The Latest Global Toy Industry Statistics Explained
The global toy market was valued at approximately USD 105.2 billion in 2020.
The statistic that the global toy market was valued at approximately USD 105.2 billion in 2020 indicates the total financial worth of sales within the toy industry worldwide during that year. This figure reflects the significant size and economic importance of the toy market, comprising sales of various categories of toys targeted towards different age groups and interests across different countries and regions. The value of the global toy market provides valuable insights into consumer preferences, trends in toy manufacturing and marketing, as well as the overall economic health of the toy industry on a global scale.
The American companies Hasbro and Mattel are the largest toy manufacturers worldwide in terms of revenue in 2020.
The statistic indicating that American companies Hasbro and Mattel are the largest toy manufacturers worldwide in terms of revenue in 2020 means that these two companies generated the most income from their toy products compared to all other toy manufacturers around the world during that year. This suggests that Hasbro and Mattel were highly successful in their sales and business operations, potentially due to the popularity and market demand for their various toy products. Their revenue figures likely surpassed those of other major players in the toy industry, underscoring their significant presence and influence in the global market for toys in 2020.
North America contributed the most to the global toy market revenue in 2020 with over 41% share.
The statistic indicating that North America contributed the most to the global toy market revenue in 2020 with a share of over 41% highlights the significant and dominant role of the region in the toy industry. This suggests that North America’s toy market is a major driving force behind the overall global sales and revenues for the industry in the mentioned year. The substantial market share demonstrates the market strength and consumer demand within the region, showcasing a lucrative opportunity for toy manufacturers and retailers to cater to the preferences and needs of North American consumers. This statistic underscores the importance of North America as a key player in the global toy market landscape, shaping trends and influencing the industry’s overall performance.
Asia Pacific is expected to advance at the fastest CAGR of 4.6% over the forecast period from 2021 to 2025.
This statistic indicates that the Asia Pacific region is projected to experience the highest compound annual growth rate (CAGR) of 4.6% from 2021 to 2025 compared to other regions. A CAGR of 4.6% suggests that the market or industry in the Asia Pacific region is expected to grow steadily at an annual rate of 4.6% over the forecast period. This growth rate could be driven by various factors such as increasing population, economic development, rising consumer demand, technological advancements, and favorable government policies. Companies operating in the Asia Pacific region may benefit from this growth trend and may consider expanding their presence or investing in this region to take advantage of the anticipated growth opportunities.
About 80% of global toy production is based in China.
The statistic “About 80% of global toy production is based in China” indicates that a significant majority of the world’s toys are manufactured in China. This high proportion highlights China’s dominance in the toy industry, leading to the country being a key player in supplying toys to markets around the world. Factors such as a large and skilled labor force, efficient manufacturing processes, lower production costs, and established infrastructure have contributed to China’s prominent position in toy production. This statistic underscores the importance of China in the global supply chain for toys and its significant impact on the industry as a whole.
Construction and Building set toy sales were up 42% in 2020.
The statistic “Construction and Building set toy sales were up 42% in 2020” indicates that there was a significant increase in sales of construction and building set toys during the year 2020 compared to the previous year. This growth rate of 42% suggests a substantial surge in consumer demand for these specific types of toys. The increase may be attributed to various factors, such as changing consumer preferences, increased time spent at home due to the COVID-19 pandemic, or successful marketing and product innovation by manufacturers. Overall, this statistic highlights a strong performance and popularity of construction and building set toys in the market during the year 2020.
E-commerce’s share of the total toy market in the U.S. reached 33% in 2020.
The statistic stating that E-commerce’s share of the total toy market in the U.S. reached 33% in 2020 indicates that online sales accounted for a significant portion of toy purchases in the country during that year. This figure suggests a growing trend towards consumers opting to buy toys online rather than in traditional brick-and-mortar stores. The substantial market share of E-commerce in the toy industry highlights the increasing importance of online retail channels for businesses in reaching customers and conducting sales transactions. It also implies that toy retailers and manufacturers need to have a strong online presence and e-commerce strategy to remain competitive and capitalize on the shifting consumer preferences towards online shopping for toys.
