GITNUXREPORT 2025

Marketing In The Crypto Industry Statistics

Crypto marketing thrives through social media, influencer, and content strategies.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

Our Commitment to Accuracy

Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

Approximately 45% of blockchain projects allocate more than 20% of their marketing budget to social media advertising

Statistic 2

In 2023, the global crypto advertising market size was valued at $2.5 billion, with a projected compound annual growth rate (CAGR) of 12% through 2028

Statistic 3

In 2023, 55% of crypto startups used paid ads as their primary customer acquisition channel

Statistic 4

The average cost per lead in crypto marketing campaigns is approximately $45, significantly higher than traditional industries

Statistic 5

The crypto industry’s estimated global advertising spend in 2023 exceeds $2.5 billion, showing massive investment in marketing initiatives

Statistic 6

50% of blockchain project marketing teams plan to double their influencer marketing budgets in the next year to capitalize on influencer success

Statistic 7

The average cost of a targeted digital ad campaign in crypto is approximately $3,000, with higher costs associated with premium placements

Statistic 8

70% of crypto investors say influencer marketing impacts their investment decisions

Statistic 9

Over 80% of crypto TikTok content creators have partnerships with blockchain projects

Statistic 10

Video content accounts for about 60% of all crypto marketing content, highlighting the importance of visual engagement

Statistic 11

Almost 50% of crypto marketing budgets are spent on influencer collaborations, reflecting their effectiveness

Statistic 12

Approximately 30% of crypto marketing efforts are focused on educational content to demystify blockchain technology, aiming to increase mainstream adoption

Statistic 13

The number of crypto-focused podcasts increased by over 40% in 2023 as educational and marketing tools, demonstrating content strategy expansion

Statistic 14

40% of all crypto-related searches are initiated through mobile devices, indicating a strong mobile-first approach in marketing

Statistic 15

Email marketing open rates for crypto companies average around 25%, higher than the industry average of 20%

Statistic 16

The majority of crypto traders (about 75%) prefer participating through decentralized applications (dApps), influencing marketing focus areas

Statistic 17

39% of financial bloggers write about cryptocurrencies, with many dedicated solely to blockchain and crypto topics

Statistic 18

Blockchain and cryptocurrency email newsletters have a higher open rate (about 27%) compared to the general industry average, indicating targeted communication effectiveness

Statistic 19

68% of crypto users prefer decentralized finance (DeFi) projects, which has guided marketers to focus more on DeFi-specific campaigns

Statistic 20

In 2023, PPC (pay-per-click) advertising in crypto industry saw an ROI increase of 25% compared to 2022, emphasizing its growing importance

Statistic 21

Over 60% of crypto users discover new tokens through social media platforms

Statistic 22

About 30% of blockchain companies report utilizing content marketing to educate their audience about their product

Statistic 23

85% of early-stage blockchain projects see a direct correlation between their marketing efforts and token sales

Statistic 24

A significant 25% of crypto investors start their journey via YouTube educational videos, illustrating the platform’s importance in crypto marketing

Statistic 25

About 80% of blockchain projects use SEO strategies to improve visibility in search results, pointing to content optimization as a key marketing tactic

Statistic 26

65% of crypto startups prioritize transparency and educational content in their marketing to build trust, especially in a highly volatile industry

Statistic 27

Around 45% of blockchain audiences prefer receiving marketing messages through podcasts, making audio content a growing niche in crypto promotion

Statistic 28

Blockchain projects that run targeted social media ads see a 30% higher user sign-up rate compared to those that do not

Statistic 29

About 40% of crypto users have purchased tokens directly through promoted social media content, highlighting the effectiveness of paid campaigns

Statistic 30

The majority of venture capital funds in blockchain startups (over 70%) include marketing as a core part of their funding strategy, reflecting its importance for growth

Statistic 31

The average lifespan of a successful crypto marketing campaign is approximately 4 to 6 months, requiring continuous innovation

Statistic 32

The use of memes for crypto marketing increased by 60% in 2023, showing the power of viral content

Statistic 33

40% of crypto companies have dedicated influencer marketing teams or specialists, reflecting industry recognition of its importance

Statistic 34

55% of crypto investors say online reviews and testimonials influence their purchasing decisions, underlining the importance of reputation management

Statistic 35

About 70% of blockchain projects now incorporate influencer marketing as part of their comprehensive marketing strategy, showing industry acceptance

Statistic 36

85% of blockchain companies use analytics tools to measure marketing effectiveness, highlighting data-driven decision-making

Statistic 37

The most common marketing channels for crypto startups are Telegram (over 65%), Twitter (around 55%), and Discord (about 50%), based on recent surveys

Statistic 38

65% of blockchain audiences follow at least one crypto influencer on social media

