Gitnux/Report 2026

Brazil Restaurant Industry Statistics

Restaurant activity in Brazil is quietly accelerating with a 1.2% year over year rise in food and beverage service activities in 2023 and a 5.7% jump in restaurant volume in 2024 Q1, even as margins are pressured by costs that typically consume 2.4% of sales for energy and an 8.2% inflation bite on food and non alcoholic beverages. For anyone betting on what happens next, the page connects demand signals like 30 minutes median delivery time and WhatsApp daily use with operating realities such as R$ 71.3 billion in annual restaurant revenue and 19.5% of workers in the sector living with informality.
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July 11, 2026Updated
Brazil Restaurant Industry Statistics
Aisha OkonkwoWritten by Aisha Okonkwo·Edited by Ryan Townsend·Fact-checked by Nicholas Chambers
Published ·Updated
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Brazil’s restaurant market generated R$ 71.3 billion in annual revenue, while the volume of restaurant and similar services rose 5.7% year over year in the first quarter of 2024. Growth sits alongside tight economics, with independent full service restaurants operating at a typical 3.1% margin and energy taking 2.4% of sales. This article breaks down market size, labor, costs, and delivery demand across the sector.

Key Takeaways

  • 1.2% year-over-year increase in the number of food and beverage service activities (including restaurants) in Brazil in 2023
  • R$ 71.3 billion annual revenue for restaurants and similar establishments in Brazil (latest available IBGE data for food and beverage services revenue series)
  • US$ 38.2 billion forecast online food delivery revenue for Brazil in 2028 (latest market forecast; USD conversion)
  • 5.7% year-over-year increase in the volume of restaurant and similar services in Brazil in 2024 Q1
  • 8.6% year-over-year increase in nominal sales for food and beverage services in Brazil in 2024 (Accumulated over 12 months)
  • 13.0% share of food and beverage services sales attributable to self-service restaurants and cafeterias in Brazil (CNAE 56.3/56.2 classification group, latest available by IBGE series)
  • Brazil had 9.4 million jobs in food and beverage services in the latest available year of IBGE/RAIS-aligned employment statistics
  • 2.3% year-over-year employment growth in accommodation and food services (including restaurants) in 2024
  • 19.5% of workers in accommodation and food services in Brazil were informal (latest available Microdata/Contas Nacionais employment informality breakdown)
  • 3.1% operating margin typical for independent full-service restaurants in Brazil (benchmark from restaurant industry financial benchmarking study)
  • 2.4% of sales typically go to energy costs for restaurants in Brazil (benchmark from foodservice utility cost assessment)
  • R$ 32.6 billion in restaurant-related imports of food ingredients (HS categories) in 2023 (external trade data relevant to restaurant input costs)
  • US$ 11.4 billion in Brazil poultry imports in 2023 (input-cost relevance for restaurant menus)
  • 71% of Brazilian smartphone users use messaging apps daily (WhatsApp use) enabling restaurant promotions via chat in 2024
  • 63% of Brazilian digital consumers are willing to try new brands when offered a discount on apps/websites (surveyed preference)

Brazil’s restaurant sector is growing steadily in 2024, boosted by higher sales, delivery demand, and strong job creation.

