The Latest Diversity In The Mobile Game Industry Statistics Explained
46% of gamers in the U.S. were female in 2017, which indicates gender diversity in gaming.
The statistic that 46% of gamers in the U.S. were female in 2017 reflects a significant level of gender diversity within the gaming community. Traditionally, gaming has been considered to be a male-dominated industry, but this data suggests that there has been a shift towards greater inclusion and representation of women in gaming. This statistic is not only indicative of the growing popularity of gaming among women but also highlights the importance of catering to a diverse audience in the gaming industry. It underscores the need for more inclusive game development and marketing strategies that appeal to a broader range of players, ultimately creating a more diverse and welcoming gaming environment for all individuals.
Mobile games earned $61.3 billion across two app stores, Google Play and the App Store showing the broad market diversity.
This statistic of mobile games earning $61.3 billion across two app stores, Google Play and the App Store, indicates the significant financial success and popularity of mobile gaming in the current market. The fact that this revenue is generated across multiple platforms reflects the broad market diversity and widespread consumer engagement with mobile gaming. The substantial revenue figure underscores the economic importance of the mobile gaming industry and highlights the opportunities for developers and businesses to tap into the growing market for mobile games. The competition and variety within the app stores further demonstrate the diversity of offerings available to consumers and the potential for continued growth and innovation in the mobile gaming sector.
Among 200 of the top mobile game developers, only 29% have more than one woman among the first founders.
The statistic states that out of 200 top mobile game developers surveyed, only 29% have more than one woman among the first founders of their companies. This suggests that female representation at the top leadership level in the mobile game development industry is relatively low, with a significant majority of companies having only one female founder or none at all. The statistic highlights a potential gender imbalance and lack of diversity in top leadership positions within the industry, emphasizing the need for increased efforts to support and promote gender diversity and inclusion in the mobile game development sector.
On average, male mobile gamers make 1.35 in-app purchases per month while female gamers make 1.56.
The statistic indicates that, on average, female mobile gamers make slightly more in-app purchases per month compared to male gamers. Specifically, female gamers make an average of 1.56 in-app purchases per month, whereas male gamers make 1.35. This suggests that there may be differences in spending behavior or preferences between male and female gamers. While the disparity between the two averages is relatively small, it could have implications for game developers and marketers seeking to target their offerings towards specific demographic groups. Further exploration could help uncover the underlying factors driving these differences and inform strategies to optimize in-app purchase revenue in the mobile gaming industry.
Asia led the world in mobile game downloads in 2019, showing global diversity in mobile gaming.
The statistic indicates that Asia had the highest number of mobile game downloads globally in the year 2019, highlighting the region’s dominance in the mobile gaming industry. This suggests that Asia is a key market for mobile game developers and that there is a strong demand for mobile gaming within the region. Additionally, the statistic suggests that mobile gaming is a popular form of entertainment in different parts of the world, emphasizing the global appeal and diversity of the mobile gaming industry.
Women account for nearly half of the mobile gaming population, at around 49% according to Statista.
This statistic indicates that approximately 49% of the mobile gaming population is comprised of women, according to data from Statista. This highlights a significant gender balance within the mobile gaming industry, indicating that women are actively engaging in mobile gaming activities. The statistic challenges the stereotype that gaming is predominantly a male-dominated activity and emphasizes the diverse and wide-ranging appeal of mobile games across different demographic groups. It also underscores the importance for game developers and marketers to consider the preferences and interests of female gamers in their mobile gaming products and strategies to effectively cater to this substantial segment of the market.
Approximately 65% of adults in the U.S. play video games, many of whom experience gaming through mobile platforms.
The statistic indicates that a majority, around 65%, of adults in the United States engage in playing video games, with a significant portion opting for gaming on mobile platforms. This finding highlights the widespread popularity and acceptance of gaming among adults, challenging traditional stereotypes that associate gaming primarily with younger demographics. The increasing accessibility of mobile gaming through smartphones and tablets has likely contributed to the broader participation of adults in gaming activities. The statistic underscores the importance of considering adult gamers as a noteworthy demographic segment within the gaming industry, emphasizing the evolving landscape of gaming preferences and behaviors in contemporary society.
In 2018, women aged between 18-35 made up the largest segment of mobile game consumers.
The statistic suggests that in the year 2018, women between the ages of 18 to 35 constituted the most significant category of consumers within the mobile gaming industry. This indicates a notable trend of young adult women being actively engaged with and contributing to the consumption of mobile games during that year. The finding is significant as it can help game developers and marketers tailor their products and strategies to better cater to the preferences and interests of this demographic. Additionally, it highlights the increasing diversity and broader appeal of mobile gaming beyond traditional stereotypes, emphasizing the importance of considering a more inclusive approach when targeting consumers in this market.
Out of 141 mobile games analyzed, 44% had a playable female character.
The statistic “Out of 141 mobile games analyzed, 44% had a playable female character” indicates that nearly half of the mobile games analyzed included the option for players to assume the role of a female character within the game. This suggests that there is a moderate level of representation of female characters in the mobile gaming industry. The analysis sheds light on the inclusion of diverse character options in games, which can be important for providing players with a variety of choices and perspectives in their gaming experiences. Furthermore, this statistic highlights the progress being made towards gender inclusivity in the gaming industry, although there is room for further improvement to ensure more balanced and varied representation of characters across different platforms.
Only 21% of mobile gaming characters represent people of color.
