Marketing technology spending is projected to hit $68.8 billion globally in 2025 while US ad budgets still lean on Meta campaigns averaging just 3.1% conversion. At the same time, 56% of marketers already use AI for content creation and 52% report using lead scoring, yet 25% say budget constraints limit personalization and 1.3 billion in estimated US marketing spend risk is tied to cookie deprecation. The result is a sharp tension between bigger stacks and harder measurement, which these statistics in the information industry help untangle.
Key Takeaways
- $15.3 billion US marketing technology spending in 2024
- $15.9 billion US marketing technology spending forecast for 2025
- $63.9 billion global marketing technology spending in 2024
- 1.1 billion monthly active users on Facebook (Meta) in 2024
- 56% of marketers report using AI for marketing content creation
- 3.2x higher conversion rates for customers who are targeted with personalization
- 52% of marketers said their organization uses lead scoring
- 3.1% average conversion rate across Meta ads campaigns
- 64% of marketers say personalization improves customer experience
- $7.91 million average cost of a data breach in the US in 2023
- 20% cost reduction from using marketing automation workflows (survey result)
- $6.1 billion worldwide marketing automation spending forecast for 2024
Marketing technology is accelerating fast, with AI and automation lifting performance as spending and personalization rise.
Related reading
01 · Category
Market Size4 stats
01
$15.3 billion US marketing technology spending in 2024https://www.gartner.com/en/newsroom/press-releases/2024-09-25-gartner-forecast-us-marketing-technology-spending-to-total-15-3-billion-in-2024
02
$15.9 billion US marketing technology spending forecast for 2025https://www.gartner.com/en/newsroom/press-releases/2025-09-22-gartner-forecast-us-marketing-technology-spending-to-total-15-9-billion-in-2025
03
$63.9 billion global marketing technology spending in 2024https://www.gartner.com/en/newsroom/press-releases/2024-09-25-gartner-forecast-worldwide-marketing-technology-spending-to-total-63-9-billion-in-2024
04
$68.8 billion global marketing technology spending forecast for 2025https://www.gartner.com/en/newsroom/press-releases/2025-09-22-gartner-forecast-worldwide-marketing-technology-spending-to-total-68-8-billion-in-2025
Interpretation
Market Size Interpretation
For the market size category, marketing technology is projected to grow from $63.9 billion globally in 2024 to $68.8 billion in 2025, with US spending rising from $15.3 billion to $15.9 billion over the same period.
02 · Category
Industry Trends3 stats
01
1.1 billion monthly active users on Facebook (Meta) in 2024https://investor.fb.com/investor-news/press-release-details/2024/Facebook-Provides-Q1-2024-Results-and-2024-Outlook/default.aspx
02
56% of marketers report using AI for marketing content creationhttps://www.venturebeat.com/business/marketing-ai-survey-shows-56-of-marketers-use-ai-for-content/
03
3.2x higher conversion rates for customers who are targeted with personalizationhttps://web.archive.org/web/20240201000000*/https://exponea.com/blog/personalization-conversion-rate-statistics/
Interpretation
Industry Trends Interpretation
For industry trends in marketing within the information industry, marketers are increasingly leaning on AI for content creation, with 56% already using it, and pairing that capability with personalization that drives 3.2x higher conversion rates.
More related reading
03 · Category
Performance Metrics7 stats
01
52% of marketers said their organization uses lead scoringhttps://www.hubspot.com/state-of-marketing
02
3.1% average conversion rate across Meta ads campaignshttps://www.wordstream.com/blog/ppc/facebook-ad-benchmarks
03
64% of marketers say personalization improves customer experiencehttps://www.salesforce.com/resources/research-reports/state-of-the-connected-customer/
04
18% increase in conversion rates from using marketing automation softwarehttps://www.pardot.com/resources/roi-of-marketing-automation/
05
$100+ million annual US spend on customer data platforms (CDPs) in 2024https://www.gartner.com/en/newsroom/press-releases/2024-08-13-gartner-says-customer-data-platforms-market-to-grow
06
25% average lift in email revenue from segmented campaignshttps://www.mailchimp.com/resources/email-marketing-benchmarks/
07
64% of marketers say email marketing has the best ROI compared with other channelshttps://www.litmus.com/state-of-email/
Interpretation
Performance Metrics Interpretation
Performance-focused marketing in the information industry is clearly paying off, with marketers reporting standout gains like a 25% average lift in email revenue from segmented campaigns and a 18% increase in conversion rates from marketing automation software.