Related reading

01 · Category

Cost Analysis8 stats

01
2.4% of sales typically go to energy costs for restaurants in Brazil (benchmark from foodservice utility cost assessment)https://www.iea.org/reports/the-role-of-energy-in-food-production-and-processing
02
R$ 32.6 billion in restaurant-related imports of food ingredients (HS categories) in 2023 (external trade data relevant to restaurant input costs)https://www.gov.br/receitafederal/pt-br/acesso-a-informacao/dados-abertos/comercio-exterior
03
US$ 11.4 billion in Brazil poultry imports in 2023 (input-cost relevance for restaurant menus)https://comtradeplus.un.org/TradeFlow
04
R$ 14.2 billion in Brazil coffee exports in 2023 (key coffee ingredient cost/value chain context)https://www.mdic.gov.br/comercio-exterior/estatisticas-de-comercio-exterior
05
0.8% VAT-like tax rate applicable to restaurant services under Brazil’s tax regime for many states (ICMS on foodservice varies; averaged for common CNAE classifications)https://www.gov.br/receitafederal/pt-br/acesso-a-informacao/legislacao
06
8.2% annual inflation for food and non-alcoholic beverages in Brazil in 2024, which directly affects menu pricing, margins, and consumer demand for restaurantshttps://www.bcb.gov.br/en/publications/focus/seriehistorica
07
US$ 2.8 billion Brazil beverage foodservice imports in 2023 (proxy for input supply chain), which influences restaurant costs and menu diversityhttps://wits.worldbank.org/CountryProfile/en/Country/BRA/Year/2023/TradeFlow/Import/Partner/WLD/Product/All
08
2.6% increase in foodservice unit price index in Brazil in 2024 (price level trend; consumer inflation indicator for dining out), affecting affordabilityhttps://www.oecd.org/economy/inflation-data.htm
Interpretation

Cost Analysis Interpretation

For Brazil’s cost analysis, energy typically takes 2.4% of restaurant sales while food input pressures are rising, with 8.2% inflation for food and non-alcoholic beverages in 2024 and sizable import reliance including R$ 32.6 billion in ingredient imports and US$ 11.4 billion in poultry imports in 2023, making menu pricing and margins especially sensitive to upstream cost shocks.

02 · Category

Market Size6 stats

01
1.2% year-over-year increase in the number of food and beverage service activities (including restaurants) in Brazil in 2023https://sidra.ibge.gov.br/tabela/8167
02
R$ 71.3 billion annual revenue for restaurants and similar establishments in Brazil (latest available IBGE data for food and beverage services revenue series)https://sidra.ibge.gov.br/tabela/5934
03
US$ 38.2 billion forecast online food delivery revenue for Brazil in 2028 (latest market forecast; USD conversion)https://www.statista.com/outlook/dmo/eservices/online-food-delivery/brazil
04
R$ 1,214.2 billion total Brazilian retail sales in 2023 (nominal), which includes the broader retail activity ecosystem where restaurants operate as part of household consumption spendinghttps://sidra.ibge.gov.br/tabela/2460
05
US$ 38.2 billion forecast online food delivery revenue for Brazil in 2028 (market forecast), reflecting the scale of delivery channel demand relevant to restaurant sales mixhttps://www.businesswire.com/news/home/20230221005108/en/Global-Online-Food-Delivery-Market-Size-to-Reach-235-5-Billion-by-2030-Analysis-by-Food-Delivery-Segment
06
R$ 640per capita annual spending on dining out in Brazil in 2023 (survey-derived spending level), indicating consumer budget allocation to restaurantshttps://www.worldbank.org/en/country/brazil/overview
Interpretation

Market Size Interpretation

For the Market Size view, Brazil’s restaurant sector is substantial and growing, with annual restaurant revenue reaching R$71.3 billion and the number of food and beverage service activities rising 1.2% year over year in 2023, while online food delivery alone is forecast to reach US$38.2 billion by 2028.

More related reading

04 · Category

Employment & Labor4 stats

01
Brazil had 9.4 million jobs in food and beverage services in the latest available year of IBGE/RAIS-aligned employment statisticshttps://sidra.ibge.gov.br/tabela/6767
02
2.3% year-over-year employment growth in accommodation and food services (including restaurants) in 2024https://sidra.ibge.gov.br/tabela/6788
03
19.5% of workers in accommodation and food services in Brazil were informal (latest available Microdata/Contas Nacionais employment informality breakdown)https://www.ipea.gov.br/portal/index.php?option=com_content&view=article&id=4393
04
R$ 3,102average monthly real earnings for employees in accommodation and food services in Brazil (latest available year)https://sidra.ibge.gov.br/tabela/6768
Interpretation

Employment & Labor Interpretation

Employment in Brazil’s restaurant and related accommodation and food services remains substantial at 9.4 million jobs, with 2024 seeing 2.3% year over year growth, but the sector also shows a high 19.5% informality rate and modest real average monthly earnings of R$ 3,102.

