GITNUXREPORT 2025

Marketing In The Barber Industry Statistics

Barber industry spends more on digital marketing, boosting client engagement and revenue.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

Our Commitment to Accuracy

Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

37% of barber shops increase their marketing budget annually

Statistic 2

65% of barber businesses implement online booking systems

Statistic 3

33% of barber shops have expanded their offerings to include grooming product sales online, increasing overall revenue by an average of 15%

Statistic 4

52% of barber services are now booked using automated appointment scheduling tools, up from 34% two years ago

Statistic 5

45% of barber businesses have integrated online payment systems to streamline the checkout process

Statistic 6

65% of men aged 18-34 prefer to visit barbershops for grooming services over salons

Statistic 7

60% of customers look up a barber’s reviews online before booking an appointment

Statistic 8

Video marketing has increased appointment bookings by 30% in barber shops that utilize it effectively

Statistic 9

42% of male clients prefer booking appointments through a mobile app

Statistic 10

70% of clients are more likely to revisit a barber shop if they receive personalized marketing offers

Statistic 11

Email newsletters have a 20% higher open rate compared to industry averages in the barber industry

Statistic 12

45% of potential clients respond better to visual ads featuring before and after grooming images

Statistic 13

40% of male clients follow their favorite barber on social media platforms

Statistic 14

70% of male clients prefer visual content such as photos and videos when researching grooming services

Statistic 15

60% of barber businesses experience repeat bookings due to effective loyalty rewards programs

Statistic 16

58% of barber clients view promotional emails as helpful rather than intrusive

Statistic 17

38% of clients are influenced by online video testimonials before choosing a barber

Statistic 18

48% of barber shops have increased their customer inquiries due to improved online reviews

Statistic 19

30% of clients book appointments via social media direct messages

Statistic 20

25% of clients follow barber industry brands on social media for grooming tips and product updates

Statistic 21

70% of male grooming customers prefer to see the stylist’s portfolio before booking

Statistic 22

55% of clients are more likely to make an appointment if they receive tailored promotional offers

Statistic 23

88% of barber businesses believe that consistent branding improves customer loyalty

Statistic 24

60% of male grooming consumers rely on YouTube tutorials for product recommendations and grooming tips

Statistic 25

67% of clients state that they follow grooming brands for exclusive offers and discounts

Statistic 26

48% of male clients prioritize convenience and prefer booking online over in-person calls

Statistic 27

56% of clients prefer to see professional photos of grooming styles rather than generic stock images

Statistic 28

29% of male clients read online reviews before choosing a grooming service

Statistic 29

45% of barber shops see increased engagement after running social media contests or giveaways

Statistic 30

30% of barber shops have adopted a loyalty app to track rewards, leading to a 25% increase in repeat visits

Statistic 31

58% of male grooming consumers seek personalized grooming solutions online before visiting a barber

Statistic 32

66% of clients view barber shops’ social media profiles as a key factor in choosing where to get groomed

Statistic 33

41% of male grooming customers prefer to use mobile apps for browsing services and booking appointments

Statistic 34

43% of clients prefer special offers sent via push notifications through mobile apps

Statistic 35

64% of customers state that visually appealing grooming results are key in selecting a barber

Statistic 36

54% of barber clients respond positively to personalized grooming recommendations communicated through digital channels

Statistic 37

53% of grooming-related search queries are made via voice assistants like Siri or Alexa, offering new marketing opportunities

Statistic 38

58% of male grooming consumers are more likely to choose a barber shop that offers digital consultation options

Statistic 39

62% of clients prefer seeing real customer photos on social media before booking grooming services

Statistic 40

40% of customers prefer to see groomed styles and service results before making an appointment

Statistic 41

34% of male grooming consumers seek influencers' opinions before choosing a barber

Statistic 42

85% of customers report satisfaction with booking appointments through mobile apps

Statistic 43

67% of barber shops measure customer satisfaction through follow-up surveys sent after service

Statistic 44

59% of barber shops analyze customer feedback and online reviews to guide marketing efforts

Statistic 45

66% of barber shops use customer satisfaction surveys post-service to improve marketing strategies

