GITNUXREPORT 2025

Marketing In The Banking Industry Statistics

Banking marketing shifts to personalization, AI, mobile, and data-driven strategies.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

Our Commitment to Accuracy

Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

Banks that utilize AI in their marketing see a 30% increase in customer engagement

Statistic 2

Chatbots improve customer satisfaction scores by up to 25% in banking

Statistic 3

Over 60% of banking institutions have adopted AI chatbots for customer service

Statistic 4

45% of banking institutions plan to increase personalized marketing efforts via AI in the next year

Statistic 5

65% of banking marketers plan to adopt more AI-driven personalization tools by 2026

Statistic 6

The use of automation in banking marketing campaigns has increased by 25% in the past year

Statistic 7

55% of banking brands plan to increase their social media marketing budgets

Statistic 8

80% of banking marketing campaigns now include mobile-first strategies

Statistic 9

Customer acquisition cost in banking has decreased by 15% due to targeted digital marketing

Statistic 10

45% of banking marketers say content marketing is their top strategy

Statistic 11

78% of banking marketers are prioritizing data-driven marketing tactics

Statistic 12

Banking apps with integrated marketing features see a 20% rise in cross-sell rates

Statistic 13

The use of influencer marketing in banking increased by 25% in 2023

Statistic 14

90% of banking brand marketers plan to increase investment in digital channels in 2024

Statistic 15

Only 15% of banks are fully satisfied with their current digital marketing ROI

Statistic 16

40% of banking institutions utilize behavioral analytics for targeted marketing

Statistic 17

25% increase in leads generated through content marketing in banking from 2022 to 2023

Statistic 18

The global banking marketing automation market is expected to grow at a CAGR of 12% through 2025

Statistic 19

50% of banking marketing budgets are now allocated to digital channels, up from 35% five years ago

Statistic 20

88% of banking marketers are investing in data analytics tools to improve marketing ROI

Statistic 21

In 2023, banking institutions spent approximately $750 million on digital advertising

Statistic 22

48% of banking marketers report difficulty in measuring digital marketing effectiveness

Statistic 23

The average CTR (click-through rate) for banking email campaigns is around 2.7%

Statistic 24

80% of banking brands are increasing investment in video marketing to reach younger demographics

Statistic 25

Banks that use customer feedback to refine marketing strategies see a 20% increase in customer retention

Statistic 26

36% of banking marketing budgets are allocated specifically for mobile app marketing

Statistic 27

80% of retail banking websites incorporate some form of content marketing to attract clients

Statistic 28

Video content marketing in banking has increased audience engagement by 50%

Statistic 29

80% of banking marketers believe that integrated marketing automation improves campaign effectiveness

Statistic 30

70% of banking customers prefer personalized marketing messages

Statistic 31

Digital banking app usage has increased by 40% in the last year

Statistic 32

65% of consumers say they would switch banks for better online experiences

Statistic 33

60% of banking customers research products online before visiting a branch

Statistic 34

Email marketing open rates for banking institutions average around 22%

Statistic 35

50% of banking customers follow their bank’s social media pages

Statistic 36

The average banking customer interacts with their bank’s digital channels 5 times per week

Statistic 37

35% of banking customers would like to receive personalized offers via mobile push notifications

Statistic 38

62% of banking consumers trust recommendations from friends and family more than online ads

Statistic 39

55% of banking marketers use customer segmentation to tailor marketing messages

Statistic 40

65% of banking customers are likely to use mobile payments, influencing marketing strategies accordingly

Statistic 41

70% of banking consumers prefer using native app notifications over emails

Statistic 42

72% of retail banking customers prefer digital onboarding, influencing marketing messages

Statistic 43

45% of banking consumers feel more loyal to brands that provide personalized digital experiences

Statistic 44

55% of banking institutions use social listening tools to gauge customer sentiment

Statistic 45

60% of banking consumers will consider switching banks if they receive poor digital customer service

