GITNUXREPORT 2025

Marketing In The Media Industry Statistics

Digital marketing dominates media industry with rising video, AI, and personalization strategies.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

44% of consumers say they dislike seeing irrelevant advertising

Statistic 2

43% of digital display ads are viewed by bots, leading to higher costs with little engagement

Statistic 3

Over 80% of social media users access platforms via mobile devices

Statistic 4

73% of marketers believe that their marketing campaigns are more effective when integrated with media campaigns

Statistic 5

58% of marketers plan to increase their content marketing budget in 2024

Statistic 6

45% of YouTube subscribers say they watch YouTube videos to learn about new products or services

Statistic 7

58% of marketers say content marketing is their most effective strategy

Statistic 8

54% of brands use social media platforms for customer service

Statistic 9

80% of consumers say they are more likely to buy from a brand that offers personalized experiences

Statistic 10

45% of marketers say their investments in content marketing will increase in 2024

Statistic 11

65% of consumers prefer visual content over text alone for product information

Statistic 12

81% of consumers say they research products online before making a purchase

Statistic 13

Over 60% of marketers say their content marketing efforts have led to increased brand loyalty

Statistic 14

The most common reason marketers invest in media is brand awareness, cited by 78%

Statistic 15

80% of marketers plan to focus more on user-generated content in 2024

Statistic 16

Digital advertising revenue worldwide reached approximately $557 billion in 2022

Statistic 17

63% of marketing professionals say their organizations allocate more budget to digital marketing than traditional marketing

Statistic 18

70% of marketers say that conversion rates improve when using personalized marketing

Statistic 19

The use of AI in marketing is predicted to grow at a compound annual growth rate (CAGR) of 29.7% between 2021 and 2028

Statistic 20

Email marketing generates an average ROI of $42 for every dollar spent

Statistic 21

In 2022, social media ad spend was projected to exceed $153 billion globally

Statistic 22

The global digital ad spend is expected to surpass $600 billion in 2024

Statistic 23

Mobile advertising accounts for approximately 76% of all digital ad spend globally

Statistic 24

48% of marketers intend to increase investment in AI-driven marketing tools in the next year

Statistic 25

Programmatic advertising is used by over 78% of digital ad buyers

Statistic 26

54% of consumers say they prefer to see personalized ads, but only 22% believe brands actually deliver relevant content

Statistic 27

The average click-through rate (CTR) for display advertising is around 0.05%

Statistic 28

Over 50% of small businesses allocate at least 10% of their marketing budget to paid media

Statistic 29

In 2023, 55% of global ad spend was allocated to digital channels

Statistic 30

73% of marketers say they have seen increased sales due to social media campaigns

Statistic 31

Social media advertising revenue grew by 12.3% in 2022

Statistic 32

84% of marketers use data analytics to improve campaign performance

Statistic 33

About 42% of marketers report that their social media efforts directly led to increased sales

Statistic 34

Influencer marketing is expected to grow to approximately $21.1 billion in 2023

Statistic 35

80% of marketers report that social media has increased traffic to their websites

Statistic 36

46% of users say they trust influencer recommendations more than traditional advertisements

Statistic 37

86% of marketers reported success with influencer marketing in 2022, compared to 55% in 2021

Statistic 38

75% of consumers say they have purchased a product after seeing it on social media

Statistic 39

70% of marketers plan to use TikTok as part of their marketing strategy in 2024

Statistic 40

65% of marketers say social media marketing has increased their brand awareness

Statistic 41

69% of consumers prefer to follow brands on social media to get updates and offers

Statistic 42

61% of marketers say that social media marketing has helped them understand customer preferences better

Statistic 43

77% of all internet users have at least one social media account

Statistic 44

The average return on investment for influencer marketing is $5.78 for every dollar spent

Statistic 45

92% of marketers believe influencer marketing is an effective strategy

Statistic 46

51% of consumers say they trust influencers more than traditional celebrities

Statistic 47

Video content is expected to make up 82% of all consumer internet traffic by 2025

