The Latest Mobile Game Industry Statistics Explained
By 2023, it’s predicted that revenue from mobile games will reach $116.4 billion.
The statistic states that by 2023, the revenue generated from mobile games globally is expected to reach $116.4 billion. This prediction indicates a significant growth in the mobile gaming industry, highlighting the increasing popularity and profitability of mobile games. The rise in revenue can be attributed to various factors such as the widespread adoption of smartphones, advancements in technology, and the development of engaging and lucrative gaming content. This projection suggests a lucrative market opportunity for developers and businesses operating in the mobile gaming sector, signaling a continued trend of growth and expansion in the industry in the upcoming years.
55% of people who play mobile games are women.
The statistic that 55% of people who play mobile games are women indicates that a majority of mobile game players are female. This statistic suggests that mobile gaming is a popular form of entertainment among women, challenging common stereotypes that gaming is predominantly a male activity. Understanding the demographic profile of mobile game players can be valuable for game developers and marketers to tailor their products and campaigns to better cater to the preferences and behaviors of female gamers. Additionally, this statistic highlights the increasing diversity and inclusivity within the gaming industry, emphasizing the importance of recognizing and celebrating the various demographics that make up the gaming community.
In 2020, mobile games accounted for 74% of the global games market.
The statistic that “In 2020, mobile games accounted for 74% of the global games market” indicates that a significant majority of the gaming industry’s revenue was generated from mobile gaming platforms. This suggests a growing trend towards mobile gaming as a preferred form of entertainment and highlights the increasing popularity and accessibility of games on smartphones and tablets. The statistic implies that traditional gaming platforms such as consoles and computers are facing strong competition from the mobile sector. It also underscores the importance for game developers and publishers to adapt to the mobile market and optimize their strategies to cater to the preferences and demands of mobile gamers in order to remain competitive in the evolving gaming landscape.
Mobile games have the highest number of downloads in the iOS app store, accounting for 21.49 percent.
The statistic asserts that mobile games have the highest download volume among all categories on the iOS app store, making up 21.49 percent of total downloads. This information indicates that mobile gaming apps are particularly popular among iOS users, potentially due to their entertainment value, accessibility, and variety. The significant market share held by mobile games suggests a strong demand for gaming content on iOS devices, highlighting the importance of developers and businesses in this industry to cater to the preferences and interests of the user base. This statistic underscores the competitive landscape of the app store and the potential opportunities for growth and success within the mobile gaming sector on iOS platforms.
Approximately 62 percent of smartphone owners install a game within a week of getting their new phone.
This statistic indicates that a majority of smartphone owners, specifically around 62 percent, choose to install a game on their device within the first week of acquiring or upgrading their phone. This suggests a high level of interest and engagement in mobile gaming among smartphone users. The trend aligns with the widespread popularity of mobile games and the increasing capabilities of smartphones, enabling users to easily download and enjoy gaming apps. The statistic highlights the significant role that games play in the smartphone user experience and underscores the importance of gaming apps in the mobile ecosystem.
By 2021, the number of mobile gamers in the United States was expected to surpass 160 million.
The statistic that by 2021, the number of mobile gamers in the United States was expected to surpass 160 million indicates a significant and growing trend in the gaming industry. This suggests a widespread adoption of mobile gaming among the population, driven by factors such as increased smartphone penetration, improved technology, and a shift towards more convenient and accessible forms of entertainment. The large anticipated number also signals a potentially lucrative market for game developers and advertisers looking to engage with a massive audience. Overall, this statistic highlights the continued prominence of mobile gaming as a major segment within the broader gaming industry, showcasing its appeal and reach among consumers in the United States.
In 2020, transaction value in the mobile games segment reached $77,243 million.
The statistic indicates that in the year 2020, the total value of transactions made in the mobile games segment amounted to $77,243 million. This figure highlights the substantial monetary activity within the mobile gaming industry during that year, showcasing the popularity and significant economic impact of mobile games. The large transaction value suggests a high level of engagement and monetization from users, as they purchase in-game items, upgrades, and other digital content. This statistic underscores the continued growth and importance of the mobile gaming sector as a major player in the global gaming market.
The ARPPU (average revenue per paying user) for mobile games in the U.S was estimated at $20.37 in 2020.
The ARPPU statistic of $20.37 for mobile games in the U.S. in 2020 represents the average amount of revenue generated per user who made a purchase within the game. This metric is indicative of the monetization efficiency of a game, reflecting both the number of paying users and the average amount they spend. A higher ARPPU suggests that the game is successful in engaging users and encouraging them to make in-app purchases, contributing to higher revenue generation. This statistic is important for game developers and marketers to assess the effectiveness of their monetization strategies and to make informed decisions on pricing and customer retention initiatives.
In 2020, Android game downloads made up 84.6% of the total number of mobile game downloads globally.
