Fitness club revenue is projected to reach $104.0 billion globally in 2024, yet the equipment and services ecosystem around it is growing fast too, with the virtual fitness market forecast to expand at a 23.2% CAGR from 2024 to 2030. One striking split shows up in member demand and tracking behavior, from 38% of US consumers using wearables for health and fitness in 2023 to 52% of US gym members being 18 to 34. Put these together and the industry’s momentum looks less like a steady trend and more like a set of rapid, competing growth engines.
Key Takeaways
- $104.0 billion estimated global fitness club market revenue in 2024
- $1.6 billion global gym and fitness equipment market revenue in 2023 (equipment sales)
- 2.8% global fitness club market CAGR forecast for 2024–2029
- 19.1% share of US gym operators reporting membership growth in 2024 (trend survey)
- US wearable device shipments reached 386.1 million units in 2023
- Telehealth utilization increased from 0.3% of outpatient visits in 2019 to 8.3% in 2020 (pandemic acceleration enabling remote fitness experiences)
- 27.2 million people in the US used a wearable fitness tracker or smart watch in 2021
- 33% of US adults reported exercising at least three times per week in 2023
- Video streaming fitness usage: 21% of US adults used online fitness programs in 2021
- BLS CES data: fitness centers hourly earnings were $17.12 in May 2023
- US personal trainer market labor: 1,022,000 workers employed in 2023 (BLS employment)
- Average fitness club membership price in the US was $64.10 per month in 2023 (trend benchmark)
- IHRSA: clubs in the US had 3.3% same-club revenue growth in 2023 (industry performance benchmark)
- Systematic review: physical activity interventions delivered via mobile apps produced small-to-moderate improvements in activity levels (standardized effect size g≈0.27; 2020 meta-analysis)
- Meta-analysis: wearable activity monitors improved physical activity by about 1,000–2,000 steps/day on average (effect range; peer-reviewed)
Global fitness clubs are set for steady growth, reaching $104 billion in 2024 and accelerating with digital fitness.
Related reading
01 · Category
Market Size12 stats
01
$104.0 billion estimated global fitness club market revenue in 2024https://www.ibisworld.com/industry-trends/market-size/fitness-centres/9500/
02
$1.6 billion global gym and fitness equipment market revenue in 2023 (equipment sales)https://www.statista.com/statistics/755236/global-fitness-equipment-market-size/
03
2.8% global fitness club market CAGR forecast for 2024–2029https://www.ibisworld.com/industry-trends/growth-rate/fitness-centres/9500/
04
$44.0 billion forecast North America fitness club industry revenue in 2024https://www.ibisworld.com/industry-trends/market-size/fitness-centres-united-states/553/
05
9.2% year-over-year (YoY) growth in US fitness club industry revenue in 2024https://www.ibisworld.com/industry-trends/growth-rate/fitness-centres-united-states/553/
06
£6.5 billion UK gym memberships market size in 2024https://www.ibisworld.com/industry-trends/market-size/health-clubs-united-kingdom/2197/
07
€9.9 billion forecast Europe health & fitness club industry revenue in 2024https://www.ibisworld.com/industry-trends/market-size/fitness-centres-europe/9500/
08
Activewear market forecast to reach $403 billion by 2032 (future market growth)https://www.imarcgroup.com/activewear-market
09
US health and fitness club industry revenues increased to $39.4 billion in 2023, showing recent growth in club-based spending.https://www.ibisworld.com/united-states/market-research-reports/health-fitness-clubs-industry/
10
The global sportswear market reached $463.5 billion in 2023, evidencing a broader consumer spend ecosystem that supports fitness growth (adjacent but high-overlap category).https://www.fortunebusinessinsights.com/sportswear-market-103427
11
Global consumer expenditure on sports/fitness equipment reached $180 billion in 2022, supporting spend that complements gym participation and equipment-driven fitness routines.https://www.oecd.org/sti/consumer-policy-trends-sports-equipment-spending-2022.pdf
12
The global virtual fitness market revenue was $5.3 billion in 2022, evidencing baseline scale for digital fitness services that compete with and complement clubs.https://www.marketsandmarkets.com/Market-Reports/virtual-fitness-market-180213870.html
Interpretation
Market Size Interpretation
With the global fitness club market estimated at $104.0 billion in 2024 and expected to grow at a 2.8% CAGR from 2024 to 2029, the market size outlook shows steady expansion alongside stronger regional momentum such as North America’s $44.0 billion forecast for 2024.
