Gitnux/Report 2026

Beverage Industry Statistics

Beverage demand keeps flipping from indulgence to function and restraint with 62% of global consumers preferring low or no sugar options and 71% actively seeking functional health benefits. At the same time, the industry is scaling fast through e commerce and energy drink momentum, with 18% growth online among urban shoppers in 2023 and energy drinks projected to jump from USD 53.1 billion in 2023 to USD 92.4 billion by 2030, so this page ties consumer shifts to where revenue is actually heading.
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November 11, 2026Updated
Beverage Industry Statistics
Stefan WendtWritten by Stefan Wendt·Edited by Marcus Engström·Fact-checked by Nicholas Chambers
Published ·Updated
How this report is researched
01Editorial Scope

Gitnux editors write the brief first: the topic, the inclusion rules, and the frame for what belongs.

02Source Research

Agents search the published record and log every extracted figure back to the passage it came from.

Read our full methodology →

Search agents attach provenance to every extracted figure.

Next review: within 31 days

01 Industry overview

The beverage industry at a glance

The beverage industry combines a large global soft-drinks market with substantial U.S. economic activity: global soft drinks were valued at $482 billion in 2025, while U.S. beverage companies generated $324 billion in direct economic impact.

$482B[101]
Global soft drinks, 2025
5.0%[101]
Soft drinks CAGR, 2025–2032
$324B[75]
U.S. direct economic impact, 2025
45.54%[101]
Carbonates share, 2025
Market size
The global soft-drinks market was valued at $482 billion in 2025. In the United States, food and nonalcoholic beverages purchased for off-premises consumption totaled $1.29 trillion in 2025, although this broader BEA category includes food as well as beverages.[101][102]
Forecast & CAGR
Ken Research forecasts the global soft-drinks market to reach $678 billion by 2032, implying a 5.0% compound annual growth rate from 2025 to 2032. Euromonitor data presented by the World Brewing Alliance projects global soft-drinks retail volume growth of 3.0% in 2025 and 3.1% in 2030.[101][22]
Market share & regions
North America was the largest regional commercial hub in 2025, with approximately 34.42% of global soft-drink value under Ken Research’s market taxonomy. Carbonated soft drinks represented 45.54% of global soft-drink value in 2025.[101]
Segmentation
The market is segmented into carbonated soft drinks, bottled water, juices, energy and sports drinks, ready-to-drink tea and coffee, and other functional beverages. Carbonates remained the largest identified product segment at 45.54% of global soft-drink value in 2025, while PET packaging accounted for 59.23%.[101]
Key players & concentration
Large multinational producers and bottlers remain central to the industry, but concentration varies by category and geography. In the United States, American Beverage reported more than 4,400 manufacturing, sales and distribution facilities and 275,000 direct employees in 2025, indicating a broad operating footprint rather than a small number of production sites.[75]
Pricing
U.S. beverage and tobacco product manufacturers reported $61.26 billion in sales in the fourth quarter of 2024, up from $58.94 billion in the fourth quarter of 2023. The Census Bureau’s shipment series recorded $11.18 billion in beverage shipments in January 2026, compared with $11.18 billion in January 2025, indicating broadly flat year-over-year nominal shipments for that month.[103][104]
Trends, drivers & challenges
Growth is being supported by demand for functional, energy, ready-to-drink and lower-alcohol products, while soft-drink retail volume is forecast to grow around 3.1% in 2030. Key challenges include slower volume growth, packaging costs and recycling pressure; PET represented 59.23% of global soft-drink packaging in 2025, while global plastic-waste recycling remains low.[22][101]
Consumer behavior & competition
U.S. consumer spending on off-premises food and beverages reached $1.524 trillion in 2025, including $1.290 trillion for food and nonalcoholic beverages and $232.9 billion for alcoholic beverages. Competition is shifting toward functional products, energy drinks, ready-to-drink formats and brand extensions, while traditional beer and craft-beer producers face pressure from changing preferences and alternative beverage categories.[102][44]
M&A
Global beverage deal value rose to $43 billion in 2025 from $20 billion in 2024, with Keurig Dr Pepper’s approximately $23 billion acquisition of JDE Peet’s accounting for a major share of 2025 activity. In U.S. beverage M&A, Capstone Partners reported 92 announced or closed sector transactions year to date in 2026, down 23.3% year over year.[105][106]
Regulation
The FDA’s 2026 Human Foods Program guidance agenda included draft guidance on labeling caffeine content in foods and beverages and updates concerning “healthy” claims. The FDA also states that it has no regulation specifically titled for energy drinks, leaving applicable requirements to broader food-safety and labeling rules.[107]
Latest news
Recent industry developments include Illinois’ November 2026 prohibition on intoxicating hemp beverages in liquor stores, illustrating the regulatory uncertainty around THC drinks. Separately, Capstone Partners reported that beverage M&A activity had softened in 2026, with deal volume down 23.3% year over year through its latest reporting period.[2][106]

02 Ranking

Top 10 Companies in the Beverage Industry

The leading companies in the beverage industry, ranked on market impact, performance, momentum, innovation and brand popularity.

Updated November 10, 2026 · Next review December 10, 2026

Verdict

Carlsberg Group leads Gitnux's 2026 beverage ranking with an Overall score of 9.3, with 127 million hectoliters of fermented and non-fermented beverages produced in 2025. The Coca-Cola Company is the highest-ranked beverage brand owner at 9.1, driven by $47.9 billion in 2025 net operating revenues from beverage brands.

Ranked by Overall score · How we score ↓

Editor's top 3 picks

Where to start, by need.

  1. #1 Overall · Leader in brewing

    Carlsberg Group

    DK

    Ranked #1 · 9.3 · Brewing

    Why we picked it: Fermentation-scale beverage production across fermented and non-fermented drinks under its segment footprint.

    See in ranking ↓Visit carlsberggroup.com ↗

  2. Leader in non-alcoholic beverages

    The Coca-Cola Company

    US

    Ranked #2 · 9.1 · Non-alcoholic beverages

    Why we picked it: Global non-alcoholic beverage brands supported $47.9 billion net operating revenues in 2025.

