GITNUX MARKETDATA REPORT 2024

Global Toy Industry Statistics

The global toy industry is expected to grow steadily over the next few years, driven by advancements in technology and innovation in toy products.

Statistic 1

"The global toy market was valued at approximately USD 105.2 billion in 2020."

Sources Icon

Statistic 2

"The American companies Hasbro and Mattel are the largest toy manufacturers worldwide in terms of revenue in 2020."

Sources Icon

Statistic 3

"North America contributed the most to the global toy market revenue in 2020 with over 41% share."

Sources Icon

Statistic 4

"Asia Pacific is expected to advance at the fastest CAGR of 4.6% over the forecast period from 2021 to 2025."

Sources Icon

Statistic 5

"About 80% of global toy production is based in China."

Sources Icon

Statistic 6

"Construction and Building set toy sales were up 42% in 2020."

Sources Icon

Statistic 7

"E-commerce’s share of the total toy market in the U.S. reached 33% in 2020."

Sources Icon

Statistic 8

"Outdoor and sports toys saw a growth by 31%, making the fastest-growing toy categories in 2020 in the U.S."

Sources Icon

Statistic 9

"Collectibles saw a decrease by 10% in 2020, making it the toy genre with the most decline in the U.S."

Sources Icon

Statistic 10

"Global licensed toy sales reached 31.1 billion U.S. dollars in 2020."

Sources Icon

Statistic 11

"Barbie was the top selling toy property worldwide, generating about 1.35 billion U.S. dollars in sales in 2020."

Sources Icon

Statistic 12

"Global revenue of the LEGO Group rose to around 6.3 billion euros in 2020."

Sources Icon

Statistic 13

"Worldwide, 'The Mandalorian', followed by 'Frozen' and 'Star Wars', was the top toy property in 2020."

Sources Icon

Statistic 14

"Parents spent an average of 508 USD on toys per child in 2021."

Sources Icon

Statistic 15

"The market size, measured by revenue, of the Hobby & Toy Stores industry is $20.8bn in 2021."

Sources Icon

Statistic 16

"The global toy drones market is predicted to reach USD 11.1 billion by 2028."

Sources Icon

Statistic 17

"Japan is the nation that spends the most on toys per child, averaging about USD 369.2 per year."

Sources Icon

Statistic 18

"The global educational toy market is estimated to reach USD 34.3 billion by 2024."

Sources Icon

Statistic 19

"The global action figure market was valued at $10.15 billion in 2019."

Sources Icon

Statistic 20

"The global stuffed & plush toys market size was valued at $9.92 billion in 2020."

Sources Icon

... Before You Leave, Catch This! 🔥

Your next business insight is just a subscription away. Our newsletter The Week in Data delivers the freshest statistics and trends directly to you. Stay informed, stay ahead—subscribe now.

Sign up for our newsletter and become the navigator of tomorrow's trends. Equip your strategy with unparalleled insights!