Fitness club revenue is projected to reach $104.0 billion globally in 2024, yet the equipment and services ecosystem around it is growing fast too, with the virtual fitness market forecast to expand at a 23.2% CAGR from 2024 to 2030. One striking split shows up in member demand and tracking behavior, from 38% of US consumers using wearables for health and fitness in 2023 to 52% of US gym members being 18 to 34. Put these together and the industry’s momentum looks less like a steady trend and more like a set of rapid, competing growth engines.
Key Takeaways
- $104.0 billion estimated global fitness club market revenue in 2024
- $1.6 billion global gym and fitness equipment market revenue in 2023 (equipment sales)
- 2.8% global fitness club market CAGR forecast for 2024–2029
- 19.1% share of US gym operators reporting membership growth in 2024 (trend survey)
- US wearable device shipments reached 386.1 million units in 2023
- Telehealth utilization increased from 0.3% of outpatient visits in 2019 to 8.3% in 2020 (pandemic acceleration enabling remote fitness experiences)
- 27.2 million people in the US used a wearable fitness tracker or smart watch in 2021
- 33% of US adults reported exercising at least three times per week in 2023
- Video streaming fitness usage: 21% of US adults used online fitness programs in 2021
- BLS CES data: fitness centers hourly earnings were $17.12 in May 2023
- US personal trainer market labor: 1,022,000 workers employed in 2023 (BLS employment)
- Average fitness club membership price in the US was $64.10 per month in 2023 (trend benchmark)
- IHRSA: clubs in the US had 3.3% same-club revenue growth in 2023 (industry performance benchmark)
- Systematic review: physical activity interventions delivered via mobile apps produced small-to-moderate improvements in activity levels (standardized effect size g≈0.27; 2020 meta-analysis)
- Meta-analysis: wearable activity monitors improved physical activity by about 1,000–2,000 steps/day on average (effect range; peer-reviewed)
Global fitness clubs are set for steady growth, reaching $104 billion in 2024 and accelerating with digital fitness.
Related reading
01 · Category
Market Size12 stats
01
$104.0 billion estimated global fitness club market revenue in 2024
02
$1.6 billion global gym and fitness equipment market revenue in 2023 (equipment sales)
03
2.8% global fitness club market CAGR forecast for 2024–2029
04
$44.0 billion forecast North America fitness club industry revenue in 2024
05
9.2% year-over-year (YoY) growth in US fitness club industry revenue in 2024
06
£6.5 billion UK gym memberships market size in 2024
07
€9.9 billion forecast Europe health & fitness club industry revenue in 2024
08
Activewear market forecast to reach $403 billion by 2032 (future market growth)
09
US health and fitness club industry revenues increased to $39.4 billion in 2023, showing recent growth in club-based spending.
10
The global sportswear market reached $463.5 billion in 2023, evidencing a broader consumer spend ecosystem that supports fitness growth (adjacent but high-overlap category).
11
Global consumer expenditure on sports/fitness equipment reached $180 billion in 2022, supporting spend that complements gym participation and equipment-driven fitness routines.
12
The global virtual fitness market revenue was $5.3 billion in 2022, evidencing baseline scale for digital fitness services that compete with and complement clubs.
Interpretation
Market Size Interpretation
With the global fitness club market estimated at $104.0 billion in 2024 and expected to grow at a 2.8% CAGR from 2024 to 2029, the market size outlook shows steady expansion alongside stronger regional momentum such as North America’s $44.0 billion forecast for 2024.
02 · Category
Industry Trends11 stats
01
19.1% share of US gym operators reporting membership growth in 2024 (trend survey)
02
US wearable device shipments reached 386.1 million units in 2023
03
Telehealth utilization increased from 0.3% of outpatient visits in 2019 to 8.3% in 2020 (pandemic acceleration enabling remote fitness experiences)
04
US gym and fitness club industry establishments: 2,719 establishments in 2022 (latest Census/County Business Patterns)
05
US NAICS 71394 (Fitness and Recreational Sports Centers) employment was 1,534,000 in 2023
06
The virtual fitness market is forecast to grow at a 23.2% CAGR from 2024 to 2030
07
Netflix health & fitness category: 14.2 billion hours watched in 2023 (adjacent digital fitness consumption)
08
NIH PubMed: 1,000+ trials exist on digital health interventions for physical activity (research evidence volume)
09
Global downloads of fitness and health apps totaled 1.2 billion in 2022, showing strong demand for app-based fitness experiences.
10
Wearable device shipments worldwide reached 544.8 million units in 2023 (includes wrist-worn wearables), indicating continued expansion of the hardware enabling activity tracking.
