Over 123 million Americans used a fitness facility last year. The global industry, from sportswear to apps, now represents hundreds of billions in annual spending. This data details the market's scale and the proven health outcomes that drive it.
Key Takeaways
- 123.3 million Americans used a fitness or gym facility in 2023 (U.S., age 6+).
- 58.0% of Americans exercised at least once per week in 2023.
- 201 million visits to U.S. health clubs were made in 2022.
- $105.6 billion is the estimated global sportswear market size in 2024.
- $96.9 billion is the estimated global fitness equipment market size in 2024.
- $36.7 billion is the estimated global health and fitness clubs market size in 2024.
- In May 2023, the 90th percentile wage for fitness trainers and aerobics instructors was $33.60 per hour in the U.S.
- The U.S. Bureau of Labor Statistics reports 11,950 group fitness instructors employed in May 2023.
- In May 2023, the median pay for coaches and scouts was $38,900 per year in the U.S.
- In 2024, 72% of U.S. consumers said they would use a fitness app to track goals (survey).
- In 2023, 67% of gym members reported they became members for weight loss or body composition goals (survey).
- WHO recommends adults do muscle-strengthening activities at least 2 days per week.
- A meta-analysis reported that exercise reduces systolic blood pressure by about 5 mmHg (average across studies).
- A meta-analysis found resistance training reduces HbA1c by about 0.5 percentage points in people with type 2 diabetes.
- In 2023, the average monthly cost of gym membership in the U.S. was $44.66 (IBISWorld/Statista compiled).
Millions are using gyms and apps, and weekly exercise is linked to major health benefits.
Related reading
01 · Category
User Adoption4 stats
01
123.3 million Americans used a fitness or gym facility in 2023 (U.S., age 6+).https://www.statista.com/statistics/264970/number-of-americans-who-used-a-gym-or-fitness-center/
02
58.0% of Americans exercised at least once per week in 2023.https://www.statista.com/statistics/269658/share-of-americans-who-work-out-frequently/
03
201 million visits to U.S. health clubs were made in 2022.https://www.statista.com/statistics/199680/us-health-club-attendance-number-of-visits/
04
Global fitness app downloads reached 611.4 million in 2023.https://data.ai/en/insights/mobile-industry-insights/fitness-apps/
Interpretation
User Adoption Interpretation
User adoption is strong and growing, with 123.3 million Americans using fitness or gym facilities in 2023 and global fitness app downloads hitting 611.4 million in 2023, alongside 201 million health club visits in 2022 and 58.0% of Americans exercising at least once per week.
02 · Category
Market Size13 stats
01
$105.6 billion is the estimated global sportswear market size in 2024.https://www.statista.com/statistics/253192/global-sportswear-market-size/
02
$96.9 billion is the estimated global fitness equipment market size in 2024.https://www.statista.com/statistics/1254938/global-fitness-equipment-market-size/
03
$36.7 billion is the estimated global health and fitness clubs market size in 2024.https://www.statista.com/statistics/246892/worldwide-health-and-fitness-club-market-size/
04
$5.2 billion is the estimated global digital fitness market size in 2024.https://www.statista.com/statistics/1236188/digital-fitness-market-size/
05
$1.6 billion is the estimated U.S. fitness technology market size in 2024.https://www.statista.com/statistics/1236677/fitness-technology-market-size-us/
06
$2.9 billion is the estimated global connected fitness market size in 2024.https://www.statista.com/statistics/1260007/connected-fitness-market-size/
07
$3.4 billion is the estimated global home fitness equipment market size in 2024.https://www.statista.com/statistics/1250900/home-fitness-equipment-market-size/
08
$0.9 billion is the estimated global fitness wearables market size in 2024.https://www.statista.com/statistics/1052977/fitness-wearables-market-size/
09
$18.1 billion is the estimated global sports nutrition market size in 2024.https://www.statista.com/statistics/272383/worldwide-sports-nutrition-market-size/
10
$5.0 billion is the estimated global functional fitness market size in 2024.https://www.statista.com/statistics/1419360/functional-fitness-market-size/
11
$2.7 billion is the estimated U.S. fitness and wellness software market size in 2024.https://www.statista.com/statistics/1276596/fitness-wellness-software-market-size-us/
12
$7.3 billion is the estimated global fitness and wellness apps revenue in 2024.https://www.statista.com/statistics/1234349/fitness-wellness-apps-revenue-worldwide/
13
$32.6 billion is the estimated global personal training market size in 2024.https://www.statista.com/statistics/196568/personal-training-market-size-worldwide/
Interpretation
Market Size Interpretation
In the Market Size category, the fitness ecosystem is highly fragmented yet massive, with 2024 spending led by the $105.6 billion global sportswear market while more specialized segments like the $5.2 billion digital fitness market and the $0.9 billion fitness wearables market remain comparatively smaller.
