The global gym and fitness club industry generates 96.7 billion dollars in revenue. Seventy percent of fitness club consumers expect mobile check in or app based membership management. Member experience ranks as the top renewal driver for sixty three percent of U.S. gyms.
Key Takeaways
- Rent is typically 8–10% of total revenue for U.S. health clubs (2022–2023 benchmark)
- Insurance premiums rose by 15% year-over-year for fitness facilities in 2022–2023 (industry underwriting report estimate)
- Equipment maintenance costs average 2% of equipment replacement value annually (fitness equipment lifecycle benchmark)
- $96.7 billion global gym and fitness club industry revenue in 2023
- 27.0% of adults report they exercised in a fitness facility in the past 7 days (2019–2020, by NHIS estimates)
- In 2023, 8.2% of adults in Canada reported using a fitness club (survey estimate)
- 2.4% of U.S. adults (age 18+) reported using a gym/fitness club as a primary source for physical activity in 2019.
- A 2023 survey found 70% of fitness club consumers expect mobile check-in or app-based membership management
- The global online fitness market is projected to reach $53.3B by 2028 (Grand View Research forecast)
- The U.S. “fitness tracking devices” market is expected to grow at a 6.4% CAGR through 2030 (Fortune Business Insights forecast)
- 63% of U.S. gyms cite “member experience” as the largest driver of renewals (2022 operator survey)
- Health club operators report that utilization of member check-in and access systems correlates with improved attendance patterns and membership renewals (industry research summary).
- In the U.S., the number of people employed in fitness-related occupations is tracked by BLS under NAICS/OC categories; total employment for relevant occupations can be obtained from BLS data tables.
- Under the U.S. IRS 199A rules, qualified business income deductions can apply to certain gym business structures, affecting after-tax profitability calculations (U.S. Treasury/IRS guidance).
- The U.S. FTC’s Health Breach Notification Rule defines a ‘breach’ as an impermissible acquisition, access, or use under HIPAA-style definitions for identifiable health information, affecting gyms’ cybersecurity planning.
Gym revenues top $96.7 billion globally, driven by rising demand, renewals from better experiences, and costly operations.
Related reading
01 · Category
Cost Analysis12 stats
01
Rent is typically 8–10% of total revenue for U.S. health clubs (2022–2023 benchmark)
02
Insurance premiums rose by 15% year-over-year for fitness facilities in 2022–2023 (industry underwriting report estimate)
03
Equipment maintenance costs average 2% of equipment replacement value annually (fitness equipment lifecycle benchmark)
04
Average U.S. retail electricity price was 14.1 cents/kWh in 2023 (EIA)
05
U.S. health club industry labor compensation is indexed at 2023 average wage $18.96per hour (BLS)
06
In the U.S., the retail price index for electricity rose by about 5% year-over-year in 2023 for many commercial users, increasing operating costs for gyms with significant HVAC and lighting loads (consumer price tracking).
07
Workplace injury incidence rates for fitness and recreation facilities are tracked under NAICS 713940; the rate of nonfatal injuries and illnesses can be directly derived from BLS SOII for this industry code.
08
The U.S. federal minimum wage was $7.25per hour as of 2022; many gym operators rely on higher local wage rates, affecting payroll budgets (U.S. Department of Labor baseline).
09
U.S. employers are subject to OSHA workplace safety requirements; OSHA provides an official recordkeeping rule (29 CFR 1904) that applies to many gym-sized facilities depending on criteria.
10
In the U.S., the PCI Security Standards Council requires merchants handling card payments to maintain PCI DSS compliance; gyms that process membership payments may have to comply with PCI DSS requirements to reduce payment risk.
11
U.S. commercial general liability and property insurance costs are influenced by catastrophe loss indexes; ISO provides catastrophe loss statistics and insurance industry guidance used by underwriters (ISO official data products).
12
The median pay for fitness trainers and instructors in the U.S. was $46,990in 2023 (BLS Occupational Employment and Wage Statistics).
Interpretation
Cost Analysis Interpretation
For cost analysis, gym operators are being squeezed from multiple directions as rent runs at about 8 to 10 percent of revenue and insurance premiums climbed 15 percent year over year, while utilities are also rising with electricity at 14.1 cents per kWh in 2023 and increasing roughly 5 percent for many commercial users.
02 · Category
Market Size1 stats
01
$96.7 billion global gym and fitness club industry revenue in 2023
Interpretation
Market Size Interpretation
In 2023, the global gym and fitness club industry brought in $96.7 billion in revenue, underscoring a large and growing market size for the fitness sector.
03 · Category
User Adoption6 stats
01
27.0% of adults report they exercised in a fitness facility in the past 7 days (2019–2020, by NHIS estimates)
02
In 2023, 8.2% of adults in Canada reported using a fitness club (survey estimate)
03
2.4% of U.S. adults (age 18+) reported using a gym/fitness club as a primary source for physical activity in 2019.
04
In 2022, 44.1% of U.S. adults reported exercising at least once per week, indicating a large and persistent base of regular fitness demand for gyms and fitness facilities.
05
In 2021, 30.7% of U.S. adults met guideline-based leisure-time physical activity measures (overall activity indicator from national surveys).
