GITNUXREPORT 2025

Fitness Industry Statistics

Global fitness industry valued at $96B, with rapid growth and digital innovation.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

Nearly 70% of gym members use fitness apps to track their workouts

Statistic 2

The use of virtual fitness platforms increased by over 50% in 2022

Statistic 3

Mobile fitness app downloads surged by 40% during the pandemic peak in 2020

Statistic 4

Nearly 80% of gym members use some form of digital or virtual training

Statistic 5

The number of fitness influencers on Instagram increased by 35% in 2022

Statistic 6

Around 25% of smartphone owners use fitness tracking apps daily

Statistic 7

The online personal training segment increased revenue by 25% in 2022

Statistic 8

During the pandemic, online fitness class participation peaked at a 60% increase compared to pre-pandemic levels

Statistic 9

The percentage of fitness facilities offering virtual classes increased to 75% in 2023

Statistic 10

The percentage of health clubs that have integrated AI technology in their operations increased by 30% in 2023

Statistic 11

Nearly 85% of fitness app users prefer personalized workout plans generated by AI

Statistic 12

Over 40% of gym memberships are bought online, reflecting a shift towards digital purchasing

Statistic 13

The number of fitness apps available globally exceeded 350,000 in 2023

Statistic 14

The global fitness industry was valued at approximately $96 billion in 2021

Statistic 15

The number of health club memberships in the US reached about 64 million in 2022

Statistic 16

The gym industry has seen a 10% growth annually over the past five years

Statistic 17

The global wearables market in fitness was valued at $12 billion in 2022

Statistic 18

The fitness clothing market is expected to reach $216 billion by 2025

Statistic 19

The number of CrossFit gyms worldwide exceeded 15,000 in 2023

Statistic 20

Fitness industry employment in the US exceeded 3 million jobs in 2023

Statistic 21

The subscription-based online fitness market grew by 30% during the COVID-19 pandemic

Statistic 22

The global personal trainer market size was valued at $9 billion in 2022

Statistic 23

The majority of fitness facilities (around 80%) are small businesses with fewer than 20 employees

Statistic 24

The stationary bike market is expected to grow at a CAGR of 7% through 2027

Statistic 25

The global yoga market was valued at $37 billion in 2022 and is expected to grow

Statistic 26

The demand for eco-friendly and sustainable gym equipment increased by 15% in 2022

Statistic 27

The resale market for fitness apparel and equipment grew by 12% in 2022

Statistic 28

The number of boutique fitness studios worldwide increased by 18% in 2023

Statistic 29

The average annual revenue of a small gym is approximately $300,000

Statistic 30

The global fitness app market is projected to grow at a CAGR of 23% from 2023 to 2030

Statistic 31

The number of American households with gym equipment at home increased by 20% during the pandemic

Statistic 32

The global commercial fitness equipment market is valued at over $4 billion in 2023

Statistic 33

The global mindfulness and meditation market related to fitness is projected to grow at a CAGR of 12% through 2028

Statistic 34

The fitness industry’s contribution to the US GDP is approximately 0.8%

Statistic 35

The global market for exercise bikes is expected to reach $4.4 billion by 2027

Statistic 36

The number of fitness clubs worldwide grew by 14% in 2023

Statistic 37

The fitness industry employs about 1.2 million personal trainers worldwide

Statistic 38

The fitness industry is expected to grow at a CAGR of 7.8% from 2024 to 2030

Statistic 39

The average annual revenue per gym exceeds $350,000

Statistic 40

The top three fitness equipment brands by market share are Peloton, NordicTrack, and Bowflex

Statistic 41

The fitness industry's advertising spend in the US reached nearly $2 billion in 2022

Statistic 42

The global market for recovery and physiotherapy devices is projected to grow at a CAGR of 6% through 2028

Statistic 43

Around 20% of gym members cancel their memberships within the first year

Statistic 44

The ROI of gym marketing campaigns averages around 4:1

Statistic 45

Corporate wellness programs have increased employee participation by 25%

Statistic 46

The most popular time for gym visits in the US is between 5 PM and 7 PM

Statistic 47

The average gym membership retention rate is around 47%

Statistic 48

The top motivators for gym attendance include weight loss (40%) and overall health improvement (35%)

Statistic 49

The rate of gym membership renewal varies but averages around 55% annually

Statistic 50

The average gym-goer spends about 45 minutes per session

Statistic 51

The average length of time a gym member stays active is approximately 2.5 years

Statistic 52

The percentage of gym members who participate in personal training sessions at least once a month is about 55%