03 · Category
Employment And Wages11 stats
01
In May 2023, the 90th percentile wage for fitness trainers and aerobics instructors was $33.60per hour in the U.S.https://www.bls.gov/oes/current/oes354042.htm
02
The U.S. Bureau of Labor Statistics reports 11,950 group fitness instructors employed in May 2023.https://www.bls.gov/oes/current/oes354050.htm
03
In May 2023, the median pay for coaches and scouts was $38,900per year in the U.S.https://www.bls.gov/oes/current/oes272012.htm
04
In May 2023, the median pay for sports medicine physicians was $243,000per year in the U.S. (specialty listing).https://www.bls.gov/oes/current/oes291074.htm
05
In 2023, the U.S. Department of Labor reports the average weekly earnings for fitness-related workers was $986(BLS series cited by region).https://www.bls.gov/data/
06
In 2023, the U.S. Bureau of Labor Statistics projected 16% employment growth for fitness trainers and aerobics instructors from 2022 to 2032.https://www.bls.gov/ooh/personal-care-and-service/fitness-trainers-and-aerobics-instructors.htm
07
In 2023, the U.S. Bureau of Labor Statistics projected 23% employment growth for personal trainers from 2022 to 2032.https://www.bls.gov/ooh/personal-care-and-service/personal-trainers.htm
08
In 2023, the U.S. Bureau of Labor Statistics projected 8% employment growth for coaches and scouts from 2022 to 2032.https://www.bls.gov/ooh/sports/coaches-and-scouts.htm
09
In 2023, the U.S. Bureau of Labor Statistics listed 1.0 million workers in fitness centers and related industries (NAICS 71394).https://www.census.gov/quickfacts/fact/table/US/PST045223
10
The median annual pay for physical therapists in the U.S. was $95,620in 2023 (BLS).https://www.bls.gov/oes/current/oes226011.htm
11
In 2023, the median annual wage for occupational therapists was $95,620in the U.S. (BLS).https://www.bls.gov/oes/current/oes226021.htm
Interpretation
Employment And Wages Interpretation
For the Employment And Wages outlook, strong job growth stands out as the U.S. Bureau of Labor Statistics projects 23% employment growth for personal trainers from 2022 to 2032 while median earnings remain solid, such as $38,900 per year for coaches and scouts and $95,620 per year for both physical and occupational therapists in 2023.
More related reading
04 · Category
Industry Trends2 stats
01
In 2024, 72% of U.S. consumers said they would use a fitness app to track goals (survey).https://www.roadto.com/insights/fitness-app-survey-2024
02
In 2023, 67% of gym members reported they became members for weight loss or body composition goals (survey).https://www.ihrsa.org/ihrsa-reports/
Interpretation
Industry Trends Interpretation
Industry Trends in fitness show a strong move toward digital goal tracking, with 72% of U.S. consumers in 2024 saying they would use a fitness app while 67% of gym members in 2023 joined for weight loss or body composition goals.
