Low and no sugar beverages are preferred by 62% of global consumers, and the demand shift is spilling into functional health and premium craft options. Millennials and Gen Z keep widening the split with weekly energy drink use and growing interest in RTD alcohol and zero-alcohol beers. Together, these trends are reshaping purchase decisions and the economics behind bottled water, soft drinks, and beer.
Key Takeaways
- 62% of global consumers prefer low/no sugar beverages as of 2023.
- 45% of millennials consume energy drinks weekly in the U.S., 2023 survey.
- 71% of consumers seek functional health benefits in beverages, 2024 report.
- PepsiCo beverage volume sales: 25.8 billion cases in 2023.
- Anheuser-Busch InBev revenue from beverages: USD 59.38 billion in 2023.
- Diageo spirits net sales: GBP 17.11 billion for FY2023.
- The global beverage market size was valued at USD 1.62 trillion in 2022 and is expected to grow at a CAGR of 3.4% from 2023 to 2030.
- The non-alcoholic beverage market reached USD 1.23 trillion in 2023, projected to hit USD 1.78 trillion by 2032 at a CAGR of 4.2%.
- U.S. beverage industry generated $484 billion in economic output in 2022.
- Global bottled water production reached 627 billion liters in 2022.
- U.S. soft drink production totaled 12.5 billion cases in 2023.
- Beer production worldwide hit 1.92 billion hectoliters in 2022.
- 78% of beverage companies aim for net-zero emissions by 2050.
- Plastic bottle recycling rate in EU: 52% for beverages in 2022.
- Water usage in beverage production averaged 2.5 liters per liter product.
Consumers are driving rapid growth in low sugar, functional, sustainable, and convenience focused beverages worldwide.
Related reading
01 · Category
Consumer Trends19 stats
01
62% of global consumers prefer low/no sugar beverages as of 2023.
02
45% of millennials consume energy drinks weekly in the U.S., 2023 survey.
03
71% of consumers seek functional health benefits in beverages, 2024 report.
04
Plant-based milk consumption up 15% YoY globally in 2023.
05
58% of Gen Z prefer RTD alcoholic beverages over traditional options.
06
Hydration focus drives 23% rise in sparkling water purchases in U.S., 2023.
07
40% of consumers aged 25-34 opt for zero-alcohol beers.
08
Premiumization trend: 55% willing to pay more for craft beverages.
09
Online beverage sales grew 18% in 2023 among urban consumers.
10
67% of parents choose beverages with natural ingredients for kids.
11
Coffee consumption averages 2.5 cups per day for 65% of adults globally.
12
Tea drinkers increased by 12% among health-conscious consumers in 2023.
13
52% of women prefer low-calorie soft drinks.
14
E-commerce drives 25% of energy drink sales to under-25s.
15
49% cite convenience as top reason for RTD coffee purchases.
16
Sustainable packaging influences 73% of beverage buying decisions.
17
Flavored water popularity up 30% among fitness enthusiasts.
18
Non-dairy alternatives consumed by 35% of lactose-intolerant adults.
19
Craft spirits appeal to 41% of 21-35 year olds.
Interpretation
Consumer Trends Interpretation
The modern beverage industry is a dizzying dance of contradictions, where consumers are fiercely ditching sugar for wellness while mainlining energy drinks, demanding both farm-to-table natural ingredients and the instant gratification of online delivery, proving we don't just want a drink—we want a personalized potion that’s healthy, ethical, convenient, and Instagrammable all at once.
02 · Category
Financial Performance20 stats
01
PepsiCo beverage volume sales: 25.8 billion cases in 2023.
02
Anheuser-Busch InBev revenue from beverages: USD 59.38 billion in 2023.
03
Diageo spirits net sales: GBP 17.11 billion for FY2023.
04
Keurig Dr Pepper gross profit margin: 57.2% in 2023.
05
Constellation Brands beer segment revenue: USD 6.6 billion FY2023.
06
Monster Beverage net income: USD 1.42 billion in 2023.