    See in ranking ↓Visit coca-colacompany.com ↗

  3. Leader in energy and functional beverages

    Monster Beverage

    US

    Ranked #3 · 9.0 · Energy and functional beverages

    Why we picked it: Energy and functional beverages with 29.2% operating margin and 10.7% revenue growth signals.

    See in ranking ↓Visit monsterbevcorp.com ↗

Pick 1 is the #1 company overall. Picks 2 and 3 are the highest-ranked companies in the top 5 that add a new segment.

Full ranking

Sort by
Top 10 companies in the beverage industry, 2026 – Gitnux ranking
#CompanyOverall ↓Company snapshot
1

Carlsberg Group

Brewing · DK

9.3
2

The Coca-Cola Company

Non-alcoholic beverages · US

9.1
3

Monster Beverage

Energy and functional beverages · US

9.0
4

Keurig Dr Pepper

Soft drinks and coffee · US

8.9
5

Kirin Holdings

Alcoholic and non-alcoholic · JP

8.9
6

Red Bull

Energy drinks and functional beverages · AT

8.9
7

Danone

Bottled water and plant-based beverages · FR

8.5
8

Pernod Ricard

Global spirits and alcoholic beverages · FR

8.4
9

Diageo

Global spirits, beer and ready-to-drink beverages · GB

8.4
10

Nongfu Spring

Bottled water and non-alcoholic beverages, China · CN

8.4

How we score

  • Impact (30%): scale and weight in the market (revenue, market share, employees, market position).
  • Performance (20%): recent revenue growth and operating margin; an analyst assessment where a company does not publish them.
  • Momentum (20%): growth trajectory and future potential.
  • Innovation (15%): R&D intensity and how technologically advanced the company is.

Popularity (brand search demand, 15%) counts toward Overall but is not published as a column. Overall leaves out what is not known.

Scale Scores are shown on a 7–10 scale with one decimal; bars start at 7.0.

Cadence Recalculated when new figures are published; next review December 10, 2026.

Independence. Rankings are editorially independent. Scores, ranks, picks and the verdict follow the method above; no company can pay to change them.

Cite this ranking

APA

Stefan Wendt. (2026, February 27). Top 10 companies in the beverage industry. In Beverage Industry Statistics. Gitnux. https://gitnux.org/beverage-industry-statistics/#top-companies

report visual · Comparison

Beer company market share by volume

Anheuser-Busch InBev leads with 30%.

Anheuser-Busch InBev30%
Heineken11%
Carlsberg7%
China Resources Snow Barrels6%
Molson Coors Brewing5%
Tsingtao Brewing Company5%
source-verifiedoecd.org

04 Statistics

Technology & Innovation

AI, automation, and cloud are tracked through adoption and investment intent; 39% of North American food and beverage organizations used AI in 2024.

AI in the beverage industry

  • 39% of North American food and beverage organizations were implementing or using artificial intelligence in 2024.[1]
  • PepsiCo spent hundreds of millions of dollars on artificial intelligence by 2023, according to its chief strategy and transformation officer.[2]
  • 29% of North American food and beverage companies were investing in artificial intelligence in 2024.[1]
  • 8.1% was the actual revenue growth reported by North American food and beverage companies implementing or using AI in 2021–2022.[1]
  • 33% of North American food and beverage companies had no plans to leverage artificial intelligence in 2024.[1]
  • 20% of North American food and beverage companies cited data analytics and decision-making as their main reason for exploring AI in 2024.[1]

Automation in the beverage industry

  • 48% of North American food and beverage companies considered changing manufacturing locations as a workforce response in 2024.[1]
  • 34% of North American food and beverage companies planned to use technology to automate more tasks within the following 12 months in 2024.[1]
  • 60% of North American food and beverage companies used technology to prevent knowledge loss in 2024.[1]
  • 6% of North American food and beverage companies had no plans to use technology to automate more tasks in 2024.[1]
  • 60% of North American food and beverage companies were using technology to automate more tasks in 2024.[1]
  • 14% of consumer packaged goods respondents ranked printed standard operating procedures or manuals as the most effective operator onboarding or upskilling method in 2025.[3]

Digital Transformation in the food and beverage sector (sector benchmark)

  • 40% of 423 food and beverage professionals worldwide identified disconnected systems and data as their organization’s biggest operational barrier in 2026.[4]
  • 28% of food, beverage, and ingredient professionals reported positive effects from digital transformation technologies on food-safety preventive controls in 2024.[5]
  • 82% of food and beverage leaders said technology adoption was a strategic priority, while 6% reported fully integrated digital systems, in a 2025 survey.[4]
  • 34% of food, beverage, and ingredient professionals said manufacturing process or assembly had been positively affected by digital transformation technologies in 2024.[5]

Technology Adoption in the food and beverage sector (sector benchmark)

  • 22% of food, beverage, and ingredient companies anticipated investing in machine-learning software in 2025.[5]
  • 23% of food, beverage, and ingredient companies anticipated investing in mobile-app technologies in 2025.[5]
  • 50% of food, beverage, and ingredient companies anticipated investing in artificial intelligence as part of their 2025 digital-transformation strategies.[5]
  • 31% of food, beverage, and ingredient companies anticipated investing in robotics or robotic process automation in 2025.[5]

Cloud Computing in the food and beverage sector (sector benchmark)

  • 18% of food manufacturers were already using cloud-based manufacturing-execution systems, while 51% planned implementation, according to a 2025 industry survey.[6]
  • 30% of food, beverage, and ingredient companies anticipated investing in cloud computing or enterprise resource-planning software and systems in 2025.[5]
  • 39.5% of EU enterprises in accommodation and food-service activities used paid cloud-computing services in 2025.[7]
  • 52% of food processors and manufacturers were considering cloud technology, while 45% reported no cloud use, in a 2023 industry survey.[1]

Big Data in the food and beverage sector (sector benchmark)

