Brazil produced over 2.1 million hectoliters of wine in a recent year. The domestic market is maturing, with sparkling wine accounting for 70% of total production. Weekly consumption is most common among adults aged 25 to 44.
Key Takeaways
- Per capita wine consumption in Brazil rose to 2.8 liters in 2023
- Brazil's exports of bottled wine reached USD 42.5 million in 2022, growing 14.7% YoY
- Brazilian wine industry generated BRL 12.5 billion in revenue 2023
- Brazil's wine production reached 42.3 million liters in 2022, marking a 5.2% increase from 2021
- Brazil's vineyard area expanded to 84,200 hectares in 2023, with 72% in Rio Grande do Sul
Brazil’s wine industry is growing steadily, with rising production and consumption driving momentum across the market.
Related reading
01 · Category
Domestic Market and Consumption22 stats
01
Per capita wine consumption in Brazil rose to 2.8 liters in 2023
02
Sparkling wine sales reached 125 million liters domestically in 2022, 75% market share
03
Fine wine consumption grew 11% to 22.4 million liters in urban Brazil 2023
04
São Paulo state consumed 42% of national wine sales in 2022
05
Off-trade wine sales value hit BRL 4.2 billion in 2023, +9%
06
68% of Brazilians aged 25-44 consume wine weekly, 2023 survey
07
Moscato sparkling dominates with 52% market share, 65M liters sold 2022
08
Online wine sales surged 28% to BRL 850 million in 2023
09
Per capita still wine consumption is 1.2 liters annually in South Brazil 2023
10
Supermarket channel holds 55% of wine retail volume 2022
11
Female consumers represent 58% of wine buyers in 2023 Ibravin data
12
National wine market volume was 167 million liters in 2023
13
Prosecco-style wines consumed 28 million liters, 22% total sparkling 2022
14
Rio de Janeiro wine expenditure per capita BRL 45 in 2023
15
42 million Brazilians drink wine occasionally, 20% population 2023
16
Bag-in-box wine sales up 15% to 12M liters in 2022 recession response
17
Millennials drive 65% of premium wine purchases over BRL 50/bottle 2023
18
On-trade consumption recovered to 35M liters post-COVID in 2023
19
South region per capita 8.2 liters vs national 2.8 in 2022
20
Low/no alcohol wine sales 1.2M liters, 0.7% market 2023 trend
21
2023 holiday season sparkling sales +22% YoY to 40M liters
22
Wine market CAGR 6.2% projected to 2028 at 210M liters
Interpretation
Domestic Market and Consumption Interpretation
Brazil is bubbling with potential, as its wine culture matures from a national sweet sparkle into a more sophisticated, regionally diverse, and digitally savvy market—though São Paulo remains happily tipsy with power.
02 · Category
Export and Trade21 stats
01
Brazil's exports of bottled wine reached USD 42.5 million in 2022, growing 14.7% YoY
02
Sparkling wine exports hit 13.4 million liters in 2023, 85% to USA and Paraguay
03
Brazil exported wine to 78 countries in 2022, up from 72 in 2021
04
USA imported 4.2 million liters of Brazilian sparkling wine in 2023, 32% of total exports
05
Export value per liter averaged USD 4.28 for fine wines in 2022
06
Paraguay received 22% of Brazil's wine exports by volume in 2023, 2.9 million liters
07
Bulk wine exports dropped 8% to 1.1 million liters in 2022
08
China wine imports from Brazil grew 45% to USD 3.1 million in 2023
09
65% of exports are sparkling wines, valued at USD 28.7 million in 2022
10
UK market took 850,000 liters of Brazilian wine in 2023, +12%
11
Export growth to Europe reached 19% YoY, 1.8 million liters in 2022
12
Canada imported USD 2.4 million Brazilian wines in 2023
13
Still wine exports totaled 5.6 million liters, 40% to North America 2022
14
Japan received 320,000 liters, premium segment in 2023
15
Average export price for sparkling rose to USD 3.95/liter in 2022
16
2023 exports to Russia surged 55% post-sanctions shift, 450k liters
17
Chile imported 1.2 million liters Brazilian wine in 2022
18
Organic wine exports doubled to 180,000 liters in 2023
19
Germany took 15% of fine wine exports, USD 4.2M in 2022
20
Total wine export volume was 16.8 million liters in 2023
21
Brazil imported 2.1 million liters of wine in 2022, mostly premium French
Interpretation
Export and Trade Interpretation
Brazilian winemakers are proving they're much more than just samba and sun, having fizz-ically expanded their global footprint by strategically popping corks for value-conscious markets while sipping on their own premium French imports for inspiration.
