Marketing technology spending is projected to hit $68.8 billion globally in 2025 while US ad budgets still lean on Meta campaigns averaging just 3.1% conversion. At the same time, 56% of marketers already use AI for content creation and 52% report using lead scoring, yet 25% say budget constraints limit personalization and 1.3 billion in estimated US marketing spend risk is tied to cookie deprecation. The result is a sharp tension between bigger stacks and harder measurement, which these statistics in the information industry help untangle.
Key Takeaways
- $15.3 billion US marketing technology spending in 2024
- $15.9 billion US marketing technology spending forecast for 2025
- $63.9 billion global marketing technology spending in 2024
- 1.1 billion monthly active users on Facebook (Meta) in 2024
- 56% of marketers report using AI for marketing content creation
- 3.2x higher conversion rates for customers who are targeted with personalization
- 52% of marketers said their organization uses lead scoring
- 3.1% average conversion rate across Meta ads campaigns
- 64% of marketers say personalization improves customer experience
- $7.91 million average cost of a data breach in the US in 2023
- 20% cost reduction from using marketing automation workflows (survey result)
- $6.1 billion worldwide marketing automation spending forecast for 2024
Marketing technology is accelerating fast, with AI and automation lifting performance as spending and personalization rise.
Related reading
01 · Category
Market Size4 stats
01
$15.3 billion US marketing technology spending in 2024
02
$15.9 billion US marketing technology spending forecast for 2025
03
$63.9 billion global marketing technology spending in 2024
04
$68.8 billion global marketing technology spending forecast for 2025
Interpretation
Market Size Interpretation
For the market size category, marketing technology is projected to grow from $63.9 billion globally in 2024 to $68.8 billion in 2025, with US spending rising from $15.3 billion to $15.9 billion over the same period.
02 · Category
Industry Trends3 stats
01
1.1 billion monthly active users on Facebook (Meta) in 2024
02
56% of marketers report using AI for marketing content creation
03
3.2x higher conversion rates for customers who are targeted with personalization
Interpretation
Industry Trends Interpretation
For industry trends in marketing within the information industry, marketers are increasingly leaning on AI for content creation, with 56% already using it, and pairing that capability with personalization that drives 3.2x higher conversion rates.
More related reading
03 · Category
Performance Metrics7 stats
01
52% of marketers said their organization uses lead scoring
02
3.1% average conversion rate across Meta ads campaigns
03
64% of marketers say personalization improves customer experience
04
18% increase in conversion rates from using marketing automation software
05
$100+ million annual US spend on customer data platforms (CDPs) in 2024
06
25% average lift in email revenue from segmented campaigns
07
64% of marketers say email marketing has the best ROI compared with other channels
Interpretation
Performance Metrics Interpretation
Performance-focused marketing in the information industry is clearly paying off, with marketers reporting standout gains like a 25% average lift in email revenue from segmented campaigns and a 18% increase in conversion rates from marketing automation software.
04 · Category
Cost Analysis13 stats
01
$7.91 million average cost of a data breach in the US in 2023
02
20% cost reduction from using marketing automation workflows (survey result)
03
$6.1 billion worldwide marketing automation spending forecast for 2024
04
$5.0 billion worldwide CRM software market in 2024 (spend category)
05
$3.8 billion worldwide CDP market size forecast for 2024
06
$1.3 billion estimated US marketing spend risk from cookie deprecation impacts in 2024
07
25% of marketers say budget constraints limit their ability to personalize campaigns
08
2.6x increase in marketing spend when using generative AI tools for content production (survey result)
09
$22.4 million median annual cost of customer acquisition for B2B companies (US, 2023 survey)
10
$1.6 million average annual cost of inefficient lead management (industry estimate)
11
14% of organizations reported higher CRM licensing costs in 2024
12
38% of marketers say they increased spending on content production in 2024
13
34% of marketers say they increased spending on marketing data and analytics in 2024
Interpretation
Cost Analysis Interpretation
For the cost analysis of marketing in the information industry, organizations face mounting spend and risk as the average cost of a US data breach reached $7.91 million in 2023 while marketing automation is forecast to drive $6.1 billion in 2024 spending and CRM and CDP markets add further pressure, including $1.3 billion in estimated US marketing spend risk from cookie deprecation in 2024.
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Leah Kessler. (2026, February 13). Marketing In The Information Industry Statistics. Gitnux. https://gitnux.org/marketing-in-the-information-industry-statistics
MLA
Leah Kessler. "Marketing In The Information Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/marketing-in-the-information-industry-statistics.
Chicago
Leah Kessler. 2026. "Marketing In The Information Industry Statistics." Gitnux. https://gitnux.org/marketing-in-the-information-industry-statistics.
Sources & references
27 datasets cited across this report · attribution is report-level
+11 additional datasets cited (not shown individually)