In 2025, U.S. internet users are spending an average of 6 hours 14 minutes online each day, which makes it harder than ever to earn attention and keep it. Meanwhile, 76% of marketers say ad costs increased in 2024, so the real question is which channels still deliver the best conversion lift. Let’s map the most telling online marketing metrics, from SEO and video to email, segmentation, and analytics, and see where performance actually holds up.
Key Takeaways
- In 2023, the global search engine advertising (SEA) market was $143.1B
- $430B global content marketing market size in 2024 (Estimated market size)
- $5.6B global SEO market size in 2023 (Estimated market size for SEO services, 2023)
- In 2023, 68% of marketers reported using influencer marketing, according to the Influencer Marketing Hub survey
- On average, marketers report that their video has a 28% higher conversion rate than other types of content (Wyzowl 2024 report)
- In 2023, 62% of B2B marketers prioritized SEO for acquiring customers, per the Search Engine Journal survey
- 5.22 billion people used mobile cellular subscriptions worldwide in 2023 (ITU ICT data)
- In 2023, 5.04 billion people used social media worldwide (DataReportal/We Are Social & Hootsuite)
- In January 2025, U.S. internet users spent an average of 6 hours 14 minutes per day online (Comscore/industry tracking referenced by Statista)
- In 2024, average email deliverability is 98% (Mailchimp Email Marketing Benchmarks)
- 67% of marketers use customer segmentation (Share of marketers using customer segmentation, 2024)
- 49% of consumers use search engines to find specific products (Share of consumers using search for product discovery, 2024)
- $4.52 average CPC for Google Ads search in 2024 (Average CPC, 2024)
- 76% of marketers report that ad costs increased in 2024 (Share reporting rising ad costs, 2024)
- 31% of marketers spend $10,000–$24,999 per year on marketing automation (Annual spend band, 2024)
With ad costs rising, marketers lean on SEO, video, and analytics to drive conversions amid heavy global search and social use.
Related reading
01 · Category
Market Size3 stats
01
In 2023, the global search engine advertising (SEA) market was $143.1B
02
$430B global content marketing market size in 2024 (Estimated market size)
03
$5.6B global SEO market size in 2023 (Estimated market size for SEO services, 2023)
Interpretation
Market Size Interpretation
In the Market Size category, online marketing is already massive and growing, with global search engine advertising reaching $143.1B in 2023 alongside a $430B content marketing market in 2024 and a $5.6B SEO services market in 2023 indicating a wide spectrum of spend across different channels.
02 · Category
Industry Trends10 stats
01
In 2023, 68% of marketers reported using influencer marketing, according to the Influencer Marketing Hub survey
02
On average, marketers report that their video has a 28% higher conversion rate than other types of content (Wyzowl 2024 report)
03
In 2023, 62% of B2B marketers prioritized SEO for acquiring customers, per the Search Engine Journal survey
04
Google processes over 8.5 billion searches per day (Google Search Statistics, Think with Google)
05
In 2024, 44% of marketers use A/B testing regularly (CXL CRO survey reference)
06
53% of marketers say their primary goal for social media is to increase brand awareness (Percent of marketers selecting brand awareness as primary social media goal)
07
49% of marketers allocate 21% or more of their budget to marketing initiatives (Share of marketers by marketing budget allocation, 2024)
08
83% of marketers say improving the quality of leads is important for their marketing strategy (Percent of marketers, lead quality importance)
09
52% of organizations say they use marketing analytics (Share of organizations using marketing analytics, 2024)
10
56% of marketers say they plan to increase investment in AI over the next 12 months (AI investment intent, 2024)
Interpretation
Industry Trends Interpretation
In the Industry Trends landscape, marketers are clearly shifting toward performance and innovation, with 68% using influencer marketing and 56% planning to increase AI investment over the next 12 months.
03 · Category
User Adoption7 stats
01
5.22 billion people used mobile cellular subscriptions worldwide in 2023 (ITU ICT data)
02
In 2023, 5.04 billion people used social media worldwide (DataReportal/We Are Social & Hootsuite)
03
In January 2025, U.S. internet users spent an average of 6 hours 14 minutes per day online (Comscore/industry tracking referenced by Statista)
04
In 2024, 83% of U.S. adults use email (Pew Research Center survey)
05
46% of US adults use YouTube (Percent of US adults using YouTube, 2024)
06
55% of internet users in the US shop online (Percent of US internet users who shop online, 2023)
07
1.4 billion monthly active users for Facebook as of Q1 2024 (Monthly active users, Facebook, 2024)
Interpretation
User Adoption Interpretation
The user adoption story is clear: billions are already connected and engaging digitally, with 5.04 billion social media users worldwide in 2023 and 83% of U.S. adults using email in 2024, while 55% of U.S. internet users also shop online, showing strong and ongoing momentum for marketers to reach and convert audiences.
More related reading
04 · Category
Performance Metrics5 stats
01
In 2024, average email deliverability is 98% (Mailchimp Email Marketing Benchmarks)
02
67% of marketers use customer segmentation (Share of marketers using customer segmentation, 2024)
03
49% of consumers use search engines to find specific products (Share of consumers using search for product discovery, 2024)
04
78% of brands using personalization say it increases sales (Percent reporting sales lift from personalization, 2023)
05
67% of organizations are affected by data quality issues in analytics (Share affected by data quality problems, 2024)
Interpretation
Performance Metrics Interpretation
Performance metrics in 2024 show that strong execution is tightly linked to outcomes, with 98% average email deliverability and 67% of marketers using customer segmentation, while data quality issues still affect 67% of organizations and only 78% of brands report sales lift from personalization.
05 · Category
Cost Analysis3 stats
01
$4.52average CPC for Google Ads search in 2024 (Average CPC, 2024)
02
76% of marketers report that ad costs increased in 2024 (Share reporting rising ad costs, 2024)
03
31% of marketers spend $10,000–$24,999 per year on marketing automation (Annual spend band, 2024)
Interpretation
Cost Analysis Interpretation
For the cost analysis lens, Google Ads search averaged $4.52 CPC in 2024 while 76% of marketers said ad costs rose that year, and 31% are investing $10,000 to $24,999 annually in marketing automation to cope with the higher spend.
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Julian Richter. (2026, February 13). Online Marketing Statistics. Gitnux. https://gitnux.org/online-marketing-statistics
MLA
Julian Richter. "Online Marketing Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/online-marketing-statistics.
Chicago
Julian Richter. 2026. "Online Marketing Statistics." Gitnux. https://gitnux.org/online-marketing-statistics.
Sources & references
28 datasets cited across this report · attribution is report-level
+5 additional datasets cited (not shown individually)