GITNUXREPORT 2025

Marketing In The Gambling Industry Statistics

Digital marketing boosts gambling industry revenue, engagement, personalization, and growth.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

Our Commitment to Accuracy

Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

45% of gamblers are influenced by online advertisements when choosing a betting platform

Statistic 2

40% of new online gambling customers come through affiliate marketing channels

Statistic 3

78% of online gambling operators report using SEO strategies as part of their marketing

Statistic 4

The global gambling industry spent approximately $1.5 billion on digital marketing in 2022

Statistic 5

50% of online advertisements in the gambling industry are displayed programmatically

Statistic 6

82% of online betting platforms have a dedicated content marketing strategy

Statistic 7

The use of live streaming marketing tactics in the gambling sector increased by 35% in 2022

Statistic 8

The average spend on digital marketing per online gambling platform increased by 25% year-over-year

Statistic 9

Approximately 40% of online gambling traffic originates from paid search campaigns

Statistic 10

Native advertising accounts for 22% of all gambling digital ad spend

Statistic 11

35% of online gamblers discover new betting sites through banner ads on sports websites

Statistic 12

72% of gambling companies plan to increase their digital marketing budgets in the next 12 months

Statistic 13

68% of gambling operators consider SEO a crucial part of their customer acquisition strategy

Statistic 14

80% of online gambling brands use analytics to track and optimize their marketing campaigns

Statistic 15

83% of online gambling operators believe that mobile marketing will drive the most growth in the next five years

Statistic 16

In 2022, 42% of gambling marketers reported increased effectiveness of cross-promotional marketing across different channels

Statistic 17

69% of online gambling advertising budgets are allocated to digital channels

Statistic 18

38% of millennials have made online gambling decisions based on digital ads they've seen

Statistic 19

Up to 60% of online gambling traffic is driven from affiliate marketing websites

Statistic 20

81% of online gambling websites incorporate video content in their marketing mix

Statistic 21

36% of digital advertising spend in gambling is allocated to retargeting campaigns

Statistic 22

Mobile gambling penetration reached 52% of global online gambling revenue in 2022

Statistic 23

The average ROI for digital marketing campaigns in the gambling industry is around 4.7x

Statistic 24

65% of gambling brands measure the success of their marketing campaigns via customer acquisition and retention metrics

Statistic 25

Data-driven marketing increases conversion rates by up to 50% in the gambling industry

Statistic 26

The average click-through rate for gambling ads on social media platforms is approximately 0.8%

Statistic 27

65% of online gambling operators use social media marketing to attract new players

Statistic 28

55% of gambling operators use influencer marketing campaigns to promote their brands

Statistic 29

20% of online gamblers make decisions based on advertising content they see on social media platforms

Statistic 30

33% of gamblers trust influencer recommendations over traditional advertising

Statistic 31

72% of online gambling operators believe influencer marketing has increased their brand awareness

Statistic 32

44% of players are more likely to trust gambling brands that showcase user-generated content on their social media

Statistic 33

30% of gamblers engage with augmented reality (AR) experiences promoted through marketing campaigns

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Personalization in marketing communications increases customer retention rates by up to 25%

Statistic 35

70% of players prefer receiving tailored promotions via email or text messages

Statistic 36

Video marketing has a 54% higher engagement rate compared to static ads within the gambling industry

Statistic 37

In 2023, 60% of online gamblers used mobile apps to access betting services

Statistic 38

Gamblers who receive promotional offers are 30% more likely to place bets

Statistic 39

76% of gamblers prefer brands that offer educational content alongside promotional offers

Statistic 40

62% of online gambling operators see increased customer engagement after implementing AI-driven marketing tools

Statistic 41

55% of online gambling companies utilize chatbots for customer engagement

Statistic 42

48% of players prefer promotional codes that are personalized to their betting habits

Statistic 43

Over 50% of online sportsbook operators use SMS marketing to reach players

Statistic 44

60% of players respond better to personalized email offers compared to generic promotions

Statistic 45

The average time spent on gambling apps increased by 15 minutes per session in 2022, attributable to marketing retargeting strategies

Statistic 46

Gamblers are 2.4 times more likely to convert after engaging with a gamified marketing campaign

Statistic 47

25% of online betters have unsubscribed from marketing emails due to over-saturation

Statistic 48

47% of high-value players are targeted with exclusive offers through VIP programs promoted via marketing channels

Statistic 49

Loyalty programs integrated into marketing strategies increase customer lifetime value by 30%

Statistic 50

50% of gamers participate in referral programs promoted via marketing campaigns

Statistic 51

54% of players say they are more likely to participate in a gambling promotion if it involves a social element

Statistic 52

88% of online gambling platforms use data analytics to personalize the user experience

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Sources

Our Reports have been cited by:

Trust Badges - Publications that have cited our reports

Key Highlights

65% of online gambling operators use social media marketing to attract new players
Mobile gambling penetration reached 52% of global online gambling revenue in 2022
45% of gamblers are influenced by online advertisements when choosing a betting platform
The average ROI for digital marketing campaigns in the gambling industry is around 4.7x
40% of new online gambling customers come through affiliate marketing channels
78% of online gambling operators report using SEO strategies as part of their marketing
Personalization in marketing communications increases customer retention rates by up to 25%
70% of players prefer receiving tailored promotions via email or text messages
Video marketing has a 54% higher engagement rate compared to static ads within the gambling industry
The global gambling industry spent approximately $1.5 billion on digital marketing in 2022
55% of gambling operators use influencer marketing campaigns to promote their brands
In 2023, 60% of online gamblers used mobile apps to access betting services
50% of online advertisements in the gambling industry are displayed programmatically

In an industry where digital innovation is reshaping fortunes, gambling operators are investing billions into savvy marketing strategies—ranging from social media and influencer campaigns to personalized messaging and AI-driven analytics—that not only attract new players but also boost retention and engagement.

