GITNUX MARKETDATA REPORT 2024

AI In The Mobile Gaming Industry Statistics

As artificial intelligence continues to advance in the mobile gaming industry, the expectation is for increased personalization, improved game recommendations, and enhanced player engagement.

Highlights: Ai In The Mobile Gaming Industry Statistics

  • In 2020, the global Mobile Gaming market size was valued at $76.7 billion and with the integration of AI, this is expected to reach $106.4 billion by 2027.
  • Currently, 75% of enterprises leverage AI in developing mobile games.
  • 36% of developers are already using some form of AI in mobile gaming.
  • The global in-game advertising market, bolstered by AI, is expected to reach $56.4 billion by 2024.
  • AI use in mobile gaming is expected to increase by 42% in the next two years.
  • With AI, mobile games kept hold of a 50% share of all worldwide app downloads in 2020.
  • Within mobile gaming, AI implementation is expected to show a CAGR of over 15% by 2023.
  • 82.4% of users prefer AI-customized game experiences.
  • AI's role in mobile gaming can reduce operational expenses by 30-50%.
  • 3 out of every 4 gamers are aware of AI's positive impact on the mobile gaming industry.
  • AI chatbots in mobile games are expected to save over 2.5 billion customer service hours in 2021.
  • 47% of machine learning developers use AI for mobile game development.
  • Mobile games with AI attracted over 250 million daily active users in 2020.
  • AI in mobile games has led to 75% positive user engagement in the year 2020.
  • The average mobile game with AI integration saw an increase of 46% in time spent per user per month.
  • With the help of AI, there is a potential to reach 3.5 billion mobile gamers worldwide.
  • The mobile gaming industry is anticipated to become a $100 Billion industry by 2023, partly due to AI improvements.
  • AI integration saw 30% more ROI for In-App purchases in mobile games compared to non-AI integrated games.

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The Latest Ai In The Mobile Gaming Industry Statistics Explained

In 2020, the global Mobile Gaming market size was valued at $76.7 billion and with the integration of AI, this is expected to reach $106.4 billion by 2027.

The statistic highlights the significant growth projected in the global Mobile Gaming market by leveraging Artificial Intelligence (AI) technologies. In 2020, the market was valued at $76.7 billion, illustrating the already substantial size of the industry. With the integration of AI into mobile gaming platforms, this value is forecasted to expand to $106.4 billion by the year 2027, indicating a notable increase in market value over the seven-year period. This growth can be attributed to the increased adoption of AI in enhancing user experiences, personalizing gameplay, and optimizing game development processes in the mobile gaming sector.

Currently, 75% of enterprises leverage AI in developing mobile games.

The statistic “Currently, 75% of enterprises leverage AI in developing mobile games” indicates that a significant majority of businesses involved in the mobile gaming industry are utilizing artificial intelligence (AI) technology as a key component in the development process. This high adoption rate suggests that AI is becoming increasingly integral to the creation of mobile games, likely for purposes such as enhancing gameplay mechanics, optimizing user experiences, and improving overall game performance. This trend underscores the growing importance of AI technology in the gaming sector and highlights how businesses are recognizing the potential benefits of leveraging AI to stay competitive in the rapidly evolving mobile gaming market.

36% of developers are already using some form of AI in mobile gaming.

The statistic “36% of developers are already using some form of AI in mobile gaming” indicates that over a third of developers involved in creating mobile games have integrated artificial intelligence (AI) technology into their games. This suggests a growing trend among developers to leverage AI capabilities to enhance the gaming experience, such as creating smarter non-player characters, improving game mechanics, or enhancing user personalization. The adoption of AI in mobile gaming reflects the industry’s pursuit of innovation and the potential for AI to drive advancements in gameplay and user engagement.

The global in-game advertising market, bolstered by AI, is expected to reach $56.4 billion by 2024.

The statistic highlights the anticipated growth of the global in-game advertising market, which is projected to reach $56.4 billion by the year 2024. This growth is attributed to the increasing utilization of artificial intelligence (AI) technologies in the sector. In-game advertising involves incorporating advertisements seamlessly within video games, allowing for a more targeted and immersive advertising experience for gamers. The integration of AI is expected to enhance the effectiveness of in-game advertising by enabling more personalized and data-driven approaches, leading to higher engagement and conversions. This statistic indicates the significant potential for growth and innovation within the in-game advertising industry in the coming years, driven by advancements in AI technology.

AI use in mobile gaming is expected to increase by 42% in the next two years.

