GITNUX MARKETDATA REPORT 2024

Listening To Music Statistics: Market Report & Data

Highlights: Listening To Music Statistics

  • 3 in 10 US podcast listeners say they enjoy listening to music podcasts.
  • It is estimated that teenagers listen to music for 4.5 hours every day.
  • Nearly two-thirds of the U.S. population listens to music online.
  • According to Edison Research, 58% of Americans 12+ were streaming music as of early 2020.
  • The International Federation of the Phonographic Industry's (IFPI) 2019 report noted 89% of internet users worldwide use some sort of on-demand streaming service to listen to music.
  • Roughly 75% of music listeners under the age of 25 use social media to discover new music.
  • Approximately 90% of adults with cellular phones use them to listen to music.
  • In the UK, 78% of adults listen to music through streaming services.
  • In a 24-hour day, U.S. adults spend an average of about 32 minutes listening to music.
  • Among US millennials, 82% listen to music to reduce their stress levels.
  • People in Norway listen to music for an average of 23.5 hours per week.
  • 68% of people use YouTube to consume music they already know.
  • There is an estimated 104 million paid music streaming subscribers in the U.S in 2021.
  • About 26% of U.S. adults say they have not listened to music in the past 24 hours.
  • 93% of U.S. internet users listen to music, 70% watch television shows online.
  • Nearly 80% of music consumers listen to music on a physical music device.
  • 83% of people attend a live concert to see an artist perform songs to which they already listen.
  • 20% of adults in the U.S. say they have some form of hearing loss, and consistently listening to loud music is a contributing factor.
  • Gen Z spends a longer time (18.8 hours per week) listening to music than Baby Boomers (13.8 hours per week) and Gen X (15.6 hours per week).

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Listening to music offers not only a delightful experience but also a reflection of our preferences, moods, and cultures. Our blog post today dives into the fascinating world of Listening to Music Statistics, seeking to unravel intriguing trends, behaviors, and patterns. Whether you are an artist, a music enthusiast, a marketer, or simply a curious mind, these statistics will provide invaluable insights into how, where, and what type of music people enjoy. From streaming platforms’ popularity to age-related musical taste, we will be exploring a broad spectrum of data to satiate your curious minds. So, fasten your seatbelt as we embark on this melodic journey of numbers and notes.

The Latest Listening To Music Statistics Unveiled

3 in 10 US podcast listeners say they enjoy listening to music podcasts.

Peering through the lens of the statistics in the realm of music appreciation, the figure ‘3 in 10 US podcast listeners prefer tuning into music podcasts’ delivers pivotal information. Primarily, it manifests an evolving pattern in the field of music consumption – the shift from traditional platforms to the more personalized, expansive podcast domain. The fact that nearly a third of US podcast aficionados opt for music highlights the potential unexplored avenues for musicians, advertisers, and podcast creators to target and engage their audience within this space. Thus, it emphasizes a significant, transitional phase in the listening habits within the US music industry.

It is estimated that teenagers listen to music for 4.5 hours every day.

Immersing ourselves in the rhythmic symphony of music, particularly for teenagers, appears to form an integral part of their daily routine. By deducing that teens are engaging in a daily 4.5 hours of aural medley, it provides an insightful glimpse into the way they spend their leisure time or maintain focus when concentrating on tasks. This statistic could present a great opportunity for bloggers, music-related tech companies, educationalists, or any parties interested in capturing the teenager demographic, who could harness these trends for developing strategies. Consequently, it can offer a predictive format for developing productive ways to engage and optimize teenagers’ time, unraveling trends in their music listening habits, behavior, and lifestyles.

Nearly two-thirds of the U.S. population listens to music online.