The statistic, “In 2020, Android game downloads made up 84.6% of the total number of mobile game downloads globally,” indicates that the majority of mobile game downloads across the world in 2020 were done on Android devices. This means that Android users were significantly more active in downloading and playing mobile games compared to users of other platforms such as iOS. The high percentage of Android game downloads suggests a strong preference for Android devices among mobile gamers or possibly a larger user base of Android devices globally. This statistic highlights the importance of considering the dominant platform when developing and distributing mobile games to reach a wider audience and maximize downloads.
As of 2020, the mobile game Honor of Kings had the highest gross revenue, with approximately $2.45 billion.
The statistic states that in 2020, the mobile game Honor of Kings generated the highest gross revenue among all mobile games, amounting to approximately $2.45 billion. This indicates that Honor of Kings was a highly profitable game during that year, likely due to its popularity and success in capturing a large player base. The impressive revenue figure reflects the significant financial impact of the game, positioning it as a key player in the mobile gaming industry. This statistic highlights the game’s strong monetization strategies, user engagement, and overall market dominance, emphasizing its success and influence in the competitive landscape of mobile gaming in 2020.
30% of all mobile gamers are aged 21-35.
The statistic “30% of all mobile gamers are aged 21-35” indicates that out of the entire population of mobile gamers, 30% of them fall within the age range of 21 to 35. This suggests that individuals between the ages of 21 and 35 constitute a significant portion of the total mobile gaming demographic. Understanding the demographic breakdown of mobile gamers by age can help game developers and marketers tailor their products and strategies to better appeal to this specific age group, potentially leading to more targeted and effective marketing campaigns or game features geared towards the preferences and habits of individuals in this age range.
In 2019, South Korea led in terms of mobile games revenue as a percentage of total video game revenue, at 63.2%.
In 2019, South Korea had the highest percentage of mobile games revenue compared to total video game revenue, with mobile games accounting for 63.2% of the country’s total video game revenue. This statistic highlights the significant impact and popularity of mobile gaming in South Korea’s gaming industry compared to other platforms such as console or PC games. The high percentage suggests that the mobile gaming market in South Korea was particularly dominant and lucrative, reflecting the preferences and behaviors of the country’s gaming consumer base towards mobile gaming compared to other forms of video games during that year.
Approximately 63% of mobile game users are likely to watch video ads for in-game rewards.
This statistic indicates that roughly 63% of mobile game users are willing to view video advertisements in exchange for in-game rewards. This means that a majority of mobile gamers find the incentive of receiving rewards within the game to be compelling enough to engage with video ads. By leveraging this trend, game developers and marketers can effectively utilize video ads as a strategy to engage with users, drive ad revenue, and incentivize in-game actions. Understanding the preferences and behaviors of mobile game users can help optimize the design and placement of video ads within the gaming experience to maximize engagement and monetization opportunities.
The average daily time spent playing mobile games in the U.S is 23 minutes.
The statistic indicates that, on average, individuals in the United States spend approximately 23 minutes each day playing mobile games. This metric provides insight into the prevalence and popularity of mobile gaming within the American population. The average daily time spent playing mobile games suggests that such activities are a common pastime for many people, contributing to the overall cultural and technological landscape of the country. Understanding this statistic can help inform market strategies for game developers, advertisers, and other industries looking to target or engage with individuals who are active participants in the mobile gaming community.
Puzzle games are the most popular mobile game genre, with 58.86% of all mobile gamers playing this type of game.
The statistic indicates that puzzle games are the most favored genre among mobile gamers, as 58.86% of all individuals who play mobile games engage with this particular type of game. This high percentage suggests that puzzle games have a strong appeal to a wide audience within the mobile gaming community. The popularity of puzzle games may be attributed to their accessibility, engaging gameplay, and potential for challenging and stimulating mental activity. This statistic underscores the significant influence and widespread popularity of puzzle games within the mobile gaming market, highlighting them as a dominant genre that resonates with a majority of mobile gamers.
In 2020, action/adventure games represented 19.5% of all mobile game sessions.
The statistic states that in 2020, action/adventure games accounted for 19.5% of all mobile game sessions. This implies that nearly one-fifth of all gaming activities on mobile devices were attributed to action/adventure games specifically during that year. This information can provide insights into the popularity and preference of mobile gamers for this genre of games. It suggests that action/adventure games are a significant component of the mobile gaming market, indicating a strong demand and engagement with these types of games among mobile users in 2020.
Considering high engagement, 95% of mobile game players use a social media channel to engage with their favorite games.
The statistic indicates that within the subset of high engagement mobile game players, 95% of them utilize a social media channel to connect with their preferred games. This data suggests a strong correlation between high engagement levels and the tendency to actively engage with games through social media platforms. It implies that individuals who are highly engaged with mobile games are more inclined to interact with them on social media, which can include activities such as sharing gameplay experiences, seeking tips or updates, participating in online communities, or connecting with other players. This insight underscores the importance of leveraging social media as a powerful tool to deepen player engagement and foster a sense of community within the mobile gaming ecosystem.
References
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