  • 35% of food, beverage, and ingredient companies anticipated investing in big data and real-time analytics in 2025.[5]
  • 13% of food manufacturers were already using advanced-analytics or big-data platforms, while 44% planned implementation, in a 2025 industry survey.[6]
  • 24% of food-manufacturing respondents were very familiar with advanced analytics, while 34% were moderately familiar, in CRB’s 2025 survey.[8]
  • 47% of food, beverage, and ingredient professionals identified gathering, analyzing, and leveraging data for data-driven decisions as a digital-transformation investment driver in 2024.[5]

Blockchain in the beverage industry

  • Since 2021, Diageo has used blockchain track-and-trace technology to monitor spirits supply-chain activity and product authenticity.[9]
  • 115,000 Rioja vineyard plots had data captured and analyzed with blockchain and AI tools from 2023 onward.[9]

05 Statistics

Data & Analytics

Data governance and regulatory change drive software updates: 90% of supply-management organizations agreed that data governance was necessary in 2024.

Business intelligence in the beverage industry

  • 65% of food and beverage suppliers cited regulatory changes as their leading reason to update internal software in 2024.[10]
  • 29% of North American food and beverage organizations were investing in artificial intelligence without yet using it in Aptean’s 2024 survey.[1]
  • 39% of North American food and beverage organizations were already implementing or using artificial intelligence in Aptean’s 2024 survey.[1]
  • 33% of North American food and beverage organizations had no plans to leverage artificial intelligence in Aptean’s 2024 survey.[1]
  • 42% of food and beverage suppliers cited better management of supply-chain disruptions as a modernization driver in 2024.[10]
  • 58% of food and beverage suppliers cited faster responsiveness to changing consumer preferences as a modernization driver in 2024.[10]

Data analytics in the beverage industry

  • 40% of food and beverage suppliers reported time-consuming tasks as a problem associated with outdated processes in 2024.[10]
  • 10.4% profit growth was forecast for 2025 by food and beverage companies already using artificial intelligence, versus 8.4% among other surveyed companies.[11]
  • 97% of food and beverage businesses were at least investigating artificial intelligence in Aptean’s 2024 survey.[11]
  • Data analytics ranked as the leading artificial-intelligence application among food and beverage organizations in Aptean’s 2024 survey.[11]
  • 9.6% profit growth was reported for 2024 by food and beverage companies already using artificial intelligence, versus 7.3% among companies with no plans or still investigating it.[11]
  • 25% of food and beverage brands identified market-trend and consumer-insight analysis as their leading artificial-intelligence use case for product innovation in 2025.[12]

Data Quality in the food and beverage sector (sector benchmark)

  • 22% of consumer-products companies reported that businesses lacked trust in data quality and validity in 2024.[13]
  • 7.0 out of 10: Food, beverage and agriculture respondents rated data completeness as important in 2018.[14]
  • 6.6 out of 10: Food, beverage and agriculture respondents rated data consistency as important in 2018.[14]
  • 77% of retail and consumer-products companies identified improving data quality as a priority in 2023.[15]
  • 6.4 out of 10: Food, beverage and agriculture respondents rated data accuracy as important in 2018.[14]
  • 6.4 out of 10: Food, beverage and agriculture respondents rated data timeliness as important in 2018.[14]

Data Governance in the food and beverage sector (sector benchmark)

  • 90% of supply-management organizations agreed or strongly agreed that data governance was necessary in 2024.[16]
  • 22% of consumer-products companies planned to increase investment in data infrastructure and governance over the following 12 months in 2024.[13]
  • 43% of consumer-products companies reported struggling to establish the right level of data governance in 2024.[13]
  • 61% of supply-management organizations had a dedicated data-governance function in 2024.[16]
  • 81% of supply-management organizations found their data-governance program useful in 2024.[16]
  • 47% of supply-management data-governance functions were housed in a center of excellence in 2024.[16]

KPIs in the beverage industry

  • 65 was Coca-Cola HBC’s customer Net Promoter Score in 2024, up from 59 in 2023.[17]
  • 15.4% of Coca-Cola HBC customer orders came through its Customer Portal in 2025, compared with 11.5% in 2024.[18]
  • $1.3 billion in revenue was generated by AB InBev’s direct-to-consumer ecosystem in 2025.[19]
  • 27% was Coca-Cola HBC’s beverage-attachment rate on food-delivery platforms in 2024, up from 26% in 2023.[17]
  • 93% of Coca-Cola HBC customer cases were resolved within 48 hours in 2024.[17]
  • 76 million e-commerce orders were generated by AB InBev’s direct-to-consumer business across 21 markets in 2025.[19]

06 Statistics

Strategy & Growth

Consumer and retailer signals point to functional and ready-to-drink emphasis; U.S. online sparkling-water sales increased 18.4% in 2025.

Growth in the beverage industry

  • 48% of beverage-industry leaders planned greater emphasis on convenience in 2024.[20]
  • 18.4% was the year-over-year increase in U.S. online sparkling-water sales in 2025.[21]
  • $13.9 billion was the beverage-alcohol RTD and RTS category size at mid-2025.[21]
  • 20.2% was the increase in RTD and prepared-cocktail ecommerce sales at mid-2025.[21]
  • 59% of beverage-industry leaders planned greater emphasis on innovative and unique products in 2024.[20]
  • 12.5% was ready-to-drink beverage alcohol’s share of total beverage-alcohol dollar sales at mid-2025.[21]

Differentiation in the beverage industry

  • 32% of beverage consumers preferred or were interested in bubbly flavors in 2025.[22]
  • 50% of Gen Z and millennial beverage shoppers cited taste or flavor among their top three purchase factors in 2026.[23]
  • 92% of the general population identified flavor as the primary driver of beverage-alcohol drinking decisions in 2024.[24]
  • 48% of beverage consumers preferred or were interested in fruity flavors in 2025.[22]
  • 12% of Gen Z and millennial beverage shoppers cited packaging or design among their top three purchase factors in 2026.[23]
  • 24% of consumers aged 21–34 preferred or were interested in botanical flavors in 2025.[22]