Statistic 39

Approximately 25% of crypto users learn about projects from Reddit communities

Statistic 40

60% of blockchain companies consider community engagement as their most effective marketing tactic

Statistic 41

35% of crypto brands report that giveaways and airdrops significantly boost user engagement and marketing reach

Statistic 42

The average time spent on crypto-related content per user is 7 minutes, emphasizing the importance of engaging content

Statistic 43

The use of chatbots for customer engagement in crypto exchanges has risen by 70% in the past two years, streamlining user support

Statistic 44

The average engagement rate for crypto influencer campaigns is approximately 4.5%, exceeding the typical rate for other sectors

Statistic 45

Cryptocurrency-related hashtags generate over 2 million posts on Instagram monthly, demonstrating social media activity levels

Statistic 46

In 2023, niche crypto communities on Telegram contribute to over 30% of overall community engagement metrics, proving effective for targeted marketing

Statistic 47

Blockchain project websites with embedded video content increase user engagement by 35%, emphasizing multimedia’s role in marketing

Statistic 48

User-generated content related to crypto grew by 50% on Twitter in 2023, showing growing community participation

Statistic 49

Around 50% of crypto users follow at least one blockchain influencer on Twitter, making Twitter a key platform for crypto influencer marketing

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Sources

Our Reports have been cited by:

Trust Badges - Publications that have cited our reports

Key Highlights

Over 60% of crypto users discover new tokens through social media platforms
Approximately 45% of blockchain projects allocate more than 20% of their marketing budget to social media advertising
In 2023, the global crypto advertising market size was valued at $2.5 billion, with a projected compound annual growth rate (CAGR) of 12% through 2028
70% of crypto investors say influencer marketing impacts their investment decisions
In 2023, 55% of crypto startups used paid ads as their primary customer acquisition channel
About 30% of blockchain companies report utilizing content marketing to educate their audience about their product
The average cost per lead in crypto marketing campaigns is approximately $45, significantly higher than traditional industries
Over 80% of crypto TikTok content creators have partnerships with blockchain projects
40% of all crypto-related searches are initiated through mobile devices, indicating a strong mobile-first approach in marketing
65% of blockchain audiences follow at least one crypto influencer on social media
Email marketing open rates for crypto companies average around 25%, higher than the industry average of 20%
Approximately 25% of crypto users learn about projects from Reddit communities
60% of blockchain companies consider community engagement as their most effective marketing tactic

In a dynamic industry where over $2.5 billion is spent annually on marketing, crypto companies are increasingly leveraging social media, influencer collaborations, and engaging multimedia content to capture the attention of a rapidly growing, mobile-first audience.

Advertising and Promotional Spending

Approximately 45% of blockchain projects allocate more than 20% of their marketing budget to social media advertising
In 2023, the global crypto advertising market size was valued at $2.5 billion, with a projected compound annual growth rate (CAGR) of 12% through 2028
In 2023, 55% of crypto startups used paid ads as their primary customer acquisition channel
The average cost per lead in crypto marketing campaigns is approximately $45, significantly higher than traditional industries
The crypto industry’s estimated global advertising spend in 2023 exceeds $2.5 billion, showing massive investment in marketing initiatives
50% of blockchain project marketing teams plan to double their influencer marketing budgets in the next year to capitalize on influencer success
The average cost of a targeted digital ad campaign in crypto is approximately $3,000, with higher costs associated with premium placements

Advertising and Promotional Spending Interpretation

With nearly half of blockchain projects sinking over 20% of their marketing budgets into social media and average ad costs soaring to $3,000 per campaign, the rapidly growing $2.5 billion crypto advertising market is clearly less about mining profits and more about mining influence—fueling the industry’s digital gold rush with a hefty investment and a future that’s decidedly influencer-driven.

Content Creation and Influencer Impact

70% of crypto investors say influencer marketing impacts their investment decisions
Over 80% of crypto TikTok content creators have partnerships with blockchain projects
Video content accounts for about 60% of all crypto marketing content, highlighting the importance of visual engagement
Almost 50% of crypto marketing budgets are spent on influencer collaborations, reflecting their effectiveness
Approximately 30% of crypto marketing efforts are focused on educational content to demystify blockchain technology, aiming to increase mainstream adoption
The number of crypto-focused podcasts increased by over 40% in 2023 as educational and marketing tools, demonstrating content strategy expansion

Content Creation and Influencer Impact Interpretation

With nearly three-quarters of crypto investors swayed by influencer endorsements, over 80% of TikTok creators partnering with blockchain projects, and half of marketing budgets dedicated to collaborations, it’s clear that in the digital age, engaging visual content and influential voices are shaping the blockchain revolution—making education and entertainment the new currency of trust in crypto.

