GITNUXREPORT 2025

Marketing In The Consulting Industry Statistics

Most consulting firms prioritize digital marketing to boost client engagement and growth.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

Our Commitment to Accuracy

Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

60% of consulting firms measure ROI primarily through client acquisition and retention metrics

Statistic 2

46% of consulting firms use analytics to track marketing performance

Statistic 3

47% of consulting firms measure brand awareness as a key metric

Statistic 4

49% of consulting firms consider data-driven decision making essential for marketing

Statistic 5

54% of consulting firms invest more than 20% of their marketing budget in content marketing

Statistic 6

58% of consulting firms highlight case studies and success stories as effective content marketing materials

Statistic 7

55% of consulting firms have a dedicated marketing team

Statistic 8

48% of consulting firms say content marketing is their most effective lead generation strategy

Statistic 9

67% of consulting clients prefer to engage with firms that provide educational content

Statistic 10

75% of consulting firms believe that building thought leadership online improves credibility

Statistic 11

64% of consulting clients research reviews and testimonials before making a decision

Statistic 12

57% of consulting firms see content syndication as a way to reach broader audiences

Statistic 13

66% of consulting firms report that client testimonials impact their marketing success

Statistic 14

59% of consulting users prefer videos over static content when learning about services

Statistic 15

48% of consulting firms report that establishing trust through online content accelerates client decisions

Statistic 16

65% of consulting firms believe that a well-defined niche helps in marketing efforts

Statistic 17

68% of consulting companies say that content quality is a top priority for marketing success

Statistic 18

62% of consulting firms believe that frequent content updates drive better SEO results

Statistic 19

54% of consulting firms report that sharing insights at industry conferences enhances their credibility

Statistic 20

71% of consulting firms approach client acquisition with inbound marketing strategies

Statistic 21

66% of consulting firms find content personalization improves client engagement

Statistic 22

76% of consulting firms leverage customer success stories in their marketing

Statistic 23

45% of consulting clients cite thought leadership articles as influential in selecting a consulting firm

Statistic 24

58% of consulting firms report improvements in client retention after implementing targeted marketing campaigns

Statistic 25

73% of consulting firms consider digital marketing their top priority for growth

Statistic 26

68% of consulting clients find vendor websites to be a key source of information during the decision process

Statistic 27

45% of consulting firms utilize webinars as a primary lead generation tool

Statistic 28

65% of potential consulting clients prefer to research companies online before making contact

Statistic 29

43% of consulting firms report increasing their marketing budgets in the last year

Statistic 30

69% of consulting firms invest in SEO to enhance online visibility

Statistic 31

59% of consulting firms report that email marketing remains a vital part of their strategy

Statistic 32

71% of consulting firms plan to increase investment in social media advertising in the next year

Statistic 33

50% of consulting firms say that their biggest challenge in marketing is generating quality leads

Statistic 34

74% of consulting companies focus on developing a strong online presence as part of their marketing

Statistic 35

70% of consulting firms report that social media has increased their brand awareness

Statistic 36

82% of consulting firms use LinkedIn for marketing and brand building

Statistic 37

52% of consulting firms reported that personalized marketing improved client engagement

Statistic 38

76% of consulting CFOs say digital marketing has helped improve their client communication strategies

Statistic 39

49% of consulting firms say video marketing generates better engagement than other forms of content

Statistic 40

42% of consulting firms say they have adopted influencer marketing strategies

Statistic 41

73% of consulting firms host virtual events to connect with prospects

Statistic 42

69% of consulting firms prefer building long-term relationships over one-time sales

Statistic 43

54% of clients use mobile search to find consulting services

Statistic 44

39% of consulting firms use AI tools to automate marketing campaigns

Statistic 45

77% of consulting firms integrate customer relationship management (CRM) systems into their marketing strategies

Statistic 46

51% of consulting firms say that marketing automation saves time and increases efficiency

Statistic 47

55% of consulting firms have implemented account-based marketing (ABM) to target high-value clients

Statistic 48

53% of consulting firms use chatbot technology to engage website visitors

Slide 1 of 48

Sources

Our Reports have been cited by:

Trust Badges - Publications that have cited our reports

Key Highlights

73% of consulting firms consider digital marketing their top priority for growth
68% of consulting clients find vendor websites to be a key source of information during the decision process
54% of consulting firms invest more than 20% of their marketing budget in content marketing
70% of consulting firms report that social media has increased their brand awareness
45% of consulting firms utilize webinars as a primary lead generation tool
82% of consulting firms use LinkedIn for marketing and brand building
65% of potential consulting clients prefer to research companies online before making contact
52% of consulting firms reported that personalized marketing improved client engagement
60% of consulting firms measure ROI primarily through client acquisition and retention metrics
76% of consulting CFOs say digital marketing has helped improve their client communication strategies
58% of consulting firms highlight case studies and success stories as effective content marketing materials
49% of consulting firms say video marketing generates better engagement than other forms of content
43% of consulting firms report increasing their marketing budgets in the last year

In an industry where 73% of firms prioritize digital marketing for growth and 82% harness LinkedIn to build their brand, it’s clear that cutting-edge online strategies are revolutionizing the consulting landscape—making marketing more vital than ever for attracting clients, establishing credibility, and driving success.