The statistic indicating that AI use in mobile gaming is expected to increase by 42% in the next two years suggests a significant growth trend in the integration of artificial intelligence technologies within the mobile gaming industry. This projection implies that game developers are increasingly recognizing the benefits of AI in enhancing game experiences, improving player engagement, and enabling personalized gameplay features. The anticipated surge in AI adoption may lead to the creation of more sophisticated and immersive gaming experiences, driven by advancements such as AI-generated content, intelligent virtual assistants, and adaptive gameplay mechanisms. This statistic underscores the growing importance of AI as a key enabler of innovation and competitiveness in the mobile gaming sector, highlighting a promising future for AI-powered gaming experiences in the coming years.

With AI, mobile games kept hold of a 50% share of all worldwide app downloads in 2020.

This statistic indicates that mobile games leveraging artificial intelligence (AI) technology were able to maintain a significant market presence in 2020, accounting for 50% of all app downloads globally. The use of AI in mobile gaming likely played a crucial role in enhancing user experiences, personalization, and overall gameplay quality, thereby attracting and retaining a large portion of the app download market share. This data suggests the increasing importance and impact of AI in the mobile gaming industry, highlighting its potential for growth and innovation in the years to come.

Within mobile gaming, AI implementation is expected to show a CAGR of over 15% by 2023.

This statistic indicates that within the mobile gaming industry, the implementation of artificial intelligence (AI) is projected to exhibit a compound annual growth rate (CAGR) exceeding 15% by the year 2023. This suggests a substantial increase in the adoption and integration of AI technologies in mobile games over the specified time period. The use of AI in mobile gaming can enhance player experiences by enabling more sophisticated gameplay mechanics, personalized content recommendations, and adaptive difficulty levels. Furthermore, AI can also assist developers in optimizing in-game monetization strategies and improving overall game performance. The expected high CAGR reflects the growing significance of AI technology in the mobile gaming sector, highlighting its potential to reshape and innovate the industry in the coming years.

82.4% of users prefer AI-customized game experiences.

The statistic ‘82.4% of users prefer AI-customized game experiences’ indicates that a significant majority of individuals have a preference for game experiences that are tailored and personalized using artificial intelligence technology. This statistic suggests that the majority of users value the benefits of AI in enhancing their gaming experiences, such as delivering personalized content, adaptive gameplay, and intelligent recommendations. The high percentage of users preferring AI-customized game experiences underscores a growing trend towards the integration of AI technology in the gaming industry to provide more engaging and individualized gaming experiences that cater to the preferences and interests of players.

AI’s role in mobile gaming can reduce operational expenses by 30-50%.

The statistic suggests that implementing artificial intelligence (AI) in mobile gaming can lead to a significant reduction in operational expenses, ranging from 30% to 50%. This reduction can be attributed to the various capabilities of AI, such as optimizing resource allocation, streamlining processes, and automating repetitive tasks. By leveraging AI technology, mobile gaming companies can cut down on costs related to manual labor, data processing, and maintenance, ultimately improving efficiency and profitability. The statistic highlights the potential cost-saving benefits of integrating AI in mobile gaming operations, presenting a compelling case for companies to embrace this technology for competitive advantage and financial sustainability.

3 out of every 4 gamers are aware of AI’s positive impact on the mobile gaming industry.

The statistic ‘3 out of every 4 gamers are aware of AI’s positive impact on the mobile gaming industry’ indicates that 75% of gamers surveyed are knowledgeable about the beneficial effects of artificial intelligence in advancing the mobile gaming sector. This finding suggests a high level of awareness among gamers regarding the role of AI technology in enhancing their gaming experience. The statistic implies that the majority of gamers recognize and appreciate the positive influence that AI has had on the development of mobile games, potentially leading to increased engagement, innovation, and overall satisfaction within the gaming community.

AI chatbots in mobile games are expected to save over 2.5 billion customer service hours in 2021.

The statistic “AI chatbots in mobile games are expected to save over 2.5 billion customer service hours in 2021” indicates the significant impact of artificial intelligence technology in the gaming industry. By leveraging AI-powered chatbots, mobile game developers can provide automated customer support services, reducing the burden on human customer service representatives and saving a substantial amount of time for both players and staff. This statistic highlights the efficiency and scalability of AI chatbots in handling customer inquiries and issues, ultimately leading to a more seamless gaming experience for users while maximizing operational efficiency for game developers.

47% of machine learning developers use AI for mobile game development.

