GITNUX MARKETDATA REPORT 2024

Sports Nutrition Industry Statistics

The sports nutrition industry is projected to experience significant growth in the coming years, driven by increasing consumer awareness of the importance of nutrition in athletic performance and the growing popularity of fitness and sports activities.

Highlights: Sports Nutrition Industry Statistics

  • The global sports nutrition market size was valued at USD 15.6 billion in 2019.
  • The market is expected to expand at a CAGR of 8.9% from 2020 to 2027.
  • The U.S sports nutrition market size was valued at USD 6.3 billion in 2020.
  • Proteins and peptides were the leading product segment accounting for 40.7% share of the overall revenue in 2019.
  • Online sales in the U.S sports nutrition market was valued at USD 2.89 billion in 2019.
  • The Asia Pacific region is the fastest-growing region in the sports nutrition market with a CAGR of 9.7%.
  • By 2028, the global sport nutrition market will be worth an estimated USD 35.92 billion.
  • Males make up 60% of sports nutrition product consumers globally.
  • 70% of adults in the U.S consume sports nutrition products.
  • Protein powder is the most popular sports nutrition product, with a market share of 65%.
  • There are over 465 sports nutrition product launches annually.
  • The sports drinks segment accounted for over 23.7% of the total market in 2019.
  • The UK sports nutrition market is valued at GBP 301 million in 2020.
  • The sports nutrition industry in the UK is projected to reach GBP 464 million by 2025.
  • The non-protein product segment of the sports nutrition market is set to grow at a CAGR of 11.1% until 2026.
  • Approximately 15% of new sports nutrition launches in 2017 were vegan.
  • In the year 2019, pre-workout supplements hold a market share of 22% in terms of revenue.
  • Over 60% of the sports nutrition market is made up of consumers who exercise to maintain health.

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The Latest Sports Nutrition Industry Statistics Explained

The global sports nutrition market size was valued at USD 15.6 billion in 2019.

The statistic indicates that the global sports nutrition market was worth USD 15.6 billion in 2019. This value represents the total revenue generated by the sports nutrition products and supplements industry worldwide during that year. The market size reflects the monetary value of all goods and services related to sports nutrition, including products like protein powders, energy bars, and dietary supplements targeted towards athletes and fitness enthusiasts. The significant market size highlights the growing demand for sports nutrition products globally, as individuals focus on improving their athletic performance, maintaining overall health, and achieving fitness goals.

The market is expected to expand at a CAGR of 8.9% from 2020 to 2027.

This statistic indicates that the market is projected to grow at a Compound Annual Growth Rate (CAGR) of 8.9% between the years 2020 and 2027. CAGR is a measure used to understand the annual growth rate of an investment or market over a specific period of time, assuming that the growth remains constant year-over-year. In this context, the 8.9% CAGR suggests a steady and consistent expansion in the market size over the seven-year period. This statistic is valuable for investors, businesses, and policymakers to anticipate future market trends and make informed decisions regarding investments, strategies, and resource allocation.

The U.S sports nutrition market size was valued at USD 6.3 billion in 2020.

The statistic indicates that in the year 2020, the U.S. sports nutrition market had a total estimated value of USD 6.3 billion. This figure represents the total market revenue generated by products related to sports nutrition, including supplements, beverages, bars, and other nutrition products targeted towards athletes, fitness enthusiasts, and individuals leading active lifestyles in the United States. The value of the market reflects the demand and consumption patterns in the sports nutrition industry, highlighting the significant size and economic impact of this sector within the broader food and beverage market in the country.

Proteins and peptides were the leading product segment accounting for 40.7% share of the overall revenue in 2019.

This statistic indicates that in 2019, proteins and peptides comprised the largest product segment in terms of revenue generation, accounting for 40.7% of the total revenue in the industry. This suggests that proteins and peptides were in high demand and were the primary source of income for companies operating within this sector during that time period. The significant share of revenue attributed to proteins and peptides implies that they were key drivers of profitability and growth within the industry, underlining their importance as a prominent product category. This statistic sheds light on the revenue distribution and highlights the substantial contribution of proteins and peptides to the overall financial performance of the industry in 2019.

Online sales in the U.S sports nutrition market was valued at USD 2.89 billion in 2019.

