GITNUX REPORT 2024

Promotional Products Industry Statistics: Impactful, Memorable, and Effective Tools

Unlocking the Power of Promotional Products: Consumer Behavior & Impact Revealed in New Study.

Author: Jannik Lindner

First published: 7/17/2024

Statistic 1

Promotional products are ranked as the most effective form of advertising across all generations.

Statistic 2

69% of consumers would pick up a promotional product if they deemed it useful.

Statistic 3

79% of promotional product recipients are likely to do business with the company that gave them the item.

Statistic 4

60% of consumers who receive a promotional product do business with that company at some point thereafter.

Statistic 5

85% of people have done business with a brand after receiving a promotional product from them.

Statistic 6

47% of millennials value promotional products as a marketing strategy.

Statistic 7

57% of people feel more favorable toward a brand that gave them a promotional product.

Statistic 8

62% of consumers who receive a promotional product will do business with that company.

Statistic 9

79% of consumers say they are likely to do business with a company again after receiving a promotional product.

Statistic 10

85% of consumers do business with a company after receiving a promotional product.

Statistic 11

Promotional products deliver a better return on investment than many traditional forms of advertising.

Statistic 12

Promotional products can boost response rates by up to 75% in direct mail campaigns.

Statistic 13

48% of consumers would like to receive promotional products more often.

Statistic 14

Promotional products have a high retention rate, with 85% of recipients doing business with the advertiser later.

Statistic 15

79% of consumers find promotional products to be useful.

Statistic 16

60% of consumers report that they'd be more likely to do business with the advertiser if they gave them a promotional product.

Statistic 17

39% of consumers are more likely to do business with a company if they receive a promotional product.

Statistic 18

69% of consumers would pick up a promotional product if they deemed it useful.

Statistic 19

The cost per impression for promotional products is lower than most forms of advertising.

Statistic 20

79% of consumers say they are likely to do business with a company after receiving a promotional product.

Statistic 21

85% of consumers remember the advertiser who gave them a promotional product.

Statistic 22

89% of consumers can recall the promotional product they received in the last 2 years.

Statistic 23

38% of consumers feel that promotional products serve as a reminder of the advertiser.

Statistic 24

82% of consumers have a more favorable impression of the brand after receiving a promotional product.

Statistic 25

66% of consumers can recall the brand on a promotional product they received in the last year.

Statistic 26

Promotional products generate 69% of consumers' awareness of a company's branding.

Statistic 27

Promotional products have a lower cost per impression compared to TV ads and magazines, at about $0.005.

Statistic 28

52% of consumers have a more favorable impression of the advertiser after receiving a promotional product.

Statistic 29

85% of consumers remember the advertiser who gave them a promotional product.

Statistic 30

Promotional products have a 50% lower cost per impression compared to traditional advertising methods.

Statistic 31

94% of people can recall the advertiser of a promotional product they've received in the last two years.

Statistic 32

84% of consumers remember the advertiser on a promotional product.

Statistic 33

Promotional products make a lasting impression, with 89% of consumers recalling the brand up to 2 years later.

Statistic 34

Promotional products are ranked as the most highly regarded form of advertising.

Statistic 35

88% of people can recall the name of the advertiser on a promotional product they received in the past 12 months.

Statistic 36

The average household in the U.S. has about 30 promotional items.

Statistic 37

63% of consumers pass along the promotional products they no longer wish to keep.

Statistic 38

90% of consumers own a promotional drinkware item.

Statistic 39

80% of consumers own promotional bags.

Statistic 40

58% of consumers keep promotional products for 1-4 years.

Statistic 41

45% of consumers have a promotional item on their desk at work.

Statistic 42

48% of consumers would like to receive promotional products more often.

Statistic 43

90% of consumers own a promotional pen.

Statistic 44

77% of consumers say a promotional product's usefulness is the number-one reason to keep it.

Statistic 45

83% of consumers like receiving promotional products that have an advertising message.

Statistic 46

Promotional products have a lower CPI (Cost Per Impression) compared to other forms of advertising.

Statistic 47

The average household in the U.S. receives 30 promotional items per year.

Statistic 48

50% of U.S. consumers own a promotional bag or tote.