Statistic 46

65% of banking marketers plan to personalize all digital touchpoints by 2025

Statistic 47

55% of banking customers are influenced by online reviews when choosing a bank

Statistic 48

70% of banking customers prefer to use mobile apps for account management

Statistic 49

62% of banking customers value quick and easy digital onboarding processes

Statistic 50

80% of banking clients prefer online communication channels over physical branches for routine inquiries

Statistic 51

Banking marketers that leverage big data are 5 times more likely to see marketing ROI improvements

Statistic 52

35% of banking customers prefer receiving financial tips via social media

Statistic 53

55% of banking consumers are more likely to engage with brands that offer integrated multi-channel marketing

Statistic 54

50% of banking customers prefer receiving financial alerts via mobile push notifications

Statistic 55

45% of banking marketers find that personalized content significantly improves campaign performance

Statistic 56

68% of banking customers have expressed concern over data privacy impacting their digital engagement

Statistic 57

60% of banking consumers would respond positively to chatbot interactions during their digital experiences

Statistic 58

70% of banking marketers are planning to implement more personalized digital experiences in 2024

Statistic 59

The number of digitally-active banking users is projected to reach 3 billion by 2025

Statistic 60

The use of VR/AR in banking marketing campaigns has increased by 15% in the last year

Statistic 61

The annual growth rate for digital banking adoption is projected at 9.2% through 2028

Slide 1 of 61

Sources

Our Reports have been cited by:

Trust Badges - Publications that have cited our reports

Key Highlights

70% of banking customers prefer personalized marketing messages
Digital banking app usage has increased by 40% in the last year
65% of consumers say they would switch banks for better online experiences
Banks that utilize AI in their marketing see a 30% increase in customer engagement
55% of banking brands plan to increase their social media marketing budgets
80% of banking marketing campaigns now include mobile-first strategies
Customer acquisition cost in banking has decreased by 15% due to targeted digital marketing
60% of banking customers research products online before visiting a branch
Email marketing open rates for banking institutions average around 22%
50% of banking customers follow their bank’s social media pages
Chatbots improve customer satisfaction scores by up to 25% in banking
45% of banking marketers say content marketing is their top strategy
The average banking customer interacts with their bank’s digital channels 5 times per week

In an era where 70% of banking customers crave personalized experiences and digital channels reign supreme, banks are increasingly leveraging cutting-edge marketing strategies—such as AI, mobile-first approaches, and content marketing—to boost engagement, reduce costs, and stay ahead in a competitive landscape.

Artificial Intelligence and Automation in Banking

Banks that utilize AI in their marketing see a 30% increase in customer engagement
Chatbots improve customer satisfaction scores by up to 25% in banking
Over 60% of banking institutions have adopted AI chatbots for customer service
45% of banking institutions plan to increase personalized marketing efforts via AI in the next year
65% of banking marketers plan to adopt more AI-driven personalization tools by 2026
The use of automation in banking marketing campaigns has increased by 25% in the past year

Artificial Intelligence and Automation in Banking Interpretation

As banks increasingly embrace AI-driven marketing, with automation surging and customer engagement climbing, it’s clear that in the race to stay relevant, digital personalization isn’t just a trend—it’s the new banking inside track.

Banking Marketing Strategies and Budgeting

55% of banking brands plan to increase their social media marketing budgets
80% of banking marketing campaigns now include mobile-first strategies
Customer acquisition cost in banking has decreased by 15% due to targeted digital marketing
45% of banking marketers say content marketing is their top strategy
78% of banking marketers are prioritizing data-driven marketing tactics
Banking apps with integrated marketing features see a 20% rise in cross-sell rates
The use of influencer marketing in banking increased by 25% in 2023
90% of banking brand marketers plan to increase investment in digital channels in 2024
Only 15% of banks are fully satisfied with their current digital marketing ROI
40% of banking institutions utilize behavioral analytics for targeted marketing
25% increase in leads generated through content marketing in banking from 2022 to 2023
The global banking marketing automation market is expected to grow at a CAGR of 12% through 2025
50% of banking marketing budgets are now allocated to digital channels, up from 35% five years ago
88% of banking marketers are investing in data analytics tools to improve marketing ROI
In 2023, banking institutions spent approximately $750 million on digital advertising
48% of banking marketers report difficulty in measuring digital marketing effectiveness
The average CTR (click-through rate) for banking email campaigns is around 2.7%
80% of banking brands are increasing investment in video marketing to reach younger demographics
Banks that use customer feedback to refine marketing strategies see a 20% increase in customer retention
36% of banking marketing budgets are allocated specifically for mobile app marketing
80% of retail banking websites incorporate some form of content marketing to attract clients

