GITNUX MARKETDATA REPORT 2024

Laundry Detergent Industry Statistics

The laundry detergent industry is expected to continue growing, driven by increasing consumer demand for eco-friendly and high-efficiency products.

Highlights: Laundry Detergent Industry Statistics

  • The global laundry detergent market size was valued at USD 133.3 billion in 2016.
  • The market is expected to grow at a CAGR of 4.9% from 2017 to 2025.
  • North America contributed to the highest revenue share in 2016, accounting for over 30% of the market share.
  • Liquid products held the largest market share in 2016, accounting for over 35% of the market.
  • In terms of consumer preference, about 67.6% preferred scented laundry detergent and 52.9% preferred a liquid format.
  • As of 2019, the U.S. market for laundry detergent is estimated to be worth $7 billion.
  • The U.S. total consumption of laundry detergent is over 4.5 billion units per year.
  • It is expected that by 2025, Asia Pacific will have the fastest regional market growth rate globally.
  • Laundry detergent pods contribute to more than 30% of the U.S. liquid laundry detergent sales.
  • In 2018, over 60% of households in China used liquid laundry detergent.
  • Procter & Gamble leads the global laundry detergent market, with a market share of 29.5% in 2016.
  • The shift towards eco-friendly products is expected to increase the demand for organic and natural laundry detergents over the forecast period.
  • As of 2019, Tide was the leading laundry detergent brand in the U.S., with sales amounting to nearly $1.44 billion.
  • China is expected to account for approximately 13% of the global laundry detergent market by 2025.
  • Latin America region is expected to witness notable growth in the laundry detergent market due to the increasing population and urbanization.
  • Non-store based distribution channel is projected to register a 5.3% CAGR during 2018 to 2023.
  • The powder segment in the UK market accounted for 17.6% share in 2018.
  • Hypoallergenic laundry detergent accounted for 13.2% of global demand in 2015.
  • Premium detergents account for almost half of the market value in the UK.
  • Biobased laundry detergent held a market size of over USD 1.3 billion in 2017.

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The Latest Laundry Detergent Industry Statistics Explained

The global laundry detergent market size was valued at USD 133.3 billion in 2016.

The statistic “The global laundry detergent market size was valued at USD 133.3 billion in 2016” indicates the total monetary value of sales in the laundry detergent industry worldwide in that specific year. This figure represents the collective revenue generated from the sales of various types of laundry detergents such as powders, liquids, and pods across different regions and markets. The market size serves as a key indicator of the industry’s economic significance, reflecting consumer demand for laundry products and the overall competitiveness of manufacturers and brands within the market. Additionally, tracking market size over time provides insights into trends, growth potential, and market dynamics that influence business strategies and investment decisions in the laundry detergent sector.

The market is expected to grow at a CAGR of 4.9% from 2017 to 2025.

The statement that the market is expected to grow at a compound annual growth rate (CAGR) of 4.9% from 2017 to 2025 implies that the market’s value is projected to increase steadily over this time period at an average annual rate of 4.9%. This growth rate takes into account the compounding effect, meaning that the market is expected to grow by 4.9% of its value each year, building upon the previous year’s growth. This statistic provides a forecasted growth trajectory for the market for the specified timeframe, helping stakeholders make informed decisions and projections based on this expected annual growth rate.

North America contributed to the highest revenue share in 2016, accounting for over 30% of the market share.

The statistic indicates that in 2016, North America had the largest revenue share among all regions, accounting for over 30% of the total market share. This suggests that North America played a significant role in driving revenue for the industry during that year. The high revenue share could be attributed to various factors such as a strong economy, consumer spending power, technological advancements, and market conditions in the region. Companies operating in North America likely benefited from a favorable business environment and strong consumer demand, leading to their overall contribution to the market’s revenue share.

Liquid products held the largest market share in 2016, accounting for over 35% of the market.

This statistic indicates that liquid products were the most dominant category within the market in 2016, capturing a significant portion of the market share at over 35%. This suggests that consumers favored liquid products over other types of products available in the market during that time period. The popularity of liquid products could be attributed to factors such as convenience, ease of use, or effectiveness. Additionally, this information could be valuable for companies looking to understand consumer preferences and make strategic decisions regarding product development and marketing within the market.

In terms of consumer preference, about 67.6% preferred scented laundry detergent and 52.9% preferred a liquid format.

