Global promotional product spending is forecast to reach $26.0 billion this year. This growth coincides with a majority of marketers now linking personalized merchandise directly to increased revenue.
Key Takeaways
- 5.7% year-over-year growth for the global promotional products market is forecast for 2024
- $26.0 billion projected global spend on promotional products in 2024 (including promotional gifts and souvenirs)
- $24.0 billion global promotional gifts and souvenirs market in 2023 (market size estimate)
- 51% of global marketers said they plan to increase spending on personalization (survey estimate)
- 62% of marketers said personalization increases customer engagement (survey estimate)
- 70% of marketers say personalization increases revenue (survey estimate)
- 28% of marketers said they use web-to-print portals to manage promotional campaigns (survey statistic)
- 22% of marketers said automation reduces administrative effort in promotional campaigns (survey statistic)
- 31% of marketers said improved artwork approval workflows reduce revisions (survey statistic)
- In 2023, the U.S. unemployment rate averaged 3.6% (macro labor conditions affecting industry staffing costs)
- In 2023, U.S. average hourly earnings for production and nonsupervisory employees increased 4.1% year over year (wage pressure affecting promo manufacturing)
- In 2023, U.S. average hourly earnings for printing/related industries increased 4.0% year over year (wage proxy)
With personalization and eco friendly demand rising, the promotional products market is set to grow to $26.0 billion in 2024.
Related reading
01 · Category
Market Size16 stats
01
5.7% year-over-year growth for the global promotional products market is forecast for 2024
02
$26.0 billion projected global spend on promotional products in 2024 (including promotional gifts and souvenirs)
03
$24.0 billion global promotional gifts and souvenirs market in 2023 (market size estimate)
04
3.2% CAGR projected for the promotional gifts and souvenirs market over 2024–2029
05
$10.2 billion global advertising specialties market size in 2023
06
Advertising specialties market is projected to reach $14.0 billion by 2032
07
Advertising specialties market projected CAGR of 3.4% during 2024–2032
08
$3.7 billion estimated advertising specialties market in North America in 2023
09
$5.8 billion estimated advertising specialties market in Europe in 2023
10
$1.7 billion estimated advertising specialties market in Asia-Pacific in 2023
11
$5.2 billion estimated advertising specialties market in China in 2023
12
4.5% of global advertising specialties market value is expected to be driven by Asia-Pacific through 2032 (regional share estimate)
13
2.5% year-over-year increase in U.S. advertising expenditures allocated to promotional products-type spend (forecast estimate)
14
3.5% expected growth in U.S. advertising in 2024 (forecast estimate)
15
In the U.S., advertising spending reached $223.3 billion in 2023 (industry statistic)
16
In the U.S., advertising spending is projected to reach $257.2 billion in 2025 (forecast estimate)
Interpretation
Market Size Interpretation
With the global promotional products market forecast to grow 5.7% in 2024 to $26.0 billion, steady expansion of promotional gifts and souvenirs at a 3.2% CAGR through 2029 signals that brands are increasingly allocating consistent budget to these items rather than relying on short term bursts.