Digital Marketing Strategies and Spend

45% of gamblers are influenced by online advertisements when choosing a betting platform
40% of new online gambling customers come through affiliate marketing channels
78% of online gambling operators report using SEO strategies as part of their marketing
The global gambling industry spent approximately $1.5 billion on digital marketing in 2022
50% of online advertisements in the gambling industry are displayed programmatically
82% of online betting platforms have a dedicated content marketing strategy
The use of live streaming marketing tactics in the gambling sector increased by 35% in 2022
The average spend on digital marketing per online gambling platform increased by 25% year-over-year
Approximately 40% of online gambling traffic originates from paid search campaigns
Native advertising accounts for 22% of all gambling digital ad spend
35% of online gamblers discover new betting sites through banner ads on sports websites
72% of gambling companies plan to increase their digital marketing budgets in the next 12 months
68% of gambling operators consider SEO a crucial part of their customer acquisition strategy
80% of online gambling brands use analytics to track and optimize their marketing campaigns
83% of online gambling operators believe that mobile marketing will drive the most growth in the next five years
In 2022, 42% of gambling marketers reported increased effectiveness of cross-promotional marketing across different channels
69% of online gambling advertising budgets are allocated to digital channels
38% of millennials have made online gambling decisions based on digital ads they've seen
Up to 60% of online gambling traffic is driven from affiliate marketing websites
81% of online gambling websites incorporate video content in their marketing mix
36% of digital advertising spend in gambling is allocated to retargeting campaigns

Digital Marketing Strategies and Spend Interpretation

As the digital dice roll in the gambling industry, it's clear that savvy marketers are betting big on online ads—ranging from SEO and affiliate channels to live streaming and retargeting—making digital marketing the ace up the industry's sleeve, while emphasizing that in this high-stakes game, mobile and data-driven strategies will determine whether operators hit the jackpot or fold.

Industry Insights and Performance Metrics

Mobile gambling penetration reached 52% of global online gambling revenue in 2022
The average ROI for digital marketing campaigns in the gambling industry is around 4.7x
65% of gambling brands measure the success of their marketing campaigns via customer acquisition and retention metrics
Data-driven marketing increases conversion rates by up to 50% in the gambling industry
The average click-through rate for gambling ads on social media platforms is approximately 0.8%

Industry Insights and Performance Metrics Interpretation

With over half of online gambling revenue now fueled by mobile, a modest 0.8% click-through rate, and a 4.7-fold ROI on digital marketing, gambling brands must sharpen their data-driven strategies—because in a game of numbers, those who measure and optimize are the ones hitting the jackpot.

Influencer and Social Media Marketing

65% of online gambling operators use social media marketing to attract new players
55% of gambling operators use influencer marketing campaigns to promote their brands
20% of online gamblers make decisions based on advertising content they see on social media platforms
33% of gamblers trust influencer recommendations over traditional advertising
72% of online gambling operators believe influencer marketing has increased their brand awareness
44% of players are more likely to trust gambling brands that showcase user-generated content on their social media

Influencer and Social Media Marketing Interpretation

With over half of gambling operators leveraging influencers and social media to sway decisions, it's clear that in the high-stakes world of betting, trust increasingly hinges on digital word-of-mouth rather than traditional ads—transforming the industry into a virtual game of reputation and influence.

Technologies and Innovation in Gambling

30% of gamblers engage with augmented reality (AR) experiences promoted through marketing campaigns

Technologies and Innovation in Gambling Interpretation

With nearly a third of gamblers immersing themselves in AR-driven marketing campaigns, the gambling industry is increasingly betting on augmented reality to turn casual players into engaged patrons—proof that the future of gaming is not just in luck, but in immersive technology.

User Engagement and Personalization

Personalization in marketing communications increases customer retention rates by up to 25%
70% of players prefer receiving tailored promotions via email or text messages
Video marketing has a 54% higher engagement rate compared to static ads within the gambling industry
In 2023, 60% of online gamblers used mobile apps to access betting services
Gamblers who receive promotional offers are 30% more likely to place bets
76% of gamblers prefer brands that offer educational content alongside promotional offers
62% of online gambling operators see increased customer engagement after implementing AI-driven marketing tools
55% of online gambling companies utilize chatbots for customer engagement
48% of players prefer promotional codes that are personalized to their betting habits
Over 50% of online sportsbook operators use SMS marketing to reach players
60% of players respond better to personalized email offers compared to generic promotions
The average time spent on gambling apps increased by 15 minutes per session in 2022, attributable to marketing retargeting strategies
Gamblers are 2.4 times more likely to convert after engaging with a gamified marketing campaign
25% of online betters have unsubscribed from marketing emails due to over-saturation
47% of high-value players are targeted with exclusive offers through VIP programs promoted via marketing channels
Loyalty programs integrated into marketing strategies increase customer lifetime value by 30%
50% of gamers participate in referral programs promoted via marketing campaigns
54% of players say they are more likely to participate in a gambling promotion if it involves a social element
88% of online gambling platforms use data analytics to personalize the user experience

User Engagement and Personalization Interpretation

In the fiercely competitive world of online gambling, personalized marketing—not unlike a well-timed bet—significantly boosts player engagement and retention, with data analytics and AI acting as the dealer's secret hand to stake higher loyalty and lifetime value—proving that when it comes to winning players, tailored communication is truly a game-changer.