Outdoor and sports toys saw a growth by 31%, making the fastest-growing toy categories in 2020 in the U.S.
The statistic indicates that in 2020 in the United States, the category of outdoor and sports toys experienced a significant growth rate of 31%, surpassing other toy categories in terms of growth rate. This suggests a strong increase in consumer demand for outdoor and sports toys during the year, likely driven by factors such as the Covid-19 pandemic and related restrictions that led to a greater emphasis on outdoor activities and social distancing measures. The growth in this category highlights a shift in consumer preferences towards toys that promote physical activity, exploration, and outdoor play, reflecting changing trends and behaviors in response to the unique circumstances of 2020.
Collectibles saw a decrease by 10% in 2020, making it the toy genre with the most decline in the U.S.
The statistic indicates that collectibles, a category within the toy genre, experienced a notable decline of 10% in sales throughout the year 2020 in the United States. This drop marks collectibles as the toy genre with the most significant decrease in sales during that period. The 10% decrease suggests that there was a notable shift in consumer preferences or purchasing behaviors, leading to a reduced demand for collectible toys. Factors such as economic uncertainties, changing consumer trends, or the impact of the COVID-19 pandemic may have contributed to this decline in sales for collectibles in 2020.
Global licensed toy sales reached 31.1 billion U.S. dollars in 2020.
The statistic indicates that the total revenue generated from licensed toy sales worldwide amounted to 31.1 billion U.S. dollars in the year 2020. This figure represents the combined sales of toys that featured popular licensed characters or brands, such as those from movies, TV shows, and video games. The significant value highlights the strong consumer demand for licensed toys, driven by factors such as brand recognition, nostalgia, and promotional tie-ins. The data underscores the important role that licensing plays in the toy industry, both in attracting consumers and boosting overall sales revenue.
Barbie was the top selling toy property worldwide, generating about 1.35 billion U.S. dollars in sales in 2020.
The statistic signifies that Barbie, the iconic toy property, maintained its leading position as the top-selling toy globally in 2020, with sales amounting to approximately 1.35 billion U.S. dollars. This figure highlights the enduring popularity and market dominance of the Barbie brand among consumers worldwide during the specified year. The substantial sales revenue generated by Barbie underscores its strong brand loyalty, innovative product offerings, effective marketing strategies, and widespread appeal to a diverse range of target demographics, indicating its success in capturing a significant market share within the competitive toy industry landscape.
Global revenue of the LEGO Group rose to around 6.3 billion euros in 2020.
The statistic indicates that the LEGO Group, a well-known toy company, experienced an increase in its global revenue, reaching approximately 6.3 billion euros in the year 2020. This signifies significant growth in the company’s financial performance compared to previous years. The rise in revenue could be attributed to various factors such as increased consumer demand for LEGO products, effective marketing strategies, expansion into new markets, and successful product innovation. The strong revenue growth suggests that the LEGO Group has been successful in maintaining its market position and catering to the evolving preferences of consumers, ultimately contributing to its overall financial success in the specified period.
Worldwide, ‘The Mandalorian’, followed by ‘Frozen’ and ‘Star Wars’, was the top toy property in 2020.
The statistic stating that ‘The Mandalorian’ was the top toy property in 2020 worldwide, followed by ‘Frozen’ and ‘Star Wars’, indicates the popularity and market impact of these entertainment franchises on the toy industry during that year. This data suggests that products associated with ‘The Mandalorian’, including toys and merchandise, were the highest-selling among consumers globally in 2020. The success of ‘The Mandalorian’ as a toy property can be linked to the show’s widespread popularity among both children and adult fans, leading to strong demand for related merchandise. The rankings of ‘Frozen’ and ‘Star Wars’ as the second and third top toy properties indicate their enduring appeal and continued relevance in the toy market, demonstrating the power of established franchises in driving consumer interest and sales in the toy industry.
Parents spent an average of 508 USD on toys per child in 2021.
