Global promotional product spending is forecast to reach $26.0 billion this year. This growth coincides with a majority of marketers now linking personalized merchandise directly to increased revenue.
Key Takeaways
- 5.7% year-over-year growth for the global promotional products market is forecast for 2024
- $26.0 billion projected global spend on promotional products in 2024 (including promotional gifts and souvenirs)
- $24.0 billion global promotional gifts and souvenirs market in 2023 (market size estimate)
- 51% of global marketers said they plan to increase spending on personalization (survey estimate)
- 62% of marketers said personalization increases customer engagement (survey estimate)
- 70% of marketers say personalization increases revenue (survey estimate)
- 28% of marketers said they use web-to-print portals to manage promotional campaigns (survey statistic)
- 22% of marketers said automation reduces administrative effort in promotional campaigns (survey statistic)
- 31% of marketers said improved artwork approval workflows reduce revisions (survey statistic)
- In 2023, the U.S. unemployment rate averaged 3.6% (macro labor conditions affecting industry staffing costs)
- In 2023, U.S. average hourly earnings for production and nonsupervisory employees increased 4.1% year over year (wage pressure affecting promo manufacturing)
- In 2023, U.S. average hourly earnings for printing/related industries increased 4.0% year over year (wage proxy)
With personalization and eco friendly demand rising, the promotional products market is set to grow to $26.0 billion in 2024.
Related reading
01 · Category
Market Size16 stats
01
5.7% year-over-year growth for the global promotional products market is forecast for 2024[1]
02
$26.0 billion projected global spend on promotional products in 2024 (including promotional gifts and souvenirs)[1]
03
$24.0 billion global promotional gifts and souvenirs market in 2023 (market size estimate)[1]
04
3.2% CAGR projected for the promotional gifts and souvenirs market over 2024–2029[1]
05
$10.2 billion global advertising specialties market size in 2023[2]
06
Advertising specialties market is projected to reach $14.0 billion by 2032[2]
07
Advertising specialties market projected CAGR of 3.4% during 2024–2032[2]
08
$3.7 billion estimated advertising specialties market in North America in 2023[2]
09
$5.8 billion estimated advertising specialties market in Europe in 2023[2]
10
$1.7 billion estimated advertising specialties market in Asia-Pacific in 2023[2]
11
$5.2 billion estimated advertising specialties market in China in 2023[2]
12
4.5% of global advertising specialties market value is expected to be driven by Asia-Pacific through 2032 (regional share estimate)[2]
13
2.5% year-over-year increase in U.S. advertising expenditures allocated to promotional products-type spend (forecast estimate)[3]
14
3.5% expected growth in U.S. advertising in 2024 (forecast estimate)[3]
15
In the U.S., advertising spending reached $223.3 billion in 2023 (industry statistic)[3]
16
In the U.S., advertising spending is projected to reach $257.2 billion in 2025 (forecast estimate)[3]
Interpretation
Market Size Interpretation
With the global promotional products market forecast to grow 5.7% in 2024 to $26.0 billion, steady expansion of promotional gifts and souvenirs at a 3.2% CAGR through 2029 signals that brands are increasingly allocating consistent budget to these items rather than relying on short term bursts.
