GITNUX MARKETDATA REPORT 2024

Shop Local Statistics: Market Report & Data

Highlights: The Most Important Shop Local Statistics

  • 68% of consumers prefer to discover products in-store
  • 48% of consumers say they prefer to shop at local businesses even if prices are somewhat higher.
  • Approximately 90% of consumers would prefer to buy from an authentic brand than a dishonest one.
  • Around 50% of small businesses contribute towards charity.
  • Small businesses donate 250% more to non-profit organizations than larger businesses.
  • 48% of purchases at local independent businesses go back to the local community.
  • 64% of Gen Z prefer shopping in-store
  • 66% of global consumers say they’re willing to pay more for sustainable brands
  • 73.6% of Americans prefer shopping locally because they believe it helps the local economy.
  • 61% of consumers prefer buying from companies that are in their own country.
  • 77% of consumers feel shopping local is more important given the pandemic
  • Local businesses create 70% more local economic activity per square foot than big box retail stores
  • Over 92% of recent consumers made purchases from small businesses during quarantine
  • About 50% of small businesses survive 5 years or more
  • Local retailers return an average of 52% of their revenue back to the local economy
  • 1 in 12 americans are employed by the local restaurant industry.

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Shopping locally offers immense value not only to consumers but also to the local economy. In this era of global e-commerce, understanding the significance of local shopping is critical. In our blog post today, we delve into illuminating ‘Shop Local’ statistics that highlight the multifaceted benefits of supporting local businesses. These statistics underscore the economic impact and societal benefits of consumers’ choice to support their local vendors, artisans, and businesses. Get ready to uncover facts and figures that shed light on the stunning symbiosis between community wellness and shopping locally.

The Latest Shop Local Statistics Unveiled

68% of consumers prefer to discover products in-store

Painting the retail landscape with vivid numbers, the statistic that ‘68% of consumers prefer to discover products in-store’ serves as a game-changing revelation in our blog post about Shop Local Statistics. It underscores the undiluted charm of locality-focused, brick-and-mortar shopping experience, putting a spotlight on consumers’ inclination towards physical exploration of products before purchase. This figure throws a gauntlet to e-commerce, hinting that the real-world shopping experience is still an essential part of consumer preferences. As such, it essentially fuels the drive for local businesses to strategically harness their physical stores, effectively combating the growing online shopping trend.

48% of consumers say they prefer to shop at local businesses even if prices are somewhat higher.

Painting a convincing picture in the realm of Shop Local Statistics, the fact that nearly half of the consumers (48%) exhibit preference for shopping at local businesses despite the possibility of slightly higher prices, demonstrates the growing value of locality and consumer willingness. This inclination towards supporting local enterprises has significant implications, as it underlines the consumers’ readiness to set aside cost factors in favor of localized commerce. This commitment could be spurred by various reasons such as a more personalized service, the desire to boost local economy, or the satisfaction of knowing the origin of the products. This information is valuable to entrepreneurs, policy makers, and local groups who might need to understand consumer behavior and put strategies in place to grow local businesses.

Approximately 90% of consumers would prefer to buy from an authentic brand than a dishonest one.

Weaving a narrative from the shopping instincts of about 90% of consumers, it’s clear that authenticity reigns supreme in influencing purchasing decisions. In the context of “Shop Local Statistics”, this compelling proportion underscores the power and appeal that local businesses, celebrated for their innate authenticity and honesty, hold over consumers. Their propensity to opt for transparency over deceit not only bolsters the relevance and importance of small-scale, local merchants but also paints a vivid picture of the modern-day consumer who values authenticity, crucial for local economies and communities. This, indeed, is a testament to the potential resurgence and enduring appeal of local businesses in the consumer market.

Around 50% of small businesses contribute towards charity.

Illuminating the altruistic backbone of smaller enterprises, the statistic revealing that approximately half of small businesses donate to charity brings a warm, humane dimension to the world of “Shop Local” statistics. This telling figure showcases that by choosing local over large chains, consumers do not just boost the local economy, but also potentially become indirect contributors to charitable causes. Therefore, shopping locally becomes more than a monetary transaction, it allows one to partake in a chain of giving, fostering community engagement and societal development.

Small businesses donate 250% more to non-profit organizations than larger businesses.

