dolls with varying skin tones and hair textures in 2020."

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Statistic 7

"According to the ToyLikeMe campaign in 2015, of the approximated 1 billion+ mini-figures produced by Lego, less than 0.01% represented disability."

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Statistic 8

"In 2019, Mattel reported four of its 10 best-selling Barbie dolls around the world had diverse backgrounds."

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Statistic 9

"According to a 2017 study, only 28% of speaking characters in animated children’s television are female."

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Statistic 10

"In 2019, 51% of UK parents agreed there's a lack of diversity in toys according to a survey by Mattel."

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Statistic 11

"Mattel agreed to work with ToyLikeMe in 2015 to create a wheelchair-using character in its Playmobil toy line."

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Statistic 12

"In 2020, Barbie's Fashionistas line featured more than 170 diverse dolls, with 9 body types, 35 skin tones, and 94 hairstyles."

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Statistic 13

"LEGO released its first minifigure in a wheelchair in 2016."

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Statistic 14

"According to a survey in 2020, 8 out of 10 kids preferred playing with toys that resemble them."

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Statistic 15

"In 2020, Hasbro published its first Global Diversity & Inclusion report."

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Statistic 16

"American Girl dolls' Girl of the Year 2021 is bilingual, practices gymnastics and folklorico dance, and is the first doll from the line set with a story rooted in Mexican culture."

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Statistic 17

"In 2017, Lottie Dolls, a line of ethnically and ability diverse dolls, saw a 210% increase in sales."

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Statistic 18

"In 2020, Barbie-maker Mattel launched a new line of dolls without defined racial features to represent the global community."

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