Brazil maintains 7,200 beverage manufacturing establishments. Exports total 7.3 billion US dollars. Ready-to-drink products account for 65 percent of consumer preference.
Key Takeaways
- Brazil ranked among the world’s top 10 beer producers in 2022
- 3.0% retail value growth for bottled water in Brazil in 2023
- US$ 7.3 billion Brazilian beverage exports in 2023
- 65% of Brazilians prefer ready-to-drink beverages over concentrates, based on 2023 survey results
- 49% of Brazilian beer buyers choose local brands, according to a 2022 consumer study
- 22% of Brazilian consumers cite price as the primary reason for switching beverages in 2023
- R$ 31.9 billion beer market revenue in Brazil in 2023
- Fruit juice production in Brazil totaled 2.3 million tonnes in 2020
- Brazil had 7,200 beverage manufacturing establishments in 2022
- Average import unit value for malt in Brazil was US$ 410 per tonne in 2023
- Brazil’s Selic rate averaged 11.65% in 2023, impacting input financing and working capital
- Brazil’s cost of steel (flat products) increased 28% year-over-year in 2022
- Brazil hosted 1,000+ beverage-related exhibitors at major industry trade fairs in 2023
- Brazil’s draft labeling rule requiring front-of-pack nutrition warnings expanded coverage in 2023 to prepackaged beverages
- E-commerce share of beverage sales in Brazil reached 6% in 2023
In 2023, Brazil’s beverage market grew strongly with rising exports, supermarket-led sales, and higher costs.
Related reading
01 · Category
Market Size5 stats
01
Brazil ranked among the world’s top 10 beer producers in 2022
02
3.0% retail value growth for bottled water in Brazil in 2023
03
US$ 7.3 billion Brazilian beverage exports in 2023
04
6.1 million tonnes of beverage-related PET resin used in Brazil in 2022
05
R$ 9.8 billion imports of beverages into Brazil in 2022
Interpretation
Market Size Interpretation
Brazil’s beverage market shows scale and expansion with US$ 7.3 billion in beverage exports in 2023 and R$ 9.8 billion in beverage imports in 2022, alongside 3.0% retail value growth for bottled water in 2023, underscoring a large and still growing market dynamic within the Market Size category.
02 · Category
Consumer Behavior6 stats
01
65% of Brazilians prefer ready-to-drink beverages over concentrates, based on 2023 survey results
02
49% of Brazilian beer buyers choose local brands, according to a 2022 consumer study
03
22% of Brazilian consumers cite price as the primary reason for switching beverages in 2023
04
41% of Brazilian households report consuming sparkling water at least monthly in 2022
05
74% of Brazilian consumers purchase beverages through supermarkets/hypermarkets as their primary channel in 2023
06
27% of Brazilian consumers report buying alcoholic beverages at least once per week in 2022
Interpretation
Consumer Behavior Interpretation
Consumer behavior in Brazil is strongly shaped by convenience and affordability, with 74% of buyers going through supermarkets or hypermarkets in 2023 and 22% switching primarily for price, while drinking habits also lean toward ready-to-drink options with 65% preferring them over concentrates.
03 · Category
Production & Supply5 stats
01
R$ 31.9 billion beer market revenue in Brazil in 2023
02
Fruit juice production in Brazil totaled 2.3 million tonnes in 2020
03
Brazil had 7,200 beverage manufacturing establishments in 2022
04
Energy consumption per hectoliter in Brazilian breweries averaged 12.4 kWh in 2021
05
Waste recovery rate in Brazilian breweries was 78% in 2020
Interpretation
Production & Supply Interpretation
Brazil’s Production and Supply side of beverages looks strong and increasingly efficient, with beer market revenue reaching R$31.9 billion in 2023 alongside 7,200 beverage manufacturing establishments in 2022 and high operational efficiency signals like 78% waste recovery in breweries in 2020.
More related reading
04 · Category
Pricing & Costs9 stats
01
Average import unit value for malt in Brazil was US$ 410per tonne in 2023
02
Brazil’s Selic rate averaged 11.65% in 2023, impacting input financing and working capital
03
Brazil’s cost of steel (flat products) increased 28% year-over-year in 2022
04
Brazil’s electricity tariff adjustments led to 18% higher manufacturing energy costs in 2021
05
Brazil PET resin price in 2023 averaged 19% above 2021 levels, affecting bottling costs
06
Brazil’s real depreciated by about 5% versus the US dollar in 2023, affecting imported inputs
07
Brazil’s minimum wage increased by R$ 305(from R$ 1,302 to R$ 1,412) in 2024, affecting labor cost floors
08
Brazil’s tax burden on alcoholic beverages averaged 61% of final price in 2022
09
Brazil’s VAT/CBS changes impacted beverage pricing: average effective tax rates on beverages rose by 2.3 pp in 2024
Interpretation
Pricing & Costs Interpretation
For Brazil’s beverage pricing and costs, the main pressure is rising and persistent input expenses, with PET resin averaging 19% above 2021 levels in 2023 and energy costs up 18% in 2021, while higher financing costs from an 11.65% average Selic rate in 2023 and a 5% real depreciation against the US dollar further amplify these cost challenges.
05 · Category
Industry Trends5 stats
01
Brazil hosted 1,000+ beverage-related exhibitors at major industry trade fairs in 2023
02
Brazil’s draft labeling rule requiring front-of-pack nutrition warnings expanded coverage in 2023 to prepackaged beverages
03
E-commerce share of beverage sales in Brazil reached 6% in 2023
04
Brazil’s functional beverages category grew 9% CAGR during 2019–2023
05
Brazil bottled water volume consumption per capita was 79 liters in 2022
Interpretation
Industry Trends Interpretation
Brazil’s beverage market is showing clear growth and modernization under Industry Trends, with functional beverages rising at a 9% CAGR from 2019 to 2023 and e-commerce accounting for 6% of beverage sales in 2023 alongside nutrition front-of-pack warnings expanding to prepackaged drinks.
report visual · Key figures
Brazil beverage market: demand channels & RTD preference
Brazil shows strong consumer preference for ready-to-drink beverages and supermarkets/hypermarkets as the primary purchase channel.
65%
65% of Brazilians prefer ready-to-drink beverages over concentrates, based on 2023 survey results
74%
74% of Brazilian consumers purchase beverages through supermarkets/hypermarkets as their primary channel in 2023
49%
49% of Brazilian beer buyers choose local brands, according to a 2022 consumer study
41%
41% of Brazilian households report consuming sparkling water at least monthly in 2022
27%
27% of Brazilian consumers report buying alcoholic beverages at least once per week in 2022
source-verifiedstatista.com · reportlinker.com · euromonitor.com · sciencedirect.com · oecd-ilibrary.org2023
Reference
Cite This Report
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APA
David Kowalski. (2026, February 13). Brazil Beverage Industry Statistics. Gitnux. https://gitnux.org/brazil-beverage-industry-statistics
MLA
David Kowalski. "Brazil Beverage Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/brazil-beverage-industry-statistics.
Chicago
David Kowalski. 2026. "Brazil Beverage Industry Statistics." Gitnux. https://gitnux.org/brazil-beverage-industry-statistics.
Sources & references
30 datasets cited across this report · attribution is report-level
+7 additional datasets cited (not shown individually)