The statistic “Parents spent an average of 508 USD on toys per child in 2021” indicates the average amount of money parents allocated towards purchasing toys for one child throughout the year. This statistic reflects the overall financial investment made by parents in providing toys for their children during the specified period. The average amount spent per child serves as a measure of consumer behavior and preferences in the toy market, highlighting the importance placed on this category of spending by parents. It also underscores the economic impact and revenue generated within the toy industry for the year 2021.
The market size, measured by revenue, of the Hobby & Toy Stores industry is $20.8bn in 2021.
The statistic indicates that the total revenue generated by the Hobby & Toy Stores industry in 2021 is $20.8 billion. This figure represents the sum of all sales made by businesses within this industry over the course of the year. The market size serves as a useful metric for assessing the economic significance and magnitude of the Hobby & Toy Stores sector within the overall economy. It provides insight into the level of consumer demand for hobby and toy products, as well as the competitiveness and profitability of businesses operating in this industry. Monitoring market size trends over time can help stakeholders identify opportunities for growth, strategic investments, and market expansion within the Hobby & Toy Stores industry.
The global toy drones market is predicted to reach USD 11.1 billion by 2028.
The statistic “The global toy drones market is predicted to reach USD 11.1 billion by 2028” reflects the forecasted financial value of the toy drones industry on a global scale by the year 2028. This prediction indicates a significant expansion in the market for toy drones, suggesting a growing demand for these products worldwide over the coming years. Factors such as technological advancements, affordability, and increasing interest in recreational drone use are likely driving forces behind this projected growth. Additionally, the estimated market value serves as a valuable indicator for businesses, investors, and policymakers to understand and plan for the evolving landscape of the toy drones industry.
Japan is the nation that spends the most on toys per child, averaging about USD 369.2 per year.
The statistic indicates that, on average, Japan spends the highest amount of money on toys per child compared to other nations, with an average expenditure of approximately USD 369.2 per year. This suggests that the people of Japan prioritize spending a significant portion of their income on toys for their children, potentially reflecting a strong consumer culture or an emphasis on providing material goods for their youth. The high spending on toys could also indicate a culture that places value on play, education, or entertainment for children. This statistic provides insight into the societal norms and values of Japan in relation to child-rearing and consumer behavior.
The global educational toy market is estimated to reach USD 34.3 billion by 2024.
The statistic stating that the global educational toy market is estimated to reach USD 34.3 billion by 2024 indicates a significant growth potential in the industry over the next few years. This forecast suggests that there is a growing demand for educational toys worldwide, driven by factors such as increasing awareness of the importance of early childhood education, technological advancements enhancing the interactive and educational features of toys, and parents’ willingness to invest in toys that can contribute to their children’s cognitive development. The projected expansion of the market highlights the opportunities for toy manufacturers and retailers to capitalize on this trend and cater to the evolving needs of children and parents seeking both fun and educational play options.
The global action figure market was valued at $10.15 billion in 2019.
The statistic stating that the global action figure market was valued at $10.15 billion in 2019 reflects the total financial worth of all action figures sold worldwide during that year. This monetary value encompasses the revenue generated from the sales of various action figures across different brands, themes, and types. The statistic not only indicates the significant size of the action figure market but also suggests a high level of consumer demand for these products. Businesses operating within the action figure industry can utilize this statistic to gauge market trends, identify growth opportunities, and make informed decisions to capitalize on the market’s potential.
The global stuffed & plush toys market size was valued at $9.92 billion in 2020.
The statistic indicates that the global stuffed & plush toys market was worth $9.92 billion in 2020. This figure represents the total market value of stuffed and plush toys worldwide during that year. The market size is a key metric that provides insight into the overall economic significance and scale of the industry. The value suggests the substantial demand for stuffed and plush toys across various regions and markets, reflecting the popularity of such products among consumers. This statistic can be used by industry stakeholders, businesses, and analysts to assess market trends, make informed decisions, and develop strategies for future growth and expansion within the stuffed & plush toys sector.
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