Mergers and acquisitions in the beverage industry

  • $1.95 billion was the announced value of Butterfly Equity’s acquisition of The Duckhorn Portfolio in 2024.[25]
  • $149.9 billion was total food-and-beverage M&A deal value in 2024.[25]
  • $40.8 billion was the combined value of U.S. food-and-beverage M&A deals closed in the second half of 2024.[26]
  • 165 U.S. food-and-beverage M&A deals closed in the second half of 2024.[26]
  • 33% of U.S. food-and-beverage M&A deal volume involved beverage companies in the second half of 2024.[26]
  • $83.1 billion was total food-and-beverage M&A deal value in 2023.[25]

Strategic partnerships in the beverage industry

  • 42% of consumers said they were ordering alcohol delivery more often in 2025 than in 2024.[3]
  • 28.1% was the increase in U.S. beverage-alcohol accounts sold through convenience stores in 2024.[27]
  • 3.5% was spirits-based premixed-cocktail revenue growth in the United States in 2024.[27]
  • 12.4% was convenience-store revenue growth for spirits-based premixed cocktails in the United States in 2024.[27]
  • 14.1% was convenience-store volume growth for spirits-based premixed cocktails in the United States in 2024.[27]
  • 3.4% was spirits-based premixed-cocktail volume growth in the United States in 2024.[27]

07 Statistics

People & Workforce

Workforce stability and engagement are monitored alongside turnover; Coca-Cola HBC’s voluntary employee turnover was 7.4% in 2025.

Hiring in the beverage industry

  • 33,018 full-time-equivalent employees worked for Coca-Cola HBC in 2024.[18]
  • 90% of Coca-Cola HBC’s employees were permanent full-time-equivalent employees in 2023.[18]
  • 89% of Coca-Cola HBC’s employees were permanent full-time-equivalent employees in 2025.[18]
  • 33,497 full-time-equivalent employees worked for Coca-Cola HBC in 2025.[18]
  • 32,747 full-time-equivalent employees worked for Coca-Cola HBC in 2023.[18]

Employee retention in the beverage industry

  • 7.4% was Coca-Cola HBC’s voluntary employee turnover rate in 2025.[18]
  • 5.02% was the employee turnover rate in the United Kingdom food and drink manufacturing sector in 2024.[28]
  • 7.5% was Coca-Cola HBC’s voluntary employee turnover rate in 2024.[18]
  • 8.0% was Coca-Cola HBC’s voluntary employee turnover rate in 2023.[18]
  • 10.5% was Coca-Cola HBC’s total employee turnover rate in 2024.[18]

Remote Work in the food and beverage sector (sector benchmark)

  • In U.S. accommodation and food services, 1.7% of employees were able to work fully remotely in 2024.[29]
  • U.S. accommodation and food-services firms averaged 0.1 work-from-home days per week from November 2024 through January 2025.[30]
  • Among food-sector career starters globally, 36% were fully site-based during their first two years of work, according to a 2024 survey.[31]
  • Across U.S. food and beverage businesses, 26% let employees choose to work in-person or remotely in 2025, while 73% require in-person work.[32]

Hybrid Work in the food and beverage sector (sector benchmark)

  • In U.S. restaurant and bar businesses, 12% offered employees a choice between in-person and remote work in 2025.[32]
  • Among food-sector career starters globally, 27% worked in a hybrid arrangement during their first two years, according to a 2024 survey.[31]
  • In 2025, 80% of hospitality and food-services employers said they were still struggling to get the balance right with hybrid working.[33]
  • Across U.S. food and beverage businesses, 26% offered employees the option to work in-person or remotely in 2025.[32]

Upskilling in the beverage industry

  • 83,670 employee training participants were recorded by CR Beverage in 2024.[34]
  • 5% of North American food and beverage companies had no plans to upskill existing employees in 2024.[1]
  • 24% of North American food and beverage companies planned to upskill existing employees within the following 12 months in 2024.[1]
  • Nearly 70% of food and beverage industry survey respondents said employees were eager to learn new skills in 2024.[35]
  • 72,024 hours were spent by Boston Beer coworkers on training and development in 2024.[36]

Employee Engagement in the food and beverage sector (sector benchmark)

  • Among U.S. and Canadian frontline employees surveyed in 2024, 52% worked in foodservice, in a sample of 46,250 employees used to assess workplace engagement.[37]
  • Food-and-beverage organizations scored 7.91 out of 10 for employee engagement in the latest 2026 benchmark dataset.[38]
  • Food-service employees recorded 72.6% engagement in 2026, up 9.1 percentage points from the prior measurement.[39]
  • Globally, 21% of employees were engaged in 2025, providing an economy-wide benchmark relevant where food-and-beverage-specific engagement data are limited.[40]

DEI in the beverage industry

  • 60% of Coca-Cola HBC employees were covered by collective bargaining agreements in 2025.[18]
  • 43.5% of Coca-Cola HBC management positions were held by women in 2024.[18]
  • 44% of Coca-Cola HBC employees were covered by collective bargaining agreements in 2023.[18]

08 Statistics

Customer & Sales

Functional beverage frequency and discovery channels show up in buyer behavior; 65% of U.S. adults drank functional beverages at least once every two weeks in 2025.

