GITNUX MARKETDATA REPORT 2024

Nutrition Bar Industry Statistics

The nutrition bar industry is expected to continue its rapid growth driven by increasing consumer demand for convenient and healthy snack options.

Highlights: Nutrition Bar Industry Statistics

  • The global nutrition bar market was valued at approximately USD 1.8 billion in 2020.
  • The nutrition bar industry is projected to reach USD 2.7 billion by 2028.
  • The industry is expected to grow at a CAGR of 5.8% from 2021 to 2028.
  • The protein bars segment held the highest market share in 2020.
  • North America dominated the nutrition bar market in 2020.
  • About 90% of U.S. adults consume nutritive sweeteners (a major ingredient of nutrition bars) every day.
  • About 33% of consumers look for bars that are high in protein.
  • The online retail distribution channel for nutrition bars is expected to grow at the fastest rate.
  • The meal replacement bars segment is expected to grow at the highest CAGR.
  • Gluten-free nutrition bars are a popular product trend in this industry.
  • Convenience stores held a significant share in the nutrition bar industry.
  • About 80% of U.S. adults consume nutrition bars as a meal replacement.
  • In 2020, energy bars held a market share of over 30%.
  • Over 55% of millennial consumers are interested in nutrition bars with added benefits.
  • Asia is expected to emerge as the fastest-growing region in the nutrition bar market.
  • The vegan trend has heavily impacted the nutrition bar industry, leading to the growth of vegan bar products.
  • Nutrition bars targeted at women is a growing segment and is expected to register significant growth.
  • Roughly 46% of Europeans consume nutrition or snack bars as a way to manage their weight.

Discover our favorite AI Writing Tool

Write scientific papers in minutes thanks to AI

Jenni's AI-powered text editor helps you write, edit, and cite with confidence. Save hours on your next paper

Table of Contents

The Latest Nutrition Bar Industry Statistics Explained

The global nutrition bar market was valued at approximately USD 1.8 billion in 2020.

The statistic indicates that the global nutrition bar market reached a valuation of around USD 1.8 billion in the year 2020. This value represents the total revenue generated by sales of nutrition bars across the world during that year. Nutrition bars are a popular food product consumed for their convenience, nutritional benefits, and functionality. The market size of USD 1.8 billion suggests that there is a significant demand for nutrition bars on a global scale, with consumers increasingly seeking these products as a convenient and healthy snack option. This market value serves as an important indicator of the growth and potential of the nutrition bar industry, highlighting the opportunities and trends that are shaping the market.

The nutrition bar industry is projected to reach USD 2.7 billion by 2028.

The statistic that the nutrition bar industry is projected to reach USD 2.7 billion by 2028 indicates the expected total revenue generated by this industry in that year. This projection suggests significant growth for the nutrition bar sector, highlighting its increasing popularity and consumer demand. Factors contributing to this growth may include a rising interest in health and wellness, convenience-focused dietary choices, and the availability of a wide range of nutrition bar options catering to various tastes and dietary preferences. As a professional statistics expert, I would interpret this projection as a positive outlook for the nutrition bar industry, indicating potential opportunities for businesses and investors operating within this market to capitalize on the expected growth in the coming years.

The industry is expected to grow at a CAGR of 5.8% from 2021 to 2028.

The statistic “The industry is expected to grow at a CAGR of 5.8% from 2021 to 2028” indicates that the industry is projected to experience steady growth over the specified time period. CAGR, or Compound Annual Growth Rate, is a measure that provides a smoothed-out annual growth rate over multiple years, taking into account the compounding effect. In this case, a CAGR of 5.8% suggests that the industry is anticipated to expand by an average of 5.8% each year from 2021 to 2028. This statistic is important for stakeholders, investors, and decision-makers to anticipate future trends, plan strategies, and assess the potential opportunities and risks within the industry.

The protein bars segment held the highest market share in 2020.

The statistic ‘The protein bars segment held the highest market share in 2020’ indicates that among all the different types of products in the market, protein bars had the largest proportion of sales or revenue compared to other segments, such as energy drinks, meal replacement shakes, or protein powder supplements. This signifies that protein bars were the most popular or best-selling product category within the nutrition and fitness market during the year 2020, suggesting a high demand and consumer preference for this specific product type over others in the industry. This statistic is valuable for companies and investors operating in the nutrition and fitness market as it highlights the significance and dominance of protein bars in driving overall market performance and consumer choices.

North America dominated the nutrition bar market in 2020.

