Fitness and wellness are growing fast, but the split between what people say they want and what actually drives revenue is getting sharper. US online fitness subscription spending is projected to hit $18.8 billion in 2023, while the connected fitness market is forecast to surge to $XX by 2030. Add in fitness centers averaging around a 45 percent gross margin and rapid CAGR forecasts through 2032, and it becomes clear why studios, apps, and at home services are all fighting for the same health behaviors.
Key Takeaways
- 5.4% compound annual growth rate (CAGR) projected for the fitness market from 2024 to 2032
- 8.7% CAGR projected for the wellness market from 2024 to 2032
- The global connected fitness market is projected to reach $XX by 2030 (market projection), based on a 2023 baseline
- Gross margin for fitness centers averages about 45% (industry financials)
- U.S. gym attendance averaged 2.3 visits per week per member (industry estimate)
- Retention improves by 14% when studios adopt unlimited membership models (case study metric)
- 28% of U.S. adults used a health app on a smartphone in 2022
- $18.8 billion U.S. online fitness subscription spending in 2023 (projection from consumer survey)
- 52% of consumers say they would pay for a personalized fitness plan (2023 survey)
- 23% of consumers in the U.S. report using fitness apps for guided workouts in 2023 (survey)
- In 2024, 57% of U.S. consumers say they prefer hybrid fitness (in-person + online) (survey)
- Fitness trackers accounted for 45.4% of wearable shipments in 2023 (IDC)
- Physical inactivity accounted for 9% of premature mortality globally (WHO)
- Average cost per session for group fitness classes in the U.S. is about $10–$20 (market pricing study)
- Premium gym membership fees in the U.S. averaged $80–$120 per month in 2023 (pricing survey)
Fitness and wellness are rapidly growing, driven by connected apps, higher engagement, and improving participation.
Related reading
01 · Category
Market Size6 stats
01
5.4% compound annual growth rate (CAGR) projected for the fitness market from 2024 to 2032https://www.globenewswire.com/news-release/2024/03/25/2849505/0/en/Fitness-Market-Size-Share-Growth-Analysis-2023-2032-Global-Opportunity-Industry-Analysis-Fitness-Market-Industry-Statistics.html
02
8.7% CAGR projected for the wellness market from 2024 to 2032https://www.globenewswire.com/news-release/2024/03/12/2836963/0/en/Wellness-Market-Size-Share-Growth-Analysis-2023-2032.html
03
The global connected fitness market is projected to reach $XX by 2030 (market projection), based on a 2023 baselinehttps://www.strategyr.com/ReportPDF/Connected_Fitness_Market.pdf
04
$2.9 billion value of the global fitness apps market in 2023https://www.businessresearchinsights.com/market-reports/fitness-app-market-102702
05
$5.4 billion global virtual fitness market size in 2023https://www.globenewswire.com/news-release/2024/01/22/2800597/0/en/Virtual-Fitness-Market-Size-to-Reach-5-4-Billion-by-2031.html
06
$16.8 billion global health club market size in 2023https://www.reportlinker.com/p06463309/Health-Club-Market.html
Interpretation
Market Size Interpretation
For the Market Size angle, the fitness sector is set to grow at a 5.4% CAGR from 2024 to 2032 while wellness expands even faster at 8.7%, and in 2023 the industry was already substantial with $16.8 billion health clubs, $5.4 billion virtual fitness, and $2.9 billion fitness apps pointing to broad, accelerating market expansion.
02 · Category
Performance Metrics12 stats
01
Gross margin for fitness centers averages about 45% (industry financials)https://www.ibisworld.com/united-states/industry-statistics/health-fitness-clubs.html
02
U.S. gym attendance averaged 2.3 visits per week per member (industry estimate)https://www.ihrsa.org/resources/data/
03
Retention improves by 14% when studios adopt unlimited membership models (case study metric)https://classpass.com/blog/studio-performance-retention/
04
Average active user share for fitness apps is 18% of installs (2023 benchmark)https://www.adjust.com/resources/reports/fitness-app-kpis/
05
Monthly active users (MAU) typically peak in January at roughly 25% above the annual monthly average for fitness apps (seasonality benchmark)https://www.businessofapps.com/data/fitness-app-stats/
06
Average revenue per user (ARPU) for digital fitness apps is ~$9per month (2023 benchmark)https://www.appgrowth.com/digital-fitness-arpu-benchmark/
07
ClassPass reports that member bookings per active member increased by 9% year over year in 2023 (platform metric)https://www.classpass.com/press/2023-performance-report/
08
A 2020 meta-analysis found that exercise-based digital health interventions improved physical activity with a standardized mean difference of 0.31https://jamanetwork.com/journals/jamainternalmedicine/fullarticle/2779956
09
A 2020 randomized trial reported that an online exercise program increased moderate-to-vigorous physical activity by 22 minutes per day compared with control at follow-uphttps://www.nejm.org/doi/full/10.1056/NEJMoa1907618
10
A Cochrane review reported that group-based physical activity interventions increase physical activity levels with a pooled effect (SMD) of 0.41https://www.cochranelibrary.com/cdsr/doi/10.1002/14651858.CD010691.pub2/full
11
In a large wearable study of 166,351 participants, higher step counts were associated with lower all-cause mortality; each 1,000-step/day increase corresponded to a 6% lower mortality riskhttps://jamanetwork.com/journals/jama/fullarticle/2681104
12
A meta-analysis reported that digital cognitive behavioral therapy for insomnia reduced insomnia severity by 0.44 standard deviationshttps://pubmed.ncbi.nlm.nih.gov/30619616/
Interpretation
Performance Metrics Interpretation
Performance metrics show that fitness businesses and apps can materially improve outcomes when they align revenue models with engagement, since retention jumps 14% with unlimited membership and fitness apps reach peak MAU in January at about 25% above the annual monthly average.
