GITNUX MARKETDATA REPORT 2024

Oral Care Industry Statistics

The oral care industry is expected to continue experiencing moderate growth, driven by increasing awareness of dental health and hygiene practices among consumers worldwide.

Highlights: Oral Care Industry Statistics

  • The global oral care market size was valued at $28.0 billion in 2017.
  • The oral care market is expected to expand at a compound annual growth rate (CAGR) of 5.0% from 2018 to 2025.
  • In 2019, the Asia Pacific region dominated the oral care market with a revenue share of 35%.
  • Electric toothbrushes are expected to expand at a CAGR of 5.9% from 2018 to 2025.
  • Distribution sales of oral care in the U.S. amounted to approximately $5.4 billion in 2019.
  • Procter & Gamble's global market share in oral care was over 20% in 2019.
  • In 2018, Colgate was the leading toothpaste brand in the U.S. with more than $2 billion in sales.
  • Dental floss product sales were over $282.5 million in the U.S. in 2019.
  • In 2021, 34.6% of Americans used an electric toothbrush.
  • The European oral care market was valued at $11.4 billion in 2017.
  • The demand for oral hygiene products is likely to increase in Asia Pacific region at a CAGR of 4.6% from 2022 to 2029.
  • The demand for oral care products in Latin America is expected to grow at a CAGR of 4.3% from 2021 to 2028.
  • In 2018, online sales channel share in the oral care market was 6.5% globally.
  • Mouthwashes and rinses segment accounted for 14.6% of the overall market revenue in 2018.
  • In 2021, Listerine Cool Mint was the leading U.S. mouthwash brand with sales amounting to 77.4 million U.S. dollars.
  • In 2019, 57.24 million people used Crest 3D White in the U.S.
  • In India, the oral care industry was worth $1.4 billion in 2017.
  • In 2019, Mexico's oral care market was valued at $1.9 billion.

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The Latest Oral Care Industry Statistics Explained

The global oral care market size was valued at $28.0 billion in 2017.

The statistic “The global oral care market size was valued at $28.0 billion in 2017” represents the total revenue generated from the sales of oral care products and services worldwide during the specified year. This figure serves as a measure of the scale and economic significance of the oral care industry on a global scale in 2017. It indicates the overall financial value associated with the production, distribution, and consumption of oral care products such as toothpaste, mouthwash, dental floss, and related services like dental treatments and surgeries. The market size not only reflects the demand for oral health products and services but also highlights the competitive landscape and potential growth opportunities within the industry.

The oral care market is expected to expand at a compound annual growth rate (CAGR) of 5.0% from 2018 to 2025.

This statistic indicates that the oral care market is projected to experience consistent growth over the period from 2018 to 2025, with a compound annual growth rate (CAGR) of 5.0%. This means that on average, the market is expected to increase by 5.0% each year during this timeframe. The CAGR takes into account the compounding effect of growth over multiple years, providing a more accurate representation of the market’s overall growth trajectory. This forecast suggests that the demand for oral care products and services is likely to continue to rise steadily over the specified period, possibly driven by factors such as increased awareness of oral health, advancements in dental technologies, and changing consumer preferences.

In 2019, the Asia Pacific region dominated the oral care market with a revenue share of 35%.

The statistic indicates that in 2019, the Asia Pacific region held a significant position in the oral care market, accounting for 35% of the total revenue generated within the industry. This domination suggests that the Asia Pacific region was a key player in the oral care market, potentially due to factors such as population size, increasing awareness of oral health, and economic development. Companies operating in this region likely experienced strong sales and growth opportunities, while competition among oral care brands would have been intense as they vied for market share. Overall, this statistic highlights the strategic importance of the Asia Pacific region within the global oral care market landscape in 2019.

Electric toothbrushes are expected to expand at a CAGR of 5.9% from 2018 to 2025.

This statistic indicates that the electric toothbrush market is projected to grow steadily at a Compound Annual Growth Rate (CAGR) of 5.9% from 2018 to 2025. This means that the market size for electric toothbrushes is expected to increase at a consistent annual rate of 5.9% over these seven years. This growth rate suggests a positive trend in consumer preference towards electric toothbrushes, likely driven by factors such as increased awareness of dental hygiene benefits, technological advancements, and changing consumer preferences for convenience and efficiency in oral care products. The projection of this growth provides valuable insights for manufacturers, investors, and other stakeholders in the electric toothbrush industry to adapt their strategies and capitalize on the expanding market opportunities during this period.