In the vibrant tapestry of a ‘shop local’ culture, small businesses emerge as vibrant threads, weaving in a remarkable generosity towards non-profit organizations. A surprising statistic reveals that these local enterprises bolster community growth by donating an astounding 250% more to non-profit organizations than their larger counterparts. This heartening statistic paints these modest ventures as unsung heroes, magnifying their role beyond commerce and portraying them as pivotal contributors in bolstering the health and development of community causes. Hence, championing local businesses does not merely sustain local economies but also indirectly fuels benevolent causes, vividly illustrating the multi-dimensional benefits of a ‘shop local’ philosophy.

48% of purchases at local independent businesses go back to the local community.

Imbuing a fresh perspective, the compelling statistic of ‘48% of purchases at local independent businesses circle back to the local community’ underscores a fundamental truth about the economic ecosystem. A conscientious move to shop local kindles a virtuous cycle, financially fueling the local economy, incubating jobs, and aiding community development. Each purchase becomes an investment in the prosperity of one’s locale. This symbiotic relationship between consumer and community, illustrated by this statistic, provides a compelling narrative of the tangible benefits in every transaction towards a prosperous local economy, making it impossible to overlook in a blog post about Shop Local Statistics.

64% of Gen Z prefer shopping in-store

As we unravel the threads of today’s evolving retail landscape in our Shop Local blog, one statistic signals a demographic resurgence in brick-and-mortar shopping. A noteworthy 64% of Gen Z are the torchbearers of this trend, exhibiting a preference for shopping in-store. This key figure is like a fresh splash of paint on the sometimes-grey canvas of local commerce statistics. It intimates the potential rejuvenation of physical retail, driven by the very generation that sits at the technological frontier. For local businesses, it emphasizes how crucial it is to tap into this young, vibrant market segment to maintain a balanced retail ecosystem which blends the digital and the physical.

66% of global consumers say they’re willing to pay more for sustainable brands

In the realm of ‘Shop Local Statistics’, the fact that ‘66% of global consumers indicate a readiness to shell out more for sustainable brands’ solidifies a compelling trend. It’s an assertion that the consumer marketplace is transcending mere price-points and convenience; the focus is shifting toward a concern for sustainability and ethical business conduct. Local businesses, often inherently sustainable due to shorter supply chains and locally sourced products, can leverage this increasing consumer consciousness to their advantage. Thus, this statistic not only echoes modern consumer disposition but also subtly emphasizes the potential growth trajectory for local businesses in the sustainability landscape.

73.6% of Americans prefer shopping locally because they believe it helps the local economy.

The statistic ‘73.6% of Americans prefer shopping locally because they believe it helps the local economy’ forms a potent cornerstone for a blog post on Shop Local Statistics, it illustrates more than just a trend. It encompasses a sense of communal solidarity and economic awareness, offering a silver lining to local businesses and reinforcing their vital role in sustaining the local economy. By realizing this statistic, organizations can better refine their marketing strategies to emphasize the positive impact of supporting local trade, steering the consumer behaviour towards a more locally-oriented approach. Therefore, this statistic not only validates the shop local movement, it also motivates local businesses, stimulating both economic and social growth.

61% of consumers prefer buying from companies that are in their own country.

In the landscape of “Shop Local” trends illuminated in this blog post, the statistic revealing that 61% of consumers favor purchasing from domestic companies plays a pivotal role. It underscores the growing sentiment of patriotism and trust in homegrown businesses, often associated with improved economic stability, support to local communities, and reduced carbon footprints. This strong consumer preference highlights an essential perspective for both local businesses striving to retain their customer base and new ventures seeking to tap into a market with a defined lean towards buying local. Ultimately, this statistic illuminates a profound narrative about consumer choices and the surging popularity of ‘made in your own country’ value proposition.

77% of consumers feel shopping local is more important given the pandemic

In a blog post about Shop Local Statistics, the resounding figure that a staggering 77% of consumers now view shopping local as more significant in light of the pandemic serves as a strong testament to the shifting consumer preference amid this global crisis. It underscores the breadth and depth of a renewed consciousness prioritizing community empowerment, emphasizing the critical role local businesses play in economic stability and growth. This statistic also underscores potential changes in business strategies and marketing efforts, reflecting a robust “buy local” mindset in the face of unprecedented times.

Local businesses create 70% more local economic activity per square foot than big box retail stores

In the vanguard of a blog post discussing Shop Local Statistics, this impressive fact – that Local businesses spawn 70% more local economic activity per square foot compared to big-box retail stores – serves as a potent testament to their economic value. The statistic punctuates the narrative by underscoring the financial impact local enterprises have on their communities, offering clear cut numbers that highlight their ability to generate a more prosperous and robust local economy. This designation of value not just emphasizes the economic influence of local businesses, but it also draws a clear parallel between consumer choice and community growth.