The statistic “North America dominated the nutrition bar market in 2020” indicates that within the global nutrition bar market, North America held a significant market share or exhibited notable influence over the industry during the year 2020. This dominance could manifest in various aspects such as high revenue generation, extensive market penetration, strong consumer demand, or leading market players being based in North America. The statistic suggests that North America played a pivotal role in driving the growth and shaping the dynamics of the nutrition bar market in 2020 compared to other regions globally.

About 90% of U.S. adults consume nutritive sweeteners (a major ingredient of nutrition bars) every day.

The statistic states that approximately 90% of U.S. adults consume nutritive sweeteners on a daily basis, with these sweeteners being a major ingredient in nutrition bars. This indicates a widespread usage and acceptance of these sweeteners among the adult population in the United States. Nutritive sweeteners are commonly used to add flavor and enhance the taste of various food products, including nutrition bars, which are popular choices for on-the-go meals and snacks. The high consumption rate of nutritive sweeteners suggests a strong demand for products that contain them, reflecting the preferences and dietary habits of a majority of adults in the U.S. This statistic underscores the importance of sweeteners in the American diet and the role they play in daily food choices.

About 33% of consumers look for bars that are high in protein.

The statistic “About 33% of consumers look for bars that are high in protein” indicates that a significant portion of consumers prioritize protein content when selecting snack or nutrition bars. This suggests that there is a growing demand for protein-rich products among consumers, potentially driven by awareness of the health benefits associated with protein consumption, such as muscle building, weight management, and satiety. Companies in the food industry may consider incorporating higher protein content in their bars to meet this consumer demand and capitalize on this trend. Understanding and catering to consumer preferences for protein-rich options can enhance product appeal and potentially drive sales in the competitive snack bar market.

The online retail distribution channel for nutrition bars is expected to grow at the fastest rate.

The statistic suggests that the online retail distribution channel for nutrition bars is projected to experience the highest growth rate compared to other distribution channels. This indicates a significant increase in consumer demand for nutrition bars through online platforms, reflecting shifting consumer preferences towards convenient and efficient ways of purchasing products. Factors contributing to this growth may include the increasing popularity of e-commerce, convenience of online shopping, wider reach of internet connectivity, and evolving marketing and promotional strategies employed by retailers in the online space. As a result, companies in the nutrition bar industry are likely to focus on expanding their online presence and enhancing their digital marketing efforts to capitalize on this growing trend and maximize their market share in the online retail channel.

The meal replacement bars segment is expected to grow at the highest CAGR.

The statement “The meal replacement bars segment is expected to grow at the highest CAGR” indicates that among all segments in the market, the meal replacement bars category is projected to have the fastest compound annual growth rate (CAGR) over a specific period of time. This suggests that there is increasing demand for meal replacement bars compared to other products within the market, leading to a higher rate of growth in terms of revenue, market share, or other relevant metrics. This could be driven by factors such as changing consumer preferences towards healthier and convenient food options, growing awareness of nutrition and fitness, or innovative product offerings within the meal replacement bars segment. As a result, businesses operating in this sector may consider focusing their resources and strategies on capitalizing on the growth opportunities presented by the meal replacement bars segment.

Gluten-free nutrition bars are a popular product trend in this industry.

The statistic “Gluten-free nutrition bars are a popular product trend in this industry” suggests a rise in consumer interest and demand for gluten-free options within the nutrition bar market. The increasing popularity of gluten-free diets, whether for medical reasons or personal preferences, has led to a growing segment of consumers seeking products that cater to their dietary needs. As a result, food manufacturers and retailers are focusing on developing and promoting gluten-free options to meet this demand and capitalize on the trend. This statistic indicates that gluten-free nutrition bars have emerged as a significant product category within the industry, highlighting the importance of understanding and responding to changing consumer preferences in the market.

Convenience stores held a significant share in the nutrition bar industry.

The statement ‘Convenience stores held a significant share in the nutrition bar industry’ indicates that convenience stores play a substantial role in the distribution and sales of nutrition bars. It implies that a notable proportion of nutrition bars are sold through convenience stores compared to other retail outlets. This statistic suggests that convenience stores are a key channel for consumers to access nutrition bars, highlighting the importance of this retail sector in the marketing and consumption of these products. The significance of convenience stores in the nutrition bar industry may be attributed to factors such as convenience, accessibility, and consumer preferences for quick and on-the-go snack options.

About 80% of U.S. adults consume nutrition bars as a meal replacement.

The statistic that about 80% of U.S. adults consume nutrition bars as a meal replacement suggests a prevalent trend in dietary habits among the adult population in the United States. This statistic indicates a significant reliance on nutrition bars as a convenient and quick meal option for many individuals. The high percentage implies that a large portion of the adult population values the convenience and perceived health benefits of nutrition bars as a substitute for traditional meals. This could be driven by various factors such as busy lifestyles, desire for quick and easy meal options, or health and fitness goals. Understanding this statistic provides insights into dietary behaviors and preferences among U.S. adults, highlighting the popularity and acceptance of nutrition bars as a meal replacement option in contemporary society.

In 2020, energy bars held a market share of over 30%.

The statistic “In 2020, energy bars held a market share of over 30%” indicates that energy bars accounted for more than 30% of the total market share within the broader category they belong to, which is likely the snack or health foods market. This suggests that energy bars were a significant player in the market, capturing a relatively large portion of consumer spending compared to competing products. The high market share indicates that energy bars were popular among consumers in 2020 and were potentially a profitable and competitive product within their market segment.

Over 55% of millennial consumers are interested in nutrition bars with added benefits.

This statistic indicates that a significant majority (over 55%) of consumers from the millennial generation are drawn to nutrition bars that offer added benefits. The term “added benefits” likely refers to supplemental ingredients such as vitamins, minerals, protein, or other functional components designed to enhance health or cater to specific dietary preferences or goals. The high level of interest among millennials suggests a strong appeal for products that not only provide basic nutritional support but also offer additional advantages. This trend aligns with the growing focus on health, wellness, and convenience in the millennial demographic, reflecting a desire for food options that offer both nourishment and added value.

Asia is expected to emerge as the fastest-growing region in the nutrition bar market.

The statistic suggests that Asia is projected to experience the most rapid growth within the nutrition bar market compared to other regions. This could be due to various factors such as increasing awareness of health and wellness trends, rising disposable incomes, and shifting consumer preferences towards convenient and nutritious snack options. As the demand for healthier and on-the-go food choices continues to rise in Asia, the nutrition bar market is positioned to benefit from these trends, leading to strong growth prospects for the industry in the region.

The vegan trend has heavily impacted the nutrition bar industry, leading to the growth of vegan bar products.

The statistic that the vegan trend has heavily impacted the nutrition bar industry, leading to the growth of vegan bar products indicates a significant shift in consumer preferences towards plant-based and cruelty-free options. As more individuals are adopting a vegan lifestyle for health, environmental, and ethical reasons, the demand for vegan-friendly food products, including nutrition bars, has surged. This trend has prompted many companies in the nutrition bar industry to introduce or expand their offerings of vegan bars to cater to this growing market segment. As a result, the industry has seen an increase in the variety and availability of vegan bar products, reflecting the changing dietary choices and priorities of consumers seeking healthier, more sustainable options in their snacking choices.

Nutrition bars targeted at women is a growing segment and is expected to register significant growth.

This statistic indicates that there is a notable increasing demand for nutrition bars specifically targeted towards women, leading to expectations of substantial growth within this segment of the market. The growing trend suggests that more women are turning to nutrition bars as convenient and portable sources of nutrition, reflecting shifting dietary preferences and lifestyle choices. Factors such as increased awareness of the importance of health and wellness, as well as unique nutritional needs of women, are likely driving this growth in the market for women-targeted nutrition bars. As a result, companies operating in this sector may benefit from this opportunity by developing and offering products that cater to the specific preferences and requirements of female consumers, potentially leading to higher sales and market share.

Roughly 46% of Europeans consume nutrition or snack bars as a way to manage their weight.

The statistic that roughly 46% of Europeans consume nutrition or snack bars as a way to manage their weight indicates that a significant portion of the European population relies on these food products as a dietary strategy. This finding suggests that a considerable number of individuals in Europe are consciously making dietary choices geared towards weight management, potentially aiming to regulate their caloric intake or improve their nutritional balance. The popularity of nutrition or snack bars for weight management purposes may reflect a growing awareness and emphasis on health and wellness among Europeans, as well as a preference for convenient and portion-controlled food options in today’s fast-paced lifestyles. Overall, this statistic highlights a notable trend in dietary habits and weight management strategies within the European population.

References

0. – https://www.www.marketdataforecast.com

1. – https://www.www.fooddive.com

2. – https://www.www.technavio.com

3. – https://www.www.mordorintelligence.com

4. – https://www.www.fortunebusinessinsights.com

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

Table of Contents

... Before You Leave, Catch This! 🔥

Your next business insight is just a subscription away. Our newsletter The Week in Data delivers the freshest statistics and trends directly to you. Stay informed, stay ahead—subscribe now.

Sign up for our newsletter and become the navigator of tomorrow's trends. Equip your strategy with unparalleled insights!