In the digital age we live in, noting that almost two-thirds of the U.S. population streams music online reveals an evolving trend that provides invaluable insight for understanding listening habits in our blog post about music statistics. It underscores the size and potential of the online music audience, a key reference point for music industry stakeholders such as artists, labels, and advertisers aiming to optimize their reach. Moreover, it emphasizes the level of integration and impact digital platforms have on musical consumption, highlighting the importance of online streaming services in the modern music landscape.

According to Edison Research, 58% of Americans 12+ were streaming music as of early 2020.

Highlighting the growing significance of digital media in the American music sphere, Edison Research illuminates that in the early stages of 2020, a solid majority – 58% to be exact – of Americans aged 12 and up were engaged in music streaming. This valuable metric presents a vibrant picture of the music consumption habits of the US population in the digital world, offering fascinating insights for both music marketers and enthusiasts. When dissected further, this statistic could guide artists and music enterprises towards formulating effective strategies to capitalize on the rapidly evolving streaming platforms, capturing the attentions of the plugged-in populace. Hence, for a blog post revolving around Listening To Music Statistics, such a statistic undeniably holds prominent relevance.

The International Federation of the Phonographic Industry’s (IFPI) 2019 report noted 89% of internet users worldwide use some sort of on-demand streaming service to listen to music.

In the grand symphony of digital transformation, the IFPI 2019 report hit the perfect note asserting that 89% of internet users worldwide tap into the rhythmic flow of on-demand music streaming services. This crescendo in streaming popularity showcases a dynamic shift in how audiences consume their desired tunes, offering critical insight for a blog dedicated to Unraveling Listening To Music Statistics. Outlining this trend not only informs on shifting consumer behavior but also sets the tempo for forecasting upcoming patterns within the music industry, proving invaluable for musicians, service providers, marketers and music enthusiasts alike.

Roughly 75% of music listeners under the age of 25 use social media to discover new music.

Delving into the statistic that showcases approximately 75% of individuals under 25 utilize social media as a musical treasure hunt, foregrounds a significant shift in the way new generations uncover rhythm and harmony. Within a blog post about Listening To Music Statistics, this crucial figure not only emphasizes the intersection of music and technology, but also underscores the role of social media platforms as influential playlists, shaping youth’s musical taste. This dynamic intertwines with how young population interacts with music in the digital age and has long-lasting implications for musicians, producers, and marketers looking to reach this significant audience segment.

Approximately 90% of adults with cellular phones use them to listen to music.

Highlighting that nearly 90% of adults use their cellular phones to listen to music becomes a melodic chorus in our blog post about Listening To Music Statistics. It orchestrates an understanding of the modern approach towards music consumption, proving that mobile devices are no more only communication tools but have become essential beatboxes. This number demonstrates the sweeping transformation of listening habits and fuels the discussion of how music producers, app developers, and advertisers can fine-tune future strategies to harmonize with this trend.

In the UK, 78% of adults listen to music through streaming services.

The heart of our exploration in a blog post about Listening to Music Statistics is artfully embodied in our striking revelation that in the UK, a commanding 78% of adults prefer the harmonious ease of streaming services to tune into their favourite songs. This powerful figure vibrantly illustrates the prevailing trend towards digitalization, resounding the gradual yet unmistakable shift from traditional listening methods. This deeper understanding not only serves as a guiding lighthouse for industry stakeholders adjusting their sailing strategies, but also primes music enthusiasts for the digitally orchestrated symphony reshaping the future landscape of music consumption.

In a 24-hour day, U.S. adults spend an average of about 32 minutes listening to music.

Highlighting the statistic that U.S. adults spend an average of 32 minutes per day listening to music paints a vivid image of the prevalence and salience of music in our daily life. In a world increasingly dominated by screen time and digital communication, this data point underscores the unyielding allure and importance of music as a consistent thread in the fabric of our routine. It not only illuminates the sizable chunk of the day dedicated to music appreciation but also provides insight into the potential scope for artists, music streaming platforms, and music-related products in the market. Overall, this statistic amplifies the enduring resonance of music in the rhythm of life and creates a tangible backdrop for more in-depth discussion in this blog post.