Over 92% of recent consumers made purchases from small businesses during quarantine

In a blog post on Shop Local Statistics, unearthing a statistic that reveals over 92% of recent consumers have made purchases from small businesses during quarantine throws the spotlight on an important shift in consumer behavior. This shift, prompted perhaps by the need to support local economies during a global crisis, gives small businesses a significant lift and hopes of survival amidst challenging times. These findings thus underscore the increasingly crucial role that small businesses play in a transforming retail landscape and the essential support they receive from a conscious and conscientious consumer base.

About 50% of small businesses survive 5 years or more

Peering into the life span of small businesses can be an insightful endeavor. The statistic that ‘About 50% of small businesses survive 5 years or more’ weaves an interesting narrative within a blog post about Shop Local Statistics. This numerical figure underscores the fact that the longevity of hometown businesses is not guaranteed, making each local purchase a crucial step towards solidifying their survival. It amplifies consumers’ understanding of their role in fostering the health and stability of their community’s economy, thus enhancing the significance of shopping local. This statistic serves as an urgent call to action, urging readers to become champions for their local businesses.

Local retailers return an average of 52% of their revenue back to the local economy

Delving into the riveting world of ‘Shop Local Statistics’, one cannot overlook the impressive figure of local retailers contributing an average of 52% of their revenue back to the local economy. This powerful insight ignites a realization about the magnitude and impact of shopping locally. Not only does this streamline the circulation of money within the local economic structure, fueling growth and stability, but also fosters a robust relationship between businesses and customers, leading to a flourishing, self-sustaining community. Therefore, choosing to purchase from local businesses is not merely a transaction, but a significant contribution to woven economic vitality and local prosperity.

1 in 12 americans are employed by the local restaurant industry.

Painting a striking illustration of the ripple effect within our economy, the statistic ‘1 in 12 Americans are employed by the local restaurant industry,’ underlines the profound interconnectedness of local commerce. Each purchase at a community restaurant not only supports the livelihoods of your neighbors, it is a vibrant thread in the economic fabric of the entire nation. Conversely, when we divert our spending away from localized businesses, we could inadvertently unravel this vast socio-financial tapestry. Hence, nurturing local businesses not only retains capital within your community, it’s intrinsically tied to ensuring the economic stability of millions of Americans.

Conclusion

Increasing trends in shopping local reflect consumer preferences for supporting local businesses, contributing to their communities, and seeking unique or artisanal goods. The statistics highlight shifts in spending habits in the face of globalized commerce, suggesting that localized economies still play a vital role. Evidently, community-based initiatives can have significant impacts, making them a crucial focus for both local business owners and policymakers. The call to ‘Shop Local’ is not just a feel-good slogan, but a driving force of sustainable economic development and community cohesion.

References

0. – https://www.www.independentwestand.org

1. – https://www.www.retaildive.com

2. – https://www.www.score.org

3. – https://www.www.entrepreneur.com

4. – https://www.www.shopkeep.com

5. – https://www.www.mytotalretail.com

6. – https://www.www.smallbizgenius.net

7. – https://www.www.sba.gov

8. – https://www.www.nielsen.com

9. – https://www.smallbiztrends.com

10. – https://www.www.shoplocalraleigh.org

11. – https://www.loyaltylion.com

12. – https://www.go.verizon.com

13. – https://www.ilsr.org

14. – https://www.www.tsheets.com

15. – https://www.www.yp.ca

FAQs

What is the economic impact of shopping local?

Shopping local has a significant positive economic impact. Money spent at local businesses is more likely to stay within the community. For every $100 spent at local businesses, $68 will typically stay in the local economy.

Do local shops offer competitive pricing compared to major retailers?

While it's true that major retailers may sometimes offer products at a lower price due to economies of scale, local shops often offer competitive pricing through exclusive promotions, unique merchandise, and superior customer service.

What percentage of independent businesses return profits back into the local community?

On average, independent local businesses return 52% of their revenue back into the local economy, compared to only about 14% for national chains. This direct injection has a considerable positive impact on the local economy.

How does shopping local affect job creation?

Shopping local plays a significant role in job creation. Statistically, small local businesses are the largest employer nationally. Additionally, local businesses have been known to create higher-paying jobs for local residents.

What influence does 'shopping local' have on the environment?

Shopping local can be more environmentally friendly. Local businesses often require less travel for consumers, leading to lower greenhouse gas emissions. Additionally, local businesses are more likely to source their products locally, which reduces the carbon footprint associated with transporting goods.

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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