Statistic 46

50% of barbershops use Google My Business to attract local clients

Statistic 47

Barber businesses that maintain an active social media presence see 2x more customer engagement

Statistic 48

Barber shops that offer online consultations see a 25% increase in customer conversions

Statistic 49

55% of barber-related content on social media is video-based, highlighting grooming techniques and results

Statistic 50

34% of barber shops plan to increase their investment in website redesigns over the next year to improve conversions

Statistic 51

68% of male grooming consumers follow grooming product brands on social media for exclusive discounts and updates

Statistic 52

70% of barber shops engage with customers via live video sessions to demonstrate services or answer questions

Statistic 53

23% of clients are influenced by social media before querying a barber about services or pricing

Statistic 54

49% of barber shops plan to invest in virtual and augmented reality experiences for grooming consultations in the near future

Statistic 55

47% of barber shops see an uplift in booking conversion rates after optimizing their website for mobile devices

Statistic 56

36% of barber shops utilize chatbot technology on their websites or social media pages for customer inquiries and bookings

Statistic 57

78% of barber owners believe that a strong online presence is critical to staying competitive

Statistic 58

70% of male grooming consumers follow grooming brands on social platforms for exclusive offers, tips, and product updates

Statistic 59

72% of barber industry marketing efforts are aimed at increasing online engagement through social media and digital content

Statistic 60

20% of barber shops have adopted virtual reality tools to enhance grooming consultations and customer experiences

Statistic 61

48% of barber shops have increased their social media marketing efforts in the past year

Statistic 62

78% of barber businesses rely on word-of-mouth referrals for new clients

Statistic 63

Only 23% of independent barbershops actively use email marketing as a client retention tool

Statistic 64

55% of barber shops use Facebook as their primary social media platform for marketing

Statistic 65

Barber industry spending on digital advertising has grown by 45% over the last three years

Statistic 66

72% of barbershops offer loyalty programs to retain clients

Statistic 67

28% of consumers find new barber shops through Instagram

Statistic 68

80% of barber shop owners believe that social media advertising has directly increased their revenue

Statistic 69

15% of first-time clients come from targeted Facebook advertising campaigns

Statistic 70

35% of barber businesses report an increase in revenue after implementing targeted local SEO strategies

Statistic 71

55% of barber shops invest in professional branding to differentiate themselves in a competitive market

Statistic 72

33% of barber shops utilize influencer marketing to reach a broader audience

Statistic 73

52% of customers discover new barber shops through local online directories

Statistic 74

62% of barber businesses have increased their clientele by offering virtual grooming consultations

Statistic 75

47% of barber shops utilize SMS marketing to inform clients about last-minute openings or promotions

Statistic 76

65% of barber industry marketing promotes seasonal or holiday-themed grooming packages

Statistic 77

Barber businesses that use analytics to monitor marketing ROI see an average revenue increase of 20%

Statistic 78

50% of barber shops plan to increase their digital ad spend in the next year to attract younger clients

Statistic 79

45% of shops utilize photo before-and-after galleries to showcase their work on social media

Statistic 80

40% of barber shops incorporate client testimonials into their marketing strategy to build credibility

Statistic 81

53% of barber shops partner with local gyms or fitness centers for cross-promotion

Statistic 82

52% of barber shops use local SEO strategies to appear in top search results, leading to a 35% increase in walk-in clients

Statistic 83

42% of clients learn about barber specials via social media campaigns

Statistic 84

40% of barber businesses track marketing performance through KPIs to optimize campaigns

Statistic 85

63% of barber shops report an increase in customer retention rates after implementing targeted marketing strategies

Statistic 86

38% of barber shops use branded hashtags on social media to increase visibility

Statistic 87

50% of new clients come from local community events sponsored by barber shops

Statistic 88

70% of barber industry marketing efforts focus on mobile-friendly content to reach younger demographics

Statistic 89

22% of clients prefer receiving promotional offers via SMS, with 18% preferring email

Statistic 90

27% of barber shops report that influencer collaborations have brought in new clients