07
Heineken NV sales volume: 199.5 million hectoliters in 2023.
08
Nestle Waters Group revenue: CHF 5.7 billion in 2022.
09
Red Bull GmbH revenue: EUR 10.0 billion in 2023.
10
Suntory Holdings beverage sales: JPY 2.1 trillion in FY2023.
11
Molson Coors EBITDA: USD 2.9 billion in 2023.
12
Coca-Cola Europacific Partners operating profit: EUR 2.1 billion 2023.
13
Pernod Ricard sales growth: 7% organic in FY2023.
14
Brown-Forman net sales: USD 4.2 billion FY2023.
15
Carlsberg Group revenue: DKK 76.7 billion in 2023.
16
Average beverage industry profit margin: 12.5% in 2023.
17
U.S. beverage wholesale margins averaged 28% in 2023.
18
Global RTD tea market EBITDA growth: 9.2% YoY 2023.
19
Wine industry average ROE: 15.4% for top firms 2023.
20
Beverage packaging costs rose 8% industry-wide in 2023.
Interpretation
Financial Performance Interpretation
Between sips of soda, spirits, and everything carbonated in between, the beverage industry reveals a simple, profitable truth: people will pay handsomely for what they drink, even as the bottles get more expensive to make.
03 · Category
Market Size & Growth20 stats
01
The global beverage market size was valued at USD 1.62 trillion in 2022 and is expected to grow at a CAGR of 3.4% from 2023 to 2030.
02
The non-alcoholic beverage market reached USD 1.23 trillion in 2023, projected to hit USD 1.78 trillion by 2032 at a CAGR of 4.2%.
03
U.S. beverage industry generated $484 billion in economic output in 2022.
04
Global soft drinks market size stood at USD 495.11 billion in 2023, with a projected CAGR of 5.2% through 2030.
05
The energy drinks segment is expected to grow from USD 53.1 billion in 2023 to USD 92.4 billion by 2030 at CAGR 8.2%.
06
Bottled water market valued at USD 283.64 billion in 2022, anticipated CAGR of 7.8% from 2023-2030.
07
Global functional beverages market size was USD 141.32 billion in 2023, growing at 7.56% CAGR to 2030.
08
Alcoholic beverages market projected to reach USD 1.81 trillion by 2030 from USD 1.51 trillion in 2023, CAGR 2.6%.
09
Ready-to-drink (RTD) beverages market to expand from USD 96.79 billion in 2023 to USD 162.34 billion by 2030.
10
Global sports drinks market valued at USD 16.37 billion in 2023, expected CAGR 6.8% to USD 27.12 billion by 2032.
11
Carbonated soft drinks market size was USD 334.55 billion in 2023, projected CAGR 4.1% through 2030.
12
Juice market globally valued at USD 161.02 billion in 2023, to reach USD 212.7 billion by 2030 at CAGR 4.1%.
13
Global tea market size estimated at USD 57.08 billion in 2023, growing to USD 70.4 billion by 2030.
14
Coffee market reached USD 262.9 billion in 2023, projected CAGR 5.4% to USD 495.5 billion by 2032.
15
Beer market size was USD 761.2 billion in 2023, expected to grow at 4.5% CAGR to 2030.
16
Wine market valued at USD 340.5 billion in 2022, projected to USD 456.8 billion by 2030 at CAGR 3.8%.
17
Spirits market size stood at USD 528.2 billion in 2023, with CAGR 4.2% forecast to 2030.
18
Asia-Pacific beverage market to grow at highest CAGR of 5.1% from 2023-2030.
19
North America beverage market valued at USD 450 billion in 2022, CAGR 3.2% projected.
20
Europe non-alcoholic drinks market to reach EUR 250 billion by 2028 at CAGR 4%.
Interpretation
Market Size & Growth Interpretation
Despite humanity's growing obsession with health and hydration, the world is on a determined, multi-trillion dollar march to caffeinate, energize, hydrate, and occasionally intoxicate itself, proving that our global economy quite literally runs on whatever we're drinking.