Statistic 48

92% of mobile video consumers share videos with others

Statistic 49

54% of consumers want to see more video content from brands they support

Statistic 50

86% of women and 75% of men watch video content online frequently

Statistic 51

60% of consumers say they feel more connected to a brand after watching their video content

Statistic 52

95% of teens own a smartphone, and 89% of them use YouTube on a daily basis

Statistic 53

72% of consumers prefer to learn about products or services through video

Statistic 54

The average consumer spends about 2 hours and 24 minutes on social media each day

Statistic 55

The use of live video streaming increased by 99% in 2022 on social platforms

Statistic 56

89% of marketers say video marketing provides a good ROI

Statistic 57

90% of consumers watch video content on mobile devices

Statistic 58

70% of brands plan to increase their investment in video advertising in 2024

Statistic 59

85% of people watch videos on social media daily

Statistic 60

55% of consumers watch online videos to entertain themselves

Statistic 61

68% of marketers say that short-form video content performs better than long-form content

Statistic 62

66% of video marketers plan to increase their budgets for video content in 2024

Statistic 63

67% of marketers say that their video marketing strategy is more effective than traditional advertising

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Sources

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Key Highlights

Digital advertising revenue worldwide reached approximately $557 billion in 2022
63% of marketing professionals say their organizations allocate more budget to digital marketing than traditional marketing
Video content is expected to make up 82% of all consumer internet traffic by 2025
92% of mobile video consumers share videos with others
70% of marketers say that conversion rates improve when using personalized marketing
The use of AI in marketing is predicted to grow at a compound annual growth rate (CAGR) of 29.7% between 2021 and 2028
Over 80% of social media users access platforms via mobile devices
54% of consumers want to see more video content from brands they support
Email marketing generates an average ROI of $42 for every dollar spent
Influencer marketing is expected to grow to approximately $21.1 billion in 2023
73% of marketers believe that their marketing campaigns are more effective when integrated with media campaigns
In 2022, social media ad spend was projected to exceed $153 billion globally
86% of women and 75% of men watch video content online frequently

In an age where digital dominates, a staggering $557 billion was spent on online advertising in 2022 alone, signaling a seismic shift in how the media industry harnesses marketing strategies driven by video content, AI, and influencer collaborations to captivate and convert consumers worldwide.

Ad Quality and Ad Fraud

44% of consumers say they dislike seeing irrelevant advertising
43% of digital display ads are viewed by bots, leading to higher costs with little engagement

Ad Quality and Ad Fraud Interpretation

With nearly half of consumers frustrated by irrelevant ads and a significant portion of digital displays being viewed by bots rather than humans, the media industry faces a pressing need to optimize targeting and authenticity to turn digital clutter into compelling connections.

Content Marketing and Consumer Engagement

Over 80% of social media users access platforms via mobile devices
73% of marketers believe that their marketing campaigns are more effective when integrated with media campaigns
58% of marketers plan to increase their content marketing budget in 2024
45% of YouTube subscribers say they watch YouTube videos to learn about new products or services
58% of marketers say content marketing is their most effective strategy
54% of brands use social media platforms for customer service
80% of consumers say they are more likely to buy from a brand that offers personalized experiences
45% of marketers say their investments in content marketing will increase in 2024
65% of consumers prefer visual content over text alone for product information
81% of consumers say they research products online before making a purchase
Over 60% of marketers say their content marketing efforts have led to increased brand loyalty
The most common reason marketers invest in media is brand awareness, cited by 78%
80% of marketers plan to focus more on user-generated content in 2024

Content Marketing and Consumer Engagement Interpretation

In an era where over 80% of users access social media via mobile devices and 81% research products online before buying, savvy brands are doubling down on personalized, visually engaging content—especially user-generated—to transform digital interactions into loyal customers, proving that in the media industry, a strategic blend of data, creativity, and a customer-first mindset is the real marketing superpower.