Statistic 49

90% of consumers own a promotional mug.

Statistic 50

83% of consumers like receiving promotional products that have an advertising message.

Statistic 51

70% of consumers prefer to receive promotional products over other forms of advertising.

Statistic 52

76% of consumers have a favorable opinion of a company after receiving a promotional product.

Statistic 53

Promotional products drive 500% more referrals from satisfied customers who are exposed to them.

Statistic 54

80% of consumers own at least one promotional product.

Statistic 55

62% of consumers who receive a promotional product keep it for at least 6 months.

Statistic 56

53% of consumers use a promotional product at least once a week.

Statistic 57

Promotional products draw 500% more referrals from satisfied customers who are exposed to them.

Statistic 58

83% of consumers enjoy receiving promotional products with an advertising message.

Statistic 59

82% of consumers keep promotional products because they find them useful.

Statistic 60

25% of consumers own promotional drinkware (cups, mugs, etc).

Statistic 61

53% of consumers use a promotional product at least once a week.

Statistic 62

91% of consumers have at least one promotional product in their kitchen.

Statistic 63

The average length of time a consumer keeps a promotional product is 7 months.

Statistic 64

60% of consumers keep promotional products for over 2 years.

Statistic 65

66% of consumers have at least one promotional item in their living room.

Statistic 66

87% of consumers keep promotional products for longer than a year.

Statistic 67

More than half (56%) of consumers keep promotional products in their bedroom.

Statistic 68

81% of consumers keep promotional products because they are considered useful.

Statistic 69

The average open rate for promotional products is 30%.

Statistic 70

66% of consumers have at least one promotional item in their workspace.

Statistic 71

The average promotional product is kept for 8 months.

Statistic 72

57% of consumers surveyed have a promotional item on their desk or workspace.

Statistic 73

The average promotional product is kept for 12 months.

Statistic 74

58% of consumers keep a promotional product for more than 4 years.

Statistic 75

The most popular promotional products are wearables, with 30% of items falling into this category.

Statistic 76

Apparel is the most popular promotional product category, making up 30% of all promotional product sales.

Statistic 77

The most popular promotional products are apparel items, pens, bags, and drinkware.

Statistic 78

45% of U.S. consumers own promotional tech products like USB drives or power banks.

Statistic 79

Promotional products are most frequently owned by consumers in the Midwest (88% ownership).

Statistic 80

HVAC companies are amongst the top industries that use promotional products.

Share:FacebookLinkedIn
Sources

Our Reports have been cited by:

Trust Badges

Summary

  • 85% of consumers remember the advertiser who gave them a promotional product.
  • The average household in the U.S. has about 30 promotional items.
  • 63% of consumers pass along the promotional products they no longer wish to keep.
  • 53% of consumers use a promotional product at least once a week.
  • Promotional products are ranked as the most effective form of advertising across all generations.
  • 91% of consumers have at least one promotional product in their kitchen.
  • 90% of consumers own a promotional drinkware item.
  • 80% of consumers own promotional bags.
  • 58% of consumers keep promotional products for 1-4 years.
  • The average length of time a consumer keeps a promotional product is 7 months.
  • 69% of consumers would pick up a promotional product if they deemed it useful.
  • 89% of consumers can recall the promotional product they received in the last 2 years.
  • 45% of consumers have a promotional item on their desk at work.
  • 60% of consumers keep promotional products for over 2 years.
  • 79% of promotional product recipients are likely to do business with the company that gave them the item.

Promotional products: the unsung heroes of advertising, as proven by the fact that 85% of consumers have a better memory of the brand that gifted them with a promotional item. In a world where the average U.S. household is stocked with 30 promotional goodies and 63% of consumers feel the urge to pass along the ones they no longer need, its no surprise that these tangible tokens of appreciation hold significant sway. From kitchen counters to office desks, the stats speak for themselves - promotional products are not just effective, theyre practically unforgettable. So, if you thought those branded bags and drinkware were just clutter, think again! Stay tuned as we delve into the fascinating realm of promotional swag and its undeniable influence on consumer behavior.