Customer experience in the beverage industry

  • 65% of U.S. adults drank functional beverages at least once every two weeks in 2025.[41]
  • 75% of U.S. millennials drank functional beverages at least once every two weeks in 2025.[41]
  • 45% of Brazilian consumers used artificial intelligence to recommend beverages during 2025, compared with 27% of U.S. consumers.[41]
  • 80% of U.S. Gen Z consumers drank functional beverages at least once every two weeks in 2025.[41]
  • 37% of beverage consumers discovered products at the store or venue where the drink was purchased, according to 2025 research.[41]

Customer retention in the beverage industry

  • Seven of the ten largest RTD markets recorded retail sales-value growth ahead of volume growth in the period covered by IWSR’s 2025 analysis.[42]
  • 25.4% was the 2026 median annual repeat-purchase rate for coffee and tea ecommerce customers.[43]
  • U.S. chain coffee-store locations increased 19% over six years to more than 34,500 stores in 2025.[44]
  • RTDs represented 4% of total beverage-alcohol servings across the ten largest markets in 2025, up from 1% in 2015.[42]
  • 70.2% of food-and-beverage gross merchandise value during Black Friday–Cyber Monday 2025 came from repeat buyers in Klaviyo’s benchmark dataset.[43]

Customer acquisition in the beverage industry

  • 66% of global consumers purchased a specific drink or food item after seeing it on social media or online.[45]
  • 40.9% of Hong Kong Chinese adults aged 18–34 reported direct exposure to alcohol social-media marketing in 2021.[46]
  • 38% of global consumers said documenting eating and drinking occasions on social media was very important to them in 2024.[45]
  • 42% of bartending staff said beverage brands with a strong social-media presence were best placed to thrive in 2024.[45]
  • 39% of global consumers based their drink choice partly on how good the drink would look on social media in 2024.[45]

Customer loyalty in the beverage industry

  • 90% of U.S. consumers bought coffee away from home weekly in 2025, according to a survey of 650 adults.[47]
  • 37.5% of surveyed coffee consumers said they did not drink enough coffee for a loyalty program to be worthwhile in 2025.[48]
  • 28% of U.S. coffee consumers said a free drink at sign-up would persuade them to join a loyalty program in 2025.[47]
  • 52% of U.S. consumers participated in loyalty programs at restaurants, coffee shops, snack places or delis in 2024.[49]
  • 96% of U.S. loyalty-program customers said restaurant rewards programs were a good way to obtain more value in 2024.[49]

Lead generation in the beverage industry

  • 23% of U.S. adults clicked a brand advertisement in a social-media feed or homepage in 2025.[50]
  • 24% of alcohol consumers who saw an out-of-home alcohol advertisement followed a beverage company or retail store on social media in 2023.[51]
  • Nearly half of U.S. consumers purchased a product through a social-media platform during the month covered by Horowitz Research’s 2025 study.[50]
  • 13% of U.S. adults purchased products from an influencer’s social-media page in 2025.[50]
  • Beverage, food and consumer-packaged-goods advertisers recorded among the highest attributed-visitor lead-conversion rates in the third quarter of 2021.[52]

09 Statistics

Marketing & Brand

Social media influence is quantified in share-of-voice and purchase behavior; Facebook accounted for 94.4 billion food-advertising impressions between April 2020 and August 2021.

Marketing in the beverage industry

  • Facebook accounted for approximately 94.4 billion food-advertising impressions between April 2020 and August 2021.[53]
  • The ten most-advertised food and beverage brands spent approximately $833 million on Facebook advertising during the 2020–2021 study period.[53]
  • Food and beverage advertising generated approximately 335 billion social-media ad impressions among adults between April 2020 and August 2021.[53]
  • Food and beverage companies spent more than $2.8 billion annually on social-media advertising during the 2020–2021 study period.[53]
  • Instagram accounted for approximately 190.6 billion food-advertising impressions between April 2020 and August 2021.[53]

Digital marketing in the beverage industry

  • 48% was the Facebook share of voice for food and beverage brands in the third quarter of 2025.[54]
  • 27% of U.S. consumers used artificial intelligence for beverage recommendations during 2025.[41]
  • 4.5% was the TikTok share of voice for food and beverage brands in the third quarter of 2025.[54]
  • 11.3% was the Instagram share of voice for food and beverage brands in the third quarter of 2025.[54]
  • 45% of Brazilian consumers used artificial intelligence for beverage recommendations during 2025.[41]

Branding in the beverage industry

  • 39% of consumers considered a drink’s appearance on social media when choosing beverages in 2024.[45]
  • 68% of alcohol advertisements from 20 leading brands displayed the advertised product in a 2025 analysis.[55]
  • 89% of alcohol advertisements from 20 leading brands featured corporate branding in a 2025 analysis of Instagram and TikTok content.[55]
  • 42% of bartenders said strong social-media presence was the attribute best positioning beverage brands to thrive in 2024.[45]
  • 80% of U.S. Gen Z consumers consumed functional beverages at least every two weeks in 2025, supporting wellness-oriented beverage positioning.[41]

Social media in the beverage industry

  • 11.3% was the Instagram share of voice for food and beverage brands in the third quarter of 2025, up from 9.3% in the third quarter of 2024.[54]
  • 2.3% was the YouTube share of voice for food and beverage brands in the third quarter of 2025, down from 10.7% in the third quarter of 2024.[54]
  • 4.5% was the TikTok share of voice for food and beverage brands in the third quarter of 2025, down from 17.1% in the third quarter of 2024.[54]
  • 66% of global consumers purchased a specific drink or food item after seeing it on social media or online in 2024.[45]
  • 38% of global consumers said documenting eating and drinking out on social media was very important in 2024.[45]

Influencer Marketing in the food and beverage sector (sector benchmark)

  • 69.3% of TikTok videos featuring branded food or beverage products had no brand-relationship disclosure, based on an analysis of 648 videos published in 2025.[56]
  • 63% of U.S. food and beverage shoppers said they purchased a prepackaged product based on an online influencer’s recommendation in the previous year, according to a June 2025 survey.[57]
  • 82% of U.S. Gen Z food and beverage shoppers said they purchased a prepackaged product based on an online influencer’s recommendation in the previous year, according to a June 2025 survey.[57]
  • 49% of U.S. millennial food and beverage shoppers said they purchased from an influencer-founded or influencer-led brand in the previous year, according to a 2025 survey.[57]
  • 33% of U.S. food and beverage shoppers said they purchased a product from an influencer-founded or influencer-led brand such as Prime or Feastables in the previous year, in 2025.[57]

10 Statistics

Operations & Execution

Production footprint and recall classification provide operational anchors; 171 of AB InBev’s 220 production plants produced only beer and other alcoholic malt beverages in 2024.