Banking Marketing Strategies and Budgeting Interpretation

As banking brands double down on digital and mobile strategies—with 80% adopting mobile-first approaches and 55% boosting social media budgets—they're betting heavily on data, content, and influencers, yet only 15% are truly satisfied with their ROI, revealing the sector's ongoing struggle to turn sophisticated marketing efforts into tangible profit, even as spendings soar—highlighting that in modern banking, it's not just about being present, but about getting measurable results in a rapidly shifting digital landscape.

Customer Engagement and Response Tactics

Video content marketing in banking has increased audience engagement by 50%
80% of banking marketers believe that integrated marketing automation improves campaign effectiveness

Customer Engagement and Response Tactics Interpretation

The data underscores that banks boosting their video content marketing see a 50% jump in audience engagement, and with 80% of marketers touting integrated automation as a campaign catalyst, it's clear that blending creative storytelling with smart technology is the winning formula in modern banking outreach.

Customer Preferences and Behavior

70% of banking customers prefer personalized marketing messages
Digital banking app usage has increased by 40% in the last year
65% of consumers say they would switch banks for better online experiences
60% of banking customers research products online before visiting a branch
Email marketing open rates for banking institutions average around 22%
50% of banking customers follow their bank’s social media pages
The average banking customer interacts with their bank’s digital channels 5 times per week
35% of banking customers would like to receive personalized offers via mobile push notifications
62% of banking consumers trust recommendations from friends and family more than online ads
55% of banking marketers use customer segmentation to tailor marketing messages
65% of banking customers are likely to use mobile payments, influencing marketing strategies accordingly
70% of banking consumers prefer using native app notifications over emails
72% of retail banking customers prefer digital onboarding, influencing marketing messages
45% of banking consumers feel more loyal to brands that provide personalized digital experiences
55% of banking institutions use social listening tools to gauge customer sentiment
60% of banking consumers will consider switching banks if they receive poor digital customer service
65% of banking marketers plan to personalize all digital touchpoints by 2025
55% of banking customers are influenced by online reviews when choosing a bank
70% of banking customers prefer to use mobile apps for account management
62% of banking customers value quick and easy digital onboarding processes
80% of banking clients prefer online communication channels over physical branches for routine inquiries
Banking marketers that leverage big data are 5 times more likely to see marketing ROI improvements
35% of banking customers prefer receiving financial tips via social media
55% of banking consumers are more likely to engage with brands that offer integrated multi-channel marketing
50% of banking customers prefer receiving financial alerts via mobile push notifications
45% of banking marketers find that personalized content significantly improves campaign performance
68% of banking customers have expressed concern over data privacy impacting their digital engagement
60% of banking consumers would respond positively to chatbot interactions during their digital experiences
70% of banking marketers are planning to implement more personalized digital experiences in 2024

Customer Preferences and Behavior Interpretation

In an era where 70% of banking customers crave personalized messages, digital channels reign supreme—with 65% ready to switch banks over online experiences—highlighting that tomorrow’s banking loyalty hinges on seamless, tailored, and privacy-conscious digital interactions rather than traditional branches.

Digital Transformation and Technology Adoption

The number of digitally-active banking users is projected to reach 3 billion by 2025
The use of VR/AR in banking marketing campaigns has increased by 15% in the last year
The annual growth rate for digital banking adoption is projected at 9.2% through 2028

Digital Transformation and Technology Adoption Interpretation

With over 3 billion digital banking users expected by 2025 and a rising embrace of VR/AR marketing tech—up 15% in just a year—the banking industry is clearly turning the final page on traditional tactics, embracing a future where innovation and digital engagement are the new currency.