From the statistic provided, it can be inferred that a majority of consumers, approximately 67.6%, have a preference for scented laundry detergent over unscented options. Additionally, a slightly smaller percentage of consumers, around 52.9%, show a preference for liquid laundry detergent over other formats such as powder or pods. These figures suggest that scent plays a significant role in consumer decision-making when it comes to selecting laundry detergent, and that liquid format is also a popular choice among consumers. Understanding these preferences can help companies in the laundry detergent industry tailor their product offerings to better meet consumer demands and potentially gain a competitive advantage in the market.

As of 2019, the U.S. market for laundry detergent is estimated to be worth $7 billion.

The statistic indicates that in the year 2019, the market value of laundry detergent in the United States was estimated to be $7 billion. This figure represents the total monetary value of all sales of laundry detergent products within the U.S. market during that year. The size of the market is important as it provides insight into the significance of the laundry detergent industry within the overall economy, reflecting consumer demand for these products. The market value can also be used by businesses to assess the growth potential and competitiveness of the industry, as well as inform marketing strategies and investment decisions within the sector.

The U.S. total consumption of laundry detergent is over 4.5 billion units per year.

The statistic indicates that the overall consumption of laundry detergent in the United States exceeds 4.5 billion units annually. This figure represents the collective amount of laundry detergent products, such as liquid detergents, powder detergents, pods, and other forms used by consumers for washing clothes. The high magnitude of this statistic reflects the significant demand for laundry detergent products in the U.S., highlighting the essential role these products play in everyday household cleaning routines. Such data can be useful for industry stakeholders, including manufacturers, retailers, and policymakers, to assess market trends, consumer preferences, and environmental impacts related to laundry detergent consumption in the country.

It is expected that by 2025, Asia Pacific will have the fastest regional market growth rate globally.

The statistic indicates that the Asia Pacific region is projected to experience the highest growth rate among all global regions by the year 2025. This suggests that the economies in the Asia Pacific region are expected to expand at a faster pace compared to other regions worldwide. Factors such as rapid urbanization, increasing consumer spending power, technological advancements, and favorable government policies could contribute to this growth. Companies looking to expand their market presence or investment opportunities may find potential in the Asia Pacific region due to its anticipated strong market growth.

Laundry detergent pods contribute to more than 30% of the U.S. liquid laundry detergent sales.

The statistic that laundry detergent pods contribute to more than 30% of the U.S. liquid laundry detergent sales indicates the significant market share held by these single-use pre-measured pods in the liquid laundry detergent category. This suggests that a substantial portion of consumers in the U.S. are choosing laundry detergent pods over traditional liquid detergents in bottles. The popularity of laundry detergent pods may be attributed to their convenience, ease of use, and perceived effectiveness. This statistic highlights the growing preference for this innovative laundry product and its impact on the overall sales and consumption patterns within the liquid laundry detergent market in the United States.

In 2018, over 60% of households in China used liquid laundry detergent.

The statistic “In 2018, over 60% of households in China used liquid laundry detergent” signifies the prevalence of liquid laundry detergent usage among households in China during that year. This data point indicates that the majority of households in China opted for liquid laundry detergent as their primary choice for cleaning clothes. The high percentage suggests a strong consumer preference for this type of detergent over other forms such as powder or pods. This statistic is indicative of a significant market share for liquid laundry detergent products in China and may reflect factors such as convenience, effectiveness, marketing strategies, and cultural influences driving the adoption of liquid detergent in the country during that period.

Procter & Gamble leads the global laundry detergent market, with a market share of 29.5% in 2016.

The statistic “Procter & Gamble leads the global laundry detergent market, with a market share of 29.5% in 2016” indicates that Procter & Gamble, a multinational consumer goods company, has the largest share of the global laundry detergent market compared to its competitors in 2016. This means that nearly one-third of all laundry detergent purchases worldwide were attributed to Procter & Gamble during that year. The high market share suggests that Procter & Gamble’s laundry detergent products were preferred by consumers over other brands, making it a dominant player in the industry. This statistic highlights Procter & Gamble’s strong presence and competitive advantage in the global laundry detergent market.

The shift towards eco-friendly products is expected to increase the demand for organic and natural laundry detergents over the forecast period.

This statistic suggests that there is a growing trend in consumers’ preferences towards environmentally friendly products, leading to an anticipated rise in the demand for organic and natural laundry detergents in the future. The shift is likely driven by increased awareness of the negative impact of chemical-based cleaning products on the environment and personal health. As consumers become more conscious of sustainability and seek products that are better for both their families and the planet, the market for eco-friendly laundry detergents is projected to expand. This forecast indicates that businesses in the organic and natural detergent sector may experience growth opportunities as they respond to the rising demand for environmentally conscious products in the market.

As of 2019, Tide was the leading laundry detergent brand in the U.S., with sales amounting to nearly $1.44 billion.