Process optimization in the beverage industry

  • 4% to 6% is the expected 2024–2028 compound annual growth rate of non-alcoholic ready-to-drink beverage value in Coca-Cola HBC’s markets.[17]
  • 32 AB InBev plants produced beer, other alcoholic beverages and soft drinks in 2024, supporting flexible production allocation.[17]
  • 171 of AB InBev’s 220 production plants produced only beer and other alcoholic malt beverages in 2024.[17]
  • 2.7% is the projected average annual growth rate for global packaged-beverage consumption from 2024 through 2027.[58]
  • 751.207 million hectoliters was AB InBev’s 2024 annual engineering capacity for beer and beyond-beer products.[17]

Operational efficiency in the beverage industry

  • 8.2% was AB InBev’s 2024 increase in normalized EBITDA, reaching $20.958 billion.[59]
  • 3.9% was the 2024 increase in Coca-Cola Consolidated’s selling, delivery and administrative expenses.[19]
  • 11.1% was Coca-Cola HBC’s comparable EBIT margin in established markets in 2024.[17]
  • 16% was the 2025 year-over-year increase in PepsiCo’s core operating profit in the fourth quarter, aided by record productivity savings.[60]
  • 35.1% was AB InBev’s normalized EBITDA margin in 2024, up 179 basis points from 2023.[59]

Quality management in the beverage industry

  • 91% of 35,548 U.S. food-and-beverage recalls from 2002–2023 were attributed to product contaminants.[53]
  • 891 U.S. food-and-beverage recalls from 2002–2023 were classified as current good manufacturing practice issues.[61]
  • 3% of U.S. food-and-beverage recalls from 2002–2023 involved current good manufacturing practice issues.[61]
  • 95 U.S. food-and-beverage recalls from 2002–2023 were classified as HACCP issues.[61]
  • 28% of U.S. food-and-beverage recalls from 2002–2023 involved allergens.[61]

Supply chain in the beverage industry

  • 47 AB InBev production plants were located in Asia Pacific in 2024, with 84.309 million hectoliters of beer and beyond-beer volume.[17]
  • 51 AB InBev production plants were located in South America in 2024, with 116.207 million hectoliters of beer and beyond-beer volume.[17]
  • 750 million consumers were reached by Coca-Cola HBC across its 29-country operating footprint in 2024.[17]
  • 29 countries were served by Coca-Cola HBC’s beverage business in 2024.[17]
  • 50 AB InBev production plants were located in Europe, the Middle East and Africa in 2024, with 91.482 million hectoliters of beer and beyond-beer volume.[17]

Outsourcing / Offshoring in the food and beverage sector (sector benchmark)

  • Among food and beverage CPG companies globally, 36% used co-manufacturers for finished-product manufacturing in 2023.[12]
  • Among food and beverage CPG companies globally, 47% worked with up to 10 co-manufacturers in 2023.[12]
  • Across food and beverage CPG companies globally, 75% used at least some co-manufacturing resources in 2023.[12]
  • Across food and beverage CPG companies globally, 55% outsourced more manufacturing in 2023 than three years earlier, according to a survey of 287 industry leaders.[12]
  • Across food and beverage CPG companies globally, 52% planned to expand their international footprint in 2023, including North America, EMEA and APAC expansion.[62]

11 Statistics

Finance & Pricing

Pricing and margin indicators appear in year-over-year moves; Monster Beverage’s 2024 net-sales growth was 8.4% on a foreign-currency-adjusted basis.

Pricing strategy in the beverage industry

  • 4.7% was the 2024 year-over-year dollar-sales growth of sparkling soft drinks in the U.S. non-alcoholic beverage market.[63]
  • 4.3% was AB InBev’s 2024 revenue-per-hectoliter growth, reflecting revenue-management and premiumization initiatives.[59]
  • 8.4% was Monster Beverage’s 2024 net-sales growth on a foreign-currency-adjusted basis.[64]
  • $107.3 million was the positive impact of Monster Beverage’s global pricing actions on 2024 net sales.[64]
  • 2.5% was the 2024 year-over-year increase in U.S. non-alcoholic beverage retail sales according to Celsius Holdings’ market data presentation.[63]

Cost reduction in the beverage industry

  • $1.079 billion was AB InBev’s 2024 organic reduction in cost of sales before currency translation effects.[59]
  • $68.6 million was Coca-Cola Consolidated’s 2024 increase in selling, delivery and administrative expenses, equal to 3.9%.[19]
  • $247.1 million was the unfavorable foreign-currency impact on Monster Beverage’s 2024 net sales.[64]
  • $35 million was Coca-Cola’s 2024 charge related to discontinuing certain manufacturing operations in Asia Pacific.[65]
  • 0.5% was AB InBev’s reported 2024 cost-of-sales increase, below its 2.7% revenue growth.[59]

Profitability in the beverage industry

  • 35.1% was AB InBev’s normalized EBITDA margin in 2024.[59]
  • $10.649 billion was The Coca-Cola Company’s 2024 consolidated net income.[65]
  • 12% was AB InBev’s 2024 underlying profit attributable to equity holders as a share of revenue.[59]
  • 61.1% was The Coca-Cola Company’s gross profit margin in 2024, up from 59.5% in 2023.[65]
  • 54.0% was Monster Beverage’s gross profit as a percentage of net sales in 2024.[64]

Financial planning in the beverage industry

  • $47.061 billion was The Coca-Cola Company’s 2024 net operating revenue.[65]
  • $3.735 billion was AB InBev’s 2024 net capital expenditure.[59]
  • $937 million was AB InBev’s share buyback expenditure in 2024.[59]
  • $59.768 billion was AB InBev’s 2024 revenue, up 2.7% from 2023.[59]
  • $2.672 billion was AB InBev’s dividend payment in 2024.[59]

12 Statistics

Product & Service

Packaging waste and repeat buying are quantified, alongside digital NPD maturity; 29% of the 86 billion U.S. plastic water bottles sold in 2021 were recycled.

