GITNUXREPORT 2025

Marketing In The Information Industry Statistics

Content marketing drives leads, ROI, engagement, personalization, and digital advertising.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

70% of B2B marketers consider content marketing to be their most effective lead generation tactic

Statistic 2

Companies that blog get 55% more website visitors

Statistic 3

Video content is expected to account for 82% of all consumer internet traffic by 2024

Statistic 4

54% of consumers want to see more video content from the brands they support

Statistic 5

Approximately 44% of internet users have at some point made a purchase based on a video ad

Statistic 6

Content marketing generates over three times more leads than outbound marketing and costs 62% less

Statistic 7

The average company spends 13% of its marketing budget on content marketing

Statistic 8

The average time spent on TikTok per day is 52 minutes, making it a vital platform for video marketing

Statistic 9

91% of B2B marketers use content marketing, indicating high industry adoption

Statistic 10

Video ads are 2.5 times more likely to be remembered than static image ads

Statistic 11

78% of consumers prefer brands that use storytelling in their marketing efforts

Statistic 12

44% of marketers plan to increase their investment in content marketing in 2023

Statistic 13

72% of marketers see content marketing as a key driver of brand awareness

Statistic 14

87% of digital marketers use content marketing as part of their strategy

Statistic 15

The average click-through rate (CTR) for email marketing is 2.6%

Statistic 16

SEO leads have a 14.6% close rate, compared to outbound leads at 1.7%

Statistic 17

Mobile devices account for approximately 73% of digital advertising spend

Statistic 18

63% of marketers say improving SEO is their top inbound marketing priority

Statistic 19

The use of programmatic advertising in digital marketing continues to grow, reaching over 87% of all digital display ad spend in 2023

Statistic 20

The global digital marketing spend is expected to reach $540 billion in 2023

Statistic 21

60% of marketers say that content marketing has increased their marketing ROI

Statistic 22

Email marketing has an average ROI of 4200%, making it one of the most cost-effective channels

Statistic 23

The use of AI in marketing is expected to grow by 45% in 2023

Statistic 24

The average cost-per-click (CPC) for Google Ads in the marketing industry is approximately $2.69

Statistic 25

68% of marketers use chatbots to improve customer experience and generate leads

Statistic 26

55% of marketers say that marketing automation significantly improves their efficiency

Statistic 27

Nearly 60% of marketers believe that virtual and augmented reality will revolutionize marketing strategies in the next five years

Statistic 28

62% of marketers find tracking and measuring ROI to be their biggest challenge

Statistic 29

59% of marketers report that integrating AI tools into their workflows has significantly improved campaign performance

Statistic 30

72% of marketers say that personalized content has improved engagement

Statistic 31

83% of marketers say personalization has helped improve customer experience

Statistic 32

91% of consumers are more likely to shop with brands that provide relevant offers and recommendations

Statistic 33

Over 80% of consumers say authenticity is a key factor in their purchasing decisions

Statistic 34

85% of marketers believe that data-driven marketing enhances customer experience

Statistic 35

Loyalty programs tied to digital marketing efforts can increase customer retention rates by up to 50%

Statistic 36

79% of consumers trust recommendations from family and friends over other forms of advertising

Statistic 37

60% of consumers say that personalized emails influence their purchase decisions

Statistic 38

Social media advertising accounts for over 30% of digital ad revenue worldwide

Statistic 39

Influencer marketing is projected to be a $21.1 billion industry in 2023

Statistic 40

74% of people rely on social networks to guide purchase decisions

Statistic 41

89% of marketers report that the ROI of influencer marketing is comparable or better than other channels

Statistic 42

58% of B2B marketers say that social media influences buyer decisions

Statistic 43

54% of consumers say they are more likely to buy from a brand they follow on social media

Statistic 44

Content sharing on social media increases brand visibility and has been cited as a key factor in consumer engagement

Statistic 45

The global influencer marketing industry is expected to be worth $21.1 billion in 2023, with social platforms like Instagram and TikTok leading the charge

Statistic 46

The average lifespan of a social media post’s engagement is about 5.4 hours, emphasizing the need for consistent posting

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Key Highlights

70% of B2B marketers consider content marketing to be their most effective lead generation tactic
Companies that blog get 55% more website visitors
87% of digital marketers use content marketing as part of their strategy
The global digital marketing spend is expected to reach $540 billion in 2023
60% of marketers say that content marketing has increased their marketing ROI
72% of marketers say that personalized content has improved engagement
Social media advertising accounts for over 30% of digital ad revenue worldwide
Email marketing has an average ROI of 4200%, making it one of the most cost-effective channels
The average click-through rate (CTR) for email marketing is 2.6%
Video content is expected to account for 82% of all consumer internet traffic by 2024
54% of consumers want to see more video content from the brands they support
Influencer marketing is projected to be a $21.1 billion industry in 2023
74% of people rely on social networks to guide purchase decisions

In an era where digital marketing spending is soaring to over half a trillion dollars globally, content marketing stands out as the powerhouse driving lead generation, engagement, and ROI across the information industry—making it essential for brands seeking to succeed in today’s hyper-connected landscape.

