Brazil's pet industry generated R$ 75.4 billion in revenue. The country maintains one pet for every 1.4 humans, with dogs alone numbering 54.6 million. Pet food represents 51 percent of industry revenue while services such as grooming and veterinary care show double-digit gains.
Key Takeaways
- In 2023, Brazil's pet industry generated total revenue of R$ 75.4 billion, marking a 14.2% increase from 2022.
- Brazil pet food consumption per capita was 8.2 kg in 2023.
- In 2023, Brazil had 157.9 million pets, with dogs comprising 54.6 million.
- Brazil pet toys market valued at R$ 4.2 billion in 2023.
- Brazil veterinary services market was R$ 14.2 billion in 2023.
Brazil’s pet industry is booming, driven by rising spending and strong consumer demand for pets and supplies.
Related reading
01 · Category
Market Size and Growth29 stats
01
In 2023, Brazil's pet industry generated total revenue of R$ 75.4 billion, marking a 14.2% increase from 2022.
02
The pet sector in Brazil contributed 0.32% to the national GDP in 2023.
03
Brazil's pet market is projected to reach R$ 100 billion by 2028 with a CAGR of 11.5% from 2024-2028.
04
In 2022, pet product sales in Brazil totaled R$ 51.2 billion.
05
The Brazilian pet industry employed over 1.2 million people directly and indirectly in 2023.
06
Pet food represented 51% of total pet industry revenue in Brazil in 2023.
07
Brazil's pet services market grew by 18.7% in 2023 to R$ 12.8 billion.
08
E-commerce pet sales in Brazil surged 32% in 2023, reaching R$ 8.5 billion.
09
The pet accessories segment in Brazil was valued at R$ 15.3 billion in 2023.
10
Brazil overtook the US as the largest pet food consumer market in 2022.
11
In 2023, veterinary expenditures in Brazil's pet market hit R$ 10.2 billion.
12
Pet grooming services revenue in Brazil increased 22% to R$ 4.1 billion in 2023.
13
Brazil's pet industry export value reached US$ 450 million in 2023.
14
Domestic pet product manufacturing in Brazil grew 9.8% in 2023.
15
Pet insurance market in Brazil expanded to R$ 1.2 billion in 2023.
16
Hotel and daycare pet services generated R$ 3.5 billion in Brazil 2023.
17
Brazil pet market CAGR from 2018-2023 was 12.1%.
18
In Q4 2023, pet retail sales in Brazil rose 16.3% YoY.
19
Pet tech investments in Brazil totaled R$ 500 million in 2023.
20
Organic pet food sales in Brazil grew 28% to R$ 2.1 billion in 2023.
21
Brazil's pet population spending per capita was R$ 350in 2023.
22
Pet pharmacy sales reached R$ 6.7 billion in Brazil 2023.
23
Luxury pet products market in Brazil hit R$ 4.8 billion 2023.
24
Brazil pet market share of Latin America was 45% in 2023.
25
Subscription box services for pets generated R$ 1.8 billion in 2023.
26
Pet apparel sales in Brazil increased 25% to R$ 2.9 billion 2023.
27
Brazil's pet waste management products market was R$ 1.1 billion 2023.
28
Senior pet care products sales rose 19% to R$ 3.2 billion 2023.
29
Brazil pet market digital advertising spend was R$ 450 million 2023.
Interpretation
Market Size and Growth Interpretation
Brazil's pets are now running a serious business, having turned their nation into a thriving economic powerhouse where gourmet kibble, spa days, and pet-tech startups fuel a growth engine so robust it would make a Wall Street cat jealous.
02 · Category
Pet Food26 stats
01
Brazil pet food consumption per capita was 8.2 kg in 2023.
02
Premium pet food segment grew 20% to R$ 12.4 billion in 2023.
03
Dry dog food sales dominated with 78% market share in Brazil 2023.
04
Cat food market in Brazil was R$ 7.8 billion in 2023.
05
Super-premium pet food penetration reached 35% in Brazil 2023.
06
Wet pet food sales increased 16% YoY to R$ 4.2 billion 2023.
07
Grain-free dog food sales hit R$ 3.1 billion in Brazil 2023.
08
Imported pet food represented 22% of market in Brazil 2023.