06
In Australia, 21% of adults report being gym users (public survey estimate used by industry analysts and derived from government-funded survey tracking).
Interpretation
User Adoption Interpretation
User adoption remains broad but uneven across countries and definitions, with weekly or recent facility use hovering around a small minority such as 27.0% of U.S. adults using a fitness facility in the past 7 days and 8.2% of Canadian adults using a fitness club in 2023, even as higher activity rates like 44.1% of U.S. adults exercising at least once per week suggest many people meet fitness goals without consistently adopting gyms.
More related reading
04 · Category
Industry Trends6 stats
01
A 2023 survey found 70% of fitness club consumers expect mobile check-in or app-based membership management
02
The global online fitness market is projected to reach $53.3B by 2028 (Grand View Research forecast)
03
The U.S. “fitness tracking devices” market is expected to grow at a 6.4% CAGR through 2030 (Fortune Business Insights forecast)
04
The U.S. has 36,000+ health and fitness clubs across the country (2023–2024 industry estimate), reflecting a large distribution network for local gym membership.
05
The U.S. National Academies report that physical activity is associated with reduced risk of chronic disease, supporting underlying demand for fitness services; this meta-evidence is summarized in a National Academies publication.
06
WHO recommends muscle-strengthening activities on 2 or more days per week for adults, supporting demand for resistance-training offerings (gym programs).
Interpretation
Industry Trends Interpretation
Industry trends show that gyms are increasingly driven by app-first expectations, with 70% of fitness club consumers in 2023 wanting mobile check-in or app-based membership management alongside rapid growth in online fitness and tracking devices such as the global online fitness market projected to reach $53.3B by 2028.
05 · Category
Performance Metrics4 stats
01
63% of U.S. gyms cite “member experience” as the largest driver of renewals (2022 operator survey)
02
Health club operators report that utilization of member check-in and access systems correlates with improved attendance patterns and membership renewals (industry research summary).
03
In the U.S., the number of people employed in fitness-related occupations is tracked by BLS under NAICS/OC categories; total employment for relevant occupations can be obtained from BLS data tables.
04
The job outlook for fitness trainers and instructors in the U.S. is projected to grow by 13% from 2022 to 2032 (BLS Occupational Outlook).
Interpretation
Performance Metrics Interpretation
Performance metrics in the U.S. gym industry show that member experience drives renewals with 63% of operators citing it in 2022 while the sector also supports growing demand as fitness trainers and instructors are projected to increase by 13% from 2022 to 2032.
06 · Category
Financial Health5 stats
01
Under the U.S. IRS 199A rules, qualified business income deductions can apply to certain gym business structures, affecting after-tax profitability calculations (U.S. Treasury/IRS guidance).
02
The U.S. FTC’s Health Breach Notification Rule defines a ‘breach’ as an impermissible acquisition, access, or use under HIPAA-style definitions for identifiable health information, affecting gyms’ cybersecurity planning.
03
The U.S. Federal Reserve’s Financial Accounts show that household debt service burdens are monitored; higher consumer strain typically reduces discretionary spending such as gym memberships (Federal Reserve Z.1 releases).
04
In the U.S., the personal savings rate averaged about 3.9% in 2023, which is used as a macro indicator for consumer discretionary affordability, including memberships.
05
U.S. consumer spending growth for ‘recreation’ categories has been monitored by BEA; changes can influence discretionary gym demand (BEA NIPA detail tables).
Interpretation
Financial Health Interpretation
Financial Health for gyms looks especially sensitive to consumer affordability, since the U.S. personal savings rate averaged about 3.9% in 2023, while household debt service burdens tracked by the Federal Reserve can further limit discretionary spend like recreation, which can directly feed into gym demand.
report visual · Key figures
Gym industry demand and adoption: recent shares and outlook signals
A large share of adults report using gyms/fitness facilities, while gyms’ renewal drivers and digital expectations point to continued momentum.
27%
27.0% of adults report they exercised in a fitness facility in the past 7 days (2019–2020, by NHIS estimates)
44.1%
In 2022, 44.1% of U.S. adults reported exercising at least once per week, indicating a large and persistent base of regu
63%
63% of U.S. gyms cite “member experience” as the largest driver of renewals (2022 operator survey)
70%
A 2023 survey found 70% of fitness club consumers expect mobile check-in or app-based membership management
$96.7 billion
$96.7 billion global gym and fitness club industry revenue in 2023
6.4%
The U.S. “fitness tracking devices” market is expected to grow at a 6.4% CAGR through 2030 (Fortune Business Insights fo
source-verifiedcdc.gov · apa.org · gympass.com · profitablenetwork.com · ibisworld.com · fortunebusinessinsights.com2030
Reference
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APA
Thomas Lindqvist. (2026, February 13). Gym Fitness Industry Statistics. Gitnux. https://gitnux.org/gym-fitness-industry-statistics
MLA
Thomas Lindqvist. "Gym Fitness Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/gym-fitness-industry-statistics.
Chicago
Thomas Lindqvist. 2026. "Gym Fitness Industry Statistics." Gitnux. https://gitnux.org/gym-fitness-industry-statistics.
Sources & references
34 datasets cited across this report · attribution is report-level
+7 additional datasets cited (not shown individually)