02 · Category
Industry Trends29 stats
01
51% of global marketers said they plan to increase spending on personalization (survey estimate)
02
62% of marketers said personalization increases customer engagement (survey estimate)
03
70% of marketers say personalization increases revenue (survey estimate)
04
38% of marketers say they achieved improved ROI from personalization (survey estimate)
05
25% of marketers use promotional products for trade show participation (survey statistic)
06
37% of marketers use promotional products for events (survey statistic)
07
44% of marketers use promotional products for brand awareness (survey statistic)
08
29% of marketers use promotional products for lead generation (survey statistic)
09
33% of marketers use promotional products for customer retention (survey statistic)
10
28% of marketers use promotional products for employee recognition (survey statistic)
11
19% of marketers use promotional products for community involvement/CSR (survey statistic)
12
10% of marketers use promotional products for product launches (survey statistic)
13
14% of marketers use promotional products for sales promotions (survey statistic)
14
6% of marketers use promotional products for recruiting (survey statistic)
15
22% of marketers said sustainability is a key driver when selecting promotional products (survey statistic)
16
39% of marketers said they expect more demand for eco-friendly promotional products (survey statistic)
17
31% of marketers said they increased sustainable product sourcing in the last year (survey statistic)
18
25% of marketers said recycled materials are a top sustainability attribute (survey statistic)
19
18% of marketers said they prioritize items with certifications (survey statistic)
20
16% of marketers said packaging reductions are an important sustainability attribute (survey statistic)
21
44% of marketers said they want to reduce environmental impact in promotional campaigns (survey statistic)
22
12% of marketers said they plan to increase spend on sustainable promotional products by more than 10% (survey statistic)
23
21% of buyers said they select promotional items based on the ability to personalize (survey statistic)
24
37% of buyers said they want more choices in customization (survey statistic)
25
29% of buyers said personalized promotional products are increasing in importance (survey statistic)
26
17% of buyers said they use QR codes on promotional items (survey statistic)
27
23% of buyers said they use promo items with digital engagement (survey statistic)
28
15% of buyers said they use items with augmented reality experiences (survey statistic)
29
As of 2024, 18.9% of U.S. adults had a disability status (demographic factor relevant to workforce inclusion practices)
Interpretation
Industry Trends Interpretation
With 70% of marketers reporting that personalization increases revenue, and 51% planning to raise spending on it, personalization is clearly becoming a revenue growth strategy even as sustainable and eco-friendly promotional demand rises, with 44% aiming to reduce environmental impact.
More related reading
03 · Category
Performance Metrics6 stats
01
28% of marketers said they use web-to-print portals to manage promotional campaigns (survey statistic)
02
22% of marketers said automation reduces administrative effort in promotional campaigns (survey statistic)
03
31% of marketers said improved artwork approval workflows reduce revisions (survey statistic)
04
19% of marketers said they use digital proofing to speed up production timelines (survey statistic)
05
26% of marketers said they use promotional product CRMs or marketing automation tools (survey statistic)
06
34% of marketers said they improved tracking of campaign performance (survey statistic)
Interpretation
Performance Metrics Interpretation
Nearly half of marketers are already seeing measurable gains from operational and workflow upgrades, with 34% improving campaign performance tracking and up to 31% reducing revisions through better artwork approval workflows.
04 · Category
Cost Analysis8 stats
01
In 2023, the U.S. unemployment rate averaged 3.6% (macro labor conditions affecting industry staffing costs)
02
In 2023, U.S. average hourly earnings for production and nonsupervisory employees increased 4.1% year over year (wage pressure affecting promo manufacturing)
03
In 2023, U.S. average hourly earnings for printing/related industries increased 4.0% year over year (wage proxy)
04
U.S. federal minimum wage increased to $7.25/hour (baseline; affects lowest labor costs)
05
The U.S. retail inflation rate averaged 3.4% in 2023 (inflation affecting input and freight costs)
06
The U.S. CPI for all items increased 4.1% year over year in March 2024 (inflation pressure on promo costs)
07
In the U.S., the cost of advertising services rose 4.0% year over year in 2022 (BLS CPI component proxy)
08
The U.S. consumer price index for printing and related support activities changed (BLS component series indicator)
Interpretation
Cost Analysis Interpretation
With wage growth running at about 4.0% to 4.1% in both production and printing-related industries during 2023, and inflation still at 4.1% year over year for the overall CPI in March 2024, promotional merchandise costs appear pressured on both the labor and broader price fronts.
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Henrik Dahl. (2026, February 13). Promotional Merchandise Industry Statistics. Gitnux. https://gitnux.org/promotional-merchandise-industry-statistics
MLA
Henrik Dahl. "Promotional Merchandise Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/promotional-merchandise-industry-statistics.
Chicago
Henrik Dahl. 2026. "Promotional Merchandise Industry Statistics." Gitnux. https://gitnux.org/promotional-merchandise-industry-statistics.
Sources & references
18 datasets cited across this report · attribution is report-level
+10 additional datasets cited (not shown individually)