The statistic “Only 21% of mobile gaming characters represent people of color” highlights a lack of diversity in the representation of different racial or ethnic groups in mobile gaming. This means that the majority of characters featured in mobile games are not reflective of the diverse population in terms of skin color, potentially leading to underrepresentation and limited visibility of people of color in the gaming industry. Such statistics underscore the need for increased efforts to promote diversity and inclusion in game development, as well as to provide more opportunities for representation of individuals from various backgrounds within the gaming community.
As per a 2019 study, only 23% of Top Grossing Role Playing Games had User Interface elements with clear skin color diversity.
The statistic states that based on a study conducted in 2019, only 23% of the Top Grossing Role Playing Games (RPGs) included User Interface elements that displayed clear diversity in terms of skin color. This indicates that a vast majority of RPGs did not incorporate diverse skin colors in their user interfaces. The lack of representation of different skin tones in these popular games suggests a potential gap in inclusivity and diversity within the gaming industry. This highlights an opportunity for developers and stakeholders to prioritize and implement more inclusive design practices to better reflect the diversity of their player base.
In 2020, 41% of mobile gamers worldwide were parents, showing demographic diversity.
The statistic indicates that in 2020, a significant portion of mobile gamers globally, specifically 41%, were parents. This finding points to demographic diversity within the mobile gaming community, suggesting that individuals with parental responsibilities are actively engaging in mobile gaming. The statistic highlights the broad appeal of mobile gaming beyond a specific age group or demographic, as it includes parents who may have limited leisure time but still choose to participate in gaming activities. Overall, this data underscores the widespread popularity of mobile gaming and the diverse range of individuals who are actively involved in this form of entertainment.
The mobile games sector aims to generate $90 billion in the year 2021, showcasing the broad revenue diversity in this industry.
The statistic indicates that the mobile games sector is projected to achieve a revenue target of $90 billion in 2021, highlighting the significant economic impact and revenue potential of this industry. This figure underscores the diverse revenue streams present within the sector, emphasizing the varied monetization strategies used by mobile game developers to generate income. The fact that such a substantial amount of revenue is expected to be generated further demonstrates the widespread popularity and financial success of mobile gaming as a lucrative market within the entertainment industry.
Less than 1% of all the 500,000 games on the app store are educational games, highlighting genre diversity.
The statistic reveals that educational games make up a very small proportion of the total number of games available on the app store, specifically less than 1% of the 500,000 games. This demonstrates a lack of emphasis on educational content in the app store, placing more focus on other genres. The low percentage of educational games highlights the diverse range of genres and types of games available to consumers, indicating a preference for entertainment and recreational purposes over educational content in the app store ecosystem.
More than 50% of gamers identify as LGBTQ+, indicating significant diversity within the mobile gaming community.
The statistic ‘More than 50% of gamers identify as LGBTQ+, indicating significant diversity within the mobile gaming community’ suggests that a substantial proportion of individuals who engage in mobile gaming self-identify as lesbian, gay, bisexual, transgender, queer, or other sexual orientations and gender identities. This finding highlights the diverse and inclusive nature of the mobile gaming community, reflecting the presence and acceptance of individuals from various backgrounds and identities. The statistic implies that LGBTQ+ individuals are not only present but also actively participating in mobile gaming spaces, contributing to the richness and complexity of the community. This information underscores the importance of recognizing and embracing diversity within the gaming industry and the broader society.
As per a 2017 study, only 2.7% of the characters of top-grossing mobile games are Latinx.
The statistic indicates that based on a study conducted in 2017, only 2.7% of the characters in the leading mobile games that generated the highest revenue are Latinx. This finding suggests a significant underrepresentation of Latinx characters in popular mobile games, potentially reflecting a lack of diversity and inclusion within the gaming industry. Such disparities can have broader implications in terms of representation, diversity, and cultural inclusivity within the gaming community and may highlight the need for greater efforts to promote diversity in character representation across various forms of media.
84% of Chinese mobile gamers fall under the age of 35, highlighting age-related diversity.
The statistic “84% of Chinese mobile gamers fall under the age of 35, highlighting age-related diversity” indicates that the majority of mobile gamers in China are relatively young, with only 16% being above the age of 35. This statistic emphasizes the lack of age diversity among mobile gamers in China, suggesting that the gaming market primarily caters to younger demographics. Understanding this demographic composition is crucial for game developers and marketers in terms of creating targeted strategies and content that resonate with the predominant age group. It also suggests potential opportunities for expanding the market to appeal to older gaming demographics.
In India, 14% of mobile gamers are women, showing gender diversity within different regions.
The statistic that 14% of mobile gamers in India are women highlights a level of gender diversity within the gaming community in the region. This information indicates that there is participation and interest in gaming among women in India, challenging the stereotype that gaming is predominantly a male-dominated activity. By showcasing a relatively significant portion of female mobile gamers, this statistic suggests that women are actively engaging in gaming culture in the country. This insight into the gender breakdown of mobile gamers in India provides valuable information for developers, marketers, and policymakers seeking to understand and cater to diverse gaming audiences in the region.
Gaming companies that promote diversity internally see a 19% increase in revenue.
The statistic ‘Gaming companies that promote diversity internally see a 19% increase in revenue’ suggests that companies in the gaming industry that actively prioritize and support diversity within their organization experience a notable boost in their financial performance. This could be attributed to a range of factors, such as fostering a more inclusive work environment that encourages creativity and innovation, attracting a diverse customer base by offering products and services that cater to a wider audience, and benefiting from a diverse workforce that brings varied perspectives and talents to the table. By recognizing and valuing diversity within their organization, gaming companies may not only enhance their revenue but also potentially strengthen their reputation, competitiveness, and overall success in the market.
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