Consumer Purchase Intent

  • Promotional products are ranked as the most effective form of advertising across all generations.
  • 69% of consumers would pick up a promotional product if they deemed it useful.
  • 79% of promotional product recipients are likely to do business with the company that gave them the item.
  • 60% of consumers who receive a promotional product do business with that company at some point thereafter.
  • 85% of people have done business with a brand after receiving a promotional product from them.
  • 47% of millennials value promotional products as a marketing strategy.
  • 57% of people feel more favorable toward a brand that gave them a promotional product.
  • 62% of consumers who receive a promotional product will do business with that company.
  • 79% of consumers say they are likely to do business with a company again after receiving a promotional product.
  • 85% of consumers do business with a company after receiving a promotional product.
  • Promotional products deliver a better return on investment than many traditional forms of advertising.
  • Promotional products can boost response rates by up to 75% in direct mail campaigns.
  • 48% of consumers would like to receive promotional products more often.
  • Promotional products have a high retention rate, with 85% of recipients doing business with the advertiser later.
  • 79% of consumers find promotional products to be useful.
  • 60% of consumers report that they'd be more likely to do business with the advertiser if they gave them a promotional product.
  • 39% of consumers are more likely to do business with a company if they receive a promotional product.
  • 69% of consumers would pick up a promotional product if they deemed it useful.
  • The cost per impression for promotional products is lower than most forms of advertising.
  • 79% of consumers say they are likely to do business with a company after receiving a promotional product.

Interpretation

In a world crowded with flashy ads and relentless marketing tactics, the humble promotional product emerges as the unsung hero of brand promotion. With statistics showing that consumers across all age groups are more than willing to embrace a freebie that they find useful, it's clear that tangible items leave a lasting impression. From boosting response rates in direct mail campaigns to fostering customer loyalty and repeat business, it seems that the way to a consumer's heart is through their pocket—literally. So, next time you're pondering your advertising strategy, remember this: a pen with your logo might just be mightier than the sword of traditional advertising.

Consumer Recall Rate

  • 85% of consumers remember the advertiser who gave them a promotional product.
  • 89% of consumers can recall the promotional product they received in the last 2 years.
  • 38% of consumers feel that promotional products serve as a reminder of the advertiser.
  • 82% of consumers have a more favorable impression of the brand after receiving a promotional product.
  • 66% of consumers can recall the brand on a promotional product they received in the last year.
  • Promotional products generate 69% of consumers' awareness of a company's branding.
  • Promotional products have a lower cost per impression compared to TV ads and magazines, at about $0.005.
  • 52% of consumers have a more favorable impression of the advertiser after receiving a promotional product.
  • 85% of consumers remember the advertiser who gave them a promotional product.
  • Promotional products have a 50% lower cost per impression compared to traditional advertising methods.
  • 94% of people can recall the advertiser of a promotional product they've received in the last two years.
  • 84% of consumers remember the advertiser on a promotional product.
  • Promotional products make a lasting impression, with 89% of consumers recalling the brand up to 2 years later.
  • Promotional products are ranked as the most highly regarded form of advertising.
  • 88% of people can recall the name of the advertiser on a promotional product they received in the past 12 months.

Interpretation

In a world where attention spans are shorter than a TikTok video, promotional products stand tall as the unsung heroes of marketing – with a memory retention rate higher than a detective with a photographic memory. From branded pens that scribble brand loyalty to tote bags that carry a lasting impression, these giveaways are the MVPs of brand awareness. So, while traditional advertising methods may be shouting into the void of a crowded marketplace, promotional products are the whisper that lingers in consumers' minds, reminding them that, when it comes to making an impact, sometimes the little things truly do matter – both in significance and in cost-effectiveness.