The statistic states that the total value of online sales in the U.S sports nutrition market reached USD 2.89 billion in the year 2019. This figure represents the sum of all transactions made through online platforms specifically related to sports nutrition products within the United States during that year. The substantial value of online sales indicates a significant consumer demand for sports nutrition products through e-commerce channels, showcasing a growing trend of purchasing these products online as opposed to traditional brick-and-mortar stores. This statistic highlights the importance of online sales in the sports nutrition market and suggests the potential for further growth and expansion in the future.

The Asia Pacific region is the fastest-growing region in the sports nutrition market with a CAGR of 9.7%.

This statistic indicates that the Asia Pacific region is experiencing significant growth in the sports nutrition market, with a Compound Annual Growth Rate (CAGR) of 9.7%. This means that the market size for sports nutrition products in the region is expanding at a rate of 9.7% per year on average. The high growth rate suggests increasing demand for sports nutrition products in the Asia Pacific region, likely driven by factors such as rising disposable incomes, growing health and fitness awareness, and changing lifestyles. This trend presents opportunities for businesses operating in the sports nutrition industry to target this region for market expansion and to tailor their product offerings to meet the evolving needs and preferences of consumers in this market.

By 2028, the global sport nutrition market will be worth an estimated USD 35.92 billion.

The statistic ‘By 2028, the global sports nutrition market will be worth an estimated USD 35.92 billion’ forecasts the anticipated value of the sports nutrition industry on a global scale in the year 2028. This suggests a substantial growth trajectory for the market, indicating a significant increase in consumer demand for sports nutrition products and supplements over the coming years. Factors such as rising health consciousness, increased participation in sports and fitness activities, and growing awareness of the benefits of sports nutrition products are likely to drive this growth. The projected value of USD 35.92 billion reflects the potential for continued expansion and opportunities within the sports nutrition market as it continues to evolve and cater to the needs of consumers seeking to enhance their athletic performance and overall well-being.

Males make up 60% of sports nutrition product consumers globally.

The statistic “Males make up 60% of sports nutrition product consumers globally” suggests that out of all consumers of sports nutrition products around the world, 60% are males. This statistic may indicate a trend where males are more likely to purchase and use sports nutrition products compared to females. This information can be valuable for companies in the sports nutrition industry to better understand their target market and tailor their marketing strategies towards male consumers. It could also highlight potential areas for growth or opportunities for targeting female consumers to increase market share.

70% of adults in the U.S consume sports nutrition products.

The statistic that 70% of adults in the U.S consume sports nutrition products indicates a significant prevalence of these products within the adult population. This finding suggests a widespread interest and engagement in maintaining physical fitness and enhancing athletic performance among adults in the United States. It implies that a majority of adults recognize the potential benefits of sports nutrition products such as protein powders, energy bars, and electrolyte drinks in supporting their fitness goals. This statistic highlights the popularity of sports nutrition products as an integral part of many adults’ health and wellness routines in the U.S.

Protein powder is the most popular sports nutrition product, with a market share of 65%.

The statistic “Protein powder is the most popular sports nutrition product, with a market share of 65%” indicates that protein powder is the dominant choice among consumers within the sports nutrition industry. This high market share suggests that a large majority of individuals who purchase sports nutrition products prefer protein powder over other options such as pre-workout supplements or energy bars. The popularity of protein powder can be attributed to its effectiveness in aiding muscle recovery and growth, as well as its convenience and versatility in terms of usage. With such a substantial market share, it is clear that protein powder plays a significant role in the world of sports nutrition and is a staple for many athletes and fitness enthusiasts.

There are over 465 sports nutrition product launches annually.

The statistic “There are over 465 sports nutrition product launches annually” suggests that the sports nutrition industry is dynamic and competitive, with a significant number of new products entering the market each year. This indicates a high level of innovation and investment in the development and marketing of sports nutrition products. With over 465 new product launches annually, it is clear that companies are continuously seeking to meet the evolving needs and preferences of consumers who are interested in enhancing their athletic performance, recovery, and overall health through specialized nutrition products tailored to their fitness goals. Monitoring trends in sports nutrition product launches can provide valuable insights into the changing landscape of the industry and help businesses stay competitive in this rapidly growing market.

The sports drinks segment accounted for over 23.7% of the total market in 2019.