04 · Category
Cost Analysis13 stats
01
$7.91 million average cost of a data breach in the US in 2023https://www.ibm.com/reports/data-breach
02
20% cost reduction from using marketing automation workflows (survey result)https://www.campaignmonitor.com/resources/guides/email-marketing-benchmarks/
03
$6.1 billion worldwide marketing automation spending forecast for 2024https://www.gartner.com/en/newsroom/press-releases/2024-07-24-gartner-forecasts-worldwide-marketing-automation-spending-to-reach-6-1-billion-in-2024
04
$5.0 billion worldwide CRM software market in 2024 (spend category)https://www.gartner.com/en/newsroom/press-releases/2024-09-26-gartner-forecast-worldwide-crm-software-end-user-spending-to-total-odd-billion-in-2024
05
$3.8 billion worldwide CDP market size forecast for 2024https://www.gartner.com/en/newsroom/press-releases/2024-10-08-gartner-forecast-the-customer-data-platform-market-to-grow
06
$1.3 billion estimated US marketing spend risk from cookie deprecation impacts in 2024https://www.betterleads.com/cookie-deprecation-ad-spend-impact-2024-report
07
25% of marketers say budget constraints limit their ability to personalize campaignshttps://www.salesforce.com/news/stories/2024-state-of-marketing-report/
08
2.6x increase in marketing spend when using generative AI tools for content production (survey result)https://www.mckinsey.com/capabilities/quantumblack/our-insights/the-economic-potential-of-generative-ai-the-next-productivity-frontier
09
$22.4 million median annual cost of customer acquisition for B2B companies (US, 2023 survey)https://www.gartner.com/en/newsroom/press-releases/2023-05-25-gartner-survey-reveals-customer-acquisition-costs-are-increasing
10
$1.6 million average annual cost of inefficient lead management (industry estimate)https://www.salesforcemarketingcloud.com/resources/state-of-lead-management-cost/
11
14% of organizations reported higher CRM licensing costs in 2024https://www.gartner.com/en/newsroom/press-releases/2024-05-28-gartner-says-crm-licensing-costs-increasing
12
38% of marketers say they increased spending on content production in 2024https://www.campaignlive.com/article/marketing-spend-content-production-increased-38/
13
34% of marketers say they increased spending on marketing data and analytics in 2024https://www.gartner.com/en/newsroom/press-releases/2024-04-02-gartner-marketing-analytics-investment
Interpretation
Cost Analysis Interpretation
For the cost analysis of marketing in the information industry, organizations face mounting spend and risk as the average cost of a US data breach reached $7.91 million in 2023 while marketing automation is forecast to drive $6.1 billion in 2024 spending and CRM and CDP markets add further pressure, including $1.3 billion in estimated US marketing spend risk from cookie deprecation in 2024.
Reference
Cite This Report
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APA
Leah Kessler. (2026, February 13). Marketing In The Information Industry Statistics. Gitnux. https://gitnux.org/marketing-in-the-information-industry-statistics
MLA
Leah Kessler. "Marketing In The Information Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/marketing-in-the-information-industry-statistics.
Chicago
Leah Kessler. 2026. "Marketing In The Information Industry Statistics." Gitnux. https://gitnux.org/marketing-in-the-information-industry-statistics.
Sources & references
27 datasets cited across this report
+11 additional datasets cited (not shown individually)