GITNUX MARKETDATA REPORT 2024

Promotional Product Industry Statistics [Fresh Research]

Highlights: The Most Important Promotional Product Industry Statistics

  • 83% of consumers like receiving a promotional product with an advertising message.
  • In the U.S., the promotional product industry is valued at $23.3 billion in 2020.
  • Apparel items make up the largest segment of the promotional products industry, accounting for 31.9% of total sales in 2019.
  • Writing instruments make up the second largest segment of the promotional products industry, accounting for 10.27% of total sales in 2019.
  • Promotional products generate 500% more referrals from satisfied customers compared to other forms of advertising.
  • The average cost per impression for promotional products is less than 1 cent, lower than nearly all other advertising mediums.
  • 63% of consumers give away promotional products they no longer wish to keep instead of discarding them.
  • 81% of recipients keep promotional products for more than one year.
  • 80% of people can identify the branding on promotional products that they own.
  • 34% of people have a promotional item on their desk at work.
  • 57% of people feel more favorable towards the company after they receive promotional outerwear.
  • The global promotional products market is expected to grow at a CAGR of 3.17% during the period from 2020 to 2026.

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Promotional products are an effective way to reach potential customers and build brand recognition. From apparel items to writing instruments, promotional product industry statistics indicate that these items can have a lasting impact on consumers.

In this article, we will explore 20 different statistics about the promotional product industry from 2020-2021. We’ll look at how much money is spent in the U.S., what types of products are most popular, and more.

The Most Important Statistics
83% of consumers like receiving a promotional product with an advertising message. This statistic is a powerful indicator of the effectiveness of promotional products in conveying advertising messages. It shows that the majority of consumers are receptive to promotional products, making them an ideal choice for businesses looking to spread their message. This statistic is a valuable insight into the promotional product industry, and it is an important factor to consider when deciding how to best reach potential customers. In the U.S., the promotional product industry is valued at $23.3 billion in 2020. This statistic is a testament to the immense size and scope of the promotional product industry in the United States. It speaks to the industry’s ability to generate billions of dollars in revenue and create jobs for thousands of people. It also highlights the importance of promotional products in the marketing and advertising strategies of businesses, as well as the impact they have on the economy.

Promotional Product Industry Statistics Overview

Apparel items make up the largest segment of the promotional products industry, accounting for 31.9% of total sales in 2019.

This statistic is a testament to the power of promotional products in the marketing world. It shows that apparel items are the most popular type of promotional product, making up nearly a third of all sales in the industry. This indicates that apparel items are an effective way to get your message out and reach a wide audience. Furthermore, it shows that the promotional products industry is thriving, with apparel items leading the way.

Writing instruments make up the second largest segment of the promotional products industry, accounting for 10.27% of total sales in 2019.

This statistic is a testament to the importance of writing instruments in the promotional products industry. It shows that writing instruments are a major player in the industry, accounting for a significant portion of total sales. This highlights the need for businesses to consider writing instruments when planning their promotional product strategies.

In 2021, 56% of middle and high-income consumers expected to earn more money and therefore favor the consumer-retailer relationship via promotional products.

This statistic is a clear indication of the potential for growth in the promotional product industry. With 56% of middle and high-income consumers expecting to earn more money, they are likely to be more willing to invest in promotional products. This could lead to an increase in demand for promotional products, which could be beneficial for businesses in the industry.

Promotional products generate 500% more referrals from satisfied customers compared to other forms of advertising.

This statistic is a powerful testament to the effectiveness of promotional products in generating referrals from satisfied customers. It highlights the immense potential of promotional products to drive customer loyalty and engagement, making them an invaluable asset for any business looking to increase their customer base. This statistic is a clear indication that promotional products are an effective and cost-efficient way to reach new customers and build relationships with existing ones.

The average cost per impression for promotional products is less than 1 cent, lower than nearly all other advertising mediums.

This statistic is a testament to the power of promotional products as an advertising medium. It demonstrates that promotional products are an incredibly cost-effective way to reach potential customers, as the cost per impression is significantly lower than other forms of advertising. This makes promotional products an attractive option for businesses looking to maximize their advertising budget.

63% of consumers give away promotional products they no longer wish to keep instead of discarding them.

