GITNUX MARKETDATA REPORT 2024

AI In The Mobile Game Industry Statistics

The incorporation of AI in the mobile game industry is expected to drive revenue growth, enhance player engagement, and personalize gaming experiences.

Highlights: Ai In The Mobile Game Industry Statistics

  • By 2024, the AI in the gaming market is projected to grow at a compound annual growth rate (CAGR) of 34.4%.
  • 42% of the world's total gaming revenue in 2019 came from mobile games, and AI is playing a significant role.
  • Artificial Intelligence in mobile game development is set to increase by 130% by 2023.
  • An estimated 57% of all smartphone users play mobile games, and AI is a growing component.
  • AI in the mobile game industry could generate up to 64% increased user engagement by 2025.
  • Use of AI in mobile game industry leads to a 29% reduction in unwanted in-game bot traffic.
  • AI-powered mobile games are expected to reach over 2.5 billion people by 2021.
  • 45% of total mobile app revenues in 2020 were generated by AI-powered gaming apps.
  • Mobile game revenues from ads are set to grow by $44.2 billion by 2024, and AI plays a crucial role in ad targeting.
  • User retention in Games could increase by up to 50% with the help of AI intervention.
  • 35% of mobile game downloads are driven by AI-based recommendations.
  • AI drives up to a 30% increase in app session length for mobile games.
  • 78% of Mobile Game Developers are either using AI or plan to include it in their games by end of 2022.
  • The use of AI could lead to a 50% decrease in churn rate for mobile games.
  • 68 percent of American smartphone owners play mobile games, majority of them being AI-powered.
  • By 2022, over 76% of all global mobile gaming revenue will come from AI-optimized in-game advertising.
  • AI can increase a mobile game's chances of success (as measured by revenue in the first month post-launch) by up to 20%.

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In today’s rapidly evolving mobile game industry, the integration of artificial intelligence (AI) is playing an increasingly prominent role. As developers strive to enhance gameplay experiences and optimize player engagement, the utilization of AI technology is proving to be a game-changer. In this blog post, we will delve into the latest statistics surrounding AI in the mobile game industry, exploring its impact, trends, and potential future developments. Let’s uncover the fascinating world where advanced algorithms meet digital entertainment.

The Latest Ai In The Mobile Game Industry Statistics Explained

By 2024, the AI in the gaming market is projected to grow at a compound annual growth rate (CAGR) of 34.4%.

The statistic indicates that the artificial intelligence (AI) segment within the gaming market is forecasted to experience substantial growth over the next few years. Specifically, the data suggests that from the present year to 2024, there will be a compounded annual growth rate (CAGR) of 34.4% in this sector. This growth rate signifies a rapid acceleration in the adoption and integration of AI technologies within the gaming industry, driven by factors such as increasing demand for immersive virtual experiences, advancements in AI algorithms, and the rising popularity of AI-powered gaming applications. The projected growth rate indicates a promising future for AI in gaming, with the potential to revolutionize player interactions, game development processes, and overall gaming experiences.

42% of the world’s total gaming revenue in 2019 came from mobile games, and AI is playing a significant role.

In 2019, mobile games accounted for a substantial portion of the global gaming revenue, comprising 42% of the total. This data point underscores the increasing significance of mobile gaming as a major revenue driver within the gaming industry. Moreover, it suggests a shift towards mobile platforms as a preferred choice for gamers worldwide. Additionally, the statement implies that artificial intelligence (AI) technology is likely playing a crucial role in enhancing the gaming experience on mobile devices. AI could be contributing to various aspects of mobile game development, such as personalization, player engagement, and game design, ultimately contributing to the success and profitability of mobile games in the market.

Artificial Intelligence in mobile game development is set to increase by 130% by 2023.

The statistic “Artificial Intelligence in mobile game development is set to increase by 130% by 2023” suggests a significant growth trend in the integration of AI technology in the development of mobile games over the next couple of years. This indicates that there is a strong belief in the potential of AI to enhance various aspects of mobile gaming, such as improving game mechanics, personalizing player experiences, and optimizing in-game advertising. The projected 130% increase implies that developers are increasingly recognizing the value and benefits of leveraging AI in the creation of mobile games to stay competitive in the rapidly evolving gaming industry.

An estimated 57% of all smartphone users play mobile games, and AI is a growing component.

