U.S. internet users now average over six hours online daily. With 76% of marketers reporting higher ad costs, identifying efficient channels is critical. This analysis examines key performance metrics across search, social, email, and automation.
Key Takeaways
- In 2023, the global search engine advertising (SEA) market was $143.1B
- $430B global content marketing market size in 2024 (Estimated market size)
- $5.6B global SEO market size in 2023 (Estimated market size for SEO services, 2023)
- In 2023, 68% of marketers reported using influencer marketing, according to the Influencer Marketing Hub survey
- On average, marketers report that their video has a 28% higher conversion rate than other types of content (Wyzowl 2024 report)
- In 2023, 62% of B2B marketers prioritized SEO for acquiring customers, per the Search Engine Journal survey
- 5.22 billion people used mobile cellular subscriptions worldwide in 2023 (ITU ICT data)
- In 2023, 5.04 billion people used social media worldwide (DataReportal/We Are Social & Hootsuite)
- In January 2025, U.S. internet users spent an average of 6 hours 14 minutes per day online (Comscore/industry tracking referenced by Statista)
- In 2024, average email deliverability is 98% (Mailchimp Email Marketing Benchmarks)
- 67% of marketers use customer segmentation (Share of marketers using customer segmentation, 2024)
- 49% of consumers use search engines to find specific products (Share of consumers using search for product discovery, 2024)
- $4.52 average CPC for Google Ads search in 2024 (Average CPC, 2024)
- 76% of marketers report that ad costs increased in 2024 (Share reporting rising ad costs, 2024)
- 31% of marketers spend $10,000–$24,999 per year on marketing automation (Annual spend band, 2024)
With ad costs rising, marketers lean on SEO, video, and analytics to drive conversions amid heavy global search and social use.
Related reading
01 · Category
Market Size3 stats
01
In 2023, the global search engine advertising (SEA) market was $143.1B
02
$430B global content marketing market size in 2024 (Estimated market size)
03
$5.6B global SEO market size in 2023 (Estimated market size for SEO services, 2023)
Interpretation
Market Size Interpretation
For the Market Size angle, online marketing is clearly large and expanding with global SEA reaching $143.1B in 2023 alongside a $430B estimated content marketing market in 2024 and a $5.6B SEO services market in 2023, showing how different channels contribute to a broad, multi-billion dollar industry.
02 · Category
Industry Trends10 stats
01
In 2023, 68% of marketers reported using influencer marketing, according to the Influencer Marketing Hub survey
02
On average, marketers report that their video has a 28% higher conversion rate than other types of content (Wyzowl 2024 report)
03
In 2023, 62% of B2B marketers prioritized SEO for acquiring customers, per the Search Engine Journal survey
04
Google processes over 8.5 billion searches per day (Google Search Statistics, Think with Google)
05
In 2024, 44% of marketers use A/B testing regularly (CXL CRO survey reference)
06
53% of marketers say their primary goal for social media is to increase brand awareness (Percent of marketers selecting brand awareness as primary social media goal)
07
49% of marketers allocate 21% or more of their budget to marketing initiatives (Share of marketers by marketing budget allocation, 2024)
08
83% of marketers say improving the quality of leads is important for their marketing strategy (Percent of marketers, lead quality importance)
09
52% of organizations say they use marketing analytics (Share of organizations using marketing analytics, 2024)
10
56% of marketers say they plan to increase investment in AI over the next 12 months (AI investment intent, 2024)
Interpretation
Industry Trends Interpretation
In today’s Industry Trends for online marketing, brands are leaning heavily into influencer marketing and discovery driven channels, with 68% of marketers using influencer marketing and 53% aiming for social media brand awareness, while SEO-focused B2B growth and video conversion gains signal that audience reach and performance are both moving to the front.
03 · Category
User Adoption7 stats
01
5.22 billion people used mobile cellular subscriptions worldwide in 2023 (ITU ICT data)
02
In 2023, 5.04 billion people used social media worldwide (DataReportal/We Are Social & Hootsuite)
03
In January 2025, U.S. internet users spent an average of 6 hours 14 minutes per day online (Comscore/industry tracking referenced by Statista)
04
In 2024, 83% of U.S. adults use email (Pew Research Center survey)
05
46% of US adults use YouTube (Percent of US adults using YouTube, 2024)
06
55% of internet users in the US shop online (Percent of US internet users who shop online, 2023)
07
1.4 billion monthly active users for Facebook as of Q1 2024 (Monthly active users, Facebook, 2024)
Interpretation
User Adoption Interpretation
With 5.04 billion people using social media in 2023 and 83% of US adults using email in 2024, user adoption is clearly broad and digitally engaged, making social and email channels especially strong entry points for marketing.
More related reading
04 · Category
Performance Metrics5 stats
01
In 2024, average email deliverability is 98% (Mailchimp Email Marketing Benchmarks)
02
67% of marketers use customer segmentation (Share of marketers using customer segmentation, 2024)
03
49% of consumers use search engines to find specific products (Share of consumers using search for product discovery, 2024)
04
78% of brands using personalization say it increases sales (Percent reporting sales lift from personalization, 2023)
05
67% of organizations are affected by data quality issues in analytics (Share affected by data quality problems, 2024)
Interpretation
Performance Metrics Interpretation
Performance Metrics show that in 2024 marketers can improve results when fundamentals are strong, with email deliverability at 98% while 67% of marketers use customer segmentation and 78% of brands reporting personalization drives sales lift, but data quality issues still hit 67% of organizations.
05 · Category
Cost Analysis3 stats
01
$4.52average CPC for Google Ads search in 2024 (Average CPC, 2024)
02
76% of marketers report that ad costs increased in 2024 (Share reporting rising ad costs, 2024)
03
31% of marketers spend $10,000–$24,999 per year on marketing automation (Annual spend band, 2024)
Interpretation
Cost Analysis Interpretation
Cost pressures are clearly building in online marketing, with 76% of marketers reporting higher ad costs in 2024 alongside a $4.52 average CPC for Google Ads search, while investment in marketing automation remains substantial at 31% spending $10,000 to $24,999 per year.
report visual · Key figures
Key Adoption & Intent Signals in Online Marketing
Most marketers and organizations report adopting core marketing practices and increasing investment areas.
68%
In 2023, 68% of marketers reported using influencer marketing, according to the Influencer Marketing Hub survey
52%
52% of organizations say they use marketing analytics (Share of organizations using marketing analytics, 2024)
56%
56% of marketers say they plan to increase investment in AI over the next 12 months (AI investment intent, 2024)
78%
78% of brands using personalization say it increases sales (Percent reporting sales lift from personalization, 2023)
76%
76% of marketers report that ad costs increased in 2024 (Share reporting rising ad costs, 2024)
source-verifiedinfluencermarketinghub.com · forrester.com · salesforce.com · marketing.campaignmonitor.com · warc.com2024
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Julian Richter. (2026, February 13). Online Marketing Statistics. Gitnux. https://gitnux.org/online-marketing-statistics
MLA
Julian Richter. "Online Marketing Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/online-marketing-statistics.
Chicago
Julian Richter. 2026. "Online Marketing Statistics." Gitnux. https://gitnux.org/online-marketing-statistics.
Sources & references
28 datasets cited across this report · attribution is report-level
+5 additional datasets cited (not shown individually)