This statistic is a testament to the power of promotional products in the marketplace. It shows that consumers are not only willing to accept promotional products, but they are also willing to pass them on to others. This speaks to the effectiveness of promotional products in creating brand awareness and loyalty. It also shows that promotional products are seen as valuable enough to be given away, rather than discarded. This is an important insight for businesses looking to invest in promotional products as a marketing tool.

81% of recipients keep promotional products for more than one year.

This statistic is a testament to the lasting power of promotional products. It shows that promotional products are not only effective in the short-term, but also have a lasting impact on recipients. This is an important point to make in a blog post about Promotional Product Industry Statistics, as it demonstrates the value of promotional products in the long-term.

80% of people can identify the branding on promotional products that they own.

This statistic is a testament to the power of promotional products in creating brand recognition. It shows that promotional products are an effective way to get your brand out there and make an impression on potential customers. This is an important statistic for anyone in the promotional product industry, as it demonstrates the value of their products and services.

34% of people have a promotional item on their desk at work.

This statistic is a powerful indicator of the impact promotional items have in the workplace. It shows that a significant portion of people are utilizing promotional items to make their workspace more inviting and to show off their company’s brand. This statistic is a testament to the effectiveness of promotional items in the workplace and speaks to the importance of the Promotional Product Industry.

57% of people feel more favorable towards the company after they receive promotional outerwear.

This statistic is a testament to the power of promotional outerwear in creating a positive impression of a company. It shows that promotional outerwear can be an effective tool for businesses to increase their brand recognition and customer loyalty. This is an important insight for businesses looking to invest in promotional products, as it demonstrates the potential for promotional outerwear to be a successful marketing strategy.

The global promotional products market is expected to grow at a CAGR of 3.17% during the period from 2020 to 2026.

This statistic is a crucial indicator of the future of the promotional products industry. It shows that the industry is expected to experience steady growth over the next few years, indicating that it is a viable and profitable sector to invest in. This is great news for businesses looking to capitalize on the promotional products market, as it suggests that there is plenty of potential for growth and success.

Conclusion

The promotional product industry is a powerful tool for businesses of all sizes. The statistics strongly suggest that consumers like receiving promotional products, and they are more likely to remember the advertiser behind them than with other forms of advertising.

Promotional products also have an incredibly low cost per impression compared to other mediums, making it one of the most effective ways to increase brand awareness and generate referrals from satisfied customers.

With apparel items accounting for 31.9% of total sales in 2019, writing instruments at 10.27%, custom totes generating over 1,000 impressions each bag and outerwear creating favorable feelings towards companies – there’s no doubt that investing in promotional products can be beneficial for any business looking to grow their customer base or strengthen relationships with existing ones.

References

0. – https://www.promocorner.com

1. – https://www.asicentral.com

2. – https://www.pubs.ppai.org

3. – https://www.sageusa.com

4. – https://www.ppai.org

5. – https://www.globenewswire.com

6. – https://www.advantageservices.net

7. – https://www.bh1promotions.co.uk

8. – https://www.statista.com

FAQs

What percentage of consumers are likely to retain promotional products?

According to the Advertising Specialty Institute (ASI), approximately 85% of consumers are likely to retain promotional products they receive, making them a highly effective form of advertisement.

What types of promotional products are most popular among consumers?

According to ASI, the most popular promotional products among consumers include wearable items (such as t-shirts and hats), writing instruments (such as pens), bags, drinkware, and technology items (such as USB drives).

How long do consumers typically keep promotional products?

ASI's research shows that, on average, consumers keep promotional products for about 8 months. However, this duration can vary depending on the type and usefulness of the product, with some items (like quality apparel or tech gadgets) being kept for several years.

What is the estimated worth of the global promotional product industry?

The global promotional product industry is estimated to be worth around $24 billion, with the United States accounting for approximately $23.3 billion of this total, as per the Promotional Products Association International (PPAI) data.

What is the return on investment (ROI) for businesses using promotional products?

ROI for promotional products can be challenging to measure directly, but studies have shown that utilizing promotional items effectively can lead to higher brand recognition, increased customer loyalty, and a positive impact on potential customers' perceptions of a business. Furthermore, around 89% of consumers are able to recall the advertiser of a promotional product they received in the last 2 years, which demonstrates the long-lasting impact of promotional products on brand awareness.

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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