The statistic that 47% of machine learning developers use AI for mobile game development indicates that nearly half of these developers leverage artificial intelligence techniques in creating mobile games. This suggests a significant trend in the industry, with a substantial portion of developers recognizing the value and potential of AI in enhancing the gaming experience on mobile platforms. By utilizing AI technology, developers can implement advanced features such as intelligent character behavior, adaptive difficulty levels, personalized recommendations, and real-time player interaction, ultimately leading to more engaging and immersive mobile gaming experiences. This statistic reflects the increasing adoption of AI in various sectors, including mobile game development, highlighting the evolving landscape of technology-driven innovations in the gaming industry.

Mobile games with AI attracted over 250 million daily active users in 2020.

The statistic “Mobile games with AI attracted over 250 million daily active users in 2020” indicates that gaming applications on mobile devices incorporating artificial intelligence (AI) technologies were able to engage a substantial audience of over 250 million users on a daily basis throughout the year 2020. This suggests a significant trend towards the integration of AI capabilities in mobile gaming, likely to enhance user experience, personalization, and overall gameplay. The statistic underscores the growing popularity and effectiveness of AI-driven features in mobile gaming in captivating a large and active user base worldwide.

AI in mobile games has led to 75% positive user engagement in the year 2020.

The statistic “AI in mobile games has led to 75% positive user engagement in the year 2020” indicates that the integration of artificial intelligence (AI) features in mobile games has had a significant impact on user interaction and satisfaction within the gaming industry. Specifically, 75% of users reported experiencing favorable engagement with mobile games that leverage AI technology. This suggests that AI has been successful in enhancing the gameplay experience, likely through features such as personalized recommendations, adaptive difficulty levels, and dynamic storytelling. The high percentage of positive user engagement highlights the effectiveness of AI in improving overall user satisfaction and retention rates in the mobile gaming sector during the year 2020.

The average mobile game with AI integration saw an increase of 46% in time spent per user per month.

The statistic suggests that, on average, mobile games that have integrated artificial intelligence (AI) technology experienced a substantial 46% increase in the amount of time users are spending on the game per month. This indicates that the inclusion of AI features within mobile games has had a significant impact on user engagement and retention, leading to users spending more time playing these games. The implementation of AI likely contributes to personalized and dynamic gameplay experiences, potentially making the games more enjoyable and interactive for users, thereby encouraging them to spend more time engaging with the content. Overall, the statistic highlights the positive influence of AI integration in mobile gaming on user behavior and usage patterns.

With the help of AI, there is a potential to reach 3.5 billion mobile gamers worldwide.

The statistic that with the help of AI, there is a potential to reach 3.5 billion mobile gamers worldwide indicates the vast opportunity for growth and expansion in the mobile gaming industry through the integration of artificial intelligence technologies. By leveraging AI to personalize gaming experiences, enhance gameplay mechanics, and improve overall user engagement, game developers and publishers can tap into a global market of 3.5 billion mobile gamers. This statistic highlights the significant impact that AI can have on the gaming industry, opening up new possibilities for innovation, revenue generation, and reaching a diverse and widespread audience of gamers across the globe.

The mobile gaming industry is anticipated to become a $100 Billion industry by 2023, partly due to AI improvements.

The statistic states that the mobile gaming industry is expected to reach a value of $100 billion by 2023, thanks in part to advancements in artificial intelligence (AI) technology. This prediction suggests that the industry will experience significant growth over the coming years, driven by innovations in AI that are enhancing the gaming experience for mobile users. AI has been increasingly integrated into mobile games to personalize gameplay, improve graphics and performance, and create more immersive environments. As AI continues to evolve and become more sophisticated, it is likely to attract more users and generate higher revenues for the mobile gaming sector, making it one of the key factors in the industry’s anticipated expansion.

AI integration saw 30% more ROI for In-App purchases in mobile games compared to non-AI integrated games.

The statistic suggests that integrating artificial intelligence (AI) into mobile games resulted in a 30% higher return on investment (ROI) for in-app purchases compared to games that did not incorporate AI. This indicates that utilizing AI technologies within the gaming environment can potentially lead to increased revenue generation through in-app purchases. The use of AI in mobile games likely enhances user engagement, personalization, and overall gaming experience, ultimately enticing players to make more in-app purchases. The findings highlight the significant impact that AI integration can have on boosting financial metrics within the mobile gaming industry.

Conclusion

Given the rise of artificial intelligence technology in the mobile gaming industry, the statistics clearly show a promising future for enhanced player experiences, personalized gaming content, and improved game performance. As developers continue to innovate and integrate AI into game development processes, we can expect to see even greater advancements and improvements in the gaming experience for players worldwide.

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How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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