Statistic 53

The average gym membership cost in the US is approximately $58 per month

Statistic 54

Over 60% of Americans aged 18-64 participated in some form of physical activity in 2020

Statistic 55

The median age of gym members is 38 years old

Statistic 56

Women account for approximately 50% of gym memberships globally

Statistic 57

Over 50% of gym-goers prefer group fitness classes over solo workouts

Statistic 58

Approximately 25% of gym members are under the age of 30

Statistic 59

The average duration of a gym membership is approximately 16 months

Statistic 60

Approximately 45% of fitness consumers prefer to pay for classes individually rather than through memberships

Statistic 61

About 35% of Americans have visited a gym or fitness facility in the past year

Statistic 62

Around 25% of fitness enthusiasts incorporate strength training into their routines at least three times a week

Statistic 63

Nearly 50% of fitness consumers prefer using their own equipment over gym facilities

Statistic 64

The average age of new gym members in 2023 is 35 years

Statistic 65

In 2022, approximately 15% of fitness club memberships were purchased via corporate wellness programs

Statistic 66

Nearly 60% of gym members report that their primary motivation is health-related rather than aesthetics

Statistic 67

The largest age group in gyms is 25-34 years old, accounting for approximately 30% of memberships

Statistic 68

Millennials and Gen Z combined make up over 60% of gym members globally

Statistic 69

The percentage of women participating in strength training increased by 20% from 2019 to 2022

Statistic 70

The number of women participating in high-intensity interval training (HIIT) classes grew by 25% in 2022

Statistic 71

The fastest-growing segment in the fitness industry is functional training, with a growth rate of over 25% annually

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Key Highlights

The global fitness industry was valued at approximately $96 billion in 2021
Around 20% of gym members cancel their memberships within the first year
The number of health club memberships in the US reached about 64 million in 2022
The average gym membership cost in the US is approximately $58 per month
Over 60% of Americans aged 18-64 participated in some form of physical activity in 2020
The gym industry has seen a 10% growth annually over the past five years
The global wearables market in fitness was valued at $12 billion in 2022
Nearly 70% of gym members use fitness apps to track their workouts
The fitness clothing market is expected to reach $216 billion by 2025
The number of CrossFit gyms worldwide exceeded 15,000 in 2023
The median age of gym members is 38 years old
Women account for approximately 50% of gym memberships globally
Over 50% of gym-goers prefer group fitness classes over solo workouts

The dynamic fitness industry is booming, with a global valuation of nearly $96 billion in 2021, a growing emphasis on digital and eco-friendly solutions, and an influx of new memberships, innovations, and market segments that are reshaping how millions worldwide prioritize health and wellness.

Digital Fitness and Technology Adoption

Nearly 70% of gym members use fitness apps to track their workouts
The use of virtual fitness platforms increased by over 50% in 2022
Mobile fitness app downloads surged by 40% during the pandemic peak in 2020
Nearly 80% of gym members use some form of digital or virtual training
The number of fitness influencers on Instagram increased by 35% in 2022
Around 25% of smartphone owners use fitness tracking apps daily
The online personal training segment increased revenue by 25% in 2022
During the pandemic, online fitness class participation peaked at a 60% increase compared to pre-pandemic levels
The percentage of fitness facilities offering virtual classes increased to 75% in 2023
The percentage of health clubs that have integrated AI technology in their operations increased by 30% in 2023
Nearly 85% of fitness app users prefer personalized workout plans generated by AI
Over 40% of gym memberships are bought online, reflecting a shift towards digital purchasing
The number of fitness apps available globally exceeded 350,000 in 2023

Digital Fitness and Technology Adoption Interpretation

As digital fitness surges—with nearly 70% of gym members tracking workouts via apps, virtual platforms soaring by over 50%, and AI-driven personalization winning 85% of users—it's clear the industry is not just pumping iron but also innovation, pivoting towards a future where your best workout buddy might just be an algorithm.