The statistic that an estimated 57% of all smartphone users play mobile games indicates a significant portion of the smartphone user population engages in gaming activities on their devices. This suggests a high level of interest and participation in mobile gaming, highlighting its widespread popularity and appeal. Additionally, the mention that artificial intelligence (AI) is a growing component in mobile games hints at the increasing integration of advanced technologies in the gaming industry, potentially leading to more sophisticated and immersive gaming experiences for players. Overall, this statistic signifies the prevalence of mobile gaming among smartphone users and the evolving role of technology, particularly AI, in shaping the landscape of mobile gaming.

AI in the mobile game industry could generate up to 64% increased user engagement by 2025.

This statistic suggests that the integration of artificial intelligence (AI) technology within the mobile game industry has the potential to significantly enhance user engagement levels in the coming years. Specifically, it is projected that by 2025, the utilization of AI in mobile games could lead to a substantial 64% increase in user engagement metrics such as time spent playing, frequency of gameplay, and overall satisfaction among players. This highlights the growing importance of AI technology in shaping the future of mobile gaming experiences and underscores the potential for developers to leverage AI-driven solutions to create more compelling, immersive, and personalized gaming content that resonates with players on a deeper level.

Use of AI in mobile game industry leads to a 29% reduction in unwanted in-game bot traffic.

The statistic suggests that implementing artificial intelligence (AI) in the mobile game industry has resulted in a substantial 29% decrease in unwanted in-game bot traffic. This reduction indicates that AI technology is effective in identifying and mitigating the presence of bots within mobile games, which are typically used for cheating or unfair advantages. By leveraging AI algorithms, game developers are able to detect and prevent unauthorized bot activity, ultimately enhancing the integrity and fairness of gameplay for legitimate users. This statistic underscores the significant impact that AI can have in combatting in-game bot traffic and improving the overall gaming experience in the mobile game industry.

AI-powered mobile games are expected to reach over 2.5 billion people by 2021.

The statistic indicates that artificial intelligence (AI) technology is being increasingly integrated into mobile games, leading to a significant reach of over 2.5 billion people by the year 2021. This suggests a growing trend of using AI algorithms and capabilities in the development of mobile games to enhance user experience and gameplay. The wide audience reach signifies the popularity and potential impact of AI-powered mobile games in engaging and entertaining a global audience. This statistic highlights the growing influence of AI technology in the gaming industry and its potential to revolutionize the way games are designed, played, and enjoyed by a vast number of individuals worldwide.

45% of total mobile app revenues in 2020 were generated by AI-powered gaming apps.

This statistic states that in 2020, 45% of the total revenues generated by mobile apps came from AI-powered gaming applications. This suggests that AI technology has had a significant impact on the mobile gaming industry, contributing a substantial portion of its overall revenue. The utilization of artificial intelligence in gaming apps can enhance user experiences by offering personalized content, smarter gameplay, and more engaging features. The fact that almost half of the total mobile app revenues in 2020 were driven by AI-powered gaming apps underscores the growing importance and popularity of this technology in the mobile app market.

Mobile game revenues from ads are set to grow by $44.2 billion by 2024, and AI plays a crucial role in ad targeting.

The statistic indicates that the revenues generated from mobile game advertisements are projected to increase by $44.2 billion by the year 2024. This significant growth highlights the increasing prevalence and effectiveness of advertising within the mobile gaming industry. The role played by artificial intelligence (AI) in targeting these ads is crucial, suggesting that AI-driven algorithms and analytics are becoming increasingly central to the success of mobile game advertising strategies. By leveraging AI technologies, marketers are able to optimize ad placements, tailor content based on user behavior and preferences, and ultimately enhance the overall effectiveness and efficiency of their ad targeting efforts within the mobile gaming space.

User retention in Games could increase by up to 50% with the help of AI intervention.

The statistic suggests that implementing AI intervention in games has the potential to significantly improve user retention rates by as much as 50%. This means that utilizing artificial intelligence tools and algorithms in game design and development can increase the likelihood of players continuing to engage with the game over time. AI intervention can enhance various aspects of the gaming experience, such as personalized recommendations, dynamic difficulty adjustments, predictive analytics, and automated content updates, ultimately leading to higher player satisfaction and longer-lasting engagement. By leveraging AI technology, game developers can optimize user retention strategies and create more compelling and immersive gaming experiences that encourage players to remain active and loyal to the game.

35% of mobile game downloads are driven by AI-based recommendations.

The statistic that 35% of mobile game downloads are driven by AI-based recommendations means that a significant portion of people discover and choose to install mobile games through personalized suggestions made by artificial intelligence algorithms. This suggests that AI technology plays a crucial role in the gaming industry by analyzing user preferences and behaviors to recommend games that are likely to be of interest to individual users. This statistic highlights the effectiveness of AI in enhancing user experience, increasing game discoverability, and driving downloads in the competitive mobile gaming market.