Digital Advertising and Revenue Trends

Digital advertising revenue worldwide reached approximately $557 billion in 2022
63% of marketing professionals say their organizations allocate more budget to digital marketing than traditional marketing
70% of marketers say that conversion rates improve when using personalized marketing
The use of AI in marketing is predicted to grow at a compound annual growth rate (CAGR) of 29.7% between 2021 and 2028
Email marketing generates an average ROI of $42 for every dollar spent
In 2022, social media ad spend was projected to exceed $153 billion globally
The global digital ad spend is expected to surpass $600 billion in 2024
Mobile advertising accounts for approximately 76% of all digital ad spend globally
48% of marketers intend to increase investment in AI-driven marketing tools in the next year
Programmatic advertising is used by over 78% of digital ad buyers
54% of consumers say they prefer to see personalized ads, but only 22% believe brands actually deliver relevant content
The average click-through rate (CTR) for display advertising is around 0.05%
Over 50% of small businesses allocate at least 10% of their marketing budget to paid media
In 2023, 55% of global ad spend was allocated to digital channels
73% of marketers say they have seen increased sales due to social media campaigns
Social media advertising revenue grew by 12.3% in 2022
84% of marketers use data analytics to improve campaign performance
About 42% of marketers report that their social media efforts directly led to increased sales

Digital Advertising and Revenue Trends Interpretation

In an industry where digital advertising soared past $557 billion and marketers are betting heavily on AI and personalized content—despite only a quarter of consumers trusting ad relevance—it's clear that while data-driven targeting fuels impressive ROI and skyrocketing social media revenues, there's still a wild card: genuinely connecting with audiences in a cluttered, click-happy world.

Social Media and Influencer Impact

Influencer marketing is expected to grow to approximately $21.1 billion in 2023
80% of marketers report that social media has increased traffic to their websites
46% of users say they trust influencer recommendations more than traditional advertisements
86% of marketers reported success with influencer marketing in 2022, compared to 55% in 2021
75% of consumers say they have purchased a product after seeing it on social media
70% of marketers plan to use TikTok as part of their marketing strategy in 2024
65% of marketers say social media marketing has increased their brand awareness
69% of consumers prefer to follow brands on social media to get updates and offers
61% of marketers say that social media marketing has helped them understand customer preferences better
77% of all internet users have at least one social media account
The average return on investment for influencer marketing is $5.78 for every dollar spent
92% of marketers believe influencer marketing is an effective strategy
51% of consumers say they trust influencers more than traditional celebrities

Social Media and Influencer Impact Interpretation

With influencer marketing soaring to $21.1 billion and nearly three-quarters of consumers trusting social media recommendations over traditional ads, it's clear that in the digital age, brands that ignore the power of social influence risk losing the conversation—and their customers.

Video Marketing and Consumption

Video content is expected to make up 82% of all consumer internet traffic by 2025
92% of mobile video consumers share videos with others
54% of consumers want to see more video content from brands they support
86% of women and 75% of men watch video content online frequently
60% of consumers say they feel more connected to a brand after watching their video content
95% of teens own a smartphone, and 89% of them use YouTube on a daily basis
72% of consumers prefer to learn about products or services through video
The average consumer spends about 2 hours and 24 minutes on social media each day
The use of live video streaming increased by 99% in 2022 on social platforms
89% of marketers say video marketing provides a good ROI
90% of consumers watch video content on mobile devices
70% of brands plan to increase their investment in video advertising in 2024
85% of people watch videos on social media daily
55% of consumers watch online videos to entertain themselves
68% of marketers say that short-form video content performs better than long-form content
66% of video marketers plan to increase their budgets for video content in 2024
67% of marketers say that their video marketing strategy is more effective than traditional advertising

Video Marketing and Consumption Interpretation

As consumers increasingly live, learn, and laugh via video—fueling a media landscape where 86% feel more connected to brands and 70% prefer short-form, 66% of marketers are not only doubling down on video investments but also recognizing it as the most effective advertising strategy of the future.