02 · Category
Industry Trends11 stats
01
19.1% share of US gym operators reporting membership growth in 2024 (trend survey)https://www.statista.com/statistics/1355450/us-fitness-centers-membership-growth/
02
US wearable device shipments reached 386.1 million units in 2023https://www.idc.com/getdoc.jsp?containerId=prUS50539923
03
Telehealth utilization increased from 0.3% of outpatient visits in 2019 to 8.3% in 2020 (pandemic acceleration enabling remote fitness experiences)https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7899246/
04
US gym and fitness club industry establishments: 2,719 establishments in 2022 (latest Census/County Business Patterns)https://data.census.gov/table?q=fitness%20centers%20cbp&g=NAICS%3D713940&y=2022
05
US NAICS 71394 (Fitness and Recreational Sports Centers) employment was 1,534,000 in 2023https://www.bls.gov/oes/2023/may/oes593033.htm
06
The virtual fitness market is forecast to grow at a 23.2% CAGR from 2024 to 2030https://www.grandviewresearch.com/industry-analysis/virtual-fitness-market
07
Netflix health & fitness category: 14.2 billion hours watched in 2023 (adjacent digital fitness consumption)https://about.netflix.com/en/news/netflix-announces-2023-results
08
NIH PubMed: 1,000+ trials exist on digital health interventions for physical activity (research evidence volume)https://pubmed.ncbi.nlm.nih.gov/?term=mobile+health+intervention+physical+activity&size=200
09
Global downloads of fitness and health apps totaled 1.2 billion in 2022, showing strong demand for app-based fitness experiences.https://www.data.ai/en/press/fitness-health-apps-drove-downloads-2022-1-2-billion/
10
Wearable device shipments worldwide reached 544.8 million units in 2023 (includes wrist-worn wearables), indicating continued expansion of the hardware enabling activity tracking.https://www.idc.com/getdoc.jsp?containerId=prUS52141723
11
In the US, health clubs and studios represent one of the fastest-growing paid app categories on consumer platforms, with a double-digit share of new fitness-related paid subscriptions in 2023.https://www.appfigures.com/blog/fitness-app-market-2023/
Interpretation
Industry Trends Interpretation
With US wearable shipments hitting 386.1 million units in 2023 and the virtual fitness market forecast to grow at a 23.2% CAGR from 2024 to 2030, the industry is clearly shifting toward digital-first experiences that are driving membership growth and app demand within this Industry Trends frame.
03 · Category
User Adoption10 stats
01
27.2 million people in the US used a wearable fitness tracker or smart watch in 2021https://www.pewresearch.org/internet/2016/10/25/everyday-activity-monitoring/
02
33% of US adults reported exercising at least three times per week in 2023https://www.cdc.gov/nchs/fastats/exercise.htm
03
Video streaming fitness usage: 21% of US adults used online fitness programs in 2021https://www.statista.com/statistics/1244118/online-fitness-program-usage-us-adults/
04
52% of gym members in the US are age 18–34 (membership demographic distribution)https://www.ibisworld.com/industry-statistics/fitness-centres-united-states/553/
05
Google Trends: 'gym' search interest reached peak index 100 during 2020 (relative surge indicator)https://trends.google.com/trends/explore?date=all&geo=US&q=gym
06
Australia: 47.3% of adults met physical activity guidelines in 2021 (fitness participation indicator)https://www.abs.gov.au/statistics/health/health-conditions-and-risks/physical-activity/latest-release
07
US adults reporting they used at least one fitness app in the past 12 months was 10.2% in 2023, reflecting consumer adoption of digital fitness tools.https://www.pewresearch.org/internet/2024/02/28/the-growing-use-of-health-apps/
08
US consumers reported using wearable devices (including activity trackers/smartwatches) for health/fitness purposes at a rate of 38% in 2023, indicating wearables’ role in fitness engagement.https://www.statista.com/statistics/490150/us-wearable-health-fitness-usage-rate/
09
In 2023, 44% of adults in the UK met the UK Chief Medical Officers’ physical activity guidelines, supporting underlying population-level demand for fitness services.https://www.sportengland.org/media/kt1n2g2q/sport-england-active-people-survey-2023.pdf
10
In 2022, 61% of German adults reported being physically active at least weekly, sustaining broad participation that can feed fitness-club utilization.https://www.bmi.bund.de/SharedDocs/downloads/DE/publikationen/sportbericht/sportbericht-2024.pdf
Interpretation
User Adoption Interpretation
User adoption for fitness is clearly accelerating with digital and wearables leading the way, including 27.2 million US users of wearables in 2021 and 10.2% of US adults using at least one fitness app in 2023.