Analytics, ROI Measurement, and Performance Tracking

60% of consulting firms measure ROI primarily through client acquisition and retention metrics
46% of consulting firms use analytics to track marketing performance
47% of consulting firms measure brand awareness as a key metric
49% of consulting firms consider data-driven decision making essential for marketing

Analytics, ROI Measurement, and Performance Tracking Interpretation

With nearly half of consulting firms harnessing analytics and recognizing the value of data-driven decisions, it's clear that measuring the true ROI of marketing isn't just about client numbers anymore—it's about turning insights into strategic advantage in an increasingly competitive landscape.

Content Marketing and Thought Leadership

54% of consulting firms invest more than 20% of their marketing budget in content marketing
58% of consulting firms highlight case studies and success stories as effective content marketing materials
55% of consulting firms have a dedicated marketing team
48% of consulting firms say content marketing is their most effective lead generation strategy
67% of consulting clients prefer to engage with firms that provide educational content
75% of consulting firms believe that building thought leadership online improves credibility
64% of consulting clients research reviews and testimonials before making a decision
57% of consulting firms see content syndication as a way to reach broader audiences
66% of consulting firms report that client testimonials impact their marketing success
59% of consulting users prefer videos over static content when learning about services
48% of consulting firms report that establishing trust through online content accelerates client decisions
65% of consulting firms believe that a well-defined niche helps in marketing efforts
68% of consulting companies say that content quality is a top priority for marketing success
62% of consulting firms believe that frequent content updates drive better SEO results
54% of consulting firms report that sharing insights at industry conferences enhances their credibility
71% of consulting firms approach client acquisition with inbound marketing strategies
66% of consulting firms find content personalization improves client engagement
76% of consulting firms leverage customer success stories in their marketing
45% of consulting clients cite thought leadership articles as influential in selecting a consulting firm
58% of consulting firms report improvements in client retention after implementing targeted marketing campaigns

Content Marketing and Thought Leadership Interpretation

In an industry where over half of consulting firms invest heavily in content marketing and nearly three-quarters harness success stories to bolster credibility, it's clear that building thought leadership through educational, personalized, and trustworthy content isn't just a strategy—it's the consultative currency shaping client trust, acquisition, and retention in today's digital landscape.

Digital Marketing Strategies and Investment

73% of consulting firms consider digital marketing their top priority for growth
68% of consulting clients find vendor websites to be a key source of information during the decision process
45% of consulting firms utilize webinars as a primary lead generation tool
65% of potential consulting clients prefer to research companies online before making contact
43% of consulting firms report increasing their marketing budgets in the last year
69% of consulting firms invest in SEO to enhance online visibility
59% of consulting firms report that email marketing remains a vital part of their strategy
71% of consulting firms plan to increase investment in social media advertising in the next year
50% of consulting firms say that their biggest challenge in marketing is generating quality leads
74% of consulting companies focus on developing a strong online presence as part of their marketing

Digital Marketing Strategies and Investment Interpretation

In an industry where almost three-quarters prioritize digital growth and over half ramp up their marketing budgets, consulting firms are increasingly betting that a robust online presence and savvy digital strategies are the keys to not just attracting clients, but staying relevant in a crowded, web-driven marketplace.

Social Media and Client Engagement

70% of consulting firms report that social media has increased their brand awareness
82% of consulting firms use LinkedIn for marketing and brand building
52% of consulting firms reported that personalized marketing improved client engagement
76% of consulting CFOs say digital marketing has helped improve their client communication strategies
49% of consulting firms say video marketing generates better engagement than other forms of content
42% of consulting firms say they have adopted influencer marketing strategies
73% of consulting firms host virtual events to connect with prospects
69% of consulting firms prefer building long-term relationships over one-time sales

Social Media and Client Engagement Interpretation

In an industry where long-term relationships and strategic influence reign supreme, consulting firms are increasingly leveraging digital tools—particularly LinkedIn and personalized content—to boost brand awareness, cultivate client engagement, and turn virtual events into powerful relationship-building platforms—all underscored by a savvy shift toward influencer and video marketing to stay ahead in the conversation.

Technology Adoption and Tools

54% of clients use mobile search to find consulting services
39% of consulting firms use AI tools to automate marketing campaigns
77% of consulting firms integrate customer relationship management (CRM) systems into their marketing strategies
51% of consulting firms say that marketing automation saves time and increases efficiency
55% of consulting firms have implemented account-based marketing (ABM) to target high-value clients
53% of consulting firms use chatbot technology to engage website visitors

Technology Adoption and Tools Interpretation

In an industry where nearly half of the clients search via mobile and over half of firms leverage AI, CRM, and automation tools, consulting companies are increasingly transforming their marketing strategies into high-tech, client-centric machines—proving that in consulting, even tradition must adapt to the digital age.