GITNUXREPORT 2025

Marketing In The Foodservice Industry Statistics

Digital marketing significantly boosts foodservice revenue and consumer engagement efforts.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

Our Commitment to Accuracy

Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

54% of diners are more likely to visit a restaurant that responds to online reviews

Statistic 2

60% of consumers are influenced by online menus and food photos before dining out

Statistic 3

72% of diners prefer contactless payments when ordering in restaurants

Statistic 4

78% of foodservice operators believe that digital marketing has a significant impact on their revenue

Statistic 5

70% of foodservice businesses use targeted email marketing campaigns

Statistic 6

80% of foodservice brands plan to increase their digital advertising budget in the next year

Statistic 7

40% of foodservice operators find that digital coupons drive higher traffic

Statistic 8

65% of consumers rely on social media to discover new foodservice brands

Statistic 9

52% of consumers say they are more likely to visit a restaurant with an active Instagram presence

Statistic 10

45% of foodservice operators report an increase in sales after implementing a loyalty program

Slide 1 of 10

Sources

Our Reports have been cited by:

Trust Badges - Publications that have cited our reports

Key Highlights

78% of foodservice operators believe that digital marketing has a significant impact on their revenue
65% of consumers rely on social media to discover new foodservice brands
54% of diners are more likely to visit a restaurant that responds to online reviews
70% of foodservice businesses use targeted email marketing campaigns
52% of consumers say they are more likely to visit a restaurant with an active Instagram presence
45% of foodservice operators report an increase in sales after implementing a loyalty program
80% of foodservice brands plan to increase their digital advertising budget in the next year
60% of consumers are influenced by online menus and food photos before dining out
72% of diners prefer contactless payments when ordering in restaurants
40% of foodservice operators find that digital coupons drive higher traffic

In an industry where 78% of operators credit digital marketing with boosting revenue and consumers are increasingly influenced by online presence—from social media to digital coupons—it’s clear that embracing modern marketing strategies is essential for foodservice success in today’s fast-evolving landscape.

Consumer Preferences and Behavior

54% of diners are more likely to visit a restaurant that responds to online reviews
60% of consumers are influenced by online menus and food photos before dining out
72% of diners prefer contactless payments when ordering in restaurants

Consumer Preferences and Behavior Interpretation

In an era where digital impressions can tilt the plate, nearly three-quarters of diners favor contactless payments, over half rely on online reviews, and the majority are enticed by appetizing online menus and photos—highlighting that in foodservice, a savvy digital presence isn't just a plate filler, but the main course of customer engagement.

Digital Marketing Strategies

78% of foodservice operators believe that digital marketing has a significant impact on their revenue
70% of foodservice businesses use targeted email marketing campaigns
80% of foodservice brands plan to increase their digital advertising budget in the next year
40% of foodservice operators find that digital coupons drive higher traffic

Digital Marketing Strategies Interpretation

With 78% acknowledging digital marketing’s revenue boost and 80% planning to ramp up their ad spend, foodservice operators are clearly serving up digital strategies as the main course for business growth—digital coupons and targeted emails are the secret ingredients fueling the future of foodservice success.

Social Media and Online Influence

65% of consumers rely on social media to discover new foodservice brands
52% of consumers say they are more likely to visit a restaurant with an active Instagram presence

Social Media and Online Influence Interpretation

With over half of consumers drawn to restaurants showcasing their culinary delights online, it’s clear that in today’s digital age, a vibrant social media presence isn’t just garnish; it’s the main course for foodservice brands aiming to stay competitive.

Technology Adoption and Digital Marketing Strategies

45% of foodservice operators report an increase in sales after implementing a loyalty program

Technology Adoption and Digital Marketing Strategies Interpretation

With nearly half of foodservice operators boosting sales through loyalty programs, it’s clear that turning casual customers into loyal patrons is no longer just a savvy tactic — it’s a recipe for success.