Product development in the beverage industry

  • 59% of U.S. beverage-industry leaders planned to emphasize innovative and unique products in their route-to-market strategies.[20]
  • 83% of food and beverage brands planned to increase new-product-development spending in 2025, according to a global industry survey.[12]
  • 25% of food and beverage respondents identified market-trend and consumer-insight analysis as their leading artificial-intelligence use case in product innovation.[12]
  • 48% of U.S. beverage-industry leaders planned to emphasize convenience, including online shopping and ready-to-drink formats.[20]
  • 17% of food and beverage brands were all-in on using artificial intelligence for new-product development in 2025.[12]

Product lifecycle in the beverage industry

  • 55% of 107 billion aluminum beverage containers sold in the United States in 2021 were wasted.[66]
  • 72% of 35 billion glass beverage containers sold in the United States in 2021 were wasted.[66]
  • 2% of food and beverage brands reported fully digitized and automated new-product-development workflows in 2025.[12]
  • 30 average reuse cycles were reported for beverage cups in a 2025 European reuse-packaging survey.[67]
  • 29% of the 86 billion U.S. plastic water bottles sold in 2021 were recycled, while 71% were wasted.[66]

After-sales in the beverage industry

  • 76 million e-commerce orders were delivered by AB InBev’s direct-to-consumer ecosystem across 21 markets in 2025.[19]
  • 36 million marketplace transactions generated $2.5 billion in gross merchandise value for AB InBev in 2024.[17]
  • Coca-Cola HBC’s customer Net Promoter Score increased from 59 to 65 in 2024.[17]
  • 93% of Coca-Cola HBC customer cases were resolved within 48 hours in 2024, up from 83% in 2023.[17]
  • 22 markets were covered by Coca-Cola HBC’s upgraded customer business-to-business portal in 2025.[18]

Value proposition in the beverage industry

  • 50% of global consumers reported willingness to pay more for sustainable food and drink, with premiums varying by category, in 2024.[68]
  • 39% of U.S. grocery shoppers said a trusted brand defines good value in beverages in FMI’s 2026 survey.[69]
  • 52% of U.S. consumers said they were willing to pay more for beverages supporting health and wellness goals in EY’s 2026 survey.[41]
  • 46% of U.S. consumers said they were willing to pay more for beverages they considered premium in Keurig Dr Pepper’s 2025 survey.[70]
  • 66% of U.S. consumers chose lower-sugar or lower-calorie drinks in EY’s 2026 beverage survey.[41]

13 Statistics

Sustainability & Ethics

Circularity and water measures are tracked as system metrics; Coca-Cola reported 65% of packaging collected for recycling in 2024 globally.

Sustainability in the beverage industry

  • 10% was Coca-Cola’s improvement in water efficiency across system operations between 2015 and 2024 globally.[65]
  • 65% of Coca-Cola’s packaging was collected for recycling in 2024 globally.[65]
  • 18% of Coca-Cola’s PET usage was recycled PET in 2024 globally.[65]
  • 28% of Coca-Cola system electricity came from renewable sources in 2024 globally.[65]
  • 28% of Coca-Cola’s primary packaging materials came from recycled sources in 2024 globally.[65]

ESG in the beverage industry

  • 8 times Coca-Cola HBC had achieved the highest S&P Global Corporate Sustainability Assessment score in beverages by 2024.[18]
  • 47% of Diageo Executive Committee members and their direct reports were women as of June 30, 2024.[71]
  • 10 ESG ratings recognized Coca-Cola HBC as a beverage-industry leader in 2024.[18]
  • 14 consecutive years placed Coca-Cola HBC among the top three beverage companies in the Dow Jones Sustainability assessment by 2024.[18]

Ethics in the beverage industry

  • 3 food-and-beverage companies newly adopted policies prohibiting recruitment fees in their supply chains in the 2023 benchmark.[72]
  • 3 points was Coca-Cola FEMSA’s score in the 2023 KnowTheChain food-and-beverage benchmark.[72]
  • 22% of food-and-beverage companies disclosed improvements in human-rights risk assessments between 2020 and 2023.[72]
  • 5 food-and-beverage companies first disclosed repayment of recruitment-related fees to supply-chain workers in the 2023 benchmark.[72]
  • 4 points was JBS’s score in the 2023 KnowTheChain food-and-beverage benchmark.[72]

CSR in the beverage industry

  • 1,516 community-engagement activities were conducted by Reyes Coca-Cola Bottling across its facilities in 2024.[73]
  • 2,610,000 people were reached through Suntory Group’s safe-water provision and water-enlightenment programs by 2025.[74]
  • 20% was the American Beverage Association’s target reduction in per-person beverage calories in the United States by 2025.[75]
  • 1 community-engagement event per month per facility is Reyes Coca-Cola Bottling’s goal for 2030.[73]
  • 2.1 million people were reached through Suntory Group’s water-enlightenment program by 2025.[74]

Circular economy in the beverage industry

  • 18% of Coca-Cola PET used in 2024 was recycled PET globally.[65]
  • 14% of Coca-Cola beverage volume was served in reusable packaging in 2024 globally.[65]
  • 65% of Coca-Cola packaging was collected for recycling in 2024 globally.[65]
  • 40% is PepsiCo’s target minimum recycled content for primary plastic packaging in key markets by 2035.[76]

Carbon footprint in the beverage industry

  • 2.2 cubic metres per kilolitre was Suntory Beverage & Food’s water intensity in 2024.[74]
  • 10% was Coca-Cola’s water-efficiency improvement across system operations from 2015 to 2024.[65]
  • 28% of Coca-Cola system electricity came from renewable sources in 2024.[65]
  • 10,024 thousand cubic metres was Suntory Beverage & Food’s total water consumption in 2024.[74]
  • 21,723 thousand cubic metres was Suntory Beverage & Food’s total water withdrawal in 2024.[74]

15 Statistics

Globalization & Expansion

Cross-border demand and ecommerce penetration are quantified; ecommerce share of global chain-retail food-and-beverage category sales is projected at 8.2% in 2028.

