Streaming, gaming, and social video are expanding at the same time that budgets and attention are getting tighter. For example, 1.03 billion people are estimated to be mobile gamers in 2023, yet US video consumers who cancel streaming over “too many services” account for 16 percent. Put those shifts next to ad blocking at 38 percent of US device users and CDN and cloud cost changes, and you get a media entertainment market that is being reshaped by both viewing habits and the infrastructure behind them.
Key Takeaways
- 1.03 billion—estimated global mobile gamers in 2023 (mobile platform users playing games).
- $7.6 billion—Canada box office gross in 2023 (domestic total).
- 83%—US adults who use the internet (a baseline for digital media access) in 2023.
- 9%—US adults who report watching broadcast TV “often” (contextual comparison to streaming) in 2023.
- 16%—share of US video consumers who cite “too many streaming services” as a reason for cancelling in 2023.
- 600+ million—estimated monthly active users on Meta’s Facebook and Instagram combined for media reach (third-party estimate).
- 1.7%—global net profit margin average for publicly listed media & entertainment firms in 2023 (financial performance).
- 230.7 million—Netflix paid memberships at year-end 2023 (reported).
- 20%—forecast year-over-year growth in global public cloud end-user spending in 2024 (Gartner).
- 5.2%—industry-wide increase in labor costs for US film/TV production in 2023 (BLS Producer/Related Occupations wage growth proxy).
- 9.7%—increase in US cable and satellite distribution revenues in 2022 (historical).
- 33.8% of global consumers watched video on social networks in 2022—share of consumers engaging with social video platforms.
- 2.1x—US theatrical box office revenue growth from 2022 to 2023 (U.S. and Canada).
- 15%—average share of streaming viewing on second screens (smartphones/tablets) during TV viewing (2022/2023 study).
Streaming faces ad and churn pressure, but global video reach keeps surging with major cost and infrastructure gains.
Related reading
01 · Category
Market Size2 stats
01
1.03 billion—estimated global mobile gamers in 2023 (mobile platform users playing games).
02
$7.6 billion—Canada box office gross in 2023 (domestic total).
Interpretation
Market Size Interpretation
The market size of media entertainment is clearly expanding with 1.03 billion estimated global mobile gamers in 2023 alongside a $7.6 billion Canada box office gross, showing strong consumer spending across both mobile gaming and traditional theaters.
02 · Category
User Adoption5 stats
01
83%—US adults who use the internet (a baseline for digital media access) in 2023.
02
9%—US adults who report watching broadcast TV “often” (contextual comparison to streaming) in 2023.
03
16%—share of US video consumers who cite “too many streaming services” as a reason for cancelling in 2023.
04
38%—US adults who report using ad blockers on at least one device in 2023.
05
23% of households in the U.K. used ad-supported video streaming services in 2023—share of households using free streaming platforms with ads.
Interpretation
User Adoption Interpretation
For the User Adoption category, digital media access is broad with 83% of US adults using the internet in 2023, but adoption of traditional viewing and even paid streaming is pressured as only 9% watch broadcast TV often and 16% of US video consumers cancel due to too many streaming services.
03 · Category
Performance Metrics14 stats
01
600+ million—estimated monthly active users on Meta’s Facebook and Instagram combined for media reach (third-party estimate).
02
1.7%—global net profit margin average for publicly listed media & entertainment firms in 2023 (financial performance).
03
230.7 million—Netflix paid memberships at year-end 2023 (reported).
04
3.1 million—average daily VOD titles uploaded to YouTube Shorts per day (uploader-side metric).
05
4.5 billion—average daily video views on YouTube (reported by platform).
06
23.6 billion—global YouTube videos watched per day estimate (platform reach).
07
1.6 billion—average monthly active users on WhatsApp (Meta).
08
2.5 hours per day—average US time spent with streaming services (time spent metric).
09
26%—average reduction in video buffering incidents after migrating to HTTP/3-enabled CDN (network performance metric from vendor whitepaper).
10
-12%—year-over-year decline in global cinema attendance in 2023 vs 2022 in regions reporting (ICA).
11
1.8 billion—global hours of watch time per day on TikTok (estimate).
12
18%—average increase in revenue per user (ARPU) for telecom bundles offering video streaming in 2023 (operator study).
13
$2.75—average revenue per 1,000 ad impressions for CTV (eCPM benchmark).
14
1.9 billion—average MAUs on Telegram (platform reach).
Interpretation
Performance Metrics Interpretation
Performance metrics show just how dominant streaming and short form video have become, with YouTube alone averaging 4.5 billion daily video views and 23.6 billion global videos watched per day, underscoring that media reach is being driven by massive everyday consumption rather than traditional distribution.
More related reading
04 · Category
Cost Analysis9 stats
01
20%—forecast year-over-year growth in global public cloud end-user spending in 2024 (Gartner).
02
5.2%—industry-wide increase in labor costs for US film/TV production in 2023 (BLS Producer/Related Occupations wage growth proxy).
03
9.7%—increase in US cable and satellite distribution revenues in 2022 (historical).
04
$14.0 billion—US film and TV tax credits claimed in 2023 (state incentives total, varies; national estimate).
05
40%—reduction in cloud transcoding cost with serverless encoding vs dedicated instances (vendor case-study metric).
06
3.6x—throughput improvement with CDN edge caching for live streaming workloads (vendor benchmark).
07
98.5%—CDN uptime target/SLA in 2024 for a major streaming infrastructure provider (SLA metric).
08
$8.1 billion—US subscription TV revenue decline 2023 vs 2022 (forecast delta; cord-cutting pressure).
09
9%—increase in annual U.S. film/TV production labor costs from 2022 to 2023 (wage growth indicator).
Interpretation
Cost Analysis Interpretation
Cost pressures and efficiencies are both moving quickly in media entertainment, with cloud end user spending forecast to grow 20% in 2024 alongside a 5.2% rise in US film and TV labor costs, while advances like a 40% reduction in cloud transcoding expenses and 3.6x better live streaming throughput help offset those increases.
05 · Category
Industry Trends4 stats
01
33.8% of global consumers watched video on social networks in 2022—share of consumers engaging with social video platforms.
02
2.1x—US theatrical box office revenue growth from 2022 to 2023 (U.S. and Canada).
03
15%—average share of streaming viewing on second screens (smartphones/tablets) during TV viewing (2022/2023 study).
04
65%—share of live sports publishers using cloud-based contribution/workflow in 2023 (survey).
Interpretation
Industry Trends Interpretation
Under the Industry Trends lens, social video is already a major channel with 33.8% of global consumers engaging on social networks in 2022, even as streaming increasingly becomes a multi-screen habit with 15% of viewing on second screens during TV time.
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Samuel Norberg. (2026, February 13). Media Entertainment Industry Statistics. Gitnux. https://gitnux.org/media-entertainment-industry-statistics
MLA
Samuel Norberg. "Media Entertainment Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/media-entertainment-industry-statistics.
Chicago
Samuel Norberg. 2026. "Media Entertainment Industry Statistics." Gitnux. https://gitnux.org/media-entertainment-industry-statistics.
Sources & references
34 datasets cited across this report · attribution is report-level
aws.amazon.com
akamai.com
fastly.com+7 additional datasets cited (not shown individually)