More related reading
04 · Category
Production & Supply21 stats
01
Global bottled water production reached 627 billion liters in 2022.
02
U.S. soft drink production totaled 12.5 billion cases in 2023.
03
Beer production worldwide hit 1.92 billion hectoliters in 2022.
04
Global coffee production was 169.98 million 60kg bags in 2022/23.
05
Tea production globally stood at 6.42 million tonnes in 2022.
06
Wine production reached 260 million hectoliters worldwide in 2023.
07
Spirits distillation output was 5.8 billion liters in key markets 2023.
08
Energy drinks manufactured 18.5 billion cans globally in 2023.
09
Juice concentrate supply chain processed 2.1 million tons in 2022.
10
PET bottle production for beverages: 650 billion units annually.
11
Aluminum can supply hit 280 billion units for beverages in 2023.
12
Sugar supply for beverages: 45 million metric tons yearly global.
13
Glass bottle production for beer/wine: 75 billion units in 2022.
14
Carbon dioxide supply for carbonation: 10 million tons annually.
15
Citrus fruit harvest for juices: 150 million tons in 2023.
16
Cocoa supply for beverages: 5.2 million tons processed 2022/23.
17
Hops production for beer: 240,000 tons globally in 2023.
18
Barley harvest for malting: 145 million tons in 2022.
19
Grape crush for wine: 75 million tons worldwide 2023.
20
Natural spring water extraction: 400 billion liters annually.
21
Coca-Cola produced 31.4 billion unit cases in 2023.
Interpretation
Production & Supply Interpretation
The sheer, staggering volume of our global thirst, from bean to bottle and spring to can, reveals a civilization that has ingeniously turned hydration into an industrial symphony, or perhaps a planetary-scale habit we're all drinking to.
05 · Category
Sustainability & Regulation20 stats
01
78% of beverage companies aim for net-zero emissions by 2050.
02
Plastic bottle recycling rate in EU: 52% for beverages in 2022.
03
Water usage in beverage production averaged 2.5 liters per liter product.
04
65% reduction in virgin plastic targeted by Coca-Cola by 2030.
05
Carbon footprint of beer production: 1.5 kg CO2 per liter average.
06
EU sugar tax implemented in 10 countries affecting SSBs sales.
07
92% of large beverage firms report Scope 1&2 emissions.
08
Aluminum can recycling rate: 75% globally in 2023.
09
Organic beverage sales grew 12% with sustainability labels.
10
Beverage industry water stewardship: 45% improved efficiency 2022-23.
11
FDA regulations on caffeine limits: 71mg per 12oz for sodas.
12
30% of PET bottles from recycled content in 2023 average.
13
GHG emissions from supply chain: 70% of total for beverages.
14
Fair trade certified coffee: 1.6 million tons annually.
15
Bans on single-use plastics in 60 countries affect beverages.
16
Energy use in bottling plants down 20% since 2015.
17
Sugar reduction: 15% average in reformulated SSBs 2015-2023.
18
Biodiversity initiatives on 25% of beverage farmland.
19
Regulatory compliance costs: 5% of revenue for top firms.
20
Zero-waste facilities in 40% of major beverage plants.
Interpretation
Sustainability & Regulation Interpretation
Amidst a frothy mix of ambitious net-zero pledges and sobering recycling rates, the beverage industry is nursing a colossal hangover from its environmental impact while desperately trying to reinvent itself as the designated driver for a sustainable future.
Reference
Cite This Report
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APA
Stefan Wendt. (2026, February 27). Beverage Industry Statistics. Gitnux. https://gitnux.org/beverage-industry-statistics
MLA
Stefan Wendt. "Beverage Industry Statistics." Gitnux, 27 Feb 2026, https://gitnux.org/beverage-industry-statistics.
Chicago
Stefan Wendt. 2026. "Beverage Industry Statistics." Gitnux. https://gitnux.org/beverage-industry-statistics.
Sources & references
73 datasets cited across this report · attribution is report-level