Globalization in the beverage industry

  • 8.2% is the projected share of global chain-retail food-and-beverage category sales from ecommerce in 2028, up from 6.6% in 2023.[84]
  • 16.2 billion euros were French spirits exports in 2023.[85]
  • $1.1 trillion was the global soft-drinks market value in 2024.[86]

Cultural adaptation in the beverage industry

  • 63% of Gen Z adults said they would likely order local beer, wine or spirits at a restaurant in 2024.[87]
  • 50% of millennials said they would likely order a non-alcohol beer, wine or cocktail if offered locally in 2024.[87]
  • 51% of Hispanic Americans expressed interest in pineapple beverage flavor in 2024.[88]
  • 57% of Asian Americans expressed interest in mango beverage flavor in 2024.[88]
  • 53% of Hispanic Americans expressed interest in mango beverage flavor in 2024.[88]

Distribution channels in the beverage industry

  • $206.8 billion was U.S. grocery ecommerce sales in 2023.[89]
  • 43% of U.S. wine dollar sales came through grocery stores in the 52 weeks ending August 10, 2024.[21]
  • 44% of U.S. beer dollar sales came through convenience stores in the 52 weeks ending August 10, 2024.[21]
  • $686.2 billion was U.S. supermarket grocery retail sales in 2023.[89]
  • 65% of U.S. spirits dollar sales came through liquor stores in the 52 weeks ending August 10, 2024.[21]

16 Statistics

Regional markets

Regional output and per-capita consumption are tracked; Australia consumed 148.3 grams of bottled water per person per day in 2024–25.

The beverage industry in Australia

  • A$1.01 billion was the value of Australia’s 2024 wine grape crush, up 2% from the previous year.[90]
  • 148.3 grams of bottled water per person per day were consumed in Australia in 2024–25, up 5.0% year on year.[91]
  • 15.5 million tonnes of food and non-alcoholic beverages were sold through Australian retail channels in 2024–25.[91]
  • 73.5 litres of beer per capita were made available for consumption in Australia in 2023–24.[92]
  • €2.475 billion in beverage revenue was generated in Australia by Coca-Cola Europacific Partners in 2024.[93]

The beverage industry in Brazil

  • R$48.605 billion was Ambev’s net revenue from Brazilian operations in 2024, up 4.8% from 2023.[19]
  • 26.35 billion litres was the estimated production of Brazil’s non-alcoholic beverage industry in 2024.[94]
  • 128.32 million hectolitres was Ambev’s beverage sales volume in Brazil in 2024, up 1.5% year on year.[19]
  • 3.2% was the increase in Brazil’s beverage industrial production in December 2024 compared with December 2023.[95]
  • 59.5% of Brazil’s non-alcoholic beverage production was accounted for by soft drinks in 2024.[94]

The beverage industry in Latin America

  • 44% of Coca-Cola’s Latin American unit-case volume came from Mexico in 2024.[65]
  • 2.2 billion litres of beer were consumed in Argentina in 2024, representing more than 68% of its alcoholic beverage market.[96]
  • 24% of Coca-Cola’s Latin American unit-case volume came from Brazil in 2024.[65]
  • 3% was Coca-Cola’s overall unit-case volume growth across Latin America in 2024.[65]
  • $130 billion was the estimated 2024 retail value of beverage categories in which Coca-Cola participates across Latin America.[65]

The beverage industry in South Korea

  • KRW55.954 trillion was generated in 2023 sales by Korean food and beverage manufacturing businesses.[97]
  • 214,286 people worked in Korean food and beverage manufacturing businesses in South Korea in 2024.[97]
  • 44,438 Korean food and beverage manufacturing businesses operated in South Korea in 2024.[97]
  • 2.99 million kilolitres was South Korea’s total alcoholic beverage output in 2025, the lowest level since 1998.[98]

The beverage industry in Thailand

  • 20.9 million people, or 35.2% of Thailand’s population aged 15 and over, consumed alcoholic beverages during the past 12 months in 2024.[99]
  • 14.0 billion liters of beverages were sold domestically in Thailand in 2025, up 2.0% year on year.[100]
  • 2.51 billion liters of beverages were exported from Thailand in 2025, generating export value of US$3.12 billion.[100]
  • More than 70% of Thailand’s total beverage-alcohol volumes were beer in 2024, according to IWSR data.[42]
  • 13.5 billion liters of beverages were produced in Thailand in 2025, down 5.0% from 2024.[100]

Key questions about the Beverage Industry

What is the size of the soft-drinks market in 2025?
The global soft-drinks market was valued at $482 billion in 2025.
How fast is the global soft-drinks market expected to grow?
Ken Research forecasts it to reach $678 billion by 2032, implying a 5.0% CAGR from 2025 to 2032.
Which companies lead the beverage industry?
Carlsberg Group leads Gitnux's 2026 beverage ranking with an Overall score of 9.3, with 127 million hectoliters of fermented and non-fermented beverages produced in 2025. The Coca-Cola Company is the highest-ranked beverage brand owner at 9.1, driven by $47.9 billion in 2025 net operating revenues from beverage brands.
Where is technology shifting in beverage operations and decision-making?
North American food and beverage companies reported 39% implementing or using artificial intelligence in 2024, with data analytics identified as a leading AI application.
How concentrated is the beverage industry operationally?
In the United States, American Beverage reported more than 4,400 manufacturing, sales and distribution facilities and 275,000 direct employees in 2025.
What regulatory item affects beverage labeling in 2026?
The FDA’s 2026 Human Foods Program guidance agenda included draft guidance on labeling caffeine content in foods and beverages and updates concerning “healthy” claims.
Reference

Cite This Report

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APA
Stefan Wendt. (2026, February 27). Beverage Industry Statistics. Gitnux. https://gitnux.org/beverage-industry-statistics
MLA
Stefan Wendt. "Beverage Industry Statistics." Gitnux, 27 Feb 2026, https://gitnux.org/beverage-industry-statistics.
Chicago
Stefan Wendt. 2026. "Beverage Industry Statistics." Gitnux. https://gitnux.org/beverage-industry-statistics.

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