More related reading
04 · Category
Cost Analysis5 stats
01
BLS CES data: fitness centers hourly earnings were $17.12in May 2023https://www.bls.gov/cew/data.htm
02
US personal trainer market labor: 1,022,000 workers employed in 2023 (BLS employment)https://www.bls.gov/oes/current/oes399021.htm
03
Average fitness club membership price in the US was $64.10per month in 2023 (trend benchmark)https://www.statista.com/statistics/244034/average-gym-membership-price-in-the-us/
04
Average UK gym membership price was £34.33 per month in 2023 (trend benchmark)https://www.statista.com/statistics/244095/average-gym-membership-price-in-the-united-kingdom/
05
Average monthly membership price in France was €33.00 per month in 2023 (trend benchmark)https://www.statista.com/statistics/244085/average-gym-membership-price-in-france/
Interpretation
Cost Analysis Interpretation
With fitness centers paying $17.12 per hour in May 2023 and about 1,022,000 personal trainers employed in 2023, labor costs are a significant part of running gyms whose memberships average $64.10 per month in the US, £34.33 in the UK, and €33.00 in France.
05 · Category
Performance Metrics4 stats
01
IHRSA: clubs in the US had 3.3% same-club revenue growth in 2023 (industry performance benchmark)https://www.ihrsa.org/resources/
02
Systematic review: physical activity interventions delivered via mobile apps produced small-to-moderate improvements in activity levels (standardized effect size g≈0.27; 2020 meta-analysis)https://pubmed.ncbi.nlm.nih.gov/32048845/
03
Meta-analysis: wearable activity monitors improved physical activity by about 1,000–2,000 steps/day on average (effect range; peer-reviewed)https://pubmed.ncbi.nlm.nih.gov/30389364/
04
Systematic review: digital interventions improved adherence to exercise programs with standardized mean differences around 0.2–0.4 (peer-reviewed meta-analysis)https://pubmed.ncbi.nlm.nih.gov/28906060/
Interpretation
Performance Metrics Interpretation
Performance metrics show steady momentum with US clubs delivering 3.3% same-club revenue growth in 2023, while evidence from peer reviewed reviews finds digital tools can meaningfully boost behavior with mobile app interventions yielding effects around g 0.27 and wearable monitors adding roughly 1,000 to 2,000 steps per day on average.
06 · Category
Market Outlook2 stats
01
The global activewear market is forecast to grow to $450.0 billion by 2030, supporting demand tailwinds for fitness participation (apparel demand proxy).https://www.fortunebusinessinsights.com/activewear-market-103648
02
The global personal training market size was estimated at $5.4 billion in 2023, indicating growth in service-based fitness beyond group memberships.https://www.alliedmarketresearch.com/personal-training-market-A12240
Interpretation
Market Outlook Interpretation
Under the Market Outlook angle, the global activewear market is projected to reach $450.0 billion by 2030, signaling strong apparel demand tailwinds from rising fitness participation, while the $5.4 billion personal training market in 2023 shows growing momentum for fitness services beyond traditional group memberships.
Reference
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APA
Megan Gallagher. (2026, February 13). Fitness Industry Growth Statistics. Gitnux. https://gitnux.org/fitness-industry-growth-statistics
MLA
Megan Gallagher. "Fitness Industry Growth Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/fitness-industry-growth-statistics.
Chicago
Megan Gallagher. 2026. "Fitness Industry Growth Statistics." Gitnux. https://gitnux.org/fitness-industry-growth-statistics.
Sources & references
44 datasets cited across this report
+21 additional datasets cited (not shown individually)