GITNUX MARKETDATA REPORT 2024

Vitamin Industry Statistics

The global vitamin industry is projected to reach $86.5 billion by 2026, with steady growth driven by increasing health awareness and demand for dietary supplements.

Highlights: Vitamin Industry Statistics

  • The global vitamins market size was valued at USD 5.18 billion in 2019.
  • North America dominated the vitamins market with a share of 38.19% in 2019.
  • By 2025 the global dietary supplements market is expected to reach USD 278.02 billion.
  • In 2019, 77% of U.S. adults reported using dietary supplements.
  • The vitamin and supplement industry grew 12% in the year of 2020.
  • According to the Council for Responsible Nutrition (CRN), multivitamins were the most consumed supplement category in 2019 at 75%, when considering U.S. consumers.
  • The Asia Pacific region is anticipated to be the fastest-growing vitamins market from 2020 to 2027.
  • The global dietary supplement market size was valued at $123.28 billion in 2019.
  • In 2020, vitamin C had an estimated market value of about 679.22 million USD in the United States alone.
  • E-commerce distribution of vitamins and supplements grew by 21.5% in 2020.
  • The women's health supplements market segment was valued at $15.1 billion in 2019.
  • An estimated 74% of supplement purchasers in 2019 were repeat customers.
  • Vitamin E constituted a market size of over USD 2 billion in 2019 globally.
  • The Vitamin B complex segment led the vitamins market with a share of 42.68% in 2020.
  • The key category of health and wellness supplements that witnessed the maximum growth in 2020 was immunity boosting products with 25% growth.
  • The vitamins and minerals segment accounted for 42% of the global supplements market in 2019.
  • The food and beverage segment held the largest share of 28.4% in 2019 in the vitamins market.

Table of Contents

The Latest Vitamin Industry Statistics Explained

The global vitamins market size was valued at USD 5.18 billion in 2019.

The statistic “The global vitamins market size was valued at USD 5.18 billion in 2019” indicates the total monetary value of the global market for vitamins in the specified year. This figure represents the collective revenue generated from the sale of various vitamin products worldwide. The market size reflects the demand for dietary supplements, fortified foods, and other vitamin-containing products across different geographic regions and consumer segments. Analyzing the market size provides insights into consumer preferences, health trends, and overall economic activity related to the vitamin industry, allowing businesses, policymakers, and researchers to understand the scope and dynamics of this market.

North America dominated the vitamins market with a share of 38.19% in 2019.

This statistic indicates that in 2019, North America held a significant share of the global vitamins market, amounting to 38.19%. This suggests that North America was the leading region in terms of consumption and market value for vitamins during that year, outperforming other regions across the world. The domination of North America in the vitamins market could be attributed to factors such as increasing health-conscious consumer trends, higher disposable income levels, a well-established healthcare infrastructure, and widespread awareness about the importance of vitamins for maintaining overall health and well-being. This statistic highlights the strong presence and influence of North America in the vitamins market, reflecting the region’s prominence in driving demand and growth within the industry.

By 2025 the global dietary supplements market is expected to reach USD 278.02 billion.

The statistic highlights a projected growth in the global dietary supplements market, with an estimated value of USD 278.02 billion by the year 2025. This figure represents the anticipated total revenue generated from the sales of dietary supplements worldwide. The forecasted increase indicates a growing consumer interest and demand for dietary supplements, driven by factors such as increasing health consciousness, wellness trends, and aging populations. The expanding market size suggests significant opportunities for businesses operating in the dietary supplements industry, as well as potential implications for healthcare and regulatory considerations on a global scale.

In 2019, 77% of U.S. adults reported using dietary supplements.

In 2019, 77% of U.S. adults reported using dietary supplements, indicating a prevalent behavior among the population. This statistic suggests that a significant majority of adults in the United States are incorporating dietary supplements into their health and wellness routines. The high percentage reflects a growing trend towards utilizing supplements as a means to support overall wellbeing, address nutritional deficiencies, or achieve specific health goals. The widespread usage of dietary supplements highlights the importance of understanding consumer behavior and preferences in the health and wellness industry, as well as the need for regulation and education regarding supplement use to ensure safety and efficacy among users.