Among US millennials, 82% listen to music to reduce their stress levels.

Unveiling a dominant trend among US millennials, a staggering 82% leverage music as an antidote to their stress. In the narrative of Listening To Music Statistics, this enriches our understanding of the transformative emotional role that music plays in the millennial demographic. It also presents an engrossing case for artists, producers, and streaming platforms to acknowledge and cater to this substantial demand for stress-relieving melodies in their offerings. These insights thus transform statistics into stories, linking music consumption not only to entertainment, but also to emotional well-being, especially in the lives of US millennials.

People in Norway listen to music for an average of 23.5 hours per week.

Diving into the melodic affair of Norway, it’s fascinating to unveil that Norwegians plugs into music for an awe-inspiring average of 23.5 hours weekly. This emblematic figure is at the heart of understanding not only the cultural essence, but the behavioral patterns prevalent in the Nordic nation. In the symphony of global Music Listening Statistics, it resounds powerful insights and comparisons about consumption patterns, market trends and the sheer influence and role of music world-wide. As music weaves an undeniable thread in social fabric of Norway, this pulsating statistic amplifies the bigger picture of global music appreciation, consumption and engagement, hence lending a lyrical depth to any blog post on Listening To Music Statistics.

68% of people use YouTube to consume music they already know.

When delving into the nuanced landscape of music listening habits, this intriguing statistic exemplifies an often overlooked pattern, that 68% of individuals utilize YouTube as a platform for revisiting known melodies rather than exploring uncharted musical territories. This peculiarity underscores YouTube’s dominance as a digital time capsule, allowing listeners to embark on nostalgic journeys through familiar harmonies and rhythms. As industry professionals and music enthusiasts analyze trends and habits, this finding offers a fresh perspective on how technology interfaces with our musical appetites, and identifies YouTube as a trusted source for audience engagement. Therefore, it holds distinctive relevance in a blog post that discusses Listening to Music Statistics.

There is an estimated 104 million paid music streaming subscribers in the U.S in 2021.

When poring over the mesmerizing world of music listening statistics, one can’t overlook the colossal figure of 104 million projected paid music streaming subscribers in the U.S. for 2021. This whopping number not only underscores the growing preference for streaming as a primary mode of music consumption but also serves as a testament to how technology is shaping music industry trends. Moreover, it signals the vast potential for artists and producers to reach and monetize their content for a gigantic and continuously expanding audience, transforming the traditional economics of music for the digital era.

About 26% of U.S. adults say they have not listened to music in the past 24 hours.

The stunning revelation that approximately one quarter of US adults confess to bypassing musical engagement within the last 24 hours offers thought-provoking insight for our Listening To Music Statistics blog post. This pertinent data point underscores a seemingly untapped segment of individuals who, for numerous possible reasons, are not routinely tapping into the rich sensory experience of music, challenging assumptions about its universal daily consumption. Understanding this disengagement can elucidate potential barriers to musical enjoyment or accessibility, thereby informing approaches to broaden music’s reach and affirming its integral role in human experience.

93% of U.S. internet users listen to music, 70% watch television shows online.

In the realm of music-listening habits, the staggering figure that 93% of U.S. internet users tune in to melodies and rhythms serves as a powerful testament to the ubiquitous appeal of music in the digital age. Juxtaposed with the 70% who watch television shows online, it highlights an undeniable propensity for audible entertainment over visual, painting a compelling landscape where music reigns supreme. This trend, unravelled through the lens of statistics, not only underscores the belief that music is a dominant force in our internet culture, but it also equips bloggers and marketers with meaningful insights to drive their strategies around music-related content.

Nearly 80% of music consumers listen to music on a physical music device.