09
Natural ingredient pet foods grew 25% to R$ 5.6 billion 2023.
10
Puppy food segment was R$ 2.9 billion in Brazil 2023.
11
Senior pet food market expanded 21% to R$ 1.8 billion 2023.
12
Treats and snacks for pets reached R$ 6.5 billion in 2023.
13
Hypoallergenic pet food sales rose 28% in Brazil 2023.
14
Raw/fresh pet food trend captured 5% market share 2023.
15
Dog food per capita consumption was 10.5 kg in Brazil 2023.
16
Functional pet foods (probiotics) sales R$ 2.3 billion 2023.
17
Private label pet food grew to 12% share in Brazil 2023.
18
Bird food market was R$ 1.2 billion in Brazil 2023.
19
Organic pet food certifications increased 30% in 2023.
20
E-commerce pet food sales share was 25% in Brazil 2023.
21
Fish food sales totaled R$ 850 million in Brazil 2023.
22
Low-calorie pet food demand up 19% to R$ 1.4 billion 2023.
23
Pet food inflation in Brazil was 8.2% in 2023.
24
Top 10 brands hold 65% of Brazil pet food market 2023.
25
Vegan pet food niche grew 40% to R$ 450 million 2023.
26
Insect-based pet food sales emerged at R$ 120 million 2023.
Interpretation
Pet Food Interpretation
Brazilians are clearly spoiling their pets with premium, specialized foods at a remarkable scale, yet they still manage to keep kibble firmly in the bowl and inflation at bay, proving that even in a booming market, some old habits—and economic realities—die hard.
03 · Category
Pet Ownership30 stats
01
In 2023, Brazil had 157.9 million pets, with dogs comprising 54.6 million.
02
Cats numbered 28.5 million in Brazilian households in 2023.
03
Birds were the third most popular pet in Brazil with 19.2 million in 2023.
04
Brazil has one pet for every 1.4 humans as of 2023.
05
52% of Brazilian households owned at least one pet in 2023.
06
Dog ownership rate in urban Brazil was 45% in 2023.
07
Cat ownership grew 15% YoY to 28.5 million in 2023.
08
Fish ownership in Brazil stood at 25.4 million pets in 2023.
09
65% of millennial Brazilians own pets in 2023.
10
Pet ownership in Northeast Brazil was 48% of households 2023.
11
Small dogs under 10kg represent 62% of dog population in Brazil 2023.
12
22% of Brazilian pets are senior (over 7 years) in 2023.
13
Single-person households in Brazil have 58% pet ownership rate 2023.
14
Exotic pets like reptiles numbered 1.8 million in Brazil 2023.
15
Pet ownership penetration in São Paulo state was 55% in 2023.
16
Female pet owners outnumber males 53% to 47% in Brazil 2023.
17
Multi-pet households (2+ pets) make up 28% in Brazil 2023.
18
Rural pet ownership rate in Brazil was 42% in 2023.
19
Adopted pets represent 35% of total pet population in Brazil 2023.
20
Pet ownership among low-income families rose to 46% in 2023.
21
Golden Retriever is the 4th most popular dog breed in Brazil 2023.
22
Indoor-only cats increased to 75% of cat population 2023.
23
Pet ownership in Rio de Janeiro was 51% of households 2023.
24
Average pet age in Brazil is 4.8 years in 2023.
25
French Bulldog became top dog breed in Brazil 2023 with 12% share.
26
Households with children under 12 have 62% pet ownership 2023.
27
Pet rabbits numbered 2.1 million in Brazil 2023.
28
Pet ownership growth was highest in class C (18%) in 2023.
29
Labrador Retriever holds 8% of dog breed market in Brazil 2023.
30
41% of Brazilian pets are female in 2023.
Interpretation
Pet Ownership Interpretation
Brazil is clearly a nation where 'pet person' is the default human setting, as evidenced by the fact that for every 1.4 humans there's a pet, with small dogs reigning in apartments, cats stealthily conquering more homes, and even the fish outnumbering the entire human population of many countries.
More related reading
04 · Category
Products and Accessories25 stats
01
Brazil pet toys market valued at R$ 4.2 billion in 2023.
02
Pet beds and furniture sales reached R$ 3.8 billion 2023.