Market Trends and Industry Developments

40% of all crypto-related searches are initiated through mobile devices, indicating a strong mobile-first approach in marketing
Email marketing open rates for crypto companies average around 25%, higher than the industry average of 20%
The majority of crypto traders (about 75%) prefer participating through decentralized applications (dApps), influencing marketing focus areas
39% of financial bloggers write about cryptocurrencies, with many dedicated solely to blockchain and crypto topics
Blockchain and cryptocurrency email newsletters have a higher open rate (about 27%) compared to the general industry average, indicating targeted communication effectiveness
68% of crypto users prefer decentralized finance (DeFi) projects, which has guided marketers to focus more on DeFi-specific campaigns
In 2023, PPC (pay-per-click) advertising in crypto industry saw an ROI increase of 25% compared to 2022, emphasizing its growing importance

Market Trends and Industry Developments Interpretation

The crypto industry's marketing landscape is undeniably mobile-first, highly engaged via email and targeted messaging, with a clear pivot toward DeFi platforms and decentralized applications, reflecting both user preferences and the increasing sophistication of crypto-focused outreach efforts.

Marketing Strategies and Channels

Over 60% of crypto users discover new tokens through social media platforms
About 30% of blockchain companies report utilizing content marketing to educate their audience about their product
85% of early-stage blockchain projects see a direct correlation between their marketing efforts and token sales
A significant 25% of crypto investors start their journey via YouTube educational videos, illustrating the platform’s importance in crypto marketing
About 80% of blockchain projects use SEO strategies to improve visibility in search results, pointing to content optimization as a key marketing tactic
65% of crypto startups prioritize transparency and educational content in their marketing to build trust, especially in a highly volatile industry
Around 45% of blockchain audiences prefer receiving marketing messages through podcasts, making audio content a growing niche in crypto promotion
Blockchain projects that run targeted social media ads see a 30% higher user sign-up rate compared to those that do not
About 40% of crypto users have purchased tokens directly through promoted social media content, highlighting the effectiveness of paid campaigns
The majority of venture capital funds in blockchain startups (over 70%) include marketing as a core part of their funding strategy, reflecting its importance for growth
The average lifespan of a successful crypto marketing campaign is approximately 4 to 6 months, requiring continuous innovation
The use of memes for crypto marketing increased by 60% in 2023, showing the power of viral content
40% of crypto companies have dedicated influencer marketing teams or specialists, reflecting industry recognition of its importance
55% of crypto investors say online reviews and testimonials influence their purchasing decisions, underlining the importance of reputation management
About 70% of blockchain projects now incorporate influencer marketing as part of their comprehensive marketing strategy, showing industry acceptance
85% of blockchain companies use analytics tools to measure marketing effectiveness, highlighting data-driven decision-making
The most common marketing channels for crypto startups are Telegram (over 65%), Twitter (around 55%), and Discord (about 50%), based on recent surveys

Marketing Strategies and Channels Interpretation

In the high-stakes world of crypto, where 85% of projects link marketing efforts to token sales and nearly half of investors are swayed by online reviews, the industry’s rapid adoption of social media, content optimization, and influencer strategies reveals that in blockchain, visibility and trust are as valuable as the tokens themselves—making marketing not just an accessory but a core component of blockchain success stories.

User Engagement and Community Building

65% of blockchain audiences follow at least one crypto influencer on social media
Approximately 25% of crypto users learn about projects from Reddit communities
60% of blockchain companies consider community engagement as their most effective marketing tactic
35% of crypto brands report that giveaways and airdrops significantly boost user engagement and marketing reach
The average time spent on crypto-related content per user is 7 minutes, emphasizing the importance of engaging content
The use of chatbots for customer engagement in crypto exchanges has risen by 70% in the past two years, streamlining user support
The average engagement rate for crypto influencer campaigns is approximately 4.5%, exceeding the typical rate for other sectors
Cryptocurrency-related hashtags generate over 2 million posts on Instagram monthly, demonstrating social media activity levels
In 2023, niche crypto communities on Telegram contribute to over 30% of overall community engagement metrics, proving effective for targeted marketing
Blockchain project websites with embedded video content increase user engagement by 35%, emphasizing multimedia’s role in marketing
User-generated content related to crypto grew by 50% on Twitter in 2023, showing growing community participation
Around 50% of crypto users follow at least one blockchain influencer on Twitter, making Twitter a key platform for crypto influencer marketing

User Engagement and Community Building Interpretation

In the bustling world of crypto marketing, where 65% of audiences follow influencers and 60% of companies prioritize community engagement, content is king—especially when infused with videos and user-generated posts—highlighting that in this decentralized arena, trust and conversation outweigh traditional ads, with chatbots and strategic giveaways fueling engagement metrics that speak louder than numbers alone.