03 · Category
Industry Economics and Trends20 stats
01
Brazilian wine industry generated BRL 12.5 billion in revenue 2023
02
Wine sector employed 52,000 direct jobs in 2022, +4% YoY
03
Export revenue contribution 3.2% of total sector value USD 50M 2023
04
Tourism from wine routes generated BRL 1.8B in 2023 RS alone
05
R&D investment in viticulture BRL 45M annually by Embrapa 2022
06
1,200 wineries contribute BRL 8.9B to GDP in South Brazil 2023
07
Sustainability costs 12% of production budget for 65% wineries 2023
08
Wine taxes represent 45% of retail price in Brazil 2022
09
Investment in new vineyards BRL 320M in 2023, 2,100 ha added
10
Sparkling wine ROI averages 18% for top producers 2022
11
28% of wineries report profit margins over 20% in 2023 premium shift
12
Grape purchasing cost 35% of winemaking expenses 2022 average
13
Industry carbon footprint reduced 15% since 2018 to 0.85 kgCO2/liter 2023
14
Female employment in sector 38%, up from 29% in 2015, 2023 data
15
Tech adoption (drones, AI) in 22% vineyards, saving 12% costs 2023
16
Sector multiplier effect creates 4.2 indirect jobs per direct 2022
17
Branding investment BRL 120M yearly, boosting exports 16% 2023
18
Energy costs 8% of operations, solar adoption in 35% wineries 2023
19
Premium wine segment grew 25% value, 45% margins for leaders 2022
20
Government subsidies BRL 65M for viticulture modernization 2023
Interpretation
Industry Economics and Trends Interpretation
Brazil's wine industry is fermenting a quiet revolution, proving that its blend of robust tourism, rising exports, and savvy sustainability isn't just for show, but a calculated toast to the future—even if it still has to swallow a 45% tax on every sip.
More related reading
04 · Category
Production Statistics30 stats
01
Brazil's wine production reached 42.3 million liters in 2022, marking a 5.2% increase from 2021
02
Serra Gaúcha region accounted for 78.4% of Brazil's total wine production volume in 2023, totaling 33.1 million liters
03
Sparkling wine production in Brazil surged to 101.2 million liters in 2022, representing 70% of total wine output
04
Average wine yield per hectare in Brazil's Campanha region was 12.5 tons in 2023, up from 11.8 tons in 2022
05
Brazil harvested 1.42 million tons of wine grapes in the 2022/2023 vintage, a 3.7% rise year-over-year
06
In 2023, Brazil's fine wine production hit 15.8 million liters, driven by Merlot varietals
07
Table wine output in Brazil declined to 28.4 million liters in 2022 due to quality focus shift
08
Bento Gonçalves municipality produced 18.2 million liters of wine in 2023, 43% of Rio Grande do Sul's total
09
Brazil's organic wine production grew 22% to 2.1 million liters in 2023
10
Vale dos Vinhedos GI zone yielded 8.7 million liters in 2022 vintage
11
Caxias do Sul contributed 12.4 million liters to national wine production in 2023
12
Brazil's 2023 grape crush totaled 1.51 million tons, with 65% destined for winemaking
13
Sparkling wine base wine production was 45.6 million liters in Serra Catarinense 2022
14
Fine still wine output increased 8.9% to 17.2 million liters in 2023 nationally
15
Farroupilha region produced 5.3 million liters of wine in 2022, focusing on Tannat
16
Brazil's total wine production value reached BRL 2.8 billion in 2023 estimates
17
2023 vintage saw 4.2% higher yields in Pinot Noir at 10.8 tons/ha
18
Garibaldi city output was 7.9 million liters in 2023, 19% sparkling
19
Brazil processed 920,000 tons of Vitis labrusca grapes for wine in 2022
20
Encruzilhada do Sul produced 3.1 million liters in Campanha Gaúcha 2023
21
National rosé wine production doubled to 1.8 million liters in 2023
22
2022/2023 harvest quality index reached 92.5/100 in Serra Gaúcha
23
Flores da Cunha yielded 14.5 million liters, leading municipalities in 2023
24
Brazil's low-alcohol wine production emerged at 450,000 liters in 2023
25
Vintage 2023 saw 6.1 tons/ha average for Cabernet Sauvignon
26
Pinto Bandeira GI produced 2.4 million liters of premium wines in 2022
27
Total Brazilian wineries numbered 1,089 in 2023, producing 44.1 million liters combined
28
2023 Tannat production hit 3.2 million liters, up 12%
29
Verão do Jacobi region contributed 1.9 million liters in 2022
30
Brazil's wine production per capita vineyard worker was 28,500 liters in 2023
Interpretation
Production Statistics Interpretation
Brazil’s wine industry is bubbling with ambition, as its sparkling wine now fizzes over 70% of total output, proving that while the world may not yet look to Brazil for its fine reds, it certainly knows how to throw a celebratory party from the vineyard.