The vitamin and supplement industry grew 12% in the year of 2020.

The statistic that the vitamin and supplement industry grew by 12% in 2020 indicates a substantial increase in the market size and demand for these products during that year. This growth represents a significant positive trend for the industry, likely driven by various factors such as the increasing focus on health and wellness, particularly in the context of the COVID-19 pandemic. The double-digit growth rate suggests that consumers are increasingly prioritizing their health and well-being, turning to vitamins and supplements to support their immune system, overall health, and well-being. This statistic also reflects the industry’s ability to adapt and meet consumer needs amidst a challenging and uncertain economic environment, highlighting the importance of health-related products for consumers in 2020.

According to the Council for Responsible Nutrition (CRN), multivitamins were the most consumed supplement category in 2019 at 75%, when considering U.S. consumers.

The statistic provided by the Council for Responsible Nutrition (CRN) indicates that in 2019, multivitamins were the most popular category of dietary supplements among U.S. consumers, with a consumption rate of 75%. This suggests that a significant portion of the population turned to multivitamins as a way to supplement their diet and meet their nutritional needs. The high consumption rate highlights the widespread belief in the potential health benefits associated with multivitamins, such as filling nutrient gaps, supporting overall health, and potentially preventing deficiencies. It also underscores the importance of proper nutrition and the role that supplements play in helping individuals achieve optimal health and well-being.

The Asia Pacific region is anticipated to be the fastest-growing vitamins market from 2020 to 2027.

This statistic indicates that the vitamins market in the Asia Pacific region is expected to experience the most significant growth rate compared to other regions between 2020 and 2027. This growth could be driven by factors such as increasing awareness about the importance of vitamins for health and wellness, rising disposable incomes, expanding middle-class populations, and a growing focus on preventive healthcare. As a result, companies in the vitamins industry may see strong opportunities for market expansion and investment in the Asia Pacific region during this time period.

The global dietary supplement market size was valued at $123.28 billion in 2019.

The statistic indicates that in 2019, the global dietary supplement market had a total value of $123.28 billion. This figure encompasses the sales revenue generated from various types of dietary supplements such as vitamins, minerals, herbal supplements, and other substances consumed to supplement one’s diet. The market size reflects the significant consumer demand for dietary supplements worldwide, driven by factors such as increasing health and wellness consciousness, aging populations, and a growing interest in preventative healthcare practices. The value of the market presents a substantial economic opportunity for supplement manufacturers, retailers, and other stakeholders in the industry.

In 2020, vitamin C had an estimated market value of about 679.22 million USD in the United States alone.

The statistic indicates that in 2020, the market value of vitamin C in the United States was approximately 679.22 million USD. This figure reflects the monetary worth of all vitamin C products sold within the country during that year. The high market value suggests that there is a significant demand for vitamin C products among consumers in the United States, possibly driven by factors such as increasing awareness of the health benefits associated with vitamin C consumption, and the popularity of immune-boosting supplements. This statistic demonstrates the economic importance of the vitamin C industry within the United States, highlighting its value in the market and the potential opportunities for businesses operating in this sector.

E-commerce distribution of vitamins and supplements grew by 21.5% in 2020.

The statistic indicates that the e-commerce distribution of vitamins and supplements experienced significant growth of 21.5% in 2020 compared to previous years. This suggests a substantial increase in online transactions for these products, likely driven by factors such as the COVID-19 pandemic prompting more consumers to shop online for health-related products and the growing trend of health and wellness awareness. The sharp increase in e-commerce distribution highlights the shift towards digital platforms for purchasing vitamins and supplements, showcasing the evolving consumer behavior in the health and wellness industry.

The women’s health supplements market segment was valued at $15.1 billion in 2019.

The statistic “The women’s health supplements market segment was valued at $15.1 billion in 2019” indicates the total estimated worth of the market specifically focused on health supplements targeted towards women in the year 2019. This value represents the sum of all revenues generated from the sales of various health supplements designed to cater to the specific health needs and preferences of women during that year. The substantial $15.1 billion valuation highlights the significant demand and spending power in this particular market segment, underscoring the importance and popularity of women’s health supplements in the consumer market.