This statistic indicates that the sports drinks segment held a significant portion of the overall market share in 2019, amounting to over 23.7%. This suggests that consumers had a notable preference for sports drinks compared to other beverage options within the market. The high market share of sports drinks could be attributed to various factors such as increasing health awareness among consumers, the popularity of sports and fitness activities, and aggressive marketing strategies by sports drink companies. This statistic serves as a valuable insight for businesses operating in the beverage industry, signaling the importance of understanding and catering to the demand for sports drinks in order to stay competitive and meet consumer preferences effectively.

The UK sports nutrition market is valued at GBP 301 million in 2020.

The statistic that the UK sports nutrition market is valued at GBP 301 million in 2020 indicates the total market size or worth of products targeting the sports nutrition industry in the UK during that year. This figure reflects the combined value of sales for various products such as protein bars, powders, supplements, and beverages tailored for individuals engaged in sports or exercise activities. The market value of GBP 301 million provides insight into the significant demand and consumption of sports nutrition products in the UK, highlighting the potential economic opportunities in this sector for businesses, investors, and stakeholders.

The sports nutrition industry in the UK is projected to reach GBP 464 million by 2025.

The statistic indicates that the sports nutrition industry in the United Kingdom is expected to grow significantly and reach a market value of GBP 464 million by the year 2025. This projection suggests an increase in consumer demand for sports nutrition products and supplements within the UK market, driven by factors such as a growing interest in health and fitness, changing dietary patterns, and increasing awareness of the benefits of sports nutrition. The industry is likely to benefit from advancements in product innovation, marketing strategies, and the expansion of distribution channels to reach a wider consumer base. Overall, the projected growth in the sports nutrition industry reflects a positive outlook for businesses operating in this sector and highlights the potential for continued expansion and market penetration in the coming years.

The non-protein product segment of the sports nutrition market is set to grow at a CAGR of 11.1% until 2026.

This statistic indicates that the non-protein product segment within the sports nutrition market is projected to experience a Compound Annual Growth Rate (CAGR) of 11.1% until the year 2026. This suggests that the demand for non-protein sports nutrition products, such as supplements, energy drinks, and other related items, is expected to increase at a steady pace over the specified period. The growth rate of 11.1% signifies a healthy expansion of this market segment, indicating potential opportunities for businesses operating within this sector to capitalize on the increasing consumer interest in non-protein sports nutrition products. Overall, this statistic highlights a positive outlook for the non-protein product segment of the sports nutrition industry in the coming years.

Approximately 15% of new sports nutrition launches in 2017 were vegan.

The statistic that approximately 15% of new sports nutrition launches in 2017 were vegan indicates the proportion of new products in the sports nutrition industry that were specifically marketed as vegan-friendly. This suggests a growing trend towards offering plant-based options to cater to the increasing demand from consumers following vegan diets or seeking alternative protein sources. The statistic highlights the importance of recognizing changing consumer preferences and dietary trends within the sports nutrition market, prompting companies to develop products that align with evolving health and environmental considerations. Additionally, this figure underscores the need for ongoing market research and innovation to meet diverse consumer needs and preferences in the sports nutrition industry.

In the year 2019, pre-workout supplements hold a market share of 22% in terms of revenue.

The statistic “In the year 2019, pre-workout supplements hold a market share of 22% in terms of revenue” indicates that pre-workout supplements accounted for 22% of the total revenue generated in the market for fitness-related supplements in 2019. This statistic suggests that pre-workout supplements were a significant player in the overall market, with a sizable portion of consumer spending directed towards this specific type of product. As such, it highlights the popularity and demand for pre-workout supplements among consumers engaged in fitness activities during that year, showcasing the competitive position of these products within the broader industry landscape.

Over 60% of the sports nutrition market is made up of consumers who exercise to maintain health.

The statistic ‘Over 60% of the sports nutrition market is made up of consumers who exercise to maintain health’ indicates that a significant majority of individuals who purchase sports nutrition products are primarily motivated by a desire to improve or maintain their overall health rather than focusing solely on sport performance or bodybuilding goals. This finding suggests that a substantial portion of the sports nutrition market is composed of health-conscious consumers who engage in exercise as a means to stay fit and healthy, rather than for competitive or aesthetic purposes. Understanding this preference among consumers can help companies in the sports nutrition industry tailor their products and marketing strategies to better meet the needs and preferences of this target market segment.

References

0. – https://www.www.statista.com

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11. – https://www.www.nutraingredients-usa.com

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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