Distribution sales of oral care in the U.S. amounted to approximately $5.4 billion in 2019.

The statistic indicates that the total sales of oral care products through distribution channels in the United States reached an estimated value of $5.4 billion in the year 2019. This figure reflects the significant market size and consumer demand for oral care products such as toothpaste, mouthwash, dental floss, and related items. The sales data suggest a robust industry with a considerable economic impact, emphasizing the importance of oral health and hygiene among the U.S. population. Analyzing trends in oral care sales can provide valuable insights into consumer behavior, market dynamics, and potential opportunities for businesses operating in this sector.

Procter & Gamble’s global market share in oral care was over 20% in 2019.

The statistic that Procter & Gamble’s global market share in oral care was over 20% in 2019 indicates that the company held a significant portion of the market in oral care products worldwide during that year. This means that out of all the oral care products consumed by customers globally, Procter & Gamble’s products accounted for more than one-fifth of the total market share. A market share of over 20% suggests that Procter & Gamble was a key player in the oral care industry, competing with various other companies to meet the dental hygiene needs of consumers on a global scale. The strong market share indicates that Procter & Gamble’s oral care products were popular and well-received by consumers in 2019.

In 2018, Colgate was the leading toothpaste brand in the U.S. with more than $2 billion in sales.

The statistic that “In 2018, Colgate was the leading toothpaste brand in the U.S. with more than $2 billion in sales” indicates that Colgate held the highest market share in the toothpaste industry in the United States in that year and generated over $2 billion in revenue from toothpaste sales. This suggests that Colgate has a significant competitive advantage over other toothpaste brands in the U.S. market, likely due to factors such as brand recognition, product quality, marketing strategies, and distribution networks. The large sales figure reflects consumer preferences for Colgate products and demonstrates the company’s strong position in the dental care industry during that period.

Dental floss product sales were over $282.5 million in the U.S. in 2019.

The statistic indicates that total sales for dental floss products in the United States reached a significant figure of $282.5 million in 2019. This suggests a substantial demand for dental floss among consumers, reflecting the importance placed on oral hygiene and preventive dental care in the U.S. The high sales figures also point towards a thriving market for oral care products, highlighting the willingness of individuals to invest in products that promote dental health. Furthermore, the data could suggest that consumers are increasingly aware of the benefits of regular flossing and are willing to spend on effective products to maintain their oral health.

In 2021, 34.6% of Americans used an electric toothbrush.

The statistic “In 2021, 34.6% of Americans used an electric toothbrush” indicates the proportion of the American population that reported using an electric toothbrush during the specified year. This statistic suggests that electric toothbrushes have gained popularity among Americans as a dental hygiene tool. The percentage implies that over a third of the population has adopted electric toothbrushes, which are known for their potential advantages in providing more thorough cleaning compared to manual toothbrushes. This information could be useful for dental professionals, manufacturers, marketers, and policymakers to understand trends in dental care practices and consumer preferences.

The European oral care market was valued at $11.4 billion in 2017.

The statistic “The European oral care market was valued at $11.4 billion in 2017” represents the total monetary worth of the oral care products and services industry in Europe during the year 2017. This figure reflects the combined value of sales of various oral care products including toothpaste, toothbrushes, mouthwashes, dental floss, and professional dental services. The market valuation provides insights into the size and economic significance of the oral care industry within the European region, indicating the level of consumer demand for oral hygiene products and services during that specific year, and serves as a key metric for understanding the industry’s growth and performance.

The demand for oral hygiene products is likely to increase in Asia Pacific region at a CAGR of 4.6% from 2022 to 2029.

This statistic suggests that the demand for oral hygiene products in the Asia Pacific region is expected to grow at a compound annual growth rate (CAGR) of 4.6% from the year 2022 to 2029. A CAGR of 4.6% indicates a steady and consistent growth rate over the specified time frame. This growth in demand for oral hygiene products could be driven by various factors such as increasing awareness about oral health, improving disposable incomes, changing lifestyles, and possibly new product innovations. The projected growth rate of 4.6% indicates that there is a positive outlook for the oral hygiene market in the Asia Pacific region, presenting opportunities for companies operating in this sector to tap into the growing market demand.

The demand for oral care products in Latin America is expected to grow at a CAGR of 4.3% from 2021 to 2028.