A notable trend is illustrated by the statistic that nearly 80% of music consumers enjoy their melodies via a physical music device. This piece of information is elemental for our discussion about ‘Listening to Music Statistics’ as it reflects an enduring preference for traditional hardware despite the digital progressions in the music industry. From this perspective, it uncovers the fact that music consumers still gravitate to tactile experiences like CDs, vinyl, or even cassettes, providing an essential insight for artists, producers, or record companies when strategizing their dissemination methods. Hence, this statistic plays a critical role in comprehending the prevailing listener behavior and adapting to the ever-changing music consumption landscape.

83% of people attend a live concert to see an artist perform songs to which they already listen.

Highlighting the figure- ‘83% of people attend a live concert to see an artist perform songs to which they already listen,’ paints a vibrant picture of music consumer habits. Within the ebb and flow of Listening To Music Statistics, this striking percentage not only emphasizes fans’ loyalty and anticipation but also underlines the influence and reach of music artists. It has profound implications for the music industry, influencing both marketing strategies and artists’ set lists. It is a testament to the gripping power of familiarity in music and the emotional connect listeners establish with tunes they have on repeat, bringing insight to how and why audiences decide to invest time and money into live performances.

20% of adults in the U.S. say they have some form of hearing loss, and consistently listening to loud music is a contributing factor.

Enlightening our ears to the symphony of statistics around music-listening habits, it’s noteworthy to underscore a significant and alarming insight: One in five adults in the U.S reportedly suffers from some form of hearing loss, with consistent exposure to loud music being a contributing factor. This stark figure not only drives home the impact of our sound-filled lifestyles on our aural health, but also heightens discussions on safe listening practices in our relentless quest for auditory pleasure. Therefore, in the narrative of listening to music statistics, this statistic strikes the grim but necessary chord of caution and consciousness around our music choices.

Gen Z spends a longer time (18.8 hours per week) listening to music than Baby Boomers (13.8 hours per week) and Gen X (15.6 hours per week).

Shedding light on the captivating realm of music listening habits through the lens of generational divides, the surprising find that Gen Z devotes a significant 18.8 hours per week to tune in to their favorite melodies—outpacing both Baby Boomers at 13.8 weekly hours and Gen X at 15.6—paints an intriguing auditory landscape. This compelling statistic, vital for our understanding of ever-evolving music consumption trends, underscores the evolving cultural tapestry in which Gen Z’s deep-seated affinity for music appears to be a standout trait—setting the rhythm for marketing strategies, technology innovations and an array of social implications that sail beyond just auditory enjoyment.

Conclusion

After diving deep into the world of music listening statistics, it is clear that music holds an impactful position in our daily lives. Across various demographics, genres, and platforms, people universally connect with music, using it for relaxation, focus, or a burst of joy. The rise in streaming platforms has significantly influenced listening habits, making music more accessible and personalised than ever. As technology continues to evolve, we can anticipate continued changes in how we consume music, but the central role that music plays in our lives will undoubtedly remain the same.

References

0. – https://www.www.ncbi.nlm.nih.gov

1. – https://www.www.edisonresearch.com

2. – https://www.www.music.wisc.edu

3. – https://www.www.ifpi.org

4. – https://www.www.statista.com

5. – https://www.www.asha.org

6. – https://www.www.pewresearch.org

7. – https://www.www.bls.gov

8. – https://www.www.bbc.co.uk

9. – https://www.www.billboard.com

10. – https://www.www.nielsen.com

FAQs

What percentage of people listen to music daily?

According to Nielsen's study, approximately 75% of Americans listen to music daily.

What is the most popular music genre?

Based on recent research, Pop and Rock are the most popular music genres globally.

How much time do people spend listening to music on average per day?

According to a Nielsen report, the average American spends about 32 hours a week listening to music.

Do people generally prefer listening to music alone or with others?

This varies from individual to individual but a study by Spotify found that 60% of respondents said they preferred listening to music alone.

How many people listen to music to help them sleep?

A global survey by Philips indicates that approximately 36% of individuals use music to help them sleep.

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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