An estimated 74% of supplement purchasers in 2019 were repeat customers.

The statistic ‘An estimated 74% of supplement purchasers in 2019 were repeat customers’ indicates that a significant proportion of individuals who bought supplements in 2019 had previously purchased supplements before. This high percentage suggests that the supplement market might have a loyal customer base and that repeat purchases play a crucial role in driving sales within the industry. Understanding the behavior of repeat customers can help supplement manufacturers and retailers tailor their marketing strategies to retain existing customers and attract new ones. Additionally, it highlights the importance of customer satisfaction and the potential for developing long-term relationships with consumers in the supplement market.

Vitamin E constituted a market size of over USD 2 billion in 2019 globally.

This statistic indicates that the total value of Vitamin E products sold across the global market in the year 2019 exceeded $2 billion. This figure reflects the significant demand and consumption of Vitamin E supplements, fortified foods, and skincare products worldwide. The market size of over $2 billion suggests that Vitamin E holds a substantial presence in the healthcare, nutrition, and beauty industries, with consumers seeking its potential health benefits such as antioxidant properties, skin nourishment, and immune system support. This statistic underscores the economic significance and popularity of Vitamin E as a widely consumed nutrient and supplement within the global market.

The Vitamin B complex segment led the vitamins market with a share of 42.68% in 2020.

This statistic indicates that within the vitamins market in 2020, the Vitamin B complex segment held the largest market share at 42.68%. This means that almost half of the vitamins market was dominated by Vitamin B complex products, which may include various B vitamins such as B1, B2, B3, B6, B12, and others. The high market share suggests that Vitamin B complex products were in high demand among consumers, potentially due to their perceived health benefits and wide availability in various forms such as supplements, fortified foods, and beverages. This statistic highlights the significant influence and popularity of Vitamin B complex products within the overall vitamins market during the specified year.

The key category of health and wellness supplements that witnessed the maximum growth in 2020 was immunity boosting products with 25% growth.

The statistic indicates that in 2020, among various categories of health and wellness supplements, the segment that experienced the most significant increase in demand was immunity boosting products, with a growth rate of 25%. This suggests that consumers prioritized their immune health in response to the global COVID-19 pandemic and sought out products that could potentially enhance their immune system function. The notable growth in this category reflects a shift in consumer behavior towards preventative health measures and a focus on overall well-being during a time of heightened health concerns.

The vitamins and minerals segment accounted for 42% of the global supplements market in 2019.

The statistic that the vitamins and minerals segment accounted for 42% of the global supplements market in 2019 indicates that a significant portion of the market is comprised of products containing essential vitamins and minerals. This segment likely includes products such as multivitamins, single vitamin supplements, and mineral supplements that are popular among consumers looking to enhance their nutrition and overall health. The high percentage suggests that there is a strong demand for these types of products, possibly driven by increasing awareness of the importance of vitamins and minerals in supporting various bodily functions and maintaining wellness.

The food and beverage segment held the largest share of 28.4% in 2019 in the vitamins market.

This statistic indicates that within the vitamins market in 2019, the food and beverage segment accounted for the highest proportion of market share at 28.4%. This suggests that a significant portion of vitamin products were integrated into or consumed through food and beverage products. The prominence of the food and beverage segment highlights the importance of convenience and consumer preferences in the consumption of vitamins. It also implies that consumers may prefer getting their essential vitamins through food and beverage sources rather than traditional supplement forms. Additionally, this statistic could signify potential growth opportunities and competition within the food and beverage industry to further capitalize on the vitamin market segment.

References

0. – https://www.www.nutritionaloutlook.com

1. – https://www.www.statista.com

2. – https://www.www.crnusa.org

3. – https://www.www.gminsights.com

4. – https://www.fortunebusinessinsights.com

5. – https://www.www.grandviewresearch.com

6. – https://www.www.researchandmarkets.com

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

Table of Contents

... Before You Leave, Catch This! 🔥

Your next business insight is just a subscription away. Our newsletter The Week in Data delivers the freshest statistics and trends directly to you. Stay informed, stay ahead—subscribe now.

Sign up for our newsletter and become the navigator of tomorrow's trends. Equip your strategy with unparalleled insights!