03
Leashes and collars segment was R$ 2.1 billion in Brazil 2023.
04
Pet clothing sales grew 27% to R$ 2.9 billion 2023.
05
Grooming tools and products market R$ 5.1 billion 2023.
06
Carriers and travel accessories sales R$ 1.7 billion 2023.
07
Interactive toys for dogs held 45% toy market share 2023.
08
Cleaning products for pets totaled R$ 2.4 billion 2023.
09
Aquariums and fish accessories R$ 1.9 billion in 2023.
10
Smart feeders and toys sales up 35% to R$ 650 million 2023.
11
Orthopedic pet beds demand rose 22% in 2023 Brazil.
12
Cat scratching posts market R$ 890 million 2023.
13
Pet waste bags and disposers R$ 1.3 billion 2023.
14
Luxury pet jewelry sales R$ 450 million in Brazil 2023.
15
GPS trackers for pets sold 1.2 million units 2023.
16
Hygiene products like wipes grew 18% to R$ 2.8 billion 2023.
17
Bird cages and accessories R$ 750 million 2023.
18
Personalized pet products e-sales up 40% 2023.
19
Dental care chews for pets R$ 1.1 billion 2023.
20
Eco-friendly pet toys share 15% of market 2023.
21
Hammocks for cats sales R$ 320 million 2023.
22
Pet cameras market grew to R$ 550 million 2023.
23
Training aids and pads R$ 950 million in Brazil 2023.
24
Reptile habitats accessories R$ 280 million 2023.
25
Pet strollers sales up 30% to R$ 420 million 2023.
Interpretation
Products and Accessories Interpretation
Brazil's pets are living so luxuriously that their owners are practically funding a small, furry, and impeccably groomed nation-state within a nation.
05 · Category
Services and Veterinary26 stats
01
Brazil veterinary services market was R$ 14.2 billion in 2023.
02
Pet clinics numbered over 45,000 in Brazil 2023.
03
Average vet visit cost for dogs was R$ 250in Brazil 2023.
04
Pet vaccination rate reached 72% in urban Brazil 2023.
05
Grooming salons totaled 12,500 in Brazil 2023.
06
Pet hotels and kennels generated R$ 3.8 billion 2023.
07
Daycare services for pets served 2.1 million animals 2023.
08
Telemedicine for pets consultations up 45% to 1.5 million 2023.
09
Pet dental procedures increased 24% in Brazil 2023.
10
Orthopedic surgeries for pets cost average R$ 5,2002023.
11
Pet insurance claims paid R$ 950 million in 2023.
12
Mobile vet services grew 31% with 8,500 units 2023.
13
Spay/neuter surgeries performed 4.2 million times 2023.
14
Pet physiotherapy sessions up 28% to 850,000 2023.
15
Emergency vet care revenue R$ 2.9 billion in 2023.
16
Nutritionist consultations for pets 450,000 in 2023.
17
Pet behaviorist services demand rose 19% 2023.
18
Diagnostic imaging for pets (X-ray, ultrasound) R$ 1.8 billion 2023.
19
Flea/tick prevention treatments covered 65% pets 2023.
20
Pet euthanasia rates declined 12% to 1.1% of pets 2023.
21
Veterinary drug sales through clinics R$ 4.5 billion 2023.
22
Pet training classes enrolled 1.8 million dogs 2023.
23
Holistic/alternative vet therapies up 26% 2023.
24
Pet cremation services revenue R$ 650 million 2023.
25
Lab tests for pets averaged 2.3 per visit in 2023.
26
Walking services for pets generated R$ 1.2 billion 2023.
Interpretation
Services and Veterinary Interpretation
Brazil's pets are now living a life of such gourmet, therapized, and insured luxury that one might suspect the national aspiration is to reincarnate as a well-loved dog with a good dental plan.
Reference
Cite This Report
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APA
Megan Gallagher. (2026, February 13). Brazil Pet Industry Statistics. Gitnux. https://gitnux.org/brazil-pet-industry-statistics
MLA
Megan Gallagher. "Brazil Pet Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/brazil-pet-industry-statistics.
Chicago
Megan Gallagher. 2026. "Brazil Pet Industry Statistics." Gitnux. https://gitnux.org/brazil-pet-industry-statistics.
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