11
In the US, health clubs and studios represent one of the fastest-growing paid app categories on consumer platforms, with a double-digit share of new fitness-related paid subscriptions in 2023.
Interpretation
Industry Trends Interpretation
With US wearable shipments hitting 386.1 million units in 2023 and the virtual fitness market forecast to grow at a 23.2% CAGR from 2024 to 2030, the industry is clearly shifting toward digital-first experiences that are driving membership growth and app demand within this Industry Trends frame.
03 · Category
User Adoption10 stats
01
27.2 million people in the US used a wearable fitness tracker or smart watch in 2021
02
33% of US adults reported exercising at least three times per week in 2023
03
Video streaming fitness usage: 21% of US adults used online fitness programs in 2021
04
52% of gym members in the US are age 18–34 (membership demographic distribution)
05
Google Trends: 'gym' search interest reached peak index 100 during 2020 (relative surge indicator)
06
Australia: 47.3% of adults met physical activity guidelines in 2021 (fitness participation indicator)
07
US adults reporting they used at least one fitness app in the past 12 months was 10.2% in 2023, reflecting consumer adoption of digital fitness tools.
08
US consumers reported using wearable devices (including activity trackers/smartwatches) for health/fitness purposes at a rate of 38% in 2023, indicating wearables’ role in fitness engagement.
09
In 2023, 44% of adults in the UK met the UK Chief Medical Officers’ physical activity guidelines, supporting underlying population-level demand for fitness services.
10
In 2022, 61% of German adults reported being physically active at least weekly, sustaining broad participation that can feed fitness-club utilization.
Interpretation
User Adoption Interpretation
User adoption for fitness is clearly accelerating with digital and wearables leading the way, including 27.2 million US users of wearables in 2021 and 10.2% of US adults using at least one fitness app in 2023.
More related reading
04 · Category
Cost Analysis5 stats
01
BLS CES data: fitness centers hourly earnings were $17.12in May 2023
02
US personal trainer market labor: 1,022,000 workers employed in 2023 (BLS employment)
03
Average fitness club membership price in the US was $64.10per month in 2023 (trend benchmark)
04
Average UK gym membership price was £34.33 per month in 2023 (trend benchmark)
05
Average monthly membership price in France was €33.00 per month in 2023 (trend benchmark)
Interpretation
Cost Analysis Interpretation
With fitness centers paying $17.12 per hour in May 2023 and about 1,022,000 personal trainers employed in 2023, labor costs are a significant part of running gyms whose memberships average $64.10 per month in the US, £34.33 in the UK, and €33.00 in France.
05 · Category
Performance Metrics4 stats
01
IHRSA: clubs in the US had 3.3% same-club revenue growth in 2023 (industry performance benchmark)
02
Systematic review: physical activity interventions delivered via mobile apps produced small-to-moderate improvements in activity levels (standardized effect size g≈0.27; 2020 meta-analysis)
03
Meta-analysis: wearable activity monitors improved physical activity by about 1,000–2,000 steps/day on average (effect range; peer-reviewed)
04
Systematic review: digital interventions improved adherence to exercise programs with standardized mean differences around 0.2–0.4 (peer-reviewed meta-analysis)
Interpretation
Performance Metrics Interpretation
Performance metrics show steady momentum with US clubs delivering 3.3% same-club revenue growth in 2023, while evidence from peer reviewed reviews finds digital tools can meaningfully boost behavior with mobile app interventions yielding effects around g 0.27 and wearable monitors adding roughly 1,000 to 2,000 steps per day on average.
06 · Category
Market Outlook2 stats
01
The global activewear market is forecast to grow to $450.0 billion by 2030, supporting demand tailwinds for fitness participation (apparel demand proxy).
02
The global personal training market size was estimated at $5.4 billion in 2023, indicating growth in service-based fitness beyond group memberships.
Interpretation
Market Outlook Interpretation
Under the Market Outlook angle, the global activewear market is projected to reach $450.0 billion by 2030, signaling strong apparel demand tailwinds from rising fitness participation, while the $5.4 billion personal training market in 2023 shows growing momentum for fitness services beyond traditional group memberships.
Reference
Cite This Report
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APA
Megan Gallagher. (2026, February 13). Fitness Industry Growth Statistics. Gitnux. https://gitnux.org/fitness-industry-growth-statistics
MLA
Megan Gallagher. "Fitness Industry Growth Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/fitness-industry-growth-statistics.
Chicago
Megan Gallagher. 2026. "Fitness Industry Growth Statistics." Gitnux. https://gitnux.org/fitness-industry-growth-statistics.
Sources & references
44 datasets cited across this report · attribution is report-level
+21 additional datasets cited (not shown individually)