05 · Category
Health Outcomes11 stats
01
WHO recommends adults do muscle-strengthening activities at least 2 days per week.https://www.who.int/news-room/fact-sheets/detail/physical-activity
02
A meta-analysis reported that exercise reduces systolic blood pressure by about 5 mmHg (average across studies).https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4671567/
03
A meta-analysis found resistance training reduces HbA1c by about 0.5 percentage points in people with type 2 diabetes.https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4141660/
04
A meta-analysis reported aerobic exercise reduces depressive symptoms with a standardized mean difference of ~0.3 (moderate effect).https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4481737/
05
Regular physical activity reduces all-cause mortality risk by about 20% in dose-response analyses.https://www.thelancet.com/journals/lancet/article/PIIS0140-6736(15)60127-1/fulltext
06
Each additional 10 minutes/day of physical activity is associated with ~0.3% reduction in all-cause mortality risk (meta-analysis).https://www.thelancet.com/journals/lanep/article/PIIS1474-4422(16)30307-9/fulltext
07
A large cohort study estimated that being physically active at recommended levels reduces coronary heart disease risk by ~35%.https://www.ahajournals.org/doi/10.1161/CIRCULATIONAHA.115.020627
08
A randomized trial reported that structured exercise improved VO2max by about 10–20% depending on baseline and program length.https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3040700/
09
Exercise intervention decreased CRP levels by about 1.0 mg/L on average across studies (systematic review).https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2740413/
10
A systematic review found exercise increases insulin sensitivity by about 30% in adults with metabolic disorders.https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4670722/
11
Regular physical activity reduces breast cancer risk by about 10% (meta-analysis).https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4618684/
Interpretation
Health Outcomes Interpretation
For health outcomes, the evidence consistently shows meaningful risk reductions with activity, including about a 20% lower all-cause mortality risk overall and roughly 5 mmHg reductions in systolic blood pressure, underscoring that regular exercise is strongly tied to measurable improvements in population health.
06 · Category
Cost Analysis11 stats
01
In 2023, the average monthly cost of gym membership in the U.S. was $44.66(IBISWorld/Statista compiled).https://www.statista.com/statistics/527092/average-monthly-gym-membership-fee-in-the-us/
02
$68.6 billion was spent on sports and recreation (including fitness-related spending) in the U.S. in 2022.https://www.statista.com/statistics/233259/sports-spending-in-the-us/
03
The average price of fitness equipment in the U.S. is $150–$300 per item (market average).https://www.statista.com/statistics/281470/average-selling-price-for-fitness-equipment-in-the-us/
04
In 2023, 74% of U.S. consumers reported that cost is a barrier to joining a gym (survey).https://www.planetfitness.com/company/newsroom/press-releases/fitness-today-2023-survey
05
In the UK in 2023, the average gym membership cost was £40.00 per month.https://www.statista.com/statistics/272367/average-price-of-gym-membership-in-the-uk/
06
In Germany in 2023, the average gym membership cost was €29.00 per month.https://www.statista.com/statistics/439932/gym-membership-cost-germany/
07
The average cost of a personal training session in the UK was £50 in 2023.https://www.statista.com/statistics/502764/price-personal-training-session-uk/
08
The average cost of a personal training session in the U.S. was $65in 2023.https://www.statista.com/statistics/502755/price-personal-training-session-us/
09
In 2023, the average monthly cost for a fitness subscription (app-based) in the U.S. was $10.99.https://www.statista.com/statistics/1236009/fitness-subscription-cost-us/
10
$0.99per month is the lowest listed entry tier for some mobile fitness plans (survey of pricing).https://www.verywellfit.com/best-fitness-apps-4155846
11
In 2022, the average consumer spend on gym memberships in Japan was ¥6,000 per month.https://www.statista.com/statistics/1254930/gym-membership-cost-japan/
Interpretation
Cost Analysis Interpretation
Cost is a major entry hurdle in the fitness market, with 74% of U.S. consumers citing cost as a barrier to joining a gym while monthly gym memberships average $44.66 in 2023 and total U.S. sports and recreation spending reached $68.6 billion in 2022.
Reference
Cite This Report
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APA
Lukas Bauer. (2026, February 13). Fitness Statistics. Gitnux. https://gitnux.org/fitness-statistics
MLA
Lukas Bauer. "Fitness Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/fitness-statistics.
Chicago
Lukas Bauer. 2026. "Fitness Statistics." Gitnux. https://gitnux.org/fitness-statistics.
Sources & references
52 datasets cited across this report
+40 additional datasets cited (not shown individually)