The statement that the demand for oral care products in Latin America is projected to grow at a compound annual growth rate (CAGR) of 4.3% from 2021 to 2028 indicates the anticipated rate of increase in the demand for products such as toothpaste, mouthwash, and dental floss over the specified timeframe. A CAGR of 4.3% implies that, on average, the demand for oral care products in Latin America is expected to increase by 4.3% each year throughout the period from 2021 to 2028. This forecast suggests a sustained and steady expansion of the market for oral care products in the region, highlighting the potential growth opportunities and the growing awareness of oral hygiene among consumers in Latin America.

In 2018, online sales channel share in the oral care market was 6.5% globally.

The statistic ‘In 2018, online sales channel share in the oral care market was 6.5% globally’ indicates that online sales accounted for approximately 6.5% of total oral care product sales worldwide in 2018. This suggests that a small but growing portion of oral care products were being purchased through online channels, such as e-commerce platforms or company websites. The rise of online shopping has provided consumers with increased convenience and access to a wider range of products, leading to a gradual shift in purchasing behavior within the oral care market. The 6.5% share signifies the significance of online sales in the oral care industry and highlights the importance for companies to have a strong online presence to remain competitive and reach a broader customer base.

Mouthwashes and rinses segment accounted for 14.6% of the overall market revenue in 2018.

This statistic indicates that the mouthwashes and rinses segment contributed to 14.6% of the total market revenue in the year 2018. This implies that out of the various products and segments within the oral care industry, mouthwashes and rinses had a significant market share. The data suggests that consumers are willing to spend a considerable amount on these oral care products, indicating a demand for these specific items in the market. This information is valuable for industry stakeholders, as it highlights the popularity and importance of the mouthwashes and rinses segment within the broader oral care market landscape in 2018.

In 2021, Listerine Cool Mint was the leading U.S. mouthwash brand with sales amounting to 77.4 million U.S. dollars.

The statistic states that in 2021, Listerine Cool Mint was the top-selling mouthwash brand in the United States, generating sales of $77.4 million. This information highlights the brand’s strong market presence and popularity among consumers compared to other competitors in the industry. The substantial sales figure indicates that Listerine Cool Mint is a preferred choice for many consumers seeking oral hygiene products, possibly due to its reputation, effectiveness, or marketing efforts. This statistic provides insight into the brand’s competitive position within the mouthwash market and reflects its success in capturing a significant share of consumer spending in the U.S. mouthwash industry during the specified period.

In 2019, 57.24 million people used Crest 3D White in the U.S.

The statistic indicates that in 2019, approximately 57.24 million individuals residing in the United States utilized Crest 3D White toothpaste. This figure serves as a measure of the product’s market penetration and popularity among consumers within the U.S., suggesting a significant market share for Crest 3D White in the oral care industry. Such statistics are often used by companies to assess product performance, consumer preferences, and market demand, providing valuable insights for marketing strategies and business decision-making.

In India, the oral care industry was worth $1.4 billion in 2017.

The statistic indicates that in 2017, the oral care industry in India had a market value of $1.4 billion. This value represents the total revenue generated by businesses involved in manufacturing and selling oral care products such as toothpaste, toothbrushes, mouthwash, and dental floss in the Indian market. The size of the industry suggests that there is significant demand for oral care products among the Indian population, reflecting a focus on dental hygiene and overall health. This statistic can also serve as a benchmark for measuring the growth and performance of the oral care industry in India over time, as well as for comparisons with other countries or regions.

In 2019, Mexico’s oral care market was valued at $1.9 billion.

The statistic ‘In 2019, Mexico’s oral care market was valued at $1.9 billion’ indicates the total worth of the oral care industry in Mexico during that year. This value represents the collective revenues generated from the sale of products and services related to oral hygiene, such as toothpaste, mouthwash, dental floss, and professional dental care. The $1.9 billion figure reflects the significant size and importance of the oral care market in Mexico, highlighting the demand for oral health products and services within the country. This statistic can be useful for industry stakeholders, policymakers, and investors to understand the economic significance of the oral care sector in Mexico and make informed decisions related to this market.

References

0. – https://www.www.mordorintelligence.com

1. – https://www.www.statista.com

2. – https://www.reports.valuates.com

3. – https://www.www.alliedmarketresearch.com

4. – https://www.blog.technavio.com

5. – https://www.www.grandviewresearch.com

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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