Consumer Sharing Behavior

  • The average household in the U.S. has about 30 promotional items.
  • 63% of consumers pass along the promotional products they no longer wish to keep.
  • 90% of consumers own a promotional drinkware item.
  • 80% of consumers own promotional bags.
  • 58% of consumers keep promotional products for 1-4 years.
  • 45% of consumers have a promotional item on their desk at work.
  • 48% of consumers would like to receive promotional products more often.
  • 90% of consumers own a promotional pen.
  • 77% of consumers say a promotional product's usefulness is the number-one reason to keep it.
  • 83% of consumers like receiving promotional products that have an advertising message.
  • Promotional products have a lower CPI (Cost Per Impression) compared to other forms of advertising.
  • The average household in the U.S. receives 30 promotional items per year.
  • 50% of U.S. consumers own a promotional bag or tote.
  • 90% of consumers own a promotional mug.
  • 83% of consumers like receiving promotional products that have an advertising message.
  • 70% of consumers prefer to receive promotional products over other forms of advertising.
  • 76% of consumers have a favorable opinion of a company after receiving a promotional product.
  • Promotional products drive 500% more referrals from satisfied customers who are exposed to them.
  • 80% of consumers own at least one promotional product.
  • 62% of consumers who receive a promotional product keep it for at least 6 months.
  • 53% of consumers use a promotional product at least once a week.
  • Promotional products draw 500% more referrals from satisfied customers who are exposed to them.
  • 83% of consumers enjoy receiving promotional products with an advertising message.
  • 82% of consumers keep promotional products because they find them useful.
  • 25% of consumers own promotional drinkware (cups, mugs, etc).

Interpretation

In a world where clutter reigns supreme, promotional products have managed to carve out a special place in the hearts and households of Americans. With the average household housing a small army of 30 promotional items, it's clear that these branded goodies are more than just freebies – they're cherished companions that find new homes even after their initial owners decide to part ways. From pens to drinkware, bags to mugs, these items serve as quiet yet effective brand ambassadors, with 83% of consumers happily welcoming their advertising messages. It's no wonder that consumers, enamored by their usefulness and charm, keep these products around for years, with 62% even forming long-term relationships that last a minimum of 6 months. So, in a world where attention is fleeting and marketing messages blend together, let the humble promotional product shine as a reliable beacon of brand loyalty and consumer goodwill.

Household Engagement

  • 53% of consumers use a promotional product at least once a week.
  • 91% of consumers have at least one promotional product in their kitchen.
  • The average length of time a consumer keeps a promotional product is 7 months.
  • 60% of consumers keep promotional products for over 2 years.
  • 66% of consumers have at least one promotional item in their living room.
  • 87% of consumers keep promotional products for longer than a year.
  • More than half (56%) of consumers keep promotional products in their bedroom.
  • 81% of consumers keep promotional products because they are considered useful.
  • The average open rate for promotional products is 30%.
  • 66% of consumers have at least one promotional item in their workspace.
  • The average promotional product is kept for 8 months.
  • 57% of consumers surveyed have a promotional item on their desk or workspace.
  • The average promotional product is kept for 12 months.
  • 58% of consumers keep a promotional product for more than 4 years.

Interpretation

In a world where trends come and go faster than you can say "promotional product," these statistics speak volumes about the enduring power of freebies. With consumers showcasing their loyalty by flaunting promotional items in every nook and cranny of their homes, it's clear that these goodies have a staying power that rivals even the most coveted fashion accessory. From the bedroom to the kitchen, and even in the sacred space of the workspace, these products are not just collectibles but practical tools that stand the test of time. So, next time you hesitate to slap your logo on a pen or a tote, remember, it could be the key to unlocking a consumer's heart, and quite literally following them everywhere they go.

Industry Preferences

  • The most popular promotional products are wearables, with 30% of items falling into this category.
  • Apparel is the most popular promotional product category, making up 30% of all promotional product sales.
  • The most popular promotional products are apparel items, pens, bags, and drinkware.
  • 45% of U.S. consumers own promotional tech products like USB drives or power banks.
  • Promotional products are most frequently owned by consumers in the Midwest (88% ownership).
  • HVAC companies are amongst the top industries that use promotional products.

Interpretation

The Promotional Products Industry paints a fashionable picture, where wearables reign supreme at 30% of all items, making apparel the true fashion icon in the world of giveaways. With pens, bags, and drinkware following suit, it seems that promotional products keep consumers both clothed and caffeinated. And let's not forget the tech-savvy consumers, with 45% of Americans owning USB drives and power banks as must-have accessories. In the heartland of the Midwest, promotional products find a welcoming home, with a staggering 88% ownership rate. Even HVAC companies are getting in on the action, proving that when it comes to marketing, sometimes it’s cool to be hot.

References