Key Highlights
- 97% of homebuyers use the internet as part of their home search process
- 92% of real estate agents believe social media is essential for their business
- 89% of homebuyers find photos and videos the most useful features in real estate listings
- 70% of homebuyers prefer to start their search online
- Real estate companies using video marketing see 403% more inquiries than those not using video
- 73% of real estate agents say that social media has helped them close more deals
- 21% of homebuyers say their first step in the home-buying process is online research
- 44% of buyers start their home search on a mobile device
- Real estate emails have an average open rate of 17%
- 87% of homebuyers say visuals are very important when choosing a real estate agent
- 56% of real estate agents actively use Instagram for marketing
- Facebook is the most popular social media platform for real estate marketing, used by 89% of agents
- 65% of homebuyers look for virtual tours during their property search
In today’s digital-driven market, where 97% of homebuyers rely on the internet and 71% begin their search online, mastering online marketing strategies—especially social media and video—is essential for real estate success.
Agent and Consumer Preferences
- 54% of homebuyers prefer to go through an agent who has a strong online presence
- 85% of buyers would choose an agent with a strong online presence
- 20% of all real estate transactions are now initiated online
Agent and Consumer Preferences Interpretation
In today's digital housing market, the message is clear: a strong online presence isn't just a preference—it's the key to transforming the majority of homebuyers' choices and shaping nearly a quarter of all real estate deals.
Digital Marketing and Online Search Behavior
- 97% of homebuyers use the internet as part of their home search process
- 70% of homebuyers prefer to start their search online
- 21% of homebuyers say their first step in the home-buying process is online research
- 44% of buyers start their home search on a mobile device
- 78% of real estate consumers say they are more likely to engage with a business if it has a video presence
- 61% of real estate agents use lead generation tools online
- 71% of buyers use a mobile device during their home search
- 58% of real estate agents have an active blog to attract prospects
- 44% of consumers say they are more likely to contact an agent with a comprehensive online listing
- 52% of homebuyers spend less than an hour viewing online listings before visiting in person
- 81% of consumers say that online reviews influence their decision in choosing a real estate agent
- 62% of real estate website visits come from mobile devices
- 48% of homebuyers found their home online
- 70% of home buyers are influenced by online reviews
- 82% of homebuyers conduct their home search via mobile device
- 54% of homebuyers use social media as their primary source for finding real estate agents
Digital Marketing and Online Search Behavior Interpretation
In the digital age of real estate, nearly all homebuyers scroll online—in fact, 97% start their search on the internet—making a robust online presence with engaging videos, swift mobile accessibility, and reputable reviews not just optional but essential for agents aiming to turn virtual window shoppers into actual buyers.
Metrics, ROI, and Market Trends
- Real estate emails have an average open rate of 17%
- 66% of real estate companies report increasing their digital marketing budget each year
- Email marketing ROI in real estate is estimated at $42 for every $1 spent
- 35% of real estate companies have implemented chatbots on their websites to engage visitors
Metrics, ROI, and Market Trends Interpretation
With real estate emails only opening 17% of the time, companies boosting digital budgets and deploying chatbots are clearly betting on smarter, more engaging strategies to turn virtual visits into actual sales—making every $1 spent worth a staggering $42.
Social Media Engagement and Impact
- 92% of real estate agents believe social media is essential for their business
- 73% of real estate agents say that social media has helped them close more deals
- 56% of real estate agents actively use Instagram for marketing
- Facebook is the most popular social media platform for real estate marketing, used by 89% of agents
- 68% of real estate agents believe that social media advertising is effective in generating leads
- 56% of real estate agents plan to increase spending on social media ads in the coming year
- 75% of real estate agents say social media helps them generate more leads
- Real estate Facebook pages have an average engagement rate of 0.08%
- 45% of real estate leads are generated through social media platforms
- 88% of real estate agents maintain active social media profiles
Social Media Engagement and Impact Interpretation
In an industry where 92% of agents see social media as essential and nearly three-quarters credit it with closing more deals, it’s clear that in real estate, your best seller might just be your online presence—though with Facebook engagement averaging a mere 0.08%, perhaps the real estate agent’s secret weapon is social media savvy, not just a profile.
Visual Content and Virtual Tours
- 89% of homebuyers find photos and videos the most useful features in real estate listings
- Real estate companies using video marketing see 403% more inquiries than those not using video
- 87% of homebuyers say visuals are very important when choosing a real estate agent
- 65% of homebuyers look for virtual tours during their property search
- 90% of homebuyers find video tours helpful in making their purchase decision
- High-quality listing photos can increase engagement by up to 61%
- 66% of consumers view virtual tours as an essential part of the home buying process
- 60% of real estate listings with video receive more inquiries than those without
Visual Content and Virtual Tours Interpretation
In the digital age of real estate, high-quality visuals—especially videos—are no longer optional but essential, as they significantly boost inquiries, engagement, and buyer confidence, transforming listings from mere photos to immersive, must-see experiences.
Sources & References
- Reference 1NARResearch Publication(2024)Visit source
- Reference 2ICSCResearch Publication(2024)Visit source
- Reference 3ZILLOWResearch Publication(2024)Visit source
- Reference 4WAVEResearch Publication(2024)Visit source
- Reference 5STATISTAResearch Publication(2024)Visit source
- Reference 6MAILCHIMPResearch Publication(2024)Visit source
- Reference 7REALTORResearch Publication(2024)Visit source
- Reference 8BLOGResearch Publication(2024)Visit source
- Reference 9MARKETINGCHARTSResearch Publication(2024)Visit source
- Reference 10WALNUTCREEKMORTGAGEResearch Publication(2024)Visit source
- Reference 11TRADEBOXResearch Publication(2024)Visit source
- Reference 12SPROUTSOCIALResearch Publication(2024)Visit source
- Reference 13REMAXResearch Publication(2024)Visit source