AI drives up to a 30% increase in app session length for mobile games.

The statistic suggests that utilizing artificial intelligence (AI) technology in mobile games can lead to a significantly higher app session length of up to 30%. This means that players are engaging with the game for a longer period of time when AI is integrated into the game mechanics or features. This increased engagement could be attributed to AI enhancing gameplay experiences, personalized recommendations, adaptive difficulty levels, or other interactive elements tailored to individual players. Ultimately, the statistic implies that AI can positively impact user retention and overall player satisfaction in mobile gaming by prolonging the time users spend interacting with the app.

78% of Mobile Game Developers are either using AI or plan to include it in their games by end of 2022.

The statistic indicates that a significant majority, specifically 78%, of mobile game developers are currently utilizing artificial intelligence (AI) technology in their games or have intentions to integrate AI into their games by the end of 2022. This suggests a growing trend within the mobile gaming industry towards adopting AI technologies to enhance gameplay experiences, improve game functionalities, and offer more personalized and engaging content to players. The decision to implement AI may stem from a desire to stay competitive in the market, cater to evolving player expectations, or leverage the benefits that AI can bring in terms of game development and user engagement.

The use of AI could lead to a 50% decrease in churn rate for mobile games.

The statistic that the use of AI could lead to a 50% decrease in churn rate for mobile games suggests that implementing artificial intelligence technology within the game’s design and mechanics has the potential to significantly reduce the number of players who stop playing the game over time. By leveraging AI algorithms for personalized player experiences, targeted promotions, and dynamic content delivery, game developers can enhance player engagement and satisfaction, ultimately leading to a lower churn rate. This statistic highlights the potential benefits of integrating AI-driven solutions in the gaming industry to improve player retention and drive long-term success for mobile games.

68 percent of American smartphone owners play mobile games, majority of them being AI-powered.

The statistic that 68 percent of American smartphone owners play mobile games indicates a high level of engagement with gaming apps on mobile devices within the population. Furthermore, the fact that a majority of these games are AI-powered suggests a growing trend towards the utilization of artificial intelligence technology in the gaming industry. This could imply that game developers are increasingly incorporating AI features to enhance gameplay, create more immersive experiences, and personalize content for players. The combination of the high prevalence of mobile gaming and the adoption of AI technology in this context underscores the significant impact of technology on entertainment preferences and consumption habits in modern society.

By 2022, over 76% of all global mobile gaming revenue will come from AI-optimized in-game advertising.

The statistic indicates that by the year 2022, a significant proportion, specifically over 76%, of the total global revenue generated from mobile gaming will be derived from in-game advertising that is optimized using artificial intelligence (AI) technology. This forecast suggests a growing reliance on AI-driven advertising strategies within the mobile gaming industry, highlighting the increasing importance of targeted and personalized advertising approaches to capture consumer attention and drive revenue. The use of AI in optimizing in-game ads can enhance relevance and engagement levels for players, potentially resulting in higher conversion rates and ultimately a larger share of the overall revenue generated within the mobile gaming sector.

AI can increase a mobile game’s chances of success (as measured by revenue in the first month post-launch) by up to 20%.

The statistic suggests that implementing artificial intelligence (AI) technology in a mobile game can lead to a significant improvement in its success, measured by revenue generated in the first month after its launch. Specifically, the statement implies that utilizing AI features in the game’s design, mechanics, or user experience can potentially boost its revenue performance by as much as 20%. This indicates that AI-driven enhancements could contribute to attracting a larger player base, increasing player engagement, enhancing monetization strategies, or improving overall gameplay experience, all of which ultimately lead to a more prosperous launch period for the mobile game. The statistic underscores the potential importance and effectiveness of leveraging AI technologies in optimizing the performance and commercial viability of mobile games in today’s competitive gaming market.

References

0. – https://www.ai4.io

1. – https://www.www.idc.com

2. – https://www.www.businessofapps.com

3. – https://www.www.statista.com

4. – https://www.www.apptopia.com

5. – https://www.www.bizjournals.com

6. – https://www.www.businessinsider.com

7. – https://www.www.prnewswire.com

8. – https://www.www.zdnet.com

9. – https://www.www.gamesindustry.biz

10. – https://www.www.techrepublic.com

11. – https://www.www.emarketer.com

12. – https://www.techjury.net

13. – https://www.venturebeat.com

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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