02 · Category
Industry Trends29 stats
01
51% of global marketers said they plan to increase spending on personalization (survey estimate)[4]
02
62% of marketers said personalization increases customer engagement (survey estimate)[4]
03
70% of marketers say personalization increases revenue (survey estimate)[4]
04
38% of marketers say they achieved improved ROI from personalization (survey estimate)[4]
05
25% of marketers use promotional products for trade show participation (survey statistic)[5]
06
37% of marketers use promotional products for events (survey statistic)[5]
07
44% of marketers use promotional products for brand awareness (survey statistic)[5]
08
29% of marketers use promotional products for lead generation (survey statistic)[5]
09
33% of marketers use promotional products for customer retention (survey statistic)[5]
10
28% of marketers use promotional products for employee recognition (survey statistic)[5]
11
19% of marketers use promotional products for community involvement/CSR (survey statistic)[5]
12
10% of marketers use promotional products for product launches (survey statistic)[5]
13
14% of marketers use promotional products for sales promotions (survey statistic)[5]
14
6% of marketers use promotional products for recruiting (survey statistic)[5]
15
22% of marketers said sustainability is a key driver when selecting promotional products (survey statistic)[5]
16
39% of marketers said they expect more demand for eco-friendly promotional products (survey statistic)[5]
17
31% of marketers said they increased sustainable product sourcing in the last year (survey statistic)[5]
18
25% of marketers said recycled materials are a top sustainability attribute (survey statistic)[5]
19
18% of marketers said they prioritize items with certifications (survey statistic)[5]
20
16% of marketers said packaging reductions are an important sustainability attribute (survey statistic)[5]
21
44% of marketers said they want to reduce environmental impact in promotional campaigns (survey statistic)[5]
22
12% of marketers said they plan to increase spend on sustainable promotional products by more than 10% (survey statistic)[5]
23
21% of buyers said they select promotional items based on the ability to personalize (survey statistic)[5]
24
37% of buyers said they want more choices in customization (survey statistic)[5]
25
29% of buyers said personalized promotional products are increasing in importance (survey statistic)[5]
26
17% of buyers said they use QR codes on promotional items (survey statistic)[5]
27
23% of buyers said they use promo items with digital engagement (survey statistic)[5]
28
15% of buyers said they use items with augmented reality experiences (survey statistic)[5]
29
As of 2024, 18.9% of U.S. adults had a disability status (demographic factor relevant to workforce inclusion practices)[6]
Interpretation
Industry Trends Interpretation
With 70% of marketers reporting that personalization increases revenue, and 51% planning to raise spending on it, personalization is clearly becoming a revenue growth strategy even as sustainable and eco-friendly promotional demand rises, with 44% aiming to reduce environmental impact.
More related reading
03 · Category
Performance Metrics6 stats
01
28% of marketers said they use web-to-print portals to manage promotional campaigns (survey statistic)[5]
02
22% of marketers said automation reduces administrative effort in promotional campaigns (survey statistic)[5]
03
31% of marketers said improved artwork approval workflows reduce revisions (survey statistic)[5]
04
19% of marketers said they use digital proofing to speed up production timelines (survey statistic)[5]
05
26% of marketers said they use promotional product CRMs or marketing automation tools (survey statistic)[5]
06
34% of marketers said they improved tracking of campaign performance (survey statistic)[5]
Interpretation
Performance Metrics Interpretation
Nearly half of marketers are already seeing measurable gains from operational and workflow upgrades, with 34% improving campaign performance tracking and up to 31% reducing revisions through better artwork approval workflows.
04 · Category
Cost Analysis8 stats
01
In 2023, the U.S. unemployment rate averaged 3.6% (macro labor conditions affecting industry staffing costs)[7]
02
In 2023, U.S. average hourly earnings for production and nonsupervisory employees increased 4.1% year over year (wage pressure affecting promo manufacturing)[7]
03
In 2023, U.S. average hourly earnings for printing/related industries increased 4.0% year over year (wage proxy)[7]
04
U.S. federal minimum wage increased to $7.25/hour (baseline; affects lowest labor costs)[8]
05
The U.S. retail inflation rate averaged 3.4% in 2023 (inflation affecting input and freight costs)[7]
06
The U.S. CPI for all items increased 4.1% year over year in March 2024 (inflation pressure on promo costs)[7]
07
In the U.S., the cost of advertising services rose 4.0% year over year in 2022 (BLS CPI component proxy)[7]
08
The U.S. consumer price index for printing and related support activities changed (BLS component series indicator)[7]
Interpretation
Cost Analysis Interpretation
With wage growth running at about 4.0% to 4.1% in both production and printing-related industries during 2023, and inflation still at 4.1% year over year for the overall CPI in March 2024, promotional merchandise costs appear pressured on both the labor and broader price fronts.
Reference
Cite This Report
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APA
Henrik Dahl. (2026, February 13). Promotional Merchandise Industry Statistics. Gitnux. https://gitnux.org/promotional-merchandise-industry-statistics
MLA
Henrik Dahl. "Promotional Merchandise Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/promotional-merchandise-industry-statistics.
Chicago
Henrik Dahl. 2026. "Promotional Merchandise Industry Statistics." Gitnux. https://gitnux.org/promotional-merchandise-industry-statistics.
Sources & references
8 sources cited across this report