The statistic indicates that as of 2019, Tide was the top-selling laundry detergent brand in the United States, generating sales of almost $1.44 billion. This highlights Tide’s strong market position and popularity among consumers. The substantial sales figure reflects the brand’s consistent performance and strong consumer trust, likely driven by factors such as effective marketing strategies, product quality, and brand recognition. Tide’s leading status in the laundry detergent market suggests that it has effectively established itself as a preferred choice for a significant portion of consumers, positioning it as a dominant player in the industry.

China is expected to account for approximately 13% of the global laundry detergent market by 2025.

This statistic indicates that China is projected to have a significant presence in the global laundry detergent market by 2025, with an estimated market share of around 13%. This suggests that China’s demand for laundry detergent products is expected to continue to grow over the next few years, positioning the country as a key player in the industry. Factors such as population growth, urbanization, increasing disposable income, and changing consumer lifestyles may contribute to this forecasted market share. As such, companies operating in the laundry detergent sector may need to pay close attention to China as a crucial market for their products and potential business opportunities in the coming years.

Latin America region is expected to witness notable growth in the laundry detergent market due to the increasing population and urbanization.

The statistic indicates that the Latin America region is projected to experience significant growth in the laundry detergent market primarily attributed to rising population levels and increasing urbanization trends. As more individuals migrate to urban areas within the region, the demand for laundry detergents is expected to surge, driven by higher standards of living, increased disposable income, and changing consumer habits. This anticipated growth signifies opportunities for companies operating in the laundry detergent industry to expand their market presence and capitalize on the growing consumer base in Latin America. Additionally, the statistic underscores the importance of understanding demographic shifts and socio-economic factors in shaping market dynamics within the region.

Non-store based distribution channel is projected to register a 5.3% CAGR during 2018 to 2023.

This statistic indicates that the non-store based distribution channel, which includes online retailing, direct selling, and vending machines among others, is forecasted to experience a Compound Annual Growth Rate (CAGR) of 5.3% from 2018 to 2023. This suggests that this distribution channel is projected to steadily increase its market share and sales performance over the specified time period. The growth rate reflects the increasing popularity and adoption of non-traditional retail formats facilitated by technological advancements and changing consumer preferences. Overall, this projection highlights the significant potential for growth and opportunities within non-store based distribution channels in the retail industry.

The powder segment in the UK market accounted for 17.6% share in 2018.

This statistic indicates that in the UK market, the powder segment held a share of 17.6% in 2018. This means that out of all the products or brands within the market, products classified under the powder segment contributed to almost one-fifth of the total market sales or activity. It suggests that the powder segment had a significant presence and consumer demand compared to other segments in the market during that year. This information can be valuable for market analysis, identifying consumer preferences, and making strategic business decisions related to product development, marketing strategies, and resource allocation within the UK market.

Hypoallergenic laundry detergent accounted for 13.2% of global demand in 2015.

This statistic indicates that in 2015, 13.2% of the total global demand for laundry detergent was specifically for hypoallergenic laundry detergents. Hypoallergenic products are designed to minimize the risk of allergic reactions, making them appealing to individuals with sensitive skin or allergies. The fact that this segment accounted for over 10% of the market shows a significant demand for hypoallergenic options among consumers worldwide. This information can be valuable for companies in the laundry detergent industry to understand the market trends and potentially capitalize on the growing popularity of hypoallergenic products.

Premium detergents account for almost half of the market value in the UK.

The statistic indicates that premium detergents make up nearly 50% of the market value for detergent products in the UK. This suggests that a significant portion of consumer spending on detergents in the UK is attributed to higher-priced, premium-quality detergents compared to standard or economy brands. This could be due to factors such as the perceived superior performance, brand reputation, or specific features of premium detergents that appeal to consumers in the UK market. The high market share of premium detergents implies a strong demand for quality and potentially higher disposable incomes among consumers willing to invest in higher-end detergent products for their laundry needs.

Biobased laundry detergent held a market size of over USD 1.3 billion in 2017.

The statistic ‘Biobased laundry detergent held a market size of over USD 1.3 billion in 2017’ indicates that the market for biobased laundry detergent products exceeded $1.3 billion in terms of revenue generated in the year 2017. This figure reflects the significant demand and adoption of environmentally friendly laundry detergents derived from natural sources by consumers and industries seeking sustainable and eco-friendly cleaning solutions. The growth of this market segment suggests a shift towards more sustainable and environmentally conscious consumer preferences, driving the expansion of the biobased detergent industry as a lucrative and growing market sector within the broader laundry care market.

References

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How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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