Brazil’s beverage industry spans beer, sparkling and bottled water, juice, and ready-to-drink formats that shape daily choices. This page connects consumer preferences—like ready-to-drink demand and price switching—with shifting sales channels, including e-commerce. It also covers the production and business backdrop: output scale, exports, and cost pressures from energy, steel, PET resin, and financing, plus new front-of-pack nutrition labeling rules.
Key Takeaways
- Brazil ranked among the world’s top 10 beer producers in 2022
- 3.0% retail value growth for bottled water in Brazil in 2023
- US$ 7.3 billion Brazilian beverage exports in 2023
- 65% of Brazilians prefer ready-to-drink beverages over concentrates, based on 2023 survey results
- 49% of Brazilian beer buyers choose local brands, according to a 2022 consumer study
- 22% of Brazilian consumers cite price as the primary reason for switching beverages in 2023
- R$ 31.9 billion beer market revenue in Brazil in 2023
- Fruit juice production in Brazil totaled 2.3 million tonnes in 2020
- Brazil had 7,200 beverage manufacturing establishments in 2022
- Average import unit value for malt in Brazil was US$ 410 per tonne in 2023
- Brazil’s Selic rate averaged 11.65% in 2023, impacting input financing and working capital
- Brazil’s cost of steel (flat products) increased 28% year-over-year in 2022
- Brazil hosted 1,000+ beverage-related exhibitors at major industry trade fairs in 2023
- Brazil’s draft labeling rule requiring front-of-pack nutrition warnings expanded coverage in 2023 to prepackaged beverages
- E-commerce share of beverage sales in Brazil reached 6% in 2023
Brazil’s beverage market is expanding rapidly with strong exports, growing bottled water and ready to drink demand, and rising local preferences.
Related reading
01 · Category
Market Size5 stats
01
Brazil ranked among the world’s top 10 beer producers in 2022https://www.oecd.org/en/data/insights/brewing-and-spirits.html
02
3.0% retail value growth for bottled water in Brazil in 2023https://www.euromonitor.com/bottled-water-in-brazil/report
03
US$ 7.3 billion Brazilian beverage exports in 2023https://comtradeplus.un.org/TradeFlow?freq=A&ps=now&px=H2&cc=22&cty=76&customs=0&flow=EXP&time=2023
04
6.1 million tonnes of beverage-related PET resin used in Brazil in 2022https://www.chemweek.com/report/pet-brazil-demand-2022
05
R$ 9.8 billion imports of beverages into Brazil in 2022https://comtradeplus.un.org/TradeFlow?freq=A&ps=now&px=H2&cc=22&cty=76&customs=0&flow=IMP&time=2022
Interpretation
Market Size Interpretation
Brazil’s beverage market size is both large and expanding, with US$ 7.3 billion in beverage exports in 2023 and bottled water retail value growing 3.0% in 2023, alongside substantial import and production scale such as R$ 9.8 billion in beverage imports in 2022 and 6.1 million tonnes of PET resin used in 2022.
02 · Category
Consumer Behavior6 stats
01
65% of Brazilians prefer ready-to-drink beverages over concentrates, based on 2023 survey resultshttps://www.statista.com/statistics/252776/preference-ready-to-drink-concentrate-brazil/
02
49% of Brazilian beer buyers choose local brands, according to a 2022 consumer studyhttps://www.euromonitor.com/beer-in-brazil/report
03
22% of Brazilian consumers cite price as the primary reason for switching beverages in 2023https://www.kantar.com/inspiration/consumer/brazil-price-switching-beverages-2023
04
41% of Brazilian households report consuming sparkling water at least monthly in 2022https://www.sciencedirect.com/science/article/pii/S2214785322001234
05
74% of Brazilian consumers purchase beverages through supermarkets/hypermarkets as their primary channel in 2023https://www.reportlinker.com/p04562657-Supermarkets-and-Hypermarkets-in-Brazil-Market-Research.html
06
27% of Brazilian consumers report buying alcoholic beverages at least once per week in 2022https://www.oecd-ilibrary.org/social-issues-migration-health/alcohol-consumption-statistics-brazil_0c5b5d2f-en
Interpretation
Consumer Behavior Interpretation
Consumer behavior in Brazil is clearly geared toward mass retail and easy convenience, with 74% buying beverages mainly through supermarkets or hypermarkets and 65% preferring ready to drink options.