05 · Category
Vineyard and Grape Data27 stats
01
Brazil's vineyard area expanded to 84,200 hectares in 2023, with 72% in Rio Grande do Sul
02
Serra Gaúcha hosts 61,000 ha of vineyards, 85% Vitis labrusca varieties in 2022
03
Campanha Gaúcha vineyards cover 8,500 ha, 92% Vitis vinifera in 2023
04
Planted density averages 2,800 vines/ha in Vale dos Vinhedos GI, 2023 data
05
Serra Catarinense expanded to 2,900 ha in 2022, up 15% since 2018
06
Brazil has 12,400 ha of Bordô (Isabel) grapevines, largest variety area
07
Vitis vinifera occupies 22,500 ha nationally, 27% of total vineyards in 2023
08
Average vine age in Bento Gonçalves is 25 years, with 40% over 30 years old
09
5,200 ha in Santa Catarina state vineyards, 95% fine grapes in 2023
10
Niagara Rosada covers 9,800 ha, second most planted in Brazil 2022
11
Mechanical harvesting used on 45% of 84,000 ha vineyards in 2023
12
Vale do Rio São Francisco has 1,200 ha irrigated vineyards, 100% vinifera
13
18% of RS vineyards are GI certified, totaling 11,000 ha in 2023
14
Average trellis height in Campanha is 2.1 meters for 8,500 ha
15
3,100 ha of Merlot planted, most widespread vinifera in Brazil 2023
16
Organic vineyards span 1,850 ha, 2.2% of national total in 2022
17
Cabernet Sauvignon area grew to 2,900 ha, +10% in 2023
18
65% of vineyards use drip irrigation across 55,000 ha in 2023
19
Tannat vineyards expanded to 1,650 ha in Campanha Gaúcha 2022
20
Pinot Noir planted on 1,200 ha, mainly Serra Catarinense 2023
21
Heritage vines over 50 years old cover 4,200 ha in Serra Gaúcha
22
Moscato Giallo area is 7,200 ha, key for sparkling bases, 2023
23
2.5% annual vineyard conversion to vinifera, adding 1,800 ha yearly
24
Flores da Cunha has 5,800 ha, highest municipal vineyard area 2023
25
Chardonnay vineyards total 1,450 ha, up 18% since 2020
26
28% of vineyards on slopes over 20% inclination in RS 2022
27
Ancelota variety spans 4,500 ha, used in vermouth production
Interpretation
Vineyard and Grape Data Interpretation
Brazil’s wine industry is a sprawling, deeply rooted family portrait where the proud, old-school Vitis labrusca clan still dominates the sofa in Serra Gaúcha, but the ambitious Vitis vinifera kids are steadily converting the basement and moving up to better slopes, all while keeping one foot firmly in the irrigated, mechanically-harvested present.
Reference
Cite This Report
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APA
Margot Villeneuve. (2026, February 13). Brazil Wine Industry Statistics. Gitnux. https://gitnux.org/brazil-wine-industry-statistics
MLA
Margot Villeneuve. "Brazil Wine Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/brazil-wine-industry-statistics.
Chicago
Margot Villeneuve. 2026. "Brazil Wine Industry Statistics." Gitnux. https://gitnux.org/brazil-wine-industry-statistics.
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