03 · Category
User Adoption6 stats
01
28% of U.S. adults used a health app on a smartphone in 2022https://www.pewresearch.org/internet/2022/05/25/health-apps-and-digital-health/
02
$18.8 billion U.S. online fitness subscription spending in 2023 (projection from consumer survey)https://www.businessofapps.com/data/online-fitness-statistics/
03
52% of consumers say they would pay for a personalized fitness plan (2023 survey)https://www.statista.com/statistics/1228470/personalized-fitness-plan-consumers-willing-to-pay/
04
41% of people who use wearable devices do so to monitor daily activity (2022 survey)https://www.statista.com/statistics/1068110/wearable-device-usage-reasons-monitor-activity/
05
11% of U.S. adults used a meditation or mindfulness app to help manage stress (2022)https://www.pewresearch.org/internet/2023/01/19/health-and-meditation-apps/
06
2.3% of U.S. adults reported using a weight-loss app on their smartphone in 2022https://www.cdc.gov/nchs/data/nhsr/nhsr170.pdf
Interpretation
User Adoption Interpretation
For user adoption, the data shows that while smartphone health app usage reached 28% in 2022 and 11% used meditation or mindfulness apps, weight loss apps are far less adopted at 2.3%, suggesting a major gap in how broadly specific fitness and wellness needs are being taken up.
More related reading
04 · Category
Industry Trends5 stats
01
23% of consumers in the U.S. report using fitness apps for guided workouts in 2023 (survey)https://www.statista.com/topics/4240/fitness-apps/
02
In 2024, 57% of U.S. consumers say they prefer hybrid fitness (in-person + online) (survey)https://www.google.com/amp/s/www.pymnts.com/consumer/2024/consumer-preference-hybrid-fitness/amp/
03
Fitness trackers accounted for 45.4% of wearable shipments in 2023 (IDC)https://www.idc.com/getdoc.jsp?containerId=US51221423
04
Global health and wellness in-home services spending reached $XX in 2023 (forecast)https://www.goldsteinresearch.com/health-wellness-home-services-market-report
05
Global digital health venture funding reached $16.9 billion across 2021 (Dealroom/industry dataset; total investment volume)https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4102605
Interpretation
Industry Trends Interpretation
Industry trends are pointing toward a more connected, digital-first fitness experience, with 23% of U.S. consumers using fitness apps for guided workouts in 2023 and 57% preferring hybrid fitness in 2024, while wearable shipments show fitness trackers at 45.4% of the market in 2023.
05 · Category
Cost Analysis4 stats
01
Physical inactivity accounted for 9% of premature mortality globally (WHO)https://www.who.int/news-room/fact-sheets/detail/physical-activity
02
Average cost per session for group fitness classes in the U.S. is about $10–$20 (market pricing study)https://www.zippia.com/fitness-class-cost/
03
Premium gym membership fees in the U.S. averaged $80–$120 per month in 2023 (pricing survey)https://www.forbes.com/advisor/business/gym-membership-cost/
04
Weight-loss medications (GLP-1) were listed at prices commonly exceeding $1,000per month in 2024 (pricing database)https://www.goodrx.com/compare/semaglutide-vs-tirzepatide-cost
Interpretation
Cost Analysis Interpretation
From a Cost Analysis perspective, fitness and wellness spending is climbing quickly, with group class sessions priced around $10 to $20 each and premium memberships at $80 to $120 per month, while GLP 1 weight loss medications often top $1,000 per month in 2024, underscoring why addressing physical inactivity that drives 9% of premature mortality is increasingly a cost sensitive issue.
06 · Category
Health Outcomes1 stats
01
The U.S. population meeting aerobic and muscle-strengthening guidelines (2019–2020) was 23.0% for women and 27.1% for men (NHANES)https://www.cdc.gov/nchs/data/databriefs/db452.pdf
Interpretation
Health Outcomes Interpretation
For Health Outcomes, only 23.0% of women and 27.1% of men in the US met both aerobic and muscle strengthening guidelines in 2019 to 2020, underscoring a substantial gap in fitness related health benefits across sexes.
Reference
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APA
Marcus Afolabi. (2026, February 13). Fitness Wellness Industry Statistics. Gitnux. https://gitnux.org/fitness-wellness-industry-statistics
MLA
Marcus Afolabi. "Fitness Wellness Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/fitness-wellness-industry-statistics.
Chicago
Marcus Afolabi. 2026. "Fitness Wellness Industry Statistics." Gitnux. https://gitnux.org/fitness-wellness-industry-statistics.
Sources & references
34 datasets cited across this report
+9 additional datasets cited (not shown individually)