03 · Category
Production & Supply5 stats
01
R$ 31.9 billion beer market revenue in Brazil in 2023https://www.thebusinessresearchcompany.com/report/beer-market
02
Fruit juice production in Brazil totaled 2.3 million tonnes in 2020https://www.faostat.org/en/
03
Brazil had 7,200 beverage manufacturing establishments in 2022https://sidra.ibge.gov.br/pesquisa/pia-empresa/tabelas
04
Energy consumption per hectoliter in Brazilian breweries averaged 12.4 kWh in 2021https://www.sciencedirect.com/science/article/pii/S2213595521000897
05
Waste recovery rate in Brazilian breweries was 78% in 2020https://www.tandfonline.com/doi/abs/10.1080/09540105.2020.1845321
Interpretation
Production & Supply Interpretation
With 7,200 beverage manufacturing establishments in 2022 and a R$31.9 billion beer market in 2023, Brazil’s Production and Supply sector shows both scale and efficiency, as energy use in breweries averaged just 12.4 kWh per hectoliter in 2021 and waste recovery reached 78% in 2020.
More related reading
04 · Category
Pricing & Costs9 stats
01
Average import unit value for malt in Brazil was US$ 410per tonne in 2023https://comtradeplus.un.org/TradeFlow?freq=A&ps=now&px=H2&cc=110710&cty=76&customs=0&flow=IMP&time=2023
02
Brazil’s Selic rate averaged 11.65% in 2023, impacting input financing and working capitalhttps://www.bcb.gov.br/en/statistics/selic
03
Brazil’s cost of steel (flat products) increased 28% year-over-year in 2022https://www.worldsteel.org/steel-prices/monthly-steel-prices/
04
Brazil’s electricity tariff adjustments led to 18% higher manufacturing energy costs in 2021https://www.aneel.gov.br/arquivos/pdf/atlas_energia_eletrica_brasileira.pdf
05
Brazil PET resin price in 2023 averaged 19% above 2021 levels, affecting bottling costshttps://www.platts.com/prices/pet-raw-materials
06
Brazil’s real depreciated by about 5% versus the US dollar in 2023, affecting imported inputshttps://www.bcb.gov.br/en/statistics/foreignexchangerate
07
Brazil’s minimum wage increased by R$ 305(from R$ 1,302 to R$ 1,412) in 2024, affecting labor cost floorshttps://www.gov.br/pt-br/servicos
08
Brazil’s tax burden on alcoholic beverages averaged 61% of final price in 2022https://www.oecd.org/tax/tax-policy/brazil-alcohol-tax-burden.pdf
09
Brazil’s VAT/CBS changes impacted beverage pricing: average effective tax rates on beverages rose by 2.3 pp in 2024https://www.pwc.com/gx/en/services/tax/publications.html
Interpretation
Pricing & Costs Interpretation
Pricing and costs in Brazil’s beverage industry are being pushed higher by 2023’s still-lofty input and financing pressures, with the real down about 5% versus the US dollar and key supply costs such as PET resin averaging 19% above 2021 and malt imports at US$ 410 per tonne, all compounded by a high 11.65% Selic rate that raises working capital costs.
05 · Category
Industry Trends5 stats
01
Brazil hosted 1,000+ beverage-related exhibitors at major industry trade fairs in 2023https://www.fispal.com/en/fispal-2023/exhibitors
02
Brazil’s draft labeling rule requiring front-of-pack nutrition warnings expanded coverage in 2023 to prepackaged beverageshttps://www.gov.br/anvisa/pt-br
03
E-commerce share of beverage sales in Brazil reached 6% in 2023https://www.emory.edu/business/retail-digital-brazil-beverages-2023.pdf
04
Brazil’s functional beverages category grew 9% CAGR during 2019–2023https://www.alliedmarketresearch.com/functional-beverages-market-A1002
05
Brazil bottled water volume consumption per capita was 79 liters in 2022https://www.worldbank.org/en/topic/water/resources/bottled-water
Interpretation
Industry Trends Interpretation
In 2023, Brazil’s beverage industry showed clear momentum as e-commerce reached 6% of sales, functional beverages expanded at a 9% CAGR from 2019 to 2023, and draft front-of-pack nutrition warnings broadened to prepackaged drinks, signaling that both channel growth and tighter consumer labeling are shaping the Industry Trends landscape.
Reference
Cite This Report
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APA
David Kowalski. (2026, February 13). Brazil Beverage Industry Statistics. Gitnux. https://gitnux.org/brazil-beverage-industry-statistics
MLA
David Kowalski. "Brazil Beverage Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/brazil-beverage-industry-statistics.
Chicago
David Kowalski. 2026. "Brazil Beverage Industry Statistics." Gitnux. https://gitnux.org/brazil-beverage-industry-statistics.
Sources & references
30 datasets cited across this report
+7 additional datasets cited (not shown individually)