Market Size and Valuation

The global fitness industry was valued at approximately $96 billion in 2021
The number of health club memberships in the US reached about 64 million in 2022
The gym industry has seen a 10% growth annually over the past five years
The global wearables market in fitness was valued at $12 billion in 2022
The fitness clothing market is expected to reach $216 billion by 2025
The number of CrossFit gyms worldwide exceeded 15,000 in 2023
Fitness industry employment in the US exceeded 3 million jobs in 2023
The subscription-based online fitness market grew by 30% during the COVID-19 pandemic
The global personal trainer market size was valued at $9 billion in 2022
The majority of fitness facilities (around 80%) are small businesses with fewer than 20 employees
The stationary bike market is expected to grow at a CAGR of 7% through 2027
The global yoga market was valued at $37 billion in 2022 and is expected to grow
The demand for eco-friendly and sustainable gym equipment increased by 15% in 2022
The resale market for fitness apparel and equipment grew by 12% in 2022
The number of boutique fitness studios worldwide increased by 18% in 2023
The average annual revenue of a small gym is approximately $300,000
The global fitness app market is projected to grow at a CAGR of 23% from 2023 to 2030
The number of American households with gym equipment at home increased by 20% during the pandemic
The global commercial fitness equipment market is valued at over $4 billion in 2023
The global mindfulness and meditation market related to fitness is projected to grow at a CAGR of 12% through 2028
The fitness industry’s contribution to the US GDP is approximately 0.8%
The global market for exercise bikes is expected to reach $4.4 billion by 2027
The number of fitness clubs worldwide grew by 14% in 2023
The fitness industry employs about 1.2 million personal trainers worldwide
The fitness industry is expected to grow at a CAGR of 7.8% from 2024 to 2030
The average annual revenue per gym exceeds $350,000
The top three fitness equipment brands by market share are Peloton, NordicTrack, and Bowflex
The fitness industry's advertising spend in the US reached nearly $2 billion in 2022
The global market for recovery and physiotherapy devices is projected to grow at a CAGR of 6% through 2028

Market Size and Valuation Interpretation

With a $96 billion valuation and a growing global footprint fueled by innovative wearables, boutique studios, and eco-conscious gear, the fitness industry proves that whether you're lifting weights or lifting your mood, the business of getting fit is not just healthy—it's a billion-dollar workout in resilience and reinvention.

Membership Engagement and Retention

Around 20% of gym members cancel their memberships within the first year
The ROI of gym marketing campaigns averages around 4:1
Corporate wellness programs have increased employee participation by 25%
The most popular time for gym visits in the US is between 5 PM and 7 PM
The average gym membership retention rate is around 47%
The top motivators for gym attendance include weight loss (40%) and overall health improvement (35%)
The rate of gym membership renewal varies but averages around 55% annually
The average gym-goer spends about 45 minutes per session
The average length of time a gym member stays active is approximately 2.5 years
The percentage of gym members who participate in personal training sessions at least once a month is about 55%

Membership Engagement and Retention Interpretation

While nearly half of gym memberships fade away within two and a half years, savvy marketing boasts a 4:1 ROI and corporate wellness initiatives boost employee engagement by 25%, indicating that with strategic effort—especially during evening hours when most work out—the industry can turn fleeting fitness pursuits into lasting healthy habits.

Membership Trends and Demographics

The average gym membership cost in the US is approximately $58 per month
Over 60% of Americans aged 18-64 participated in some form of physical activity in 2020
The median age of gym members is 38 years old
Women account for approximately 50% of gym memberships globally
Over 50% of gym-goers prefer group fitness classes over solo workouts
Approximately 25% of gym members are under the age of 30
The average duration of a gym membership is approximately 16 months
Approximately 45% of fitness consumers prefer to pay for classes individually rather than through memberships
About 35% of Americans have visited a gym or fitness facility in the past year
Around 25% of fitness enthusiasts incorporate strength training into their routines at least three times a week
Nearly 50% of fitness consumers prefer using their own equipment over gym facilities
The average age of new gym members in 2023 is 35 years
In 2022, approximately 15% of fitness club memberships were purchased via corporate wellness programs
Nearly 60% of gym members report that their primary motivation is health-related rather than aesthetics
The largest age group in gyms is 25-34 years old, accounting for approximately 30% of memberships
Millennials and Gen Z combined make up over 60% of gym members globally
The percentage of women participating in strength training increased by 20% from 2019 to 2022
The number of women participating in high-intensity interval training (HIIT) classes grew by 25% in 2022

Membership Trends and Demographics Interpretation

With Americans clocking in an average of $58 a month on gym memberships and over 60% staying active—mostly Millennials and Gen Z pushing fitness trends—it's clear that while fitness is a priority for many, gym memberships are often temporary, solo workouts are favored over shared, and health remains the ultimate motivator amid a changing landscape of preferences and ages.

Specialized Fitness Markets and Programs

The fastest-growing segment in the fitness industry is functional training, with a growth rate of over 25% annually

Specialized Fitness Markets and Programs Interpretation

As the fitness industry’s fastest-growing segment, functional training’s 25% annual surge signals a shift toward workout routines that prioritize real-world strength, reminding us that a well-rounded body is the best investment in our everyday resilience.