Content Marketing and Video Content

70% of B2B marketers consider content marketing to be their most effective lead generation tactic
Companies that blog get 55% more website visitors
Video content is expected to account for 82% of all consumer internet traffic by 2024
54% of consumers want to see more video content from the brands they support
Approximately 44% of internet users have at some point made a purchase based on a video ad
Content marketing generates over three times more leads than outbound marketing and costs 62% less
The average company spends 13% of its marketing budget on content marketing
The average time spent on TikTok per day is 52 minutes, making it a vital platform for video marketing
91% of B2B marketers use content marketing, indicating high industry adoption
Video ads are 2.5 times more likely to be remembered than static image ads
78% of consumers prefer brands that use storytelling in their marketing efforts
44% of marketers plan to increase their investment in content marketing in 2023
72% of marketers see content marketing as a key driver of brand awareness

Content Marketing and Video Content Interpretation

In an era where 91% of B2B marketers embrace content marketing and 82% of consumer internet traffic will soon be video, companies ignoring storytelling-rich, visually engaging, and cost-effective content risk falling behind in the race for brand relevance and consumer loyalty.

Digital Marketing Strategies and Trends

87% of digital marketers use content marketing as part of their strategy
The average click-through rate (CTR) for email marketing is 2.6%
SEO leads have a 14.6% close rate, compared to outbound leads at 1.7%
Mobile devices account for approximately 73% of digital advertising spend
63% of marketers say improving SEO is their top inbound marketing priority
The use of programmatic advertising in digital marketing continues to grow, reaching over 87% of all digital display ad spend in 2023

Digital Marketing Strategies and Trends Interpretation

In an industry where 87% of digital marketers embrace content and programmatic advertising commands over 87% of display spend, the savvy marketer knows that mastering SEO, email CTRs just over 2.5%, and mobile-first strategies isn't just smart—it's essential for turning clicks into conversions in today's data-driven digital arena.

Marketing Technology and ROI

The global digital marketing spend is expected to reach $540 billion in 2023
60% of marketers say that content marketing has increased their marketing ROI
Email marketing has an average ROI of 4200%, making it one of the most cost-effective channels
The use of AI in marketing is expected to grow by 45% in 2023
The average cost-per-click (CPC) for Google Ads in the marketing industry is approximately $2.69
68% of marketers use chatbots to improve customer experience and generate leads
55% of marketers say that marketing automation significantly improves their efficiency
Nearly 60% of marketers believe that virtual and augmented reality will revolutionize marketing strategies in the next five years
62% of marketers find tracking and measuring ROI to be their biggest challenge
59% of marketers report that integrating AI tools into their workflows has significantly improved campaign performance

Marketing Technology and ROI Interpretation

As digital marketing soars towards a $540 billion horizon in 2023, savvy marketers are leveraging AI, automation, and immersive tech to turn content into cash—though measuring ROI remains the silent challenge in a rapidly evolving landscape.

Personalization and Customer Engagement

72% of marketers say that personalized content has improved engagement
83% of marketers say personalization has helped improve customer experience
91% of consumers are more likely to shop with brands that provide relevant offers and recommendations
Over 80% of consumers say authenticity is a key factor in their purchasing decisions
85% of marketers believe that data-driven marketing enhances customer experience
Loyalty programs tied to digital marketing efforts can increase customer retention rates by up to 50%
79% of consumers trust recommendations from family and friends over other forms of advertising
60% of consumers say that personalized emails influence their purchase decisions

Personalization and Customer Engagement Interpretation

In an era where 83% of marketers credit personalization with elevating customer experiences and 91% of consumers favor relevant offers, the message is clear: Authentic, data-driven strategies are transforming marketing from a shot in the dark to a targeted art—because when 60% of buyers are swayed by personalized emails and loyalty programs can boost retention by 50%, it’s time to recognize that in the information age, a one-size-fits-all approach is as outdated as mass broadcasting.

Social Media and Influencer Marketing

Social media advertising accounts for over 30% of digital ad revenue worldwide
Influencer marketing is projected to be a $21.1 billion industry in 2023
74% of people rely on social networks to guide purchase decisions
89% of marketers report that the ROI of influencer marketing is comparable or better than other channels
58% of B2B marketers say that social media influences buyer decisions
54% of consumers say they are more likely to buy from a brand they follow on social media
Content sharing on social media increases brand visibility and has been cited as a key factor in consumer engagement
The global influencer marketing industry is expected to be worth $21.1 billion in 2023, with social platforms like Instagram and TikTok leading the charge
The average lifespan of a social media post’s engagement is about 5.4 hours, emphasizing the need for consistent posting

Social Media and Influencer Marketing Interpretation

With social media advertising capturing over 30% of digital ad revenue and influencer marketing booming to an estimated $21.1 billion in 2023, it's clear that in a world where 74% of consumers rely on social networks for purchase guidance and content sharing directly drives brand visibility, brands must stay consistently active—lest their fleeting post lifespan of 5.4 hours leaves their audience choosing competitors who do.