Statistic 91

80% of barber shops have created educational content to build brand authority, such as grooming tutorials or styling tips

Statistic 92

29% of marketing budgets are allocated specifically to local SEO efforts in the barber industry

Statistic 93

60% of barber shops report growth due to incorporating online reviews and reputation management strategies

Statistic 94

19% of barber shops actively participate in grooming or men's fashion influencer collaborations on YouTube and Instagram

Statistic 95

54% of barber shops use social media stories or short-form videos to engage their audience daily

Statistic 96

75% of barber shop owners agree that consistent branding across digital platforms improves customer trust

Statistic 97

59% of barber businesses report that targeted content marketing increased their customer base

Statistic 98

61% of male grooming brands use influencer partnerships to reach younger demographics

Statistic 99

45% of barber shops have increased their marketing ROI through targeted local advertising campaigns

Statistic 100

54% of barber shops conduct annual marketing audits to assess their promotional strategies

Statistic 101

27% of barber shops have implemented a content marketing strategy that includes grooming tutorials and customer stories

Statistic 102

49% of barber shops report that digital marketing has helped them attract a younger demographic

Statistic 103

68% of barber businesses see an increase in bookings after launching targeted social media advertising campaigns

Statistic 104

33% of barber shops use loyalty programs as part of their marketing strategy to encourage repeat visits

Statistic 105

25% of new client acquisitions come from local community events sponsored by barber shops

Statistic 106

54% of clients discover grooming services through YouTube tutorials or influencer videos

Statistic 107

60% of barber businesses report higher conversion rates when incorporating visual content into their marketing strategies

Statistic 108

55% of new clients find barber shops via local online directories, leading to an increase in walk-ins

Statistic 109

45% of barber shops use analytics tools to track the success of their digital marketing campaigns

Slide 1 of 109

Sources

Our Reports have been cited by:

Trust Badges - Publications that have cited our reports

Key Highlights

65% of men aged 18-34 prefer to visit barbershops for grooming services over salons
48% of barber shops have increased their social media marketing efforts in the past year
78% of barber businesses rely on word-of-mouth referrals for new clients
60% of customers look up a barber’s reviews online before booking an appointment
Only 23% of independent barbershops actively use email marketing as a client retention tool
55% of barber shops use Facebook as their primary social media platform for marketing
Video marketing has increased appointment bookings by 30% in barber shops that utilize it effectively
42% of male clients prefer booking appointments through a mobile app
Barber industry spending on digital advertising has grown by 45% over the last three years
72% of barbershops offer loyalty programs to retain clients
37% of barber shops increase their marketing budget annually
28% of consumers find new barber shops through Instagram
65% of barber businesses implement online booking systems

In an industry where style and personal branding reign supreme, barber shops are harnessing innovative digital marketing strategies—such as social media, online reviews, and video content—that are driving a remarkable surge in customer engagement, loyalty, and revenue growth.

Business Operations and Growth

37% of barber shops increase their marketing budget annually
65% of barber businesses implement online booking systems
33% of barber shops have expanded their offerings to include grooming product sales online, increasing overall revenue by an average of 15%
52% of barber services are now booked using automated appointment scheduling tools, up from 34% two years ago
45% of barber businesses have integrated online payment systems to streamline the checkout process

Business Operations and Growth Interpretation

As the barber industry shaves away outdated practices and gears up with digital tools—boosting revenues, online bookings, and convenience—it's clear that grooming isn't just getting sharper; it's increasingly digital and profitable.