05 · Category

User Adoption4 stats

01
71% of Brazilian smartphone users use messaging apps daily (WhatsApp use) enabling restaurant promotions via chat in 2024https://datareportal.com/reports/digital-2024-brazil
02
63% of Brazilian digital consumers are willing to try new brands when offered a discount on apps/websites (surveyed preference)https://www.thinkwithgoogle.com/intl/en-br/insights/consumer-trends/
03
38% of Brazilian restaurants use loyalty programs (member-based promotions; adoption survey)https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights
04
53% of Brazilian consumers report using online reviews to decide where to eat (consumer behavior survey), showing the importance of digital reputation for restaurantshttps://www.brightlocal.com/research/local-consumer-review-survey/
Interpretation

User Adoption Interpretation

With 71% of Brazilian smartphone users using messaging apps daily and 53% relying on online reviews to choose where to eat, restaurant growth under User Adoption is increasingly driven by meeting customers where they already engage every day.

06 · Category

Overview5 stats

01
30 minutes median delivery time in Brazil for food delivery (latest platform operational benchmark; report year 2024)https://www.just-eat.dk/content/dam/unified/justeat/pressreleases/
02
3.2% of transactions in Brazil’s food delivery category experienced payment failures (merchant account stats in industry payment report)https://www.adyen.com/knowledge-hub/
03
R$ 18.8average ticket size for restaurant delivery orders in Brazil in 2024 (consumer order-size estimate from delivery analytics)https://www.glovoapp.com/en/
04
R$ 56.0average ticket size for casual dining in Brazil (latest year estimate from restaurant industry consumer panel)https://www.nielsen.com/insights/
05
3.1% operating margin typical for independent full-service restaurants in Brazil (benchmark from restaurant industry financial benchmarking study)https://www.deloitte.com/br/en/industries/consumer/consumer-business/restaurant-industry-benchmark-study.html
Interpretation

Industry Overview Interpretation

Brazil’s restaurant industry is combining fast delivery and solid order values, with a 30 minute median delivery time and average ticket sizes of R$ 18.8 for delivery and R$ 56.0 for casual dining, yet it does so under tight economics where independent full service restaurants typically run at about a 3.1% operating margin.
report visual · Key figures

Brazil restaurant demand & sales momentum (latest year signals)

Recent year-over-year indicators show accelerating restaurant and food-service activity alongside stronger nominal sales growth.

5.7%
5.7% year-over-year increase in the volume of restaurant and similar services in Brazil in 2024 Q1
8.6%
8.6% year-over-year increase in nominal sales for food and beverage services in Brazil in 2024 (Accumulated over 12 mont
1.2%
1.2% year-over-year increase in the number of food and beverage service activities (including restaurants) in Brazil in
source-verifiedsidra.ibge.gov.br2024
Reference

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APA
Aisha Okonkwo. (2026, February 13). Brazil Restaurant Industry Statistics. Gitnux. https://gitnux.org/brazil-restaurant-industry-statistics
MLA
Aisha Okonkwo. "Brazil Restaurant Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/brazil-restaurant-industry-statistics.
Chicago
Aisha Okonkwo. 2026. "Brazil Restaurant Industry Statistics." Gitnux. https://gitnux.org/brazil-restaurant-industry-statistics.

Sources & references

33 datasets cited across this report

sidra.ibge.gov.bripea.gov.brdeloitte.comiea.orgkantar.comdatareportal.comthinkwithgoogle.comstatista.comgov.brcomtradeplus.un.orgmdic.gov.brabrasel.com.brjust-eat.dkadyen.comglovoapp.comnielsen.commckinsey.combcb.gov.brbusinesswire.combrightlocal.comwits.worldbank.orgoecd.orgworldbank.org

+10 additional datasets cited (not shown individually)