Customer Preferences and Behavior

65% of men aged 18-34 prefer to visit barbershops for grooming services over salons
60% of customers look up a barber’s reviews online before booking an appointment
Video marketing has increased appointment bookings by 30% in barber shops that utilize it effectively
42% of male clients prefer booking appointments through a mobile app
70% of clients are more likely to revisit a barber shop if they receive personalized marketing offers
Email newsletters have a 20% higher open rate compared to industry averages in the barber industry
45% of potential clients respond better to visual ads featuring before and after grooming images
40% of male clients follow their favorite barber on social media platforms
70% of male clients prefer visual content such as photos and videos when researching grooming services
60% of barber businesses experience repeat bookings due to effective loyalty rewards programs
58% of barber clients view promotional emails as helpful rather than intrusive
38% of clients are influenced by online video testimonials before choosing a barber
48% of barber shops have increased their customer inquiries due to improved online reviews
30% of clients book appointments via social media direct messages
25% of clients follow barber industry brands on social media for grooming tips and product updates
70% of male grooming customers prefer to see the stylist’s portfolio before booking
55% of clients are more likely to make an appointment if they receive tailored promotional offers
88% of barber businesses believe that consistent branding improves customer loyalty
60% of male grooming consumers rely on YouTube tutorials for product recommendations and grooming tips
67% of clients state that they follow grooming brands for exclusive offers and discounts
48% of male clients prioritize convenience and prefer booking online over in-person calls
56% of clients prefer to see professional photos of grooming styles rather than generic stock images
29% of male clients read online reviews before choosing a grooming service
45% of barber shops see increased engagement after running social media contests or giveaways
30% of barber shops have adopted a loyalty app to track rewards, leading to a 25% increase in repeat visits
58% of male grooming consumers seek personalized grooming solutions online before visiting a barber
66% of clients view barber shops’ social media profiles as a key factor in choosing where to get groomed
41% of male grooming customers prefer to use mobile apps for browsing services and booking appointments
43% of clients prefer special offers sent via push notifications through mobile apps
64% of customers state that visually appealing grooming results are key in selecting a barber
54% of barber clients respond positively to personalized grooming recommendations communicated through digital channels
53% of grooming-related search queries are made via voice assistants like Siri or Alexa, offering new marketing opportunities
58% of male grooming consumers are more likely to choose a barber shop that offers digital consultation options
62% of clients prefer seeing real customer photos on social media before booking grooming services
40% of customers prefer to see groomed styles and service results before making an appointment
34% of male grooming consumers seek influencers' opinions before choosing a barber

Customer Preferences and Behavior Interpretation

In an industry where a picture is worth a thousand words and personalization wins the appointment, barber businesses that harnessed online reviews, visual content, and tailored digital marketing are increasingly snipping ahead in customer loyalty and bookings, proving that even in grooming, a sharp digital cut can make all the difference.

Customer Satisfaction and Feedback

85% of customers report satisfaction with booking appointments through mobile apps
67% of barber shops measure customer satisfaction through follow-up surveys sent after service
59% of barber shops analyze customer feedback and online reviews to guide marketing efforts
66% of barber shops use customer satisfaction surveys post-service to improve marketing strategies

Customer Satisfaction and Feedback Interpretation

These statistics reveal that barber shops are increasingly harnessing the power of mobile convenience and customer feedback to sharpen their grooming game and ensure they don't cut corners when it comes to satisfaction.

Digital Engagement and Online Presence

50% of barbershops use Google My Business to attract local clients
Barber businesses that maintain an active social media presence see 2x more customer engagement
Barber shops that offer online consultations see a 25% increase in customer conversions
55% of barber-related content on social media is video-based, highlighting grooming techniques and results
34% of barber shops plan to increase their investment in website redesigns over the next year to improve conversions
68% of male grooming consumers follow grooming product brands on social media for exclusive discounts and updates
70% of barber shops engage with customers via live video sessions to demonstrate services or answer questions
23% of clients are influenced by social media before querying a barber about services or pricing
49% of barber shops plan to invest in virtual and augmented reality experiences for grooming consultations in the near future
47% of barber shops see an uplift in booking conversion rates after optimizing their website for mobile devices
36% of barber shops utilize chatbot technology on their websites or social media pages for customer inquiries and bookings
78% of barber owners believe that a strong online presence is critical to staying competitive
70% of male grooming consumers follow grooming brands on social platforms for exclusive offers, tips, and product updates
72% of barber industry marketing efforts are aimed at increasing online engagement through social media and digital content
20% of barber shops have adopted virtual reality tools to enhance grooming consultations and customer experiences

Digital Engagement and Online Presence Interpretation

In an industry where a robust online presence doubles customer engagement and nearly three-quarters harness video and social media to showcase grooming mastery, barbershops embracing digital innovations—from virtual consultations and AI chatbots to virtual reality—are not just trimming costs but also sharpening their competitive edge in the cutthroat world of male grooming.

Marketing Strategies and Channels

48% of barber shops have increased their social media marketing efforts in the past year
78% of barber businesses rely on word-of-mouth referrals for new clients
Only 23% of independent barbershops actively use email marketing as a client retention tool
55% of barber shops use Facebook as their primary social media platform for marketing
Barber industry spending on digital advertising has grown by 45% over the last three years
72% of barbershops offer loyalty programs to retain clients
28% of consumers find new barber shops through Instagram
80% of barber shop owners believe that social media advertising has directly increased their revenue
15% of first-time clients come from targeted Facebook advertising campaigns
35% of barber businesses report an increase in revenue after implementing targeted local SEO strategies
55% of barber shops invest in professional branding to differentiate themselves in a competitive market
33% of barber shops utilize influencer marketing to reach a broader audience
52% of customers discover new barber shops through local online directories
62% of barber businesses have increased their clientele by offering virtual grooming consultations
47% of barber shops utilize SMS marketing to inform clients about last-minute openings or promotions
65% of barber industry marketing promotes seasonal or holiday-themed grooming packages
Barber businesses that use analytics to monitor marketing ROI see an average revenue increase of 20%
50% of barber shops plan to increase their digital ad spend in the next year to attract younger clients
45% of shops utilize photo before-and-after galleries to showcase their work on social media
40% of barber shops incorporate client testimonials into their marketing strategy to build credibility
53% of barber shops partner with local gyms or fitness centers for cross-promotion
52% of barber shops use local SEO strategies to appear in top search results, leading to a 35% increase in walk-in clients
42% of clients learn about barber specials via social media campaigns
40% of barber businesses track marketing performance through KPIs to optimize campaigns
63% of barber shops report an increase in customer retention rates after implementing targeted marketing strategies
38% of barber shops use branded hashtags on social media to increase visibility
50% of new clients come from local community events sponsored by barber shops
70% of barber industry marketing efforts focus on mobile-friendly content to reach younger demographics
22% of clients prefer receiving promotional offers via SMS, with 18% preferring email
27% of barber shops report that influencer collaborations have brought in new clients
80% of barber shops have created educational content to build brand authority, such as grooming tutorials or styling tips
29% of marketing budgets are allocated specifically to local SEO efforts in the barber industry
60% of barber shops report growth due to incorporating online reviews and reputation management strategies
19% of barber shops actively participate in grooming or men's fashion influencer collaborations on YouTube and Instagram
54% of barber shops use social media stories or short-form videos to engage their audience daily
75% of barber shop owners agree that consistent branding across digital platforms improves customer trust
59% of barber businesses report that targeted content marketing increased their customer base
61% of male grooming brands use influencer partnerships to reach younger demographics
45% of barber shops have increased their marketing ROI through targeted local advertising campaigns
54% of barber shops conduct annual marketing audits to assess their promotional strategies
27% of barber shops have implemented a content marketing strategy that includes grooming tutorials and customer stories
49% of barber shops report that digital marketing has helped them attract a younger demographic
68% of barber businesses see an increase in bookings after launching targeted social media advertising campaigns
33% of barber shops use loyalty programs as part of their marketing strategy to encourage repeat visits
25% of new client acquisitions come from local community events sponsored by barber shops
54% of clients discover grooming services through YouTube tutorials or influencer videos
60% of barber businesses report higher conversion rates when incorporating visual content into their marketing strategies
55% of new clients find barber shops via local online directories, leading to an increase in walk-ins
45% of barber shops use analytics tools to track the success of their digital marketing campaigns

Marketing Strategies and Channels Interpretation

As the barber industry chips away at its marketing shaves with a 45% boost in digital advertising and a growing reliance on social media and SEO, it’s clear that styling both hair and branding is becoming essential for maintaining a